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1631 Uppsatser om Brand origin - Sida 56 av 109

Att twittra sig till framgång : En kvalitativ studie om tre PR-byråers strategiska kommunikationsarbete med det sociala mediet twitter

This essay focus on the social media Twitter and how three Swedish PR practitioners view and use communication strategies for this social media. Twitter was created 2006 and is kind of a new channel in the digital world. The micro blog has over these few years attracted 175 million users across the world. In Sweden there is 91 000 registered users and according to a survey, 11 000 of them are active by tweeting once a day.Twitter is highly current and all kinds of people are using the social media, for example, artists, companies and individuals. Twitter is with its highly number of users building a new market for organizations to find their stakeholders.

Projekthanteringssystem

This document is a summary of my work to create a project management system for a small firm working with computer graphics. The intention is to manage customers, projects, images and invoices in the easiest possible way. To make the system as flexible as possible a web-interface was chosen which makes it possible to access the system from any computer, making it independent of any particular operating system. The only requirement on the user environment is that the computer must have a connection to the Internet to be able to access the system. The different techniques that have been used to develop the project management system is primarily Ruby on Rails and a MySQL database. Although Ruby on Rails was completely new to me, I decided to use this framework instead of PHP, which I already have a good knowledge of, because of the benefits Ruby on Rails provide.

Starkt butikskoncept - ur unga kunders perspektiv

I dagens samhälle kretsar shopping inte bara kring själva produkterna som säljs, utan även om hur butiksmiljön är uppbyggd. Den visuella miljön och hur produkter presenteras har stor påverkan på kunders beteende och inköp. Ljus, ljud och färger påverkar våra sinnen både positivt och negativt, vilket butiker utnyttjar på olika sätt. Syftet med detta uppsatsarbete är att beskriva vad unga kunder (18-25 år) anser ska ingå i ett attraktivt och starkt butikskoncept. Syftet är också att undersöka hur unga kunder upplever likheter respektive skillnader gällande butikskoncept för butikskedjor och produktutvecklande varumärkesleverantörer.

Det effektiva varumärket - Om varumärkets funktioner och degeneration

This essay discusses the legal and economic functions of the trademark and furthermore the degeneration of trademarks. These two concepts are strongly connected as the primary function of the trademark is the ability to separate the proprietor of the trademark?s product from the competitors´ products. The ability to separate is the basic condition for receiving legal protection. Through degeneration the trademark loses this ability to separate the product and becomes a generic term for the category of the product.

Från konsument till medproducent : förekomsten och utvecklingen av Community Supported Agriculture i Sverige

Community Supported Agriculture (CSA) is an unconventional model of agriculture expected to contribute to a more sustainable food supply and a sustainable landscape; the development of rural areas; a stronger relationship between producer and consumer and a healthier diet. This study, with a focus on food production and the link between the producer and consumer, describes the origin and current development of CSA in Sweden, including the prerequisites for CSA in a Swedish context. Organizations and entrepreneurs working with CSA and related projects are identified and interviewed. The notion of CSA in Sweden is still in its infancy, but a rapidly growing interest currently can be detected. The fact that the identified CSAs are found in different Swedish regions with variations in degree of urbanization and intensity of agriculture indicates that the prerequisites are there for the concept to grow, both in rural as well as urban areas.

Patienters upplevelser av sjuksköterskans bemötande på akutmottagningen : En litteraturstudie

Background:Studies show that when nurses are experiencing problems in the care of non-Swedish speaking patients, it is often due to obstacles in the communication. Studies also show that a prerequisite for adequate care is that there is a basis for a direct communication. Nurses perceive interpreters as an important link to the patient when they do not share a mutual language, the nurses perceive interpreters as a bridge in the conversation.Aim:The purpose of the study is to describe nurses' experiences of the quality of assessments done with the help of an interpreter.Method:The study was conducted through interviews with ten nurses, working at psychiatric clinics. Qualitative content analysis was used for the analysis, which resulted in five categories.Results:The analysis resulted in one theme: "it´s the interpreter who tells me and have not the feeling that the patient has" and five categories: "shades of the language", "conversation structure", "the interpreter's competence", "interpreting implementing" and "the interpreter's gender and origin". The nurses experience working with interpreters as a challenge.

Räcker Svenskheten Till? : En studie i svenska företags användning av svenskheten som differentieringsverktyg vid en utlandsetablering

Sverige är i ekonomiska sammanhang ett litet land, en begränsad hemmamarknad tvingar företag utomlands för att möjliggöra en expansion. Sverige är internationellt känt som en designnation och uttrycken ?Swedish Grace? samt ?Swedish Modern? har blivit synonymt med kvalitet, säkerhet och nytänkande. Problemet som denna uppsats ämnar att undersöka är i vilken utsträckning svenska design-företag anpassar eller standardiserar svenskheten vid en utlandsetablering.Syftet med uppsatsen är att med en jämförande studie utvärdera och analysera hur tre stycken små och ett stort svenskt designföretag väljer marknadsföringsstrategivid en utlandsetablering. Vi har ingående studerat dessa fyra företag och datainsamlingen har skett med hjälp av kvalitativa intervjuer med representanter från företagen.Vår undersökning har visat att valet att anpassa eller standardisera svenskheten är kunskap- och erfarenhetsstyrt, men även beroende av företagets storlek.

