Problem. Sponsorship has increased continuously during the 21st century, however, at the same time the public interest of traditional promotion has been diminishing. The meaning of sponsorship is a very diffuse and therefore the concept needs to be investigated. Due to the multitude of sponsorship and its impreciseness about its financial value, it is difficult to evaluate sponsorship for companies, especially when there is a difficulty in choosing a decent method for evaluation.Purpose. The purpose of this thesis is to investigate the concept of sponsorship, motives for sponsorship and evaluation of sponsorship according to the theory and give empirical examples of how these areas are being managed by companies.Method.

Agencies towards Sustainable Development ? A Study of Environmental Management Systems in Governmental Agencies 2005A vision of the Swedish government is to build an ecologically sustainable society. A tool in this effort is to implement environmental management systems (EMS). The aim of the thesis is to present in which phase of the implementation of EMS Swedish governmental agencies are. This will be done by compilation and evaluation of agencies? yearly environmental reports.The thesis is written in co-operation with the Swedish Environmental Protection Agency (Swedish EPA).

This study is made in cooperation with the insurance company, Skandia. Skandia is a part of Old Mutual group?s Nordic division and is one of Swedens largest insurance companies with a total of 1.9 million customers. The company offers traditional life assurance, unit-linked insurance, private healthcare insurance and banking services. Insurance companies such as Skandia operate in a highly competitive environment.

Bevis och bevisföring är grundläggande processer av den matematiska praktiken och som dessa bör de naturligtvis ingå i matematikundervisningen. Bevis och bevisföring är dock också ett komplext och svårt område, inte bara för lärare och elever, vilket leder till att det inte får den plats och betydelse i matematikundervisningen, som det bör få. I denna systematiska litteraturstudie har det undersökts vilken betydelse och roll bevis och bevisföring har för matematikundervisningen. Följande två frågeställningar lades till grund för studien: 1. Hur karaktäriseras bevis och bevisföring inom den matematikdidaktiska forskningen? 2.

InledningKommunen och dess tjänstemän är en viktig aktör då det gäller att skapa godalevnadsförhållanden för sina invånare. På uppdrag av två kommuner har tjänstemäns tidigareerfarenheter av policyarbete och implementering undersökts. Policyprocessen är komplex ochdet finns ingen universell definition av policybegreppet. Policyn är en viktig del i denoffentliga sektorn och är ett stöd i det hälsofrämjande arbetet.SyfteSyftet med denna studie är att undersöka tjänstemäns erfarenheter och upplevda behovinför implementering av nya policier.MetodEn kvalitativ metod valdes för att undersöka tjänstemännens erfarenheter. Tre olikafokusgruppsintervjuer genomfördes med tjänstemän med olika befattningar.

This essay is about the origin, planning and establishment of the European Space Research Organisation's (ESRO) sounding rocket base Esrange outside Kiruna in Northern Sweden. Three main questions are examined. First I show there were not just scientific and technical but also political, economical as well as military reasons to build a European rocket base. Second, I scrutinize the reasons to choose Northern Sweden as the location for the rocket base. As it turns out, the main reasons were the favourable location of Northern Sweden within the aurora oval zone, the proximity of the Kiruna Geophysical Observatory, and the possibility to use a large, although not quite uninhabited, area where the launched rockets could crash.

Syftet med undersökningen var att undersöka hur barn bygger utifrån en inspirationsbild samt om barnen lär sig mer då de utmanas av en pedagog. Undersökningen genomfördes med hjälp av observationer av barn på en förskoleavdelning där samtliga barn var tre år gamla.  Resultatet visade att de flesta barnen byggde vertikalt. Endast ett barn valde att bygga horisontellt och använde inspirationsbilden som underlag till sitt bygge. Resultatet visade även att det har stor betydelse om det finns en pedagog närvarande som utmanar barnen vid bygg och konstruktionslek och kan synliggöra deras lärande. Skillnaden i barnens byggande när de blev utmanande av en pedagog var att de använde sig av flera byggklossar när de byggde samt av flera olika geometriska former på byggklossarna..

