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1908 Uppsatser om Branding strategy. - Sida 35 av 128

I say, good sir! Jag säger då det, min bäste herre! : Översättning av akt I-IV ur pjäsen London Assurance av Dion Boucicault samt översättningsvetenskaplig kommentar och undersökning av avsidesrepliker i svensk- och engelskspråkigt drama

This masters thesis consists of a translation of acts I-IV from Dion Boucicault?s play London Assurance, a theoretical comment on the translation and a comparative study of asides. It is divided into four parts: an introduction, presenting the work and my translation strategy, as well as a short stylistic analysis; source text and translation; a theoretical comment, mainly based on theories from the field of Translation Studies, but also theories on lingustics and literature; and a comparative study of the use of asides as a theatrical convention in English and Swedish drama.The main focus of my translation strategy is to keep or adapt features that give the audience a sense of the cultural context where the play takes place, as well as the time ? fashionable society in early Victorian England, while providing a text that is performable and speakable for the actors, and which preserves the humor present in the source text. .

A Business Perspective on Reducing the Climate Impact from Tetra Paks Transportations of Goods

Title: A Business Perspective on Reducing the Climate Impact from Tetra Paks Transportations of Goods. Authors: Pär BerglundSebastian Lyngström Supervisors: Lars J Nilsson, Environmental and Energy Systems, Lund UniversityNils Månsson, Department of Business Administration, Lund University Problem Analysis: Increased awareness concerning climate change will put pressure on companies to reduce their climate impact. Problems arise when trying to reduce the impact from transportations due to companies? limited control on forwarding agents and difficulties measuring the emissions. Purpose: From a business perspective, this report will enable a reduction of the climate impact that arises from Tetra Paks transportation of goods.

ITP - Market Entry Strategy

Forces of innovation alter the course of many industries. Currently there is a restructuring of the Swedish energy sector due to deregulation. This in combination with advanced technologies generates an innovative and a highly changeable environment. The result is differentiation of services and products. New actors are emerging and corporations grow larger.

Inkludering på olika villkor : En dokumentstudie av aktuella politiska diskurser om integration

The purpose of this essay is to examine the Swedish governments discourse on integration of immigrants and thereby examine what social reality it constructs. The aim is to examine how integration and immigrants are constructed within the discourse. The method and theory being used in this essay is discourse theory. As a methodological instrument we use the policy on functional impairment as a comparison. The material being analyzed in this essay is political documents on the strategy on integration policy and the strategy on the policy of functional impairment.

Varumärkesuppbyggnad och Marknadskommunikation i Svenska Fotbollsklubbar : En fallstudie på BK Forward & KIF Örebro

Background                      European football has during the past decades seen a fast development towards a more professionalized and commercialized climate. This had led to the fact that a lot of clubs are run like any other company, and the focus on marketing and market shares has increased. To be able to create a strong brand clubs have to put a lot of work into marketing, not only of their own brand, but of their sponsors and partners as well.Purpose                              The purpose of this study is to (in step 1) analyze how two smaller Swedish football clubs build their brand and work with their marketing communication. In step 2, the purpose is to create a model of how these clubs may work to develop their brand and marketing communication.Method                              With a qualitative approach, the authors of this paper have analyzed text and documents as well as performed two in-depth interviews.Findings                             Both clubs lack a well-developed strategy regarding their work with their brand and marketing communication. However, there are in both cases factors that, if developed correctly, could help build a stronger brand and better the marketing communication.

Studie samt reglering av luft- och massflöde för en barkpanna

This report treats two assignments that concerns the biofuel furnace at Billerud Skärblacka AB and how these assignments were solved. The assignments were: reducing the number of CO-spikes and tuning the overfire air control loop. To reduce the number of CO-spikes the possibility that skewness in mass distribution affects the number of CO-spikes were study. The skewnwss of mass distribution was controled and adjusted with two experiments. The conclusion that was made is that the skewness of mass distribution were not sufficient enough to affect the number of CO-spikes.

Socialt ansvarstagande - ett medel för att vinna kampen om arbetskraften?

Studiens huvudsakliga slutsats är att majoriteten av studenterna på Handelshögskolan i Göteborg inte prioriterar socialt ansvarstagande hos en framtida arbetsgivare. Socialt ansvar anses vara den minst viktiga faktorn då endast 18 procent avrespondenterna markerade socialt ansvarstagande som en av de fem viktigaste faktorerna hos en framtida arbetsgivare.

