The trends in trade have been changing in the last few years. To offer a good product with agood price is not enough today, it?s also required that businesses create a good relationshipwith their customers and then do their best in maintaining it. It is now even more brandscompeting in the market, which indicates how a good relationship between the parties can bean important competitive advantage and also a significant variable.The goal and purpose of the study is to investigate and analyze the factors that influence thatthe supplier, in the sporting goods industry, is seen as a good supplier on the basis of theretailer's point of view. Then we want, from different sized companies, analyze and study howthey work with the key properties in creating a good customer relationship and hencecustomer satisfaction.

As the usage of loyalty programs increases, this study takes a new approach to examine how these programs influence consumers? attitudes toward brands. This paper is influenced by the recent findings that question the capability to create a clear picture of the effects of loyalty programs by conducting quantitative research. This is based of the differentiation between attitudes and actions, leading to the fact that quantitative research have only captured the actions of members of loyalty programs. In contrast to that, this paper uses qualitative interviews to create a more in-depth point of view.The paper immerses the reader in the theoretical viewings of what loyalty is and how it emerges from satisfaction.

Denna magisteruppsats har för avsikt att öka kunskapen kring de varumärkesstrategier som brukas i varumärkesportföljer. Uppsatsen undersöker om varumärkesstrategier är ett fungerande verktyg i den rationaliserings- samt effektiviseringsprocess som råder inom dagligvaruhandeln. Åtta kvalitativa intervjuer har genomförts med dryckesansvariga på ICA, Coop samt Axfoods butiker i Lund och Helsingborg. Vidare har tre dryckesansvariga på centralnivå intervjuats på respektive företag. Undersökningen visade att varumärkesstrategier har en stor betydelse i den eskalerande konkurrensen om hyllplats.

The aim of this master's thesis is to examine whether librarians working in public libraries see fiction as a source of knowledge, and what role this plays in the educational mission of the public library. This investigation, which consists of a literary study and an empirical section, shows that the concept of phronesis denotes practical wisdom and moral thinking, and that it can be applied to that form of knowledge to which reading can contribute. An important issue in this context is the reader's motivation to learn. The interviews show that librarians see literature as a source from which knowledge can be drawn. When they mediate literature, they believe that they are conveying something of value and they set great store in mediating literature which could have a not inconsiderable import to the borrowers.

Ventilationssystem tar ofta mycket plats och kan beroende på utformning påverkabygghöjden. Studentbostäder kräver låga hyror och därmed låga produktionskostnader.Examensarbetet visar hur ventilationssystemet kan byggas in i ett innovativtinstallationsbjälklag och på så sätt spara bygghöjd. Lägre bygghöjd leder till lägre kostnader..

The purpose with our study is to investigate why Capgemini adopts the Rightshore strategy, how they implement this strategy and how it affects Capgemini?s core competence. We also aim to look at how the company?s knowledge management is supporting the offshoring strategey, in addition to how Capgemini ?keeps control of? its core competence in following the trend of offshoring to India?.

Syftet med denna studie har varit att i en större kommun i Västra Götalandsregionen undersöka högre tjänstemäns, tankar och upplevelser gällande offentlig sektor som en attraktiv arbetsgivare. Vidare studerades den aktuella organisationens skapande av sitt egna employer brand under sina anställningsprocesser. Detta för att identifiera ytterligare områden att arbeta med gällande att attrahera och behålla kompetenta medarbetare.Enligt Minchington (2006) så har forskning kring employer brand ofta fokuserat på näringslivet. Offentlig sektor kommer enligt Sveriges Kommuner och Landstings (SKL) egen rapport ?Här finns Sveriges viktigaste jobb? (2011a) att ha ett större behov av att anställa kompetenta medarbetare i framtiden, vilket gör att även denna sektor bör arbeta med att utveckla sitt employer brand.

Today, the tourism sector is the fastest growing industry in the world and also includes one of the foremost for instance in the number of work and added tax. The sector entails a lot of positive factors but also negative consequences, such as overexploitation and wear on natural areas. However, even the visitor industry contributes to smaller localities boost by creating new jobs where depopulation occurs. This study focuses on the town Kisa in Kinda Municipality. The purpose of the study is to highlight the importance of tourism for migration to a town and to show the importance of developing sustainable destinations.In the results of this study it emerges that more job opportunities are requested by respondents for increasing Kisas attractiveness.