Lycksabäcken, ett riksintresse med komplext deglaciationsförlopp : Presentation av ett möjligt scenario över deglaciationen i området

The area of Lycksabäcken northwest of Lycksele is a national interest of natural conservationbecause of its geological values with many unique landforms. Many of these landforms indicatethat the deglaciation process in the area was very complex. However, the deglaciation process inthe area has not previously been fully understood. The aim is to add to the knowledge of theevents that took place during the last deglaciation. To do this, the glaciofluvial landforms in thearea were mapped by studying aerial photographs with a Wild Aviopreter and a five-day fieldinventory of key areas for the interpretation.

Bibliotek i Värnamo grundande och utveckling 1908-1960

The purpose of this master's thesis is to describe and analyse the origin and development of the libraries in the town of Värnamo, between the years 1908 and 1960, when a new modern public library was inaugurated. The method I have used is, to a great extent, examining and analysing source material from the archive of the municipality in Värnamo and the popular movement in Jönköping. As a background to my study I describe the development of the Swedish society, from the end of the nineteenth-, until the middle of the twentieth century. I also describe the local development of Värnamo, during the same period. Furthermore I also give a general description of the progress of the libraries in Sweden during the same time.

Utvärdering av datoranvändning i primärvården med särskilt fokus på remisshantering

The aim of the thesis is to present a study of what works well and what does not work so well in today?s use of computers in primary care with a special focus on the use of computers in the management of referrals for consultation. In May 2009 a module for electronic consultation referrals was introduced in the computer system Cosmic at the University Hospital in Uppsala. Previously, the primary care units had to use two different systems for management of referrals. Referrals sent internally within primary care have been sent electronically while referrals to the University Hospital or other external units were sent on paper.

Identitet och invandring       : En kvalitativ studie med ensamkommande flyktingbarn

Identity and immigration                                                                                                            - A qualitative study with unaccompanied refugee children Jennie Hamberg Larsson and Matthew McNeillThe main purpose of this study is to illuminate and describe how unaccompanied refugee children experience changes and reconstructions to their identity after immigration to Sweden. Using qualitative interviews this study looks at how social relationships in Sweden and a foreign background influence the reconstruction of unaccompanied refugee children´s identity. The base for our analysis is identity theory while roll concepts, social identity theory and concepts of ethnic and national identity are used to give deeper insight into the experiences of three unaccompanied refugee children. Important results found included a connection between the way that identity is formed in relationships, especially with significant others, in the country of origin and how reconstruction of identity develops in the new country with new social relationships. Furthermore the results showed how this reconstruction of identity can be linked to different acculturation strategies that incorporate the importance of an ethnic identity and a national identity.Keywords: identity, ethnic identity, unaccompanied children, immigration.

Investigation of tissue factor mRNA levels in human platelets using real-time PCR

Tissue factor (TF), a 47 kDa glycoprotein, is the initiator of the extrinsic pathway of blood coagulation and consequently of the upmost importance when damage to blood vessel occurs. The source of TF in circulation has been investigated. However, the source of TF is still not clear. One theory is that platelets express and increases the expression of TF after stimulation and the aim of our report was to investigate whether platelets really are a source for TF in circulation.Using specific primers for TF mRNA, platelets in plasma from healthy volunteers and from patients suffering from cardiac infarction were analyzed by using real-time polymerase chain reaction (PCR). Gel electrophoresis was performed after amplification of TF mRNA to verify the results.The samples were negative for TF when using real-time PCR and the few positive all had cycle threshold (Ct) values above 35.

En alternativ metod för att evaluera produktvärde : baserat på konsumenters perception av okända produkter i dagligvaruhandeln

Va?rdet hos konsumenter definieras och utva?rderas pa? ma?nga olika sa?tt. Denna uppsats a?mnar testa en modell fo?r att ma?ta varuma?rkesva?rde och se om den kan anva?ndas fo?r att ma?ta produktva?rdet fo?r en oka?nd produkt i dagligvaruhandeln. Detta genom att applicera modellen pa? produktens produktnamn.

Är du kvar på ditt gamla dammiga bibliotek? Bilden av bibliotekarien i svensk skönlitteratur 1982-2002

The aim of this Masters thesis is to examine how the images of librarians are conceived and held by the public. It has often been claimed that librarians are subject to widely spread negative stereotyping. My purpose is to study the nature and origin of these stereotypes. Since popular media is one source of these stereotypes and images I have chosen to look into how librarians are characterized in 20 Swedish novels written between 1982-2002. The questions this thesis aims to answer are: What images of librarians occur in the novels? How are the tasks of the librarians respectively described in the novels? How are female and male librarians respectively described? The analysis of the novels is then compared with interviews with three professional librarians about their view of their professional role and their perceptions of its status and image.

Sitkagranens potentiella merproduktion jämfört med vanlig gran i Hallands län

Sitka spruce (Picea sitchensis) is not considered to be a native species to Swedish forests. It´s origin is the pacific coast of Northern America, an area that is dominated by a coastal climate which makes it likely to believe that it would be well suited for growing in the south-west of Sweden. This study aims to investigate the gain in production that can be reached by growing sitka spruce instead of Norway spruce (Picea abies) in the county of Halland. A regression model based on data from forest experiments was produced to explain the gain in production. This model was based on elevation and annual precipitation. The model was then used to create a map layer in arcGIS that shows the gain of volume in comparison to Norway spruce in percent. An analysis was carried out to find what share of the forestland in Halland county that fell into four different classes of production gain.

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