Event marketing's ability to create strong communication effects is a well-known fact and a contributing factor to its popularity in the world of marketing today. But while we know that it is the interaction between consumers and the brand within the scope of live marketing that gives rise to loyalty and purchase intention, we have no knowledge in how the company's efforts affect the outcome. As the investments in event marketing are growing at a comparatively high pace, it is urgent to obtain a deeper understanding and a sense of direction of the elements infuencing its success.In this study we investigate in what way and to what extent the amount of effort that a company puts into the making of an event is used as a signal of manufactor credibility, ability (i.e., expertise) and consumer care. And in what way and to what extent the perceived effort influence purchase intent, attitude and word-of-mouth. We also analyze marketing events in terms of the theory of equitable exchange and "desperation", a subject matter thus far only touched upon.As we identify two different types of events on the market today, we include both in our study: the in-store promotion related event and the party event, which is held in an external venue.

The aim of this master thesis is to create an understanding of what it can be like to grow older as a homosexual man in Sweden today. The study has an intersectional and queer theoretical approach and is based on eight in depth interviews with men who are aged between 68 and 82 years old. In the analysis I deal with the problem of how sexuality can be inter- preted with the experience of aging. Central to the analysis is the criticism of norms connected to age, sexuality, social- and family life and gay culture.The results show that the norm-breaking sexual orientation of the men affects their life path in terms of how to organize social life, where friends often replace the traditional family. New ways of forming relationships and living their lives imply other obligations rather than the traditional for significant others, which was shown to influence the expectations and outcome of old age in terms of care and support.

Vi har valt att i denna uppsats studera hur tre större organisationer i Sverige fysiskt skyddar sin datorhall. Med fysiskt skydd menar vi hur organisationer skyddar sina datorhallar mot diverse faror såsom brand, stöld och spänningsfall med mera. Denna uppsats har genomförts med hjälp av fallstudier som sedan jämförts med den teoretiska bas som finns inom ämnet. Vår undersökning visar att det finns stora brister inom den fysiska datasäkerheten. Det är framförallt brandskyddet som brister även om många andra problemområden finns.

I detta arbete framlägger vi ett designförslag på hur ett diskussionsverktyg som stödjer ljud- och bildkommunikation kan se ut. Ett förslag som förbättrar och förenklar den distanskommunikation som idag sker med hjälp av mobiltelefoner, videokonferenssystem samt webbkameror anslutna till persondatorer. Den design vi föreslår möjliggör för mobila användare att visuellt föra flerpartssamtal med hjälp av PDA:er. Vårt designförslag har fått arbetsnamnet CU2 (see you too) och är tänkt att fungera i tredje och/eller fjärde generationens mobila nät. Vi har valt att genomföra vårt magisterarbete på företaget A Brand New World i Kista, Stockholm.

This study is about Skrädderiverkstan, a small tailoring company in Gothenburg. The study examines how this company can create a stronger brand for themselves in Gothenburg and how they can attract more customers but still keep the regulare ones.A survey was handed out and answered by the companys customers to see how they perceive the company and their tailoring services. This study showed that the customers are very happy with the company but some customers are not satisfied. The conclusion is that the company must take care of these dissatisfied customers and listen to their arguments since dissatisfied customers can create a badwill but mouth-to-mouth. A few of the recommendations made is to make the waiting area more pleasurable for customers and making it easier for the customers to find the tailoring company..

Something that is common to all people is that everyone is in need of food. However, people may differ about the choice of brand and the motives for the purchase. In the essay enables the reader to study if the purchasing behaviour may differ between the sexes, which also respond to the essays purpose. The purpose of this essay is to identify and describe any differences in buying motives of convenience goods between the sexes in a student population. In order to answer the purpose of the essay a study on ICA Maxi were conducted on 20 students from the University of Karlstad, ten women and ten men.

This thesis describes new methods for automatic crack detection in pavements. Cracks in pavements can be used as an early indication for the need of reparation.Automatic crack detection is preferable compared to manual inventory; the repeatability can be better, the inventory can be done at a higher speed and can be done without interruption of the traffic.The automatic and semi-automatic crack detection systems that exist today use Image Analysis methods. There are today powerful methods available in the area of Computer Vision. These methods work in higher dimensions with greater complexity and generate measures of local signal properties, while Image Analyses methods for crack detection use morphological operations on binary images.Methods for digitalizing video data on VHS-cassettes and stitching images from nearby frames have been developed.Four methods for crack detection have been evaluated, and two of them have been used to form a crack detection and classification program implemented in the calculation program Matlab.One image set was used during the implementation and another image set was used for validation. The crack detection system did perform correct detection on 99.2 percent when analysing the images which were used during implementation.

