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3341 Uppsatser om Brand values - Sida 40 av 223

"Jag vet att det inte är någon semester att vara föräldraledig" : en studie kring hemarbete och föräldraskap utifrån ett jämställdhetsperspektiv

The following study was undertaken in the spring of 2005 in Helsingborg, Sweden.It presents a study of the experience and values six young couples have related to parenting and gender equality. Twelwe people, six women and six men, were interviewed about the above mentioned topics related to their new found role as parents. How did these women and men choose to assign or elaborate their role as parents in terms of household chores and parental leave? Did they consider their parenthood to be equal or did they feel that their role as parents had already been assigned based on their gender? What were the decisive factors, if any, that determined their parenting roles?Although this study is relatively limited, the results are compatible with other published studies and indicate that young parents of today, without consideration to their gender, have a traditional view on parenting. The study also indicates that the attitudes seem to be established by traditional values, norms as well as sexualgender.

Är det tillåtet att försämra vattenstatus? : Om Sveriges rättsliga genomförande av miljömålen i EU:s vattendirektiv

The pupose of this study is to qualitatively study how teachers at a high school work with the schools demokratic mission under the management by objectives and what the policy document says and how the students can partcipate in different issues. My question fomulations are: What does it say in the governing documents about schools democratic mission and student influence? How do teachers concretely work to implement the values of democracy and student influence? How can the class councils used as part of the school's democratic mission? The theoretical frame of the study is about the school democracy mission and the possibilities and limits.  Futhermore a brief review of the fundamental values of the school are presented, followed by how the democratic process works.I used the qualitative analysis in order to find a lot of information about a small amount. Its strength is to convey a lot of information about a small number of observations and if the material is small in size.

Riktlinjer för att trygga utrymningssäkerheten och tillgängliggöra information om utrymning och brandskyddet för Habiliteringscentrum Stockholm

Ett problem i offentlig miljö, som Habiliteringscenter Stockholm, är att enkelt och tillfredställande kunna informera de som vistas där hur de ska agera i händelse av brand. Denna information ska vara utformad så att alla som vistas där har möjlighet att begripa den. Detta är speciellt viktigt för offentliga miljöer där personer med funktionsnedsättning vistats. Metod som användes var att utföra en mindre litteraturstudie inom områdena befintlig brand/larm- och utrymningsrutiner, utvecklingstörning, kommunikationsteori och Habiliteringscenter Stockholm, för att få underlag till hur de tänkta rutinerna och informationsbroschyren skulle kunna se ut. Därefter arbetades det fram förslag som diskuterades och utvärderades av Rose-Marie Trillkott och Jan Gustafsson.

Kommunikationens roll för långsiktig överlevnad : En studie om små och medelstora företag i den svenska modebranschen

Background: The Swedish fashion industry grows steadily, today it?s populated by many small and medium sized companies. Due to the big clothing chains dominant position small businesses risks to be ousted out of the fashion industry.Smaller companies may find it difficult to reach out to the customer by traditional advertising because their budgets are often smaller. It is therefore important for smaller companies to create loyal customers. If the smaller sized businesses in the fashion industry do not follow the rapid developments in society and focus on building strong brands and relationships, they will have problems with surviving in the long run.Problem definition: Which communicative factors are important in the choice of brand strategy to create a long-term survival for small and medium-sized companies in the fashion industry?Purpose: The purpose of the essay is to analyse and evaluate the brand as a communications tool for building a brand image.Method: The data which is being used in the essay is collected from interviews with companies and survey of each company's existing and potential customers.Theoretical perspective: Relationship Marketing Perspective and Transaction Marketing PerspectiveTheories: Brand Strategies, Total Communication, Brand Equity, Involvement Theory, Service Value Profit Chain.Empiric: The empirical data is primary data gathered from interviews with a representative for each company and from the questionnaires distributed to the customers of each company.Analysis: The analysis is an interpretation of the empirical material collected from interviews with each company and customers survey.

