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2034 Uppsatser om Branding and exclusion processes - Sida 63 av 136
Förändringsarbete i skolan - med lean som inspiration : Lean-tavla - för röd tråds skull!
During the middle of the 18th century the development of Toyota Production System, TPS, started in order to streamline the processes. TPS was based on the principles of assembly line production but unlike previous performers Toyota let the manufacturing be constantly affected by demand. At the end of the 18th century TPS was described by Womack and Jones in the book "The machine that changed the world - the story of lean producion" where TPS got the name lean. The principles behind lean is to maximize customer value and eliminate waste which means making products and services more valuable to the customer. 1Lean was for a long time a philosophy and an approach limited to industries and production based companies.
Lyxvarumärkens överlevnad vid lågkonjunktur : Hur resonerar svenska lyxföretag, och vilka strategier är lämpliga att använda sig av?
The luxury market has steadily grown from the industrial revolution and onwards. Changes in society, trends and the increased living standards has enabled more people to consume luxury goods.The world is going through a major economic crisis at the moment. Studies shows that companies that have focused on added value rather than lowering prices has survived past financial crisis. It is also obvious that companies act very different during times of crisis. Adding to the problem is trends that point to a more careful consumption and environmental awareness.
Hur påverkar ny teknik företags relation och kommunikation mot sina kunder och leverantörer?: En studie av fyra företags utnyttjande av moderna affärssystem och effekterna i kund- och leverantörsrelationerna.
This qualitative case study, made with four companies, looks closer at how more effective information management, with the help of IT-systems, affect companies market communication and relations to customers and suppliers. Customer Relationship Management perspective is used and Enterprise Resource Planning-systems are the ground for new technology change. The main conclusions are that new technology affects the outcome of companies? relationships towards their customers and suppliers and that the processes and activities between the involved parties are more closely linked. Also involving your suppliers and external actors makes the information handling more effective and companies that do so most likely have a competitive advantage..
Planera för integration : med utgångspunkt i projektet Norra Sorgenfri
Integration is a concept that is very topical in today's multicultural-cultural society. Integration means that everyone should have the same rights, opportunities and obligations to society, regardless of extraction. What counteract integration is segregation, which implies a distinction between different groups and where there exist an inequality between them. Segregation is widespread in Sweden today and the exclusion that it creates needs to be broken.
The aim of this paper is to examine if it is possible to promote integra-tion through physical planning.
Social rekrytering : en kvalitativ studie som behandlar fyra organisationers och fyra professionella aktörers tankar om rekrytering oc sociala medier.
Detta är en kvalitativ studie som behandlar relationen mellan sociala medier och rekrytering, så kallad social rekrytering. Vi har genomfört intervjuer med personer från företag och offentliga organisationer kring deras användande av social rekrytering. Vi har även intervjuat fyra professionella aktörer som arbetar med sociala medier, kommunikation och human resources, med avsikten att få en djupare inblick i hur sociala medier bör och kan användas i rekryteringssammanhang. Vi kopplade våra intervjuresultat till teorier kring bland annat rekrytering, sociala medier och employer branding.Studiens frågeställningar berörde hur företagen och de offentliga organisationerna möter social rekrytering samt hur de använder social rekrytering idag. De professionella aktörerna besvarade frågor kring hur de ser på samspelet mellan rekrytering och sociala medier.
Att definiera omsorgsbrist : En kvalitativ studie om socialsekreterares tolkningar av 2 § LVU utifrån intersektionalitet och makt
This study regards the Care of Young Persons Act, LVU, and the 2 § that focus on parent inability to care for their children. The assessment of parent ability to care for their children is performed by social workers in different municipalities. The law leaves room for interpretation concerning how to assess parent ability and therefore we found it interesting to study how social workers interpret 2 § LVU. The study?s aim was also to seek an understanding of how different categories, like gender, race, class and physical and psychical ability of the parents affect the assessment of their parenting ability, with a intersectional perspective.
Discourse analysis of the swedish integration politics
This essay is a discourse analysis of the integration politics of the different parties
in the Swedish parliament and the non-parliamentary party ?the Swedish
Democrats?, as it is presented on their respective web pages. The overall purpose
is to problematize and shed a light on how the current discourse(s) about
integration are constituted. Also of interest is how these construct our knowledge
and experience of the phenomena. We furthermore want to illustrate the social
consequences of such discourses on the construction and organization of identities
and groups, and, as a result, the courses of action that becomes available.
Könsskillnader i motiv för att dricka alkohol- en studie av studenter på en högskola i mellersta Sverige
The purpose of this study is to investigate the motives underlying the consumption of alcohol among college students and if the motives differ between genders. The study is based on the following questions: What are the motives underlying alcohol consumption among students? Do these motives differ between men and women? Is there any connection between the motives for alcohol consumption and consumption? The study is a quantitative, empirical comparison study and the data presented is mainly descriptive. The study group consists of students from a university in central Sweden. After an exclusion of five students a total of 81 students participated in the survey, of which 55 were female and 26 were male.
