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6914 Uppsatser om Brand knowledge - Sida 66 av 461
UNDER TV? M?NAR En semantisk kartl?ggning av m?ne som ett kigo
This essay will examine the seasonal word known as kigo ?? which mainly appears
in the japanese haiku. The purpose is to offer a suggestion of how a systematic explanation of the semantic peculiarities of kigo could be conducted. The object of this semantic analysis is the kigo tsuki ? (moon).
Involvering och värdeskapande i portföljföretag : Statliga och privata venture capital-företag
The major difference between venture capital-firms and other financiers is that their business idea is not only providing capital but also knowledge in business development. The ownership structure of an venture capital-firm can be private as well as public. The Swedish government is today one of the major actors in the Swedish venture capital-industry. The purpose of this study is to shed light on how venture capital-firms involve itself in its portfolio firm and if this contributes to an increased value of the portfolio firm. We also try to shed light on differences in how a public and a private venture capital-firm gets involved in its portfolio firm and if there is any difference in how they can contribute to added value.We have chosen to interview two public and two private venture capital-firms and one of their portfolio firms.
Att bygga för att synas - city branding i stadsplaneringen :
Spectacular buildings and categorized districts are becoming more common elements in cities. In many cases, they are the result of city branding, which means choosing a city image and dealing with it like a brand to profile and compete against other cities. This essay study what impact on and roll in urban planning the trend might have. The first part relies on literary studies and describes what has been written about city branding. The globalization, the experience economy, urban management, urbanization and the theory of the creative class are pointed out as driving forces of the popularity and the spread of city branding.
Ungdomars ljudupplevelser i vardagsmiljön
Noise is a growing health problem. People are not always aware of the injuries that noise can cause. The media culture of today has a big influence on teenagers. This is caused by portable music players, computers, concerts etc. The schools are having larg classes and that can cause a lot irrelevant speech during lessons.
Det könade handledarskapet
The aim of this study is to research images of the academic world that is presented, incorporated and reproduced within the frames of the mentorship in the basic level. Can these images derive to the view upon science as a traditionally male area? Is mentorship gendered? Can the mentorship on the basic level be viewed upon as a milestone of a academic career where men and women have different opportunities to succeed?By interviewing seven mentors, working in a social sciences institution in a larger Swedish university, I have come to the conclusion that knowledge is coded male and that this affect mentors mental images of what male and female students are expected to do. The male student represent the scientist, while the female student represent what the scientist is not.Depending on the work of, among others, Kerstin Norlander, Dorothy Smith and Eva Erson I have come to view upon the university as a patriarchal organisation witch produces knowledge based upon male values, experiences and concepts. This precludes the female within this organisation from relating to the knowledge she is supposed to incorporate.
Projektstyrningurettaffärsekosystemperspektiv En fallstudie om projektstyrning inom bankgemensamma projekt
Based on last years events that have taken place, events on the school Lundbergs and the police values of work, has the meaning of having a set of values been questioned. This study aimed to investigate and answer the fundamental values based on the common value basis for the government employees within an organization and how it perceived by employees. The new institutional theory was the framework for this qualitative study conducted with semi-structured interviews. Respondents were employees within the organization. Ethnographic qualitative methodology was the basis for our methodology and we used a thematic model of theme interpretation, communication and knowledge in our analysis.
Det är värt att vänta! : Köbildning som marknadsföringsverktyg
This study has been conducted with the purpose to examine the marketing effects of waiting lines on the customer- and brand experience. Our ambition has been to describe how the waiting line can be used to heighten the positive experiences. The study has had a qualitative, as well as an inductive approach towards the subject. The study is mainly based on nine interviews with a total of ten respondents employed at nine different companies relevant to the subject. In the final chapter of this study we present our results and conclusions..
Att kunna berätta tyst kunskap : en studie kring vad tyst kunskap är inom de fyra största revisionsföretagen i världen och hur den tillvaratas
Kunskap är en viktig resurs, speciellt inom kunskapsintensiva branscher så som revisionsföretag. En stor del av kunskapen hos en människa utgörs av den tysta kunskapen, som är den kunskapen som är personlig och svår att uttrycka. Genom att skapa en bättre förståelse för den tysta kunskapen, kan företagen utnyttja sina kunskapsresurser på ett bättre sätt. Därför krävs det att den tysta kunskapen studeras. Denna undersökning syftar till att ta reda på vad den tysta kunskapen är och hur den tillvaratas inom revisionsföretagen.
