Stockholms innerstad är tydligt uppdelad i sina olika stadsdelar. Stadsdelarna skiljer sig imånga avseenden gällande befolkning, image och i den allmänna uppfattningen hosstockholmsbor. Dessa skillnader i stadsdelar i kombination med ett intresse för köpcentrumoch hyresgästmix resulterade i en undran om köpcentrum belägna i olika stadsdelar ser olikaut avseende hyresgästmix och image.Inledningsvis gjordes en litteraturstudie för att få en inblick i ämnet hyresgästmix. Ilitteraturen fanns mycket information om hyresgästmix och image utanför Norden, främst IUSA och Storbritannien. En kort fördjupning inom relevanta begrepp gjordes.En statistisk undersökning genomfördes för att ta reda på mixen av hyresgäster i de trestudieobjekten Fältöversten, Ringen Centrum och Västermalmsgallerian.

The purpose with this thesis is to clarify how estate agents working with their marketing and marketing strategies. Our study has occured in Kalmar and we have used five different estate agents for our collection of empiric?s data. We have worked with a qualitative methodology to achieve deeper knowledge about these five company?s which have been chosen for the study.We have selected theories that suit our subject and together with the empiric data these two parts will be compared which concludes in an analysis.

I dagens samhälle drabbas många människor av cancer, där flertalet av de drabbade lider av smärta. En liten del av Danmarks cancerpatienter har möjligheten att avsluta sitt liv på Hospice. Syftet med studien var att genom fyra intervjuer belysa danska sjuksköterskors upplevelser av att vårda cancerpatienter med smärta på Hospice. Studien är fenomenologiskt inriktad. Teoretikern som användes i studien ar Katie Eriksson.

Blakeslee och Goff (2007) föreslår att dressyrryttares visualiseringsfärdigheter bör skilja sig från andra sporter som inte involverar ett djur. Enligt Murphy, Nordin och Cumming, (2008) finns det ett behov av ett instrument som tar hänsyn till visualiseringstyp, funktion och dess utgång. The survey of imagery experiences in sport (SIES; Weibull & Wallsbeck, 2009; Wallsbeck & Weibull, 2009) är ett relativt nytt instrument som mäter dessa variabler. Syftena i denna studie var därför att: (1) studera elitdressyrryttares visualiseringsupplevelser, (2) studera elitdressyrryttares förståelse och (3) upplevelse av instrumentet SIES. En kombination av kvalitativ och kvantitativ metod användes i studien.

Cancer är en av våra vanligaste sjukdomar och förekommer i alla åldrar. Individer som drabbas kan genomgå någon form av kris när de får diagnosbesked. Krisen kan ses som en akut emotionell stressreaktion. Syftet med denna litteraturstudie var att beskriva patienters upplevelser vid diagnos cancer. Vetenskapliga artiklarna söktes i databas Medline via PubMed.

Personal branding is a common phenomenon within the Swedish business world, although less applied on the competitive and fast paced music industry. In order to strengthen Swedish artists' personal brands and to ensure congruence between the artists' presented identities and the target audiences' perceived images, we have developed a model, containing of seven essential factors. The seven dimensions authenticity, credibility, certainty, openness, availability, awareness and timeliness help improve strength when communicating brand identity, as well as minimizing potential discrepancy between identity and image. This report examines the brand strategies within the Swedish music industry through a case study of Sweden's largest pop star, Eric Saade, where Team Saade's communicated identity is compared to the targets audience's perceived image of Saade. Overall, Saade's personal brand has a high level of congruence, except from the clarity dimension, where his words are considered differing from his actions.

Approximately 400 people in Sweden die each year by lung cancer caused by radon gas. Authorities have in recent years invested big resources and organized campaigns to encourage people to take action against high occurrence of radon in residences. With low frequency of applications for radon allowances as the main measure, a lot interprets on a very low commitment. The purpose of this thesis is to investigate the reasons for the low commitment among people. The study is based on a questionnaire survey sent to 444 house owners in Uppsala.

