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6905 Uppsatser om Brand knowledge - Sida 41 av 461
Lärares uppfattningar om arbetet med återkoppling i en lärplattform
The students participating in my development work will work with a process book for handicraft studies. In the beginning of their studies, the students need practical knowledge about the development of the profession itself, but they also need to be challenged and learn how to solve problems on their own which will help them gain a deeper knowledge of the subject. I focus on open questions to create a process with the students. This process is created when working with Solution-Focused-Education. Through ?assessment for learning? we can help the students to improve their self-assessment and understanding of the learning process.
Laborera i fysik, en självklarhet, men när?
The theoretical background in this essay made clear that the students? knowledge about physics improve, and they express a more positive attitude towards physics as a subject, when they have access to a more laboratory-based learning style. The aim of this study is to research how the placement of the lab relative to the lecture affects the students? experiences and level of knowledge. The study involved students in year eight and was carried out during four weeks.
I dansen förhåller sig min kropp och mitt beslut magiskt till varandra : En fenomenologiskt orienterad studie av danspedagogens praktik
This essay is an attempt to portray and explain my work as a dance pedagogue as well as an epistemological overview of the skills and knowledge I use when I teach. The study is phenomenologically oriented and the examples used are from the years when I was teaching at the University College of Dance in Stockholm. The primary objective of the study was to illustrate the practical knowledge of my teaching by examining what lies in the mind and gaze of the dance pedagogue while teaching.Having finished my essay I realize that it has come to be primarily about the body. How the knowledge that is imprinted in my body can only be conveyed when I have a student to teach and how I feel that the intermediary of knowledge occurs. Other recurrent themes are the relations of thought and consciousness to the body.
Attraktivare förortskommun : Är interkulturella kompetenser givande varumärkesattribut när mångkulturella förortskommuner vill dra till sig fler företag?
The competition between the Swedish municipalities has increased as the world has become more globalized, which means that they need to become more attractive for sustaining sound finances and not to find themselves to have a downward trend. One possibility to show the attractiveness of a place is by using place marketing and therewith attaining a stronger brand position. There are 20 suburban municipalities in the county of Stockholm, of which six are multicultural or are having a minimum of 20 percent immigrants among the residents. These immigrant areas are segregated based on class, income and culture. Problems associated with these areas have historical aspects that dates further back than modern immigration does.
Samverkan över professionsgränser i ett kommunalt projekt : En studie om hur uppdelning i professioner påverkar kommuners samverkansformer
This essay aims to investigate the affects of interaction between different professions ina municipal project. In the project, professional representatives from the social servicesand schools have collaborated with staff in preschool/school and exchanged knowledgeto improve the work around children with antisocial behavior. It is in this essaysambition to create an understanding of how professional practitioners, with a monopolyon certain knowledge, influences the possibilities and limitations of cooperation in amunicipal project. This is examined through six qualitative interviews with members ofan municipal project. By using theories about professionalization, social closure,alliance strategy and social control it is possible to understand how division intoprofessions creates opportunities and limitations of interaction exchange incollaborative projects.
Nyutexaminerade socionomers uppfattningar om relevansen av sina professionella kunskaper som de fått under utbildningen efter inträdet i arbetslivet : En kvalitativ studie
The aim of this study was to examine how newly qualified social workers from Linnaeus University in Kalmar feel that the school has prepared them with the professional skills to meet the demands that exist within social work. Social work education is a generalist training that will result in a professional qualification. With a qualitative approach eight newly qualified social workers were interviewed.We used the sociology of knowledge as an overall theoretical approach. We also used experience- based knowledge as a theoretical approach. One of the study's conclusion was that the graduates had difficulty linking theory to practice.
Marknadsföring i maktens korridorer : En studie om sociala mediers funktion i riksdagsvalet 2010
The current election is causing a debate in the Swedish media. The parties are trying to convince voters by spreading interesting and informative messages through different kind of media. Social media has emerged as a new way of reaching voters. All the current parliamentary parties have implemented this communication channel into their marketing strategy. People have both admired and judged the channel´s applicability in election campaigns.
Referenstaktiker : högskolebibliotekariers sätt att överbrygga kommunikativa gap
The aim of this master thesis is to study how academic librarians can overcome the gap between themselves and the user. The gap, as we see it, is generated by the user's deeper knowledge surrounding her subject in comparison to the librarian. This knowledge gives the user possibilities to handle certain discourses attached to the subject and a knowledge how sub-subjects relate to each other within the main subject. At the same time the user is in need of help to find information within her subject, this need needs to be explained to the librarian as a search expert. The scope of this master thesis is to find how the librarian, tactically, can reach the users need despite lack of subject knowledge.