Mäklardagen i Gävle som rekryteringsverktyg : Modell och teoriutveckling

Titel - Mäklardagen i Gävle ? Modell ? och teoriutvecklingNivå - Kandidatuppsats i företagsekonomiFörfattare - Erik Andersson David Broberg EngstrandHandledare - Jonas KågströmDatum - Juni 2010Syfte - Vårt syfte med den här uppsatsen är att undersöka vad det är som påverkar mäklarstudenter vid Högskolan i Gävle när de väljer sin framtida arbetsgivare. Vi har valt att undersöka Mäklardagen i Gävle som rekryteringsverktyg. Därutöver har vi även för avsikt att undersöka mäklarföretagens arbete för att nå ut till studenterna.Metod - De empiriska data som vi samlade in gjordes med hjälp av en enkätundersökning till fastighetmäklarstudenterna på Högskolan i Gävle. Enkätfrågorna baserades på olika påståenden om företagen och deras medverkan, detta för att få ett ställningstagande men också för att få reda på om studenterna har samma uppfattning som vi.

Strategiska försvarsaktörer : En studie av NATO och EU:s kompatibilitet i rollen som säkerhetspolitiska aktörer

This essay conducts a descriptive analysis of the ideas expressed by NATO´s official security strategy "Strategic Concept" from 2010 and the European Union?s security strategy "A Secure Europe in a Better World" from 2003. The purpose of this analysis is to examine whether the ESDP and NATO are compatible with each other when it comes to the role of security policy actor. To do so, I´ve chosen to analyse the actors' security strategies based on three dimensions. These dimensions are: Their view of the international scene, their views on cooperation and their views on how to reach security.

Gränslös välfärd? En studie om den europeiska integrationen har nått området välfärd genom sysselsättningspolitiken

Social policy has now received an increased attention in the European Union. The European welfare states experience a high level of unemployment, which the EU now tries to handle through the European Employment Strategy (EES). The core of this essay is whether the welfare institutions of the European member states are integrating through an institutionalization process or not. Within the EU four different types of welfare models can be identified: the Scandinavian, the Continental, the Southern and the Anglo-Saxon. The welfare models differ in the institutional settings e.g.

Skolans arbete mot mobbning

Employer branding, eller arbetsgivarvarumärke som det heter på svenska, handlar om att rätt människor ska attraheras, rekryteras och vilja stanna kvar i ett företag. Ett starkt employer brand är något som har blivit allt viktigare för företagen i kampen om värdefulla andelar på marknaden.  Studier har visat att anställda som är engagerade och trivs på sitt arbete också presterar bättre, vilket leder till ökad produktion och lönsamhetsfördelar. Många företag är inte medvetna om eller uppdaterade vad gäller sitt arbetsgivarerbjudande, det vill säga den anledning som arbetsgivaren ger till nuvarande och potentiella anställda att arbeta för denne. Det kan vara svårt att fastställa vilka områden som behöver utvecklas i företaget och vilka målgrupper som bör prioriteras. Tillgängliga mätmetoder för att få klarhet gällande nuvarande employer brand saknas, vilket har bidragit till studiens syfte att skapa ett mätverktyg för att utvärdera ett företags arbetsgivarvarumärke gentemot nuvarande anställda.

Skanska and their strategic Polish suppliers: Analysis of the buyer- supplier relationship against the interplay of pricing strategy, supply chain policies and culture

Researchers and practitioners have recognized the need for ?transforming? every policy of the company into a competitive advantage tool. Thus, both the pricing approach and the supply chain practices of the firm have emerged as an important determinant of success. In this study, however, we are not only interested in these two aspects, but also in a third one-namely cultural conflicts as an obstacle and challenge. The interaction of the tree factors is extensively presented against the backdrop of Skanska and four of their closest Polish suppliers.

Ompositionering av varumärken : en strategisk fråga

Background: Brand strategy tends to become an important management issue. It is therefore interesting to reach a greater understanding about how companies work to make their existing brands stronger. The purpose of a brand is to influence the customers? view of the brand image. The literature is insufficient concerning how leaders handle the process of repositioning a brand, in order to change the brand image.

Läsa och samtala : Vad betyder folkbibliotekets bokcirkel för användaren?

The aim of this Master?s thesis is to investigate the meaning the reading group of the public library has to a number of users. To fulfill the aim the following three questions have been formulated: 1) What do a number of users expect from the reading group of the public library? 2) Which approach/attitude or approaches/attitudes do a number of users have to reading and to talking about reading? 3) How do a number of users experience the ongoing reading group?The research is founded on qualitative interviews with five users that take part in three different reading groups in public libraries. The theories that are used is the theory of three so called strategies - the pragmatic, the traditionalistic, the emancipatory ? and the theory of flow.

Psykiska avståndets påverkan på internationell handel

The global market is becoming increasingly integrated and to keep up with growing competition and to achieve even greater success, companies expand to foreign markets. Previous studies have shown that the concept of psychic distance has an important impact on international performance regarding small and medium-sized enterprises (SME). The aim of our study is to provide the reader with a deeper understanding of how psychic distance influences export performance regarding Swedish SMEs. Through a single case study of a Swedish SME, we chose to research three different markets in three different continents. Our findings show that psychic distance influences export performance through export marketing strategy and active learning.

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