Några grundskollärares uppfattningar om kulturell mångfald, värden och kunskap tolkade som ideologi

AbstractIn this study, the conceptions of a number of teachers in the Swedish primary and lower-secondary school about cultural pluralism, the values connected to this pluralism by the Curriculum for the Compulsory School System, the Pre-School Class and the Leisure-time Centre, Lpo 94, and the possibilities for pupils to gain knowledge about these values, were studied. The conceptions of the teachers were regarded and interpreted as ideology, since the study was made from a point of departure containing an assumption about how the content of the curriculum is of importance for the development of relations of power and dominance between different groups in society. The purpose of the study was to interpret the statements of a limited number of teachers about cultural pluralism, values and knowledge, regarding the ontological, axiological and epistemological assumptions and conceptions expressed therein. The empirical data of the study was gathered through qualitative interviews with eleven teachers working in six different primary and lower-secondary schools in the Mid-Sweden region. The conceptions expressed in the statements given by the respondents were categorized.

Varumärkesbyggande inom småföretag: en fallstudie om hur småföretag skapar värde genom sitt företagsnamn

This thesis intended to examine how small enterprises within the retail industry work with brand building of their corporate name. More specifically it intended to examine how they do to choose corporate name and corporate logotype, and how they work to create a desired corporate image. A case-study was performed with three case-companies from different industries. The method was deductive as the empirics were brought in with starting-point in the theoretical frame of reference. The study showed that there are differences in the way small enterprises within the retail industry work with the brand-building of their corporate name.

Lekland: Utrymningsmöjligheter och möjlig brand

Under 2010 brann ett så kallat lekland ner i Borlänge. Brandförloppet var snabbt och kritiska förhållanden för utrymning infann sig inom kort tid. Det var ett fåtal besökare på leklandet och alla klarade sig oskadda. Lekland är ofta byggda i gamla industri- eller affärslokaler och innehåller ofta stora lekställningar av stålkonstruktion med stora mängder plast i rutschbanor, fallskydd och andra detaljer..Syftet med rapporten är att belysa problem som kan uppstå vid utrymning av lekland. Delar i detta består i att undersöka barns beteende vid utrymning, möjlig brand i lekland och möjligheter till dimensioneringen av lekland.I denna rapport studeras två olika lekland.

Egyptiska universitetsstudenters åsikter om det egyptiska utbildningssystemets förutsättningar att främja en demokratisk utveckling i Egypten

The purpose of this essay is to examine Egyptian university students´attitudes about the Egyptian education system´s ability to support a democratic process in Egypt. In order to carry out my study, scientific books and articles have been read and interviews have been made among Egyptian university students. The interviews contained questions about the Egyptian education system´s impact on the democratic process in Egypt and which impact the Egyptian education system has had on the Egyptian revolution.The conclusion drawn from my study is that Egyptian university students find the contemporary Egyptian education system based on authoritarian rules and with a lack of democratic values. The Egyptian university students believe that to establish democratic institutions in Egypt, the Egyptian citizens need a better understanding about democratic values. However, some of the students believe that the democracy that should be established in Egypt, must be based on Islamic values and to succeed with that, Islamic studies must play a greater part in the Egyptian education.When it comes to the Egyptian education system´s impact on the Egyptian revolution the Egyptian university students´opinions were somehow divided. .

Ideologiska skillnader mellan socialdemokraterna och moderaterna : En idéanalys av olika politiska sakfrågor

ABSTRACTEssay in political science, C-level by Cecilia HolmbergSpring semester 2006, Tutor: Arne Larsson- Ideological similarities between the Swedish Socialdemocratic and the Swedish conservative party- An idealanalysis of different political issuesThe purpose of this essay is to examine wheater the political ideologies have lost their importance in the Swedish political system. The study will focus on the ideological similarities or differences between the two largest parties in Sweden, the socialdemocratic and the conservative party. Therefore, the main research question is:? Are there any ideological similarities or differences between the socialdemocratic and the conservative party?To be able to answer this question, I have used Herbert Tingsten?s idealanalysis. This type of analysis examines how someone, in this case a political party, describes reality.

Varumärken och konst- om möten i det utvidgade fältet

Under den senare delen av 1900-talet inträffade ett antal företagsskandaler, såsom Enron och Worldcom, vilket föranledde ett bristande förtroendet för såväl styrelsers som revisorers arbete. För att återfå förtroende på den svenska marknaden introducerades Koden och en uppdatering av Aktiebolagslagen gjordes. En av de förtroendehöjande åtgärderna innebar att revisionsutskotten introducerades. Revisionsutskottens införande innebar ett tydliggörande av styrelseledamöternas arbetsuppgifter, men medförde samtidigt att huvudmannaskapsproblematiken i styrelsen aktualiserades. Vilket leder till vår problemformulering: Hur har revisionsutskottens införande påverkat ansvarsfördelning i styrelsen?För att kunna besvara vår frågeställning har vi genomfört kvalitativa intervjuer utifrån ett expertperspektiv.