Kultur i fokus : En studie om kulturmöten utifrån ensamkommande flyktingbarns perspektiv i Sverige
The focus of this thesis is on social workers? knowledge in assessing and making decisions in child welfare cases. The primary aim is to identify what skills or knowledge social workers find most useful within child welfare agencies in Swedish municipalities. Six different types of knowledge, social policy and the approach of child welfare cases are perspectives considered in the analysis. The interviews with social workers were held in three agencies in southern Sweden, in 2014.
Gitarren i grundskolan : En utvärdering av gitarrundervisningen på högstadiet
What amount of knowledge of guitar playing can be expected after completing upper compulsory school? A qualitative research involving three different music teachers provides their view of knowledge. Their expectations have been compared to a quantitative research involving 58 upper secondary students from the social sciences programme. The idea is to compare their pedagogic intentions to the pedagogic realities of music teachings.The study shows a clear advantage for students who has attended some form of external music tuition as well as for those students who have someone in their families who play an instrumentIf the knowledge primarily is due to extracurricular activities perhaps there is time for a reformation of the music subject so that all may enjoy the education, not merely those who already possesses a curtain amount of knowledge...The experience must not be allowed to submit to the vast forests of chords, by doing so one misses the purpose entirely.
Gerillareklam - överraskande effektivt: En jämförelse mellan gerillareklam och traditionell reklam
The consumer of today is bombarded by an increasing number of commercial messages, which makes it harder and harder for brands to cut through the clutter. Because of this, new methods are developed and introduced to the market every day. One of the most widely discussed of these methods is guerrilla advertising. Even though the method has received numerous praises there are not any academic proofs supporting these arguments. The authors, of this thesis, have examined if guerrilla advertising is more or less effective compared to traditional advertising and what the reasons for the result are.
Deco Retro : Designprocessen för att skapa ett varumärke
Denna rapport redogör för skapandet av varumärket Deco Retro. Samt den tillhörandedesignprocessen för att skapa en visuell identitet och profil för varumärket. VarumärketDeco Retro togs fram som ett undervarumärke till Kitsch Sweden AB som behövde ettvarumärke som passade deras nuvarande och framtida produkter. Deco Retro ska bidra meden stärkt identitet och värde för de produkter som ska säljas under varumärket. Designarbetetkring varumärket strävade framförallt efter att kommunicera den idé, identitet och de värdensom under projektet tagits fram för varumärket, samtidigt som det ska ha bidragit med enestetiskt tilltalande grafisk design.
Att konsumera, bidra eller skapa : En studie om deltagande i varumärkesrelaterade aktiviteter på Facebook
This study has researched different motivations for user participation in brand related activities on social media. The study used three types of participation to evaluate motivations for user participation. These types were the following: consuming content, contributing to existing content and creating new content. An online questionnaire was distributed on brand Facebook pages and was used as a foundation for two focus group interviews that were then held. The goal of the study was to see what motivates user participation, in order to aid companies and organizations in understanding users.
Nätmobbning : Skolkuratorernas kunskaper och handlingsutrymme gällande nätmobbning
The purpose of this study is to understand the knowledge of the school counselor and their room for manoeuvre regarding cyberbullying among students. We have used a qualitative method, which consists of eight semi-structured interviews with six middle school student counselors and two high school student counselors, in a middle-sized municipality in Sweden. Our study showed that the school counselors have limited knowledge about cyberbullying due to the fast development of the internet, and limited time in their work. The limited knowledge affects the school counselor?s way of work, and how they use their room for manoeuvre on cyberbullying.
Industriellt varumärkesarbete - fluga eller framtid?: - en fallstudie av fyra industriföretag
The purpose of this thesis is to investigate industrial branding, which as a relatively new concept, both for practioners as well as academia, comprises a less explored application of the brand concept. The theoretical background of the study consists of marketing theory concerning the brand concept, and theory concerning industrial marketing. The empirical foundation consists of case studies of four industrial companies, based on interviews with representatives from the companies. All four companies have engaged in activities which they themselves see as industrial branding. Initially, the study sets out to determine the occurence of industrial branding, according to this study?s definition, and continues to tentatively explore the implications of branding in an industrial context.