Den demokratiska lyxen
Abstract: The fashion industry is perhaps the most unpredictable one where change occurs very rapidly. In order to be attractive and interesting in this competitive industry, a brand must constantly be up to date and differentiated from other brands to attract the consumers. This has given rise to an increasing growth of brands that cooperate for marketing reasons and more specifically, clothing retailers that perform designer collaborations with exclusive designers to create limited collections.Studies describing the effects of those collaborations on the retailers brands are rare and especially from a consumer perspective. Since H&M has been a pioneer in designer collaborations and has done it more times and for more years than any other retailer we have conducted our study on their case. Our intention was to investigate how the designer collaborations have affected the brand equity and image of H&M, if the collaborations have increased the willingness to pay for H&M's other ranges and if they have affected H&M's ability to extend its brand to higher price segments, through an experimental study.
Den Andre i hyllan och på webben : Benämnandets makt i sociala taggar och ämnesord knutna till HBTQ-relaterad skönlitteratur
The motivation for this thesis lies in the knowledge that there is a crucial information need amongst LGBTQ-persons wanting to read fiction related to LGBTQ in order to strengthen their own identity. This particular information need regarding identification has been said to be more central within LGBTQ-communities than within other user groups, largely because they represent a marginalized group in society. Critical feminists, such as Hope A. Olson, have proved that knowledge organization based on systems of subject representation in fact may lead to further marginalization and exclusion of already marginalized groups. Therefore, the aim of this thesis is to compare subject representation and social tagging as methods of organizing LGBTQ-fiction.
Kalmars turismprofilering ur ett tidsperspektiv : En komparativ studie mellan två historiska platser
The world has become a globalized place in constant development and much of which is now taken for granted did not even exist 30-40 years ago, such as smartphones or Internet in common households. As new tourist destinations is continuously being created, it becomes increasingly important with effective place marketing to compete in the global market. Developing a good and interesting profile is thus a way for places to become more attractive for tourists. The main theory in the paper is "post-industrialization and the entrepreneurial city" which describes how cities in the global north have moved away from industry towards becoming post-industrial cities ? very often with a strong focus on tourism.
Specialiserad eller allmänkunskap? : en experimentell studie av benhantverk under Mesolitikum
The aim of this thesis is to study the possibility of the existence of a specialist in bone tools manufacturing during the Mesolithic. The thesis describes the climate during the Mesolithic, argues for an experimental approach, and describes social organization in hunter-gatherer-groups and the processes behind cultural transmission. It also gives some examples of excavation sites in Scandinavia. An experiment simulating a teaching situation is made, in addition to the theoretical information, with the intent to explore how advanced the crafting of bone really is. The physical result is then studied and documented.
Unveiling French Society - A qualitative study on young Muslim women's opinions and experiences regarding the law on religious symbols
Den långa traditionen av sekularitet i Frankrike har ett stort inflytande i den publika sfären och har därmed blivit djupt rotad i den franska identiteten. Den sekulära ideologin har resulterat i en lag som förbjuder religiösa symboler i skolan. Sedan hösten 2004 får muslimska flickor inte längre bära slöja i skolan. Syftet med denna uppsats är att presentera unga muslimska kvinnors uppfattning och syn angående denna nya lag. Uppsatsen strävar efter att förstå hur lagen har påverkat dessa kvinnor.
Corporate Social Responsibility - En konkurrensfördel för att attrahera framtidens arbetskraft? : En studie om hur dagens studenter värderar CSR hos framtida arbetsgivare
Konkurrensen om kompetent personal ökar och flertalet faktorer används därför för attattrahera och rekrytera kvalificerad arbetskraft. Företag lägger idag stort fokus på corporatesocial recponsibility (CSR) och studier har visat att CSR spelar stor roll för potentiellamedarbetare i sökandet efter arbetsgivare. Syftet med denna uppsats är således att undersöka,beskriva och analysera huruvida studenter på avancerad nivå vid ett svenskt universitet,värderar CSR som en attraktiv faktor hos en framtida arbetsgivare. Den teoretiskareferensramen utgår från tre områden vilka berör CSR, employer branding samt social identitytheory (SIT). Uppsatsen baseras på en kvantitativ metod i form av en enkätundersökningbland 230 studenter på avancerad nivå vid ett av Sveriges största universitet.
Personligt varumärke: En studie om hur studenter kan bli mer konkurrenskraftiga på arbetsmarknaden
Nyutexaminerade studenter inom samma utbildning går alla ut med samma teoretiska kunskap, men vad är det som gör att en student skiljer sig från mängden och utmärker sig i ett hav av studenter med samma utbildning? Med denna fråga i huvudet valdes ämnet personal branding, eller personligt varumärkesbyggande, i syfte att få bättre kunskap vad en student kan göra för att bli mer attraktiv på arbetsmarknaden efter examen. Syftet med denna uppsats är att få en bättre förståelse för hur en student kan utveckla det egna personliga varumärket för att bli mer konkurrenskraftig på arbetsmarknaden. Studien är en fallstudie av kvalitativ karaktär där vi genom intervjuer utfrågat två respondenter kunniga inom ämnet men som också innehar en god insyn för just studenters perspektiv.Slutsatsen av studien visar på att med ett starkt personligt varumärke blir man som student mer konkurrenskraftig på arbetsmarknaden och står ut över sina konkurrenter vid sökande av jobb efter examen. Et annat fynd är att det krävs många egenskaper och finns mycket att ha åtanke som student vid utvecklandet ett personligt varumärke som ska ses som starkt.