Varumärkeshantering : Positionera ett varumärke på spelmarknaden

Problemställning: Syftet med examensarbetet var att bekräfta en position och en tilltänkt målgrupp tilluppdragsgivaren MooreGames som är en ny spelsajt på den svenska spelmarknaden. Studien är även tillför att ta fram en varumärkesplattform som i sin tur sammanfattas i en varumärkesbok. Denna bokkommer internt och externt kommunicera varumärkets värden.Teori: För att kunna få reda på hur vi på ett lyckat sätt skulle identifiera positionen hos varumärketMooreGames studerade vi teorier inom varumärkesutveckling och retorik. Teorierna förvarumärkesutveckling är tagna ur brand managment-området som är en övergripande teori förvarumärkesutveckling. Delarna vi använt oss av inom brand managment-området äridentitetsstrukturen, image hantering, positionering och konsumentens perspektiv.

Vilometabolism hos barn och ungdomar med Cerebral Pares : En deskriptiv korrelationsstudie

Background: Cerebral Palsy is usually divided into three subgroups: ataxic, spastic and dyskinetic, where children and adolescents can, because of misestimation in nutrition and energy intake, suffer from weight problems.Aim: To compare calculations with equations with the individual's measured RMR in the subgroups, to see if any equation is more suitable. This could be used as a tool to calculate the resting metabolism at times when it is not possible to perform clinical measurements.Method: The RMR has been measured in 37 children and adolescents aged 3-15 years through indirect respiratory calorimetry. Those values have been compared with calculations from five equations. The results were then analyzed in order to find if any equation is better to apply for calculating resting metabolism for each subgroup.Results: The ataxic group was overestimated by 56.5% of the calculated values. WHO/FAO/UNU?s equation indicates a significantly strong correlation between the measured and calculated values (r=0.85, p<0.05).

Relationen mellan den personliga tränaren och klienten : att marknadsföra ett personligt varumärke inom träningsbranschen med hjälp av digitala medier

Purpose ? The purpose of the study was to examine how to promote a personal trainer in the fitness industry, as a personal brand, with digital media.Method ? To fulfill the purpose, the author have used three different methods. Both literature and quantitative and qualitative data in forms of a digital survey and interviews with two personal trainers regarding marketing and branding.Result ? Based on the collected literature and empirical evidence, facts could identify the importance of having a strong brand as a personal trainer, in order to recruit new clients. The result revealed that digital media is an excellent communication channel to nurture the relationship when you already have existing clients, but not when you want to recruit new customers.Implications ? This study is only developed through empirical data from a particular demography and a certain range, which could give a different result with other respondents.

Verk: Utan titel, text på papper : konstens betydelse för näringslivet

The paper's purpose has evolved during the process of researching and writing it. In the beginning it was to investigate if art and culture could increase the strength and knowledge of a brand and if there existed a knowledge about this amongst Swedish companies, situated in Stockholm. During the process the purpose has evolved into exploring the type of companies that acknowledge this and those that don't. By using Bourdieu's terminology and tools, the reasons behind the use of art has been analyzed.The paper employs an explorative approach by accessing data through interviews and public data provided by the Internet through web pages and government files.The paper comes to the conclusion that what Holt calls cultural branding has not evolved, when looking at the companies that are accurate for this study. Out of 24 companies only one comes close to observing socio cultural movements through the arts.

Effekten av total mängd dietärt fett på lipidprofilen : En litteraturstudie

The effect of total dietary fat on the blood lipid profile: a reviewFat consumption has increased in Sweden in the 21th century, probably due to the advancement of the diet low car high fat (LCHF). Also, cardiovascular disease is the leading cause of premature death in Sweden. Various blood lipids are used to evaluate the cardiovascular disease risk; total cholesterol, LDL, HDL and triglycerides among others. High levels of total cholesterol, LDL, triglycerides and low levels of HDL are believed to increase the risk. The purpose of this review was to examine the effects of high-fat-diet on blood lipids, cholesterol, LDL, HDL the ratio between LDL/HDL and triglycerides through a systematic review.

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