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6914 Uppsatser om Brand knowledge - Sida 60 av 461

En komparativ litteraturstudie av olika termkällor för query expansion

The purpose of this thesis is to make a comparative literary study of ten laboratory experiments with different kind of sources for query expansion terms. The experiments are grouped according to categories of term sources, which are: search results, collection dependent knowledge structures, collection independent knowledge structures and one that combines the two last mentioned sources into one. To enable a comparison all other variables were held as constant as possible. There is the improvement measured in mean average precision, which is used to measure the various sources potential. The result from the study shows a strong connection between the kind of source for the expansion term and improvement of the result.

Aspects of caring for suddenly bereaved relatives

Background: When a person suddenly pass away, the relatives often arrive to the Emergency Department under chaotic circumstances. In this critical situation the nurse has an important role for the care. Many nurses lack of knowledge about how to take care of the bereaved relatives. Aim: The aim of the literature study was to describe aspects of caring for suddenly bereaved relatives. Method: The data for the study were scientific articles found in the databases PubMed and Cinahl and from a manual search.

Kunskaper om karies och gingivit hos barni årskurs 3-5 - en enkätstudieKnowledge of caries and gingivitis among third to fifth grade school children

The aim of this study was to investigate the knowledge of caries and gingivitis among third to fifth grade school children. A questionnaire was distributed to 117 children of a primary school in the south of Sweden. The result of the study indicate that the children had good knowledge regarding development and prevention of caries and gingivitis. However, the children did not know the meaning of the words caries and gingivitis. The children also appeared to lack important information about dietary measures to achieve good dental health.

Offentlig upphandling av textila produkter ? faktorer som kan inverka på en kommun när det gäller att ställa krav på miljö- och social hänsyn : En fallstudie av Örebro kommun

The public sector is a major purchaser of goods and services. By setting requirements for environmental and social considerations in public procurement, an authority has the possibility to use consumer power to influence the actors in a market. The purpose of this paper is to investigate public procurement of textile products in a municipality, in order to gain knowledge about factors that may be important for the use of environmental and social criteria. Håkan Hydén´s (professor in sociology of law) norm model was used as the basis of the analysis, where the conduct was investigated along three dimensions of the norm ? willingness, knowledge and system conditions ? in order to identify underlying factors that can influence the process.The results ? analyzed by using interviews and documents ? show that the procurer's willingness, motivation and knowledge are important factors in this context, as well as the political priority of the municipality.

Informations- och kunskapsflöde i byggbranschen : En studie av informations- och kunskapsflöde till och från produktionsledare

This report that is written in cooperation with Peab Sverige AB, studies the information and knowledge management from the production support to the production management. The conclusion of this report is that to have a good and functional information and knowledge management it is necessary that the company has a good way of regain and handling experiences from its projects. The way to do this is to develop the managing system on the production management?s terms. It is also critical to find an easy way for the production management to use the system..

Bibliotekarier om bibliotekarier - En diskursanalytisk studie om bibliotekariers kunskaper, uppgifter, roller och föreställningar om bibliotekarier

The aim of this Master?s thesis is to examine how public librarians, including school librarians, express themselves about librarians in library journals. Questions asked in the study are: How is the knowledge, tasks and roles of librarians described? How do the librarians describe their own and others perceptions of librarians? Are there any contradictions in how the librarian profession is described and if so, what are they? 56 articles from three Swedish library journals, Biblioteksbladet, bis and DIK-forum in the period from 1990 to 2007, are analysed. The theory and method used is discourse analysis.

Om hörselskadade i BHS-utbildningen: diskursen om hur blivande bibliotekarier förbereds att möta hörselskadades behov av tillgänglighet på biblioteken

The purpose of this thesis is to determine how well a student is prepared as a future librarian at BHS in Borås, when it comes to serving individuals with hearing disabilities at the libraries. The theory and combined methods is that of discourse theory, interviews and Webb searches. The source material for this thesis comprises course material from 2002 and 2003, with the main focus on the spring term 2003 and on what is called the users perspective användarperspektivet. The study is divided into two parts: firstly, to determine the students expected knowledge and his/her future professional identity through this knowledge. The user groups that were mentioned to the students during the education were also linked to the students knowledge.

Aspects of caring for suddenly bereaved relatives

Background: When a person suddenly pass away, the relatives often arrive to the Emergency Department under chaotic circumstances. In this critical situation the nurse has an important role for the care. Many nurses lack of knowledge about how to take care of the bereaved relatives. Aim: The aim of the literature study was to describe aspects of caring for suddenly bereaved relatives. Method: The data for the study were scientific articles found in the databases PubMed and Cinahl and from a manual search.

