Urban forests are important for people to get at break and be able to relax in a stressful world. Several studies show that we feel better through being out in the forest and historically this was the normal environment for us. As a result of population growth and urbanization we tend to spend less time in nature nowadays than before. Due to this development urban forests have become a central role in our society as a place where people can fulfill their needs and interests. The management of the urban forest is therefore important, especially for municipalities that own forest which is supposed to be of benefit to local residents.Falköpings municipality owns approximately 260 hectares of forest in the popular and most visited recreational area along Mösseberg?s southern slope.

Denna studie är en personalvetenskaplig uppsats som behandlar synen på utvecklingsmöjligheter i arbetet. Syftet var att undersöka hur en grupp yngre medarbetare, som har arbetat en längre tid hos sin nuvarande arbetsgivare, ser på sina utvecklingsmöjligheter i relation till anställningstiden.Uppsatsens teoretiska referensram består av tre delar, dagens rörliga arbetsliv, utveckling i arbetet samt arbetsmotivation. Enligt flertalet forskare har dagens arbetsliv blivit mer individualistiskt, ett snabbare tempo och hårdare klimat gör att individer måste ta ett allt större ansvar över sin anställningsbarhet och karriär. Arbetsgivaren bör i sin tur erbjuda yngre medarbetare exempelvis intressanta arbetsuppgifter, omväxling och personlig utveckling för att de ska upprätthålla en hög arbetsmotivation.Som metod för studien valdes en kvalitativ undersökning. Semistrukturerade intervjuer genomfördes med sex anställda på Trafikverket i åldrarna 34-39 år.

The purpose of this study is to look at the line extensions of the Swedish dairy company Skånemejerier. We have chosen to focus on how trends in ecological products and Functional Food influence the line extensions. The competition in the food sector have made it harder for companies to be seen in the market area and the companies have to make their brands more visible. That is one of the reasons why companies work with line extensions. The study is based on a qualitative approach because we wanted to come closer to our subject in order to establish a greater understanding for the case itself.

The purpose of this essay is to examine how the editorial office to the TV-programs Gokväll,Mitt i naturen and Plus use social media. To achieve the purpose qualitative interviews wereconducted with three Web Editors, one for each program. This essay is based on theories onhow companies can and should work with social media from Andreas M. Kaplan andMichael Haenlin among other writers and scholars from Sweden. The convergence concepttheory with particular focus on media convergence and branding has also been applied in thestudy.

Facebook has over 665 million users worldwide and has created a new venue for companies to interact with their stakeholders. However, since it is a new phenomenon it brings some uncertainty and confusion as how to manage the communication on Facebook, and it is only recently that research and literature has become available on this topic.The purpose of this study is to investigate how three chosen companies within the travel industry communicate on Facebook. We also compare the results to the existing literature to see how they can improve from a theoretical point of view. We thereby hope to shed a light on, and add knowledge to, a research area where we have identified weaknesses. In order to fulfill our purpose, we used a quantitative content analysis as well as qualitative interviews.The major findings in our study on Facebook communication include a lack of strategy and target audience awareness, as well as a self-centered communication.

We studied how librarians would adapt to telework, the performance of job responsibilitiesfrom home. We found'that all duties could be accomplished. but to varied extents.Computerbased searches, interlibrary loans, acquisitions, indexing and telephone referenceservices are the duties most likely to adapt to telework whereas cataloguing andclassification probably are best performed in the ordinary workplace.Most duties would demand access to technical means of assistance when performed fromhome. Connections to the library's local network, directly or via modem, are requiredbecause it is unrealistic to expect librarians to telework with fewer tools than theyordinarily have available. Although librarians generally believe that teleworking will nothave a large irnpact on the operation of the library, most would like to telework.Whether teleworking is a viable strategy depends on the characteristics of the duties, thelibrarian's desire to telework, but also on the size of the library, the size of its staff, thelibrary's activities, and how work is distributed between librarians..

AbstractBackground: Countries can be seen as brands (nation brands) with brand values that transmitto the country?s products. Country-of-origin (COO), the brands nationality, links the productto an associative network of cultural shared national stereotypes. Through associating thebrand with a country or a region, the credibility of the brand can increase and strengthen thebrand. Therefore COO is used in marketing to position a brand.Purpose: The purpose of this study is to examine how luxury fashion brands communicatetheir national identity through analyzing their advertising.

