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3140 Uppsatser om Brand culture - Sida 61 av 210
"Där sover Daimon med öppen mun" : Mörkret i Majken Johanssons lyriska produktion
A growing need to strengthen ones position on the market, even as a city in competition with other cities, has resulted in an increasing number of municipalities developing brand platforms. When the city of Umeå developed their platform, they identified decision makers and investors as one of four important target groups.The aim of this study is to explore the portrayed image of the city of Umeå in two Swedish trade journals which addresses the specific target group decition makers and investors in both public and private sector. The aim is also to compare the image of Umeå in the two papers, to the ambition of the municipality, expressed in the brand platform.In order to make the observations as firmly established as possible, the method of the study is a combination of a quantitative content analysis and a qualitative text analysis. The study draws on the theories of Eli Avraham and Philip Kotler, concerning how to improve city images and how to market a specific city among others. The study shows that the city of Umeå in large extent is portrayed in accordance to the ambition which the municipality expressed in the brand platform.Umeå is displayed as an expanding city.
AP7 och fyra storbankers Sverige- och Östeuropafonder : En riskjusterad utvärdering 2003-2009
AbstractThe purpose with this essay has been to gain a greater understanding and clarify how an arena can create value within place marketing and development of a place brand. This will be achieved through a description of which values an arena causes in the surrounding areas and an understanding of how these values can be interpreted through the place brand. We decided to base our study according to the following two questions:1. What are the underlying reasons why there has been such a big trend with arena project?2.
Umeå i fackpressen : En jämförelse mellan bilden av Umeå i två facktidskrifter och kommunens varumärkesplattform
A growing need to strengthen ones position on the market, even as a city in competition with other cities, has resulted in an increasing number of municipalities developing brand platforms. When the city of Umeå developed their platform, they identified decision makers and investors as one of four important target groups.The aim of this study is to explore the portrayed image of the city of Umeå in two Swedish trade journals which addresses the specific target group decition makers and investors in both public and private sector. The aim is also to compare the image of Umeå in the two papers, to the ambition of the municipality, expressed in the brand platform.In order to make the observations as firmly established as possible, the method of the study is a combination of a quantitative content analysis and a qualitative text analysis. The study draws on the theories of Eli Avraham and Philip Kotler, concerning how to improve city images and how to market a specific city among others. The study shows that the city of Umeå in large extent is portrayed in accordance to the ambition which the municipality expressed in the brand platform.Umeå is displayed as an expanding city.
Nådastolen : att förmedla andlighet : ett skissuppdrag för Kalmar nya Pingstkyrka
Is it possible to convey spirituality through art and material culture? Is it possible to renew art within the traditional church so that it appeals and is understandable for the modern man? These are the fundamental questions of my master´s work, which has it´s starting point in a public commission for an artistic contribution to the new Pentecostal church in Kalmar. The work also addresses the question whether there is a need for symbolism, art and sacred objects also within the Pentecostal movement, a traditionally strong image hosting environment. If so, how is it possible to bring this in to the church without completely breaking with the tradition and ideology of the movement? I want to communicate the Christian message in a renewed way, and in this particular project also highlight the importance of using images also within the Pentecostal movement.
Vobb - familjevänligt eller företagsvänligt?
Work gets more seamless and the demand on workers increases because of changes in the labour market. Studies show benefits for workers and companies if the employee achieves a balance between work and family, a way to facilitate it is family-friendly policies. A study done by Unionen shows that three out of four white collar workers choose to vobba (working and caring for a sick child), which blurs the boundaries between work and family. Research on flexibility, organisational culture and gender structures shows how these aspects affect the balance between work and family. This is a study where seven white collar workers (three men) that vobbar and two managers (one man) were interviewed.
Visual User Interface for PDAs
This report is a part of a diploma work, conducted as a part of a Master of Science degree. The diploma work consists of a preliminary study, two case studies, a user study, a paper and this report. It was created at the Linköping University for the department of Science and Technology, in cooperation with Unilever Research in the UK, and partly with the EC founded project, Smartdoc IST-2000-28137. Hand-held, mobile devices like Personal Digital Assistances (PDAs) are becoming increasingly popular in today?s wireless world.
Den accepterade anpassningen : Hur tolv barn tillhörande etniska minoritetsgrupper upplever sin vardag i skolan
KALMAR UNIVERSITYDepartment of Health andBehavioural Sciences.Education of Social Work 21-40 p.C-essay, 10 p.Title: The Accepted Adjustment ? How Twelve Children Belonging to Ethnic Minority Groups Experiences Everyday Life in School.Authors: Kristin Lundin & Karin SwartlingSupervisor: Jesper AndreassonExaminer: Ulf DruggeABSTRACTThe aim of this C-essay, using a qualitative method and from a child prospective, explore how children belonging to ethnic minority groups participating in the Swedish education system at an intermediate level, experience everyday life at school and the interactions with their teachers. We have interviewed twelve children between the age of eleven and thirteen years old. The children have either immigrated (adopted children are included) or are born in Sweden but have at least one parent who has immigrated.The outcome from our study is that immigrant children have a positive experience of their daily life in school and in their interactions with their teachers. The majority of children state that they view their teachers as good educationalists.
Musik i fritidshemmet
This master?s thesis discusses the term physical theatre from a discourse point of view. It also focuses on aspects of power from a field theory perspective. The main theory used is Pierre Bourdieu?s field theory, and I try to apply this onto critical discourse analysis, mainly taken from Michel Foucault.
