Syftet med uppsatsen är att studera om det uppstår ett gap mellan ett företags identitet/profil och konsumenternas image av företaget vid differentierandet av endast en butik ur mängden. Detta arbete är i huvudsak byggt på en fallstudie som fokuserat på fallet Åhléns. Forskningsrapporten har genomförts genom en analys av företagets identitet och eftersträvade profil samt en sammanställning av den insamlade empirin. Den insamlade empirin består av konsumentintervjuer som genomförts med en kvalitativ ansats. Respondenterna har delats in i två grupper, de som huvudsakligen handlar på Åhléns City butik samt de som handlar på övriga Åhléns butiker.

När vägverket idag planerar och beräknar vägprojekt är det en kostnadsbild som utelämnas. Det är den kostnad som trafikanterna möter under den tid då själva projektet/åtgärden pågår. Denna kostnadsbild innehåller bland annat ökade miljö-, olycks-, komfort- och fordonskostnader. Utöver dessa kostnader drabbas trafikanterna och därmed samhället även av ökade tidskostnader. Syftet med denna uppsats är att diskutera nödvändigheten av innovativa anbudsförfaranden som tar hänsyn till ökade externa samhällsekonomiska kostnader i samband med vägbyggen.

The report aims to examine how property owners position themselves to reach their targetmarket, and which strategies they use when positioning their product. The investigation has beencarried out mainly in the form of a case study in which a number of interviews with Stockholmreal estate companies has been conducted, focusing on commercial property market segment.The interviews have resulted in identification of common and specific strategies among thecompanies. These strategies have been analyzed in the light of the theory by Philip Kotler andKevin Lane Keller, focusing on how an offer should be designed to reach a competitive position.It can be concluded that positioning is a key activity for successfully addressing the targetmarket. Successful positioning mandates three key requirements to be met; determining thecategory to which the offer belongs, identifying similarities and differences compared to thecompetitors and developing a brand mantra. The result of the case study concludes that theproperty companies work similar in many ways.

The ferry traffic to Gotland is essential for the island?s ability to live and develop. Yearly, it transports 1,6 million passengers, 500 000 personal vehicles and 750 000 lane meters of freight with four Ro-Pax ferries. The traffic is controlled and subsidized by the Swedish government since 1971 in order to guarantee the inhabitants and industry of Gotland a satisfactory transportation service. As a consequence of the past decades increased traffic quality, mainly due to a decrease in crossing times, the traffic?s environmental impact and costs has also increased.The Master Thesis proposes a new energy efficient traffic arrangement that satisfies the users? preferences in the same extent as today.

Today a trend can be seen towards fewer dairy farms and increasing number of cows per farm. Larger farms set a higher demand of more labour efficient milking systems. The time to enter and exit milking rotary platforms is crucial to maintain a high cow throughput. This study is a project initiated by DeLaval in order to evaluate the cow throughput and cow behaviour during entry and exit in two types of parallel external rotaries with different bail designs. The two rotaries compared were DeLaval parallel rotary PR2100 and PR3100HD.

For Swedish companies to compete with low wage countries, developments in theproduction industry moved towards streamlining the entire company. One of themost effective ways for a company to streamline their operations is to review theirproduction. All companies have processes in their production that add no value tothe product. In order to compete, they must be eliminated.The purpose of this report is to reduce work in process (WIP) in the flow ofbashus at Volvo Powertrain in Köping. The aim is also to try to find reasons whyVolvo Powertrain feel that they have problems with the storage principle First in-First Out (FIFO).To meet the objective, empirical studies were conducted at the company whilethe literature in the area was studied.

Problem: How should a company act to sustain a strong identity and thereby a strong brand image when operating in a changeable world?Purpose: The purpose of this thesis is to analyze whether the corporate identity of Academic Work is strong or fragmented. Further more this thesis aims to give recommendations on how the company could continue working to maintain a strong brand image. Methodology: The thesis is a case study of Academic Work. The study is based on data collected from interviews, a poll as well as data from the company website.

An increased number of participants in the construction industry is asking for accompanying terrain models to the project in order to get a better understanding of the field. When the desire to create buildings that fit together nicely with the surrounding area is increasing, it becomes more and more important to have a broad base of knowledge about the ground on which the building is to be erected. Terrain models are also very useful in the planning of logistics, documentation for landscape architecture projects, and billings for mass calculations.Surveys for creating terrain models can be performed with laser scanning. The advantage of laser scanning is the time-effective surveying, the detailed information as well as the ability of application in complex environments resulting in a cost-efficient project. With this in mind our thesis was defined in collaboration with the company Bjerking AB in Uppsala in order to investigate if there were any softwares suitable for terrain modeling.

This thesis consists of four case studies. The objective is to find out how to get a well functioning cow traffic in an automatic milking system. Different technical and building solutions are analysed and some adjustments are proposed for the DeLaval herd management software. Case study 1: Lactation chart comparison from traditional cow traffic and Feed First? cow traffic Case study 2: Farm A - a study of the precedence passage and the cow traffic Case study 3: Farm B ? an overview of the farm and their way of working Case study 4: Key factors ? how can we judge how well a VMS farm is working? Case study 1: Lactation chart comparison from traditional cow traffic and Feed First? cow traffic In this survey data is analysed from before and after rebuilding to Feed First? cow traffic. Lactation graphs are compared between traditional cow traffic and Feed First? cow traffic.

Denna uppsats underso?ker hur Mitt Romney och hans mormonska tro portra?tterades i tidningarna The New York Times och The Washington Post under presidentvalet 2012. Artiklarna som har analyserats a?r ha?mtade fra?n sista veckan av valet, fra?n 1 november fram till 7 november 2012, dagen efter valdagen. Syftet med uppsatsen a?r att underso?ka vilka inramningar, frames, som var mest fo?rekommande i portra?tteringen av presidentkandidaten och hans tro.Mormoner a?r en sa? kallad minoritetsreligion i landet och har sedan dess bo?rjan pa? artonhundratalet mo?tt motsta?nd fra?n ba?de den amerikanska befolkningen och staten.