Varumärkesbyggande processer

Due to the globalization and the changes in the market, companies have now realized the importance of a strong brand. This has led to the phenomena outsourcing. The relation between the branding consultant and his or her client has changed. Earlier the consultants worked as a single unit and were given a task to independently accomplish the assignment. Today there has to be co-operation between the two parties.

Tyst yrkeskunnande på Negotium : - En kvalitativ fallstudie av ett konsultföretag

Denna studie syftar till att inom fältet knowledge management, samt ur ett situerat lärandeperspektiv, skapa en ökad förståelse för hur medarbetares tysta yrkeskunnande synliggörs, delas, integreras och reproduceras i organisationen. För att möjliggöra undersökandet av detta syfte har tre frågeställningar definierats;I vilka situationer synliggörs tyst yrkeskunnande?Hur delas tyst yrkeskunnande?Vilken roll spelar organisationskulturen för delande av tyst yrkeskunnande?Det empiriska materialet har samlats in genom nio semistrukturerade intervjuer på det undersökta fallföretaget. Resultatet från intervjuerna har analyserats med utgångspunkt i Säljös (2005) situerade lärandeperspektiv, Alvesson & Kärremans (2001) modell Four Knowledge Management Approaches samt Nonaka & Takeuchis (1995) SECI-modell. Studiens resultat visar att det förekommer tyst yrkeskunnande i verksamheten och att detta kunnande i stor utsträckning handlar om organisationskännedom, relationsmässiga kunnanden samt identifiering med förebilder.

Knowledge Management : En Studie Av SAAB Barracuda AB

Flera forskare går så långt att de säger att kunskap kan vara den enda bestående konkurrensfördelen ett företag har i dagens föränderliga omvärld. Knowledge Management som begrepp tog fart i början av 1990-talet och har sedan dess varit föremål för omfattande forskning. Samtidigt sägs det att kunskap kan vara svår att kommunicera och överföra. Vi började fundera på vilka företag som kan tänkas använda strategier för att hantera kunskap, och om Knowledge Management är så utbrett bland företagen som forskarna ger sken av, är det en så betydelsefull komponent i utvecklandet av företags konkurrensfördelar? Vi valde att undersöka Saab Barracuda AB som är världsledande inom signaturanpassning och titta på hur de, som svenskt multinationellt företag, hanterar tillvaratagande och överföring av kunskap.

Globala varumärken - en studie av Red Bulls varumärke och marknadsföringsstrategier

Uppsatsens syfte har varit att analysera hur och varför Red Bulls lyckats med sitt globala varumärke. Vi har utgått från ett brand management perspektiv ? varumärket ses med andra ord ur varumärkesinnehavarens perspektiv. Vi har dessutom använt oss av global marketing management teori för att belysa Red Bulls marknadsföring mer i sin helhet. Det empiriska materialet består av dels intervjuer med svenska Red Bulls informationschef och dels av artiklar som varit publicerade i främst olika amerikanska marketingtidskrifter.

Hur små företag kan uppnå lönsamhet på en konkurrensutsatt marknad

The interest for children´s clothing has increased in society. More and more children are born and parents are older when they have children. Education has become a natural feature in most people´s life, just as both parents often work today. The households have therefore better economy and thus greater consumption opportunities. Parents are, in greater extent, looking for personal and different clothing with focus on quality and, to some extent, exclusivity rather than just a cheap and functional garment.

Dolls 4R: Ett mått på kunskapsutveckling? : En studie om bedömning av studentens kunskapsutveckling

Aim: The aim of this study was to examine a way to measure students? knowledge development by using a self-made measure instrument based on William Doll?s postmodern curriculum.Question: Is it suitable to use an self-made measure instrument based on William Doll?s post-modern curriculum theory to measure development of knowledge?Methods: The study was based on process-hermeneutics and was focused on analysingcollege students? written and oral reflective thoughts. The data was collected over three lessons, where six students? written reflective thoughts were handed in. An observation was carried out each lesson for an extra control of validity.

Apportegendom i form av arbete och tjänst? : Ur ett borgenärs- och värderingsperspektiv

The enormous expansion of knowledge society has lead to a path away from the industrial enterprises toward the more knowledge-based entrepreneurship companies. This development has also meant that intellectual capital now can be seen as the core of the new business structure. However the growth has not been reflected in either the legal or the economic regulations in relation to what could have been expected, which means that there is thus a gap between de lege lata and de lege ferenda. This can specifically been seen regarding the prohibition of adding property other than cash applied in payment for shares or regarding issue of new shares when it comes to work and services. The prohibition may therefore be considered to stand against the knowledge companies? advancement.

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