The purpose of this thesis is to analyze green marketing and green brand building from a managerial perspective, with the intention to create an implementation guide for companies in the Swedish consumer market.  The essay is based on a qualitative approach with a mixture of inductive and deductive elements. We have interviewed five people with close links to green marketing. We have during the study identified a number of touch points to be particularly important in the process of incorporating green marketing. These findings are presented in full in chapter five. We have found that the framework of green marketing is established during the company?s choice of green strategy.

The evolution of the media landscape and the introduction of social media have increased thenumber of communication channels tremendously during the last decade. These new channels have also made an impact on the information control, which has shifted focus from organisations to consumers. In order to communicate one coherent image in the numerous existing channels, organisations need to create strategies that take this into account and makes sure the same messages are communicated through all channels. One way to do this is to use integrated marketing communication (IMC). Since the social media is a relatively new phenomenon, there is no clear way of how to include social media into an IMC strategy.

This thesis in sociology was based on a qualitative research strategy. Its intention was to analyze how a specific county in the middle of Sweden work to make the integration process of the unaccompanied refugee youths, with a Swedish residence permit, as good as possible, the other intention was to find out the possible following of this work.Interviews were done and statistics were found, this later on became analyzed together with the theories. The basic theories were integration and class theory.The mainly finding in this study was that that the integration of the unaccompanied refugee children leads them into a lower society class of the Swedish community. This since these youth are more of less forced to follow some steps in the education, which for many of them will lead to that they are too old to apply to the national gymnasium in Sweden, and therefore they only get education though the introduction program, which is not leading to a graduation from the gymnasium. Because of this they are not getting the same chances to succeed with the same kind of education as youth on other programs in the Swedish gymnasium..

In 1988 the Swedish Social Democratic Party decided to reform the tax system. In this essay I analyse the motives behind their acting on a basis of the party strategic theories of Przeworski and Sjöblom. The reform commonly referred to as the tax reform of the century, was although they considered that it was a high risk project pursued together with the Liberal Party. The new tax system implicated a less progressive income tax scale, actions against tax avoidance and raised value-added tax. The empirical analysis is primarily based on memoirs written by the key actors.

The need of knowledge revolving first-time father experiences, feelings and thoughts is extensive and insight and knowledge about his emotional life in conjunction with being a dad is equally important. The purpose with this study is to investigate how men, that recently became a first-time father, manages and experience the first time with his child. We used a narrative method and interviewed seven fathers as we conducted our qualitative interview study. All the fathers went through life changes. No one talked about sacrifices, but noted rather that their lives were to become different.

I denna studie undersöks chefers uppfattning om vad som attraherar, behåller och utvecklar dem med deras arbete. Syftet är att analysera deras uppfattning av IKEA som arbetsgivarvarumärke samt se hur uppfattningen förändras under deras anställningstid. Bakgrunden till studien baseras på samspelet mellan individ och organisation samt forskning om begreppet arbetsgivarvarumärke. Studien genomförs med en kvalitativ metod och en konstruktionistisk ontologisk utgångspunkt. Empiri samlades in genom sex semistrukturerade intervjuer med chefer på IKEA Jönköping.

My thesis is based on a qualitative study in which I have selected six professional teachers in a school in Greater Stockholm, and their views on the phenomenon of conflict management. My questions were the following.How teachers perceive the phenomenon of conflict in the world of school?What strategies do teachers use to resolve conflicts with students?In order to analyze my informants, I have chosen different books that deal with conflict man-agement, policy documents and books on the teaching profession meaning. Through my investigation I found that some teachers used tools and strategies through expe-rience and reflections, and resolve conflicts together or individually. My informants described that there are some teachers how choose to hide and pretend not to see the problem.

The purpose of this thesis work is to formulate a model with methods that describe key success factors to get understanding and awareness in organizational change projects. We have used a project within the township of Gothenburg as a case and connected to this single project the purpose is to identify key success factors to get understanding and awareness among employees within the township of Gothenburg. We hope that our result will be useful in other large organizational change projects. Theoretic basis for our study have been models and methods, while our purpose have been to construct a model with suitable methods for anchoring. Theories about coaching and process management are examples of methods to get understanding and awareness among employees in change projects.