Bakgrund: Cancer är ett samlingsnamn för många sjukdomar som har gemensamt att sjukaceller börjar dela sig okontrollerat och bildar tumörer. Ordet cancer är skrämmande och dendrabbade begränsas av sjukdomen, men det är inställningen till sjukdomen som avgörupplevelsen av hälsa.Syfte: Syftet med denna uppsats var att undersöka hur individer med obotlig cancersjukdomupplever sin hälsa.Metod: Uppsatsen utfördes med en kvalitativ ansats baserad på sex självbiografier skrivna avpersoner med obotlig cancersjukdom. För att analysera biografierna användes kvalitativinnehållsanalys (Lundman & Hällgren Granheim, 2012)Resultat: Det framkommer i resultatet att stödet från närstående och vänner var viktigt liksomatt leva så normalt som möjligt. Gemensamt var att finna livskraft och mening i stödet ochkärleken de fick från sina närstående samt att kunna leva sitt liv som de gjorde innan de blevsjuka. Även den religiösa tron var viktig och gav styrka och hopp.Slutsats: Trots att de sjuka visste att de skulle dö inom en snar framtid så kunde de ändå finnahälsa i sitt liv.

The purposes of litteratur review were to describe patients experiences of living with HIV/AIDS and and their expectations when in contact with care/healthcare. As theoretical frame has Antonovsky, A (1991) salutogenic model, sense of coherence been used. After analyzing the content of the litterature it resulted in 5 categories of experiences and 3 categories regarding expectations. The categories that regards experiences were, to feel frustration and dependance, to switch between hope and despair and suicidal thoughts, to be able to cope with the changing self and to feel social support. The categories that regards expectations were, to feel proffessionalism/competence, to get caring treatment and feeling secure, to feel engagement/individuality in caring.

The objective of this study was investigating social worker?s perspective of how alcohol consumption can affect, and what elements in the social environment that may be of significance for, alcohol consumption and development of identity. The questions at issue were: Do social workers experience any positive effects from alcohol consumption in 16-17 year-old girls with problematic alcohol consumption and what influence do the effects have on self esteem, self image and development of identity? What do social workers experience are the negative effects from alcohol consumption on self esteem, self image and development of identity? How important do social workers find the social environment and how do they believe the social environment affect the alcohol consumption and development of identity? This was investigated with a qualitative approach from a social worker?s perspective, hence social workers were interviewed. The study?s theoretical basis was Symbolic Interactionism and Erikson?s theory of Psychosocial Development.

Alzheimer?s disease has increasing effects on the Swedish population. Now, about 90 000 swedes have been diagnosed with the disease. Many of these persons are cared for by someone close to them. The aim of this study is to increase understanding for the situation and experiences of the persons caring for their affected partner and to examine which support they are given by the public sector.

AbstractThe object of this study has been to analyze how companies within the music industry can successfully market their artists, this due to the complexity of today?s marketing environment, where technology has rapidly changed the way of communicating, and therefore contributed to a highly competitive market. The vast change of technology has resulted in several possibilities as well as difficulties breaking through, what could be seen as, a media sorl. Our purpose has been to outdo how companies market, as well as which factors that are vital, for a successful promotion of their artists. To be able to carry out our aim, we have created one key question; How can companies within the music industry market their artist to make them reach success?We have used a qualitative research approach for this study, this to be able to generate more depth concerning the chosen topic.

Många människor i alla åldrar insjuknar varje år i cancer. I Sverige insjuknar mer än 7000 personer i åldrarna 20-54 år. I denna åldersgrupp är det många som har barn. Dessa barn kan ha blandade upplevelser och reaktioner på sin förälders sjukdom, vilket kan vara av vikt för sjuksköterskan att känna till, för att kunna ge dessa barn ett bra stöd. Syfte: Syftet var att beskriva barns upplevelser och coping-mekanismer av att leva med en förälder som har cancer.

Prostate cancer is the most common cancer in men. One type of treatment is internal radiation therapy, brachytherapy. This treatment requires the patient to lie completely motionless and in lithotomy position. The purpose of this study was to investigate the prevalence of pressure ulcers associated with brachytherapy in prostate cancer at the UniversityHospitalin Uppsala. Furthermore, the purpose was to identify the most common location of pressure ulcer and to examine whether there were any connection between risk factors and possible pressure ulcers.

The purpose of this study was to highlight LGBT asylum-seekers experiences of expressing their sexual identity or gender identity in the country of origin and in the asylum process in Sweden. By interviewing people who got permanent residence in Sweden because of gender or sexual orientation in Utlänningslagen (2005:716) we have been able to explore their own experiences from expressing themselves. This study analyse these experiences from a social psychological perspective, from this analysis we aimed to obtain a deeper understanding of how the experiences from the country of origin affects on the experiences in the asylum process. This study shows that LGBT asylum-seekers often is facing negative reactions from the environment in the country of origin, these reactions can limit their possibilities to express their sexual identity or gender identity in the asylum process in Sweden. The negative reactions they experience in the country of origin have contributed to that many LGBT people internalize feelings of fear to express themselves, feelings that often stays when they come to Sweden to seek asylum.