This study aims to research how small companies that operate on the Swedish home electronic-market utilize marketing communications to communicate their message. The focus of this study has been to research these companies use of below-the-line activities in their marketing communications. Interviews have been conducted with representatives from each of the three companies Neonode, Jens of Sweden and Tonium, that compose the selection from the population in this study. The use of below-the-line activities in small companies is mainly motivated by lower cost, which suit small company budgets. Below-the-line activities are also used for branding and the creation of credibility among the consumers when the target audience does not yet know the brand.

The purpose of this paper was to understand internal communication?s critical tradition by studying the interface of the subjective experience and the objective behavior within a management team. During almost two years this group was observed, several semi-structured interviews were conducted and a specific incident was analyzed. The interview texts where analyzed, using the Meaning Constitution Analysis developed by Roger Sages (2010) at Lund University. The observations were summarized in sociograms showing relationships in the organization.

Denna C-uppsats analyserar genom kvalitativt inneha?llsanalytiska metoder utvalda delar av BBC:s bevakning av upploppen i England i augusti 2011. Metodmodellen a?r egenkonstruerad, men anva?nder element ur kritisk diskursanalys (CDA, Faircloughs tilla?mpningar), samt delar av de metodverktyg som tas upp i Selby och Cowderys metodhandbok How to Study Television. Materialet underso?ks i fyra steg: konstruktion, kategori/genre, inverkan/agency samt diskursiv praktik/nyhetsva?rdering.

This thesis discusses model based tracking of radar echoes in tanks with liquid content. The errors in the measurements are not always random in these cases, and the interference that occurs when nearby echoes moves in relation to each other makes tracking difficult. The tracking problem can be broken down to four parts; track initiation, track destruction, association of the measured echoes to the tracks and to update the tracks with the associated echoes. The radar measurement is primarily made on the surface. However, additional echoes from the tank floor or other structures and double bounces are normally present.

In this study, we have explored a new area called ?gamification? ? a word and concept that was first introduced on the Internet autumn 2010. Gamification concerns integrating game design, with emphasis on game mechanics and game dynamics, into non-gaming contexts ? such as marketing. At its basic definition, it concerns the process of transforming all kinds of activities into games.

Through analysis of the work of scheduling the doctors at the hospitals of Sundsvall,Gävle and Karolinska in Stockholm this thesis presents some conclusion about howand why a computer system would benefit these very tasks. The reason for doing thisis mainly to save money through more efficient scheduling, but also to minimizeerrors and maximize comfort for scheduler and doctor alike.Scheduling consists of collecting doctors? requests, assessing the need of staff,distribute the available doctors and make sure all tasks are covered throughout thescheduled period of time. The work is often very complex and involves manyvariables ranging from competence to personal whishes and economical constraints.Solving these problems takes a lot of time and energy which could be better spentcuring patients.The conclusion of this thesis is that there is reason to develop such a system to savetime and optimize resources. A description of the system is found in numerous lists ofroles, tasks and prototype sketches which combined shape the content andfunctionality.

In Sweden we are spared from large natural disasters. However, in January 2005 part of Sweden was struck by a hurricane. It did not only leave a decimated landscape in its wake. It also left its mark on many people who lived in the south of Sweden. In this paper the reader will be presented six qualitative interviews that build on forestowners' experiences during and in the aftermath of the Storm of January 2005.

The purpose of this degree project was to build laboratory equipment for a new course in power electronics that starts this autumn 2010 at Uppsala University. The equipment is intended for student labs and it covers the most important areas of the course including rectifying, buck-/boost-converters and PWM-modulation. It is built as one sealed unit where all the electronics are built-in but visible and it has a connection board where students safely can connect the different circuits. The project has advanced from theoretical studies of circuit design, choosing of components and simulations to drawing the printed circuit board (PCB), soldering, case building, final testing and troubleshooting - basically most steps from an early idea to a final product. Measurements on the final product gave about the same results as the earlier simulations of the circuits and the result is overall satisfying..