Tidigare empirisk forskning förevisade samband mellan optimism och hälsa, likaså mellan self-efficacy och hälsa. Föreliggande undersöknings syfte var att utifrån könsskillnader mellan kvinnor och män undersöka hur op­timism och self-efficacy samverkar med deras självskattade hälsotillstånd. Deltagarna var 190 högskolestudenter, varav 113 kvinnor, i Mellansverige. Statis­tisk analys utfördes genom t-test, multipel linjär regressionsanalys och jämförelse mellan korrelationskoefficienter. Mätinstrumenten Life Orientation Test?Revised, General Health Questionnaire och General Self-efficacy Scale, samt ett påstående om fysisk hälsa användes.

Aim: The aim of this study was to study through papers if early intervention of children and adolescents with deaf-blindness can be facilitated through early intervention programs, cochlear implants (CI) and communication strategies.Method: The method that we used was a literature study of scientific articles through Pubmed and Cinahl databases. The articles reference lists were also studied which lead to that more papers were found.Results: Children and adolescents with deaf-blindness can benefit from early intervention programs, when their caregivers were educated to give appropriate response to the children?s behavior. The interaction between children and their caregivers can improve through an early intervention model. Children and adolescents with Deafblindness have variable results from CI.

Traditionell marknadsföring tycks ha allt svårare att nå konsumenter. När flera vill göra sig hörda samtidigt blir det svårt att sticka ut och göra sig sedd. När någon kommer med något nytt, gör andra likadant. Ett sätt att sticka ut är genom att vara originell och ha en unik varumärkesidentitet, eftersom den är svår att kopiera. Evenemang kan också fungera som varumärken.

In the ever increasing media clutter it is hard for marketers to make their products stand out. New ways of reaching consumers are constantly arising. This study seeks to further investigate the phenomenon known as product placement, delimited to movies/television. By conducting an experiment we tested whether different presumptions matters for what effect a product placement will have on attitude and if these could be affected. We also looked at if the level of product integration effect attitude and realism enhancement.

AbstractEssay in political science, C-level, by Line Säll, spring semester 2007.Tutor: Susan Marton.?To do things by the rule of law -A study in the discretion of front-line bureaucrats?This essay has it´s starting-point in the theoretical problem of social science to unite democracy and bureaucracy. The purpose is to illustrate the problems with the discretion of front-line bureaucrats in a democratic state. The theoretical approach is front-line bureaucracy-theory. Certain characteristics of the work of street-level bureaucrats makes it impossible to severly reduce discretion.

This essay focus on the social media Twitter and how three Swedish PR practitioners view and use communication strategies for this social media. Twitter was created 2006 and is kind of a new channel in the digital world. The micro blog has over these few years attracted 175 million users across the world. In Sweden there is 91 000 registered users and according to a survey, 11 000 of them are active by tweeting once a day.Twitter is highly current and all kinds of people are using the social media, for example, artists, companies and individuals. Twitter is with its highly number of users building a new market for organizations to find their stakeholders.

The structural rationalization of rural firms in Sweden has led to many new creative ways of developing companies. The agriculture sector is characterized by the need of capital in form of buildings, labor and inventory. The rationalization process has led to free capacity in rural firms when new technology make buildings and inventory not longer necessary for the production process. To get a better cost coverage this free capacity can be used to start-up new business areas that help the rural firm to growth.The study aims to identify factors that motives entrepreneurs in rural firms to develop new business areas. The purpose is also to analyze driving forces that lies behind development of rural firms and the forces that support or not support development in rural firms.The study is built upon five cases that all can be categorized as firms with different size and orientation.

Adolescence is more and more characterized by messages containing allusions and attitudes through social agents (family, friends, school and media). Therefore the purpose of this study was to investigate what significance the social agents and their messages, concerning sexuality, have in relation to young people's thoughts, questions and socialisation.The study is made from the young people's perspective. Our target group was 15 to 16-year-olds in ninth grade at a compulsory school in Sweden. The quantitative part of the study consisted of an anonymous and voluntary questionnaire among the students. To achieve a greater variety we made an interview as a complementary addition in which nine students participated.We found our main theoretical starting point in Anthony Giddens's theories about social agents, modernity, post modernity and sexuality.The conclusion was that the young people in our study foremost associated sexuality to sex, love, relationships and sexual orientation.