Strävan efter ett konkurrenskraftigt varumärke, - En fallstudie av Akademisk Omtanke
I dagens läge har varumärken blivit allt viktigare för företagen. Eftersom konkurrensen på marknaden ständigt ökar måste företagen ständigt utvecklas. Det räcker inte längre att ha den bästa försäljningstekniken eller olika erbjudanden utan nu måste det finns något annat som utmärker produkten/varumärket.Konkurrensen på marknaden ökar och det kommer in allt fler liknade produkter och nystartade företag. Pågrund av detta är vårt syfte med denna uppsats att titta närmare på hur nystartade företag bör bygga upp sitt varumärke för att få det starkt.Det finns många olika teorier och modeller från olika författare om hur företag bör gå tillväga för att bygga sitt varumärke. Man har också utvecklat olika fällor som bör undvikas.
Kolik hos häst - vanliga riskfaktorer och profylaktiskt arbete : en mindre enkätundersökning om svenska hästägares erfarenhet
Reasons for performing this study:
Colic has for a long time been seen as a serious health problem in the equine population. Even so, the knowledge of colic seems to differ a great deal among the people interacting with horses. A large number of studies have for several years looked at risk factors that cause colic, in order to provide knowledge about them. The knowledge can then be used as tools for developing prophylactic methods in order to reduce the number of horses that develop colic.
Objectives
The aim with this study was to investigate if people have the correct knowledge about colic in horses, which risk factors that cause colic today and describe prophylactic methods that can result in avoidance of colic in horses.
Method
Eleven veterinary practices were contacted in order to send out two questionnaires for a study of six weeks.
To derive quality from quantity
The purpose of this master thesis is to present a model that illuminates the important factors when deriving technical information from market data within a company. For companies to be able to become and stay competitive in the market, product quality is an important factor. Whilst good product quality leads to customer satisfaction and loyalty, lack of quality brings costs in service and replacements. To improve product quality, the developers need information and knowledge about what quality issues affect existing products. Most companies gather data from market about known issues, but in order eliminate known quality issues in new products; this data has to be transformed into information and knowledge.
Varumärken och dess relation till snowboardkulturen
The purpose of this study has been to analyze the relationship between commercial brands and a subculture, with a focus on a number of elements of success. These elements could be in the nature of sale stats as well as that of influence within the subculture. All of this within the context of the snowboard culture. In accossiation to this we have formulated a question of study:What marks brands which gains influence within a subculture in addittion to becoming an important factor in the self-expression process of the cultural members?In this study, we have practised a qualitative method based on six (6) independant interviews with participants, active within the snowboard culture as well as one outside marketing executive and one ethnological reseracher.
Mjölkböndernas åsikter om VikingGenetics nya produkter X-Vik och GenVik
VikingGenetics is one of the world's largest breeding companies. 2008 was launched two new products, X-Vik and GenVik. Now VikingGenetics want to get information about the effects of the marketing. We have investigated the differences in knowledge and use of the products between different livestock associations, size of herd and farmers' breeding interests. The method used was by sending out a questionnaire by mail.
Ekoturisten : En studie om kunskap, motiv och vanor gällande ekoturism
There are several man-made environmental problems in today?s society. Tourism gives a lot of people serenity, creates jobs and better social circumstances but also has a dark side, a dark side that is harming our environment. Mass tourism creates large amounts of harmful gasses through transportation of tourists, littering ends up in pollution and acidification and the list goes on. Ecotourism has during the latter part of the last decade been marketed as a counter pool to the harmful kind of tourism and offers connectedness to nature.
Design och förädling av en liten och kustnära trädgård :
2. SUMMARY
A small garden exposed to a harsh coastal climate can be difficult to design. Limitations in space and in plant varieties increase the needs of an in-depth knowledge to achieve wanted goals.
In this degree project the challenge has been to create a functional and position adapted garden for a very small beach house lot in Mölle, a little harbour village at the south coast of Kullaberg. ?Villa Malm?, is situated directly on the bedrock in a close settlement where the gardens, in most cases are very small and exposed to strong salty winds.