Gropkeramiska lerfiguriner ? stumma ber?ttare om en gemensam v?rldsbild
An archaeological excavation that was made in 2016 of a Pitted Ware Culture settlement at Tr?s?ttra in the northern archipelago of Stockholm was very rich in artefacts and features. Especially unique was the over 300 fragments of clay figurines that were found. Never had so many been discovered at a neolithic place in Sweden. In Scandinavia it is only on the Finnish
islands of ?land that similar figurines have been found.
The aim of this study is to increase the understanding of the clay figurines of Tr?s?ttra and ?land through comparative studies.
En jämförelse mellan två olika trästomsystem och byggmetoder : Planelement med pelar-balksystem och volymelement med regelsystem
Negativ miljöpåverkan i form av föroreningar och koldioxidutsläpp är enorm idag. Men också de stora kostnader som tillkommer när man ska försöka bygga miljösmart. Framtiden kräver av oss att börja utnyttja förnyelsebara råvaror för en hållbar utveckling. Trä anses vara ett miljövänligt material och bör användas som stommaterial i höga byggnader i större utsträckning än det görs idag. De vanligaste stomsystem som förekommer i träbyggnader är pelar-balksystem, skivsystem av massivträ och regelsystem. Dessa tre stomsystem kan sedan kombineras i tre olika byggmetoder: platsbygge, prefabricerade planelement eller prefabricerade volymer.Det finns flera aspekter som påverkar valet av stomsystem och byggmetod, t.ex.
Handbok för nyanställda utan lantbrukserfarenhet som bokför lantbruksföretag i LRF Konsult AB :
LRF Konsult AB is a Swedish company with over 135 offices. During the time 2006-01-01 to 2008-06-16, 397 persons were recruited. New people will continue to be employed and because of that a need for consistant information for the recruits has been noted.
The essay question is what a handbook should include to guide a newly recruited person. The newly recruited person that is referred to works at LRF Konsult AB with farming companies. The answer to the question is that it depends on the needs the employee has.
Kulturell identitetsutveckling i ett globalt perspektiv : några adult third culture kids berättar
Med ett ökat antal multinationella företag med anställda från hela världen ökar också antalet barn som under sin uppväxt flyttar runt i olika länder, third culture kids. Uppsatsen syftar till och vill belysa hur det kan vara att växa upp i flera olika länder och hur man ser på sin egen kulturella identitetsutveckling. Identitetsutveckling är något alla går igenom. Forskning visar att om man under uppväxten ofta byter kulturellt sammanhang kan det en extra utmaning speciellt när det gäller att utveckla sin kulturella identitet.Fyra personer intervjuades om deras uppväxt och upplevelser som TKC. Uppsatsen presenterar deras berättelser och tillsammans med tidigare forskning syftar de till att ge en bild av hur det kan vara att växa upp i främmande kulturer men också hur den kulturella identiteten ifrågasätts när man som ung vuxen återvänder till sitt passland.
Större möjligheter än intresse : Medborgarkultur och deliberativ diskurs på svenska socialpolitiska hemsidor
Engelsk titel: Greater opportunities than interests : Civic culture and deliberative discourse on Swedish NGO websitesThis is a critical and normative study, which examines a selection of Swedish NGO websites as potential forums for civic culture and deliberative discourse in the public sphere. Sociocultural, political and sociological and media and communication theories are combined.The work is made within a Habermasian tradition, but the importance of a hermeneutic methodology is stressed, along with the sociocultural perspective to reach an understanding of why citizens engage in politics. In contrast to much of the earlier research concerning deliberative discourses on the Internet, a more informal understanding of how people discuss politics is stressed.The questions are: What kind of civic role do the websites discursive dimensions address? What kind of civic identity do the users address in the websites resource dimensions?The empirical results are both discouraging and encouraging for advocates who put their trust in the Internet as a potential civic tool, in these times when neoliberal models of citiziens are prioritizing citizens as consumers, thus neglecting citizens as political actors. The study reveals that the websites show good results in general, regarding the civic roles and identities of the websites as both discourse and resource for the users.
Anställdas upplevelser av ett mediedrev : Caremaskandalen kopplat till psykologiskt kontrakt
Hösten 2011 utsattes vårdföretaget Carema för ett mediedrev, där det på några av företagets enheter, främst på Koppargården, uppmärksammades stora brister i vården. Med utgångspunkt i konceptet employer brand, samt med hjälp av teorierna om psykologiskt kontrakt och social identitetsteori, tittar denna studie på personal på två andra Caremaenheter med syftet att undersöka hur dessa anställda upplevt mediedrevet samt varför de har påverkats på det sätt som de gjort. Tio anställda intervjuades, svaren analyserades med en kombination av induktiv och deduktiv tematisk analys. Resultatet visade att mediedrevet upplevdes som jobbigt men i varierande grad. Många upplevde att deras arbete blev ifrågasatt, att drevet gjorde dem misstänksamma mot nya yrkesrelaterade kontakter och att de blev oroade över företagets framtid.
Den gyllene medelvägen: en diskussion kring unga invandrares erfarenheter av mötet mellan ursprunglig och svensk kultur och hur detta har påverkat valet av identitet
The purpose of this study was to discuss young immigrant's experiences of the meeting between their original culture and swedish culture. In this discussion certain emphasis is laid on the formation of identity. In a more specific manner the aim was to find out which underlying circumstances contributed to the individuals choice in considering him- or herself as swedish or not and what these circumstances depended on.The empirical material of this study consists of five lifestories based on the methodological study of narrative. I have analyzed the material with help from Anthony Giddens' theory of structuration with starting point in the conception of ontological safety. I identified four different themes that frequently recured in each lifestory: identity in migration- and integrationsprocesses, the open doors of globalization, "swedish" identity and belonging in two cultures.