To succeed, a word that can be interpreted in many different ways. In this thesis the authorshave highlighted the word succeed with success. There has been a case study of twocompanies, which managed to penetrate a competitive market which is still under expansion.These brands are popular and maintain a high standard. Boomerang and Vagabond are twoSwedish companies which not only managed to penetrate the Swedish market, but also aninternational market. These are two Swedish companies which started from scratch as anyother company.

Syftet med denna uppsats är att bidra till forskingen om konsumenters beteende kring varumärken. Det bidrag som denna uppsats ger till tidigare forskning är att den identifierar ett samband mellan konsumentens behov av varumärken (Need for Brand, NFB), varumärkesupplevelse (Brand Experience) och varumärkstillknytning (Brand Attachment). Detta sätts även i relation till varumärkeseffekter som tillfredställelse (Brand Satisfaction), lojalitet (Brand Loyalty) och viljan att betala ett premium pris för varumärken (Premium Price). Genom att kartlägga sambandet mellan dessa tidigare utforskade variabler skänker denna uppsats ett större djup till tidigare varumärkesforskning.NFB är ett område som det idag finns begränsade forskning om. Genom att belysa NFB i relation till de andra variablerna, lyfter uppsatsen konsumentens perspektiv i sammanhanget samtidigt som den betonar vikten för att företag också tar hänsyn till konsumentens behov.

In this paper the authors examine three questions: 1) Is stealth marketing messages posing as status updates on Facebook a more effective way of advertising than traditional web banners? 2) What impact has learning about stealth marketing practices in social media on consumer attitude and post purchase behaviour? And finally 3) Will different generations respond differently to these questions?Our findings show that stealth marketing in social media is not more effective than traditional web banners. Furthermore, the result indicates that when consumers find out about stealth marketing practices it will have a negative impact on future purchase intensions and brand image. Most consumers will also have strong feelings of being deceived, which could instigate harmful post purchase behaviour such as negative word-of-mouth and possibly, based on some earlier cases, boycotts.The result of our research shows that the brand perceptions and future purchase intentions of Generation Y, persons between 18 and 30 years of age, are affected in a less negative way than the brand perceptions and future purchase intentions of older generations when finding out about stealth marketing practices in social media. However Generation Y:s reaction is still negative and they do consider traditional web banners to be more credible than status updates on Facebook.

This is an essay about gated communities and their impact on society. The key questions of my essay are: why people choose to live in gated communities; how the city is impacted by gated communities and what the difference concerning the reasons and impact of gated communities in Florida and Sweden is, and what this difference might depend on. I am using postmodern urbanism as a starting point, and I look closer on Edward J. Soja?s theories about the postmodern metropolis.

Gated Communities är en utbredd boendeform i USA och i många övriga länder. Fenomenet med inhägnade bostadsområden börjar nu även närma sig Sverige. Denna uppsats undersöker om livsstilsboendet Victoria Park, beläget i Malmö, kan klassas som ett Gated Community. Undersökningen är utav en kvalitativ metod. Sammanlagt har fyra intervjuer genomförts med personer bosatta på Victoria Park. En observation av området är också utförd.

Gated Communities är en utbredd boendeform i USA och i många övriga länder. Fenomenet med inhägnade bostadsområden börjar nu även närma sig Sverige. Denna uppsats undersöker om livsstilsboendet Victoria Park, beläget i Malmö, kan klassas som ett Gated Community. Undersökningen är utav en kvalitativ metod. Sammanlagt har fyra intervjuer genomförts med personer bosatta på Victoria Park.

This is a bachelor thesis about arable land in Varberg, from sustainability and it?s relation to local government and management. Arable land has become more important as a natural resource from a global point of view and in concerns of higher demands of food supply, as a result of population growth, higher consumption worldwide and climate change. But the arable land in Sweden is being exploited an increasingly rapid pace and the arable land in Varberg is not an exception of this development. The issue is most topical and the discussion holds questions about a declining agricultural sector, the formal and administrative protection of arable land and because other interests of land use often is given higher priority in community development and planning.

An evaluation: how have the goals of ?Vårdkedjeprojektet? been implemented at the treatment centre of RällsögårdenThis evaluation was commissioned on behalf of the treatment centre of Rällsögården. The aim of this study is to evaluate how the goals of ?Vårdkedjeprojektet? (VKP) have been implemented in the institutional care at the treatment centre of Rällsögården. This study was focused on the following questions: a) how is the function ?internal coordinator? experienced by staff at Rällsögården, b) in the function of internal coordinator what aspects are thought of as effective/non-effective concerning the cooperation with ?external coordinators? and contact with clients and staff, c) how is Vårdkedjeprojektet and its treatment approach ?Community Reinforcement Approach? (CRA) experienced by coordinators, clients and staff and d) how well is the aftercare functioning for clients who have finished their treatment at Rällsögården, and still participate in VKP?The choice of research method was triangulation; a combination of qualitative and quantitative methods.

The purpose of this thesis is to increase the understanding on how market leading pharmaceutical companies in Sweden limit the market share decrease when these companies patent expires. In order to respond to the purpose, two research questions have been asked: how do pharmaceutical companies deal with market strategies prior to the expiration of a patent: and how the market strategies is used when a patent has expired and as a consequence, generics entered the market. A case study was implemented based on two interviews with a brand manager and a therapy area manager within the company Pfizer AB in Sweden. The results suggest that pharmaceutical companies implement strategies in numerous ways which differs substantially from the theories, this having to do with Swedish legislation. The main aim with the execution of the strategy, before and after patent expiration is not to limit a decrease in market share hence, rather to retain the pharmaceutical companies strong brand image.

Effekter av samhällets säkerhetsarbete (ESS) är ett femårigt projekt som finansieras av myndigheten för samhällsskydd och beredskap. Denna rapport är en delstudie inom ESS och behandlar frågeställningar inom delområdet deponiolyckor med fokus avseende brand.Arbetets mål är att redovisa vilka förutsättningar och förhållanden som är vanliga före, under samt efter bränder på deponier, att identifiera svaga länkar och förbättringspotentialer i det förebyggande brandskyddsarbetet, samt att lämna förslag till förbättringar inom området.För att kunna nå upp till målen har författarna genomfört litteraturstudier och tre fallstudier, i form av platsbesök och intervjuer, av deponianläggningar som har varit drabbade av brand. Vid urvalsprocessen av vilka anläggningar som skulle studeras ställdes två kriterier upp. Dessa var att branden inte var äldre än två år och att omfattningen varit betydande. Efter urvalsprocessen fastslogs att fallstudier skulle ske på Storskogens avfallsanläggning i Oskarshamn, Heljestorp avfallsanläggning i Vänersborg och Häringetorp avfallsanläggning i Växjö.De slutsatser som har dragits är att bränder på deponianläggningar är något som sker relativt ofta i Sverige idag och dessa leder till att en mängd miljö- och hälsoskadliga ämnen bildas.Nivån på det skadeförebyggande och skadebegränsande arbetet med avseende på brand skiljer sig åt mellan de tre studerade anläggningarna.

This essay reviews the situation for small actors in the Swedish clothing industry. In this essay we assume that loyalty is a requirement for survival on the competitive clothing market. Four small actors have been analyzed up on theories on loyalty, brand equity, relationship marketing, service marketing, quality, interactive marketing, distribution and value creating activities. The chosen actors are Fifth Avenue Shoe Repair, Boutique Sportif, Jenny Hellström and Ida Sjöstedt. The conclusion of the essay is that it is possible for small actors on the Swedish clothing market to build loyal relationships with their customers.

The aim of this study is to examine the Christian community called Plymouth Brethren and how they interpret religion in relation to their entrepreneurship and business practices. The community has a strong faith in God, uses the Bible as the guiding principle in everyday life, and also has the ambition to live together within the group in seclusion from the rest of society.Based on interviews with Plymouth Brethren in the county of Småland, the study describes how they perceive the relationship between the Christian faith and entrepreneurship and practice religion in the context of their family business. As the study illustrates the Christian faith is significantly motivating their enterprises of business and the Bible is their guiding principle even when it comes to how they should run their businesses..

Background: Increasing globalization has changed the business environment and also resulted in increased awareness of the consumers and demand for higher standards of social responsibility. The companies brand strategies has gain in importance in order to strengthen their brands. A part of a company's CSR, CRM, cause-related marketing, which is a relatively new marketing strategy and created when companies choose to partner with charities and market it. Garment/clothing industry has as many others come to be shaped by the effects of globalization, but has also endured heavy criticism over the years. This criticism is largely because of the outside world's reaction to the exploitation of developing countries.

The main drivers of luxury consumption is to obtain prestige and status, therefore the possibility of visible consumption of products is a key dimension of the product. Typical examples of luxury