The purpose of this thesis, was to study decision processes and the importance of information management in the processes within an academic organisation, which led to the work with adaptions according to the law of Equal Treatment of Students in Higher Education, (SFS 2001:1286). A general question was formulated concerning how different information- and knowledge flows interact within an academic organisation and its library during the decision processes. The questions at issue we have tried to examine, concern the factors that have influenced the participants´ choice of information during the decision processes, in their work of adapting the law of equal treatment, and how these choices have influenced the priorities that were made. The theoretical starting point was basically Cohen, March and Olsens Garbage Can Model. We also found the author Chun Wei Choo´s descriptions of organisations, as systems of information processing, useful for parts of our thesis, especially the parts that deals with the role of information management within the decision processes.

To build high-rise buildings made of timber has for long been limited by national laws, due to the lack of knowledge in engineering solutions. Frame structures made of wood has for a long time been associated with major fire hazards and consequently lower safety and this connection is still being made today. The increased environmental awareness in recent years has contributed to the exploitation of indigenous building materials, including wood from our own Swedish forests and has become increasingly common. Increased knowledge about how structures behave in fire and how they can be protected in order to achieve safe timber structures has resulted in a growing interest in these structures in the construction industry. Research in the area is constantly updated and new laws allow any number of storeys in wooden buildings in Sweden as long as the performance requirements are fulfilled.The main part of this work has involved calculations of the fire resistance and load bearing capacity of floor and wall constructions.

Executive summaryOn todays fashion market, no product will become successful without branding. The competition in the growing fashion market is tuff, which makes it hard to reach the target costumers. Competition makes it difficult to reach out with a message and it is crucial to differentiate the company in the consumer market.Differentiation of the brand requires knowledge of competitors who are on the market. Understanding competitors, as well as the customer, is the basis for a well functioning communication. Different markets have different conditions and today's global market is complex.

En brand i viktiga kabelutrymmen inom vattenkraftverk skulle leda till driftstopp som kan leda till stora ekonomiska förluster för innehavarna av anläggningen, kort återställningstid blir därmed viktigt. Med konsekvenserna av driftstop i åtanke har större fokus lagts på brandskyddet inom vattenkraftverken.Denna rapports syfte är att utforma ett fördjupat utredningsunderlag till pågående utredningsarbete inom Vattenfall Vattenkraft AB gällande brandskydd inom deras vattenkraftsanläggningar. Det avser även att fungera som kunskapsunderlag för framtida frågeställningar vid exempelvis försäkringsfrågor och förnyelseprojekt inom Vattenfall Vattenkraft AB.Det aktuella utrymmet som ska gälla som typfall för denna utredning är en kabelkulvert i Harsprångets kraftverk. Kulverten är initialt belägen ca 80 m under jord i direkt anslutning till kraftanläggningen och innefattar 2-7 st kabelstegar med ett varierat antal mellanspänningskablar (1-20 kV). Den går sedan hela vägen upp till marknivå.Ett problem vid brand är att kulvertsystemet i nuläget är mer eller mindre öppet genom hela dess geometri, vilket gör att brand längst ned kan leda till att hela utrymmet blir rökfyllt.

Protected Designation of Origin (PDO) is a quality control system created by the European Union (EU) to protect integrity of certain food and drinks that are produced in a specific area in a unique way. By protecting these products, the EU can certify that the traditional region-specific methods of food and drink production are preserved. The EU countries that follow such a system are mostly from Southern Europe. For instance in France, the PDO system has helped improve the income for farmers, boosted the rural development and assured protection for farmers against the abuse of their brand and the selling of their products by outsiders. In Sweden, there are no PDO products yet, instead there is Protected Geographical Indication (PGI) and Traditional Speciality Guarantee (TSG) that are not as protective as PDO.

The aim of this Master?s thesis is to examine how health information is integrated into knowledge in an everyday health related context on the web. The more specific aim is, from a LIS point of view, to map knowledge related discourses with the focus on pregnancy, in discussion forums on Swedish health related web sites. The following main questions in this paper are: (1) a) What discourses on pregnancy knowledge can be found and b) how are they expressed? (2) What are the functions of the recognised discourses? and (3) what are the relations between the identified discourses? The theoretical and methodological starting-point is discourse theory with the main focus on discursive psychology according to Wetherell?s and Potter?s theoretical and empirical work.

This study is about differences in knowledge regarding animals. In the study five year old preschool children from a city were compared to five year old preschool children in the suburbs with multicultural background. The study is also about where children´s knowledge about animals comes from and how educators can make a positive difference. To find this out standardized interviews was used on 23 children from four different preschools, two preschools in the suburbs with 15 children and two preschools in the city with 13 children. A survey was sent out to the educators within these preschools to gather background information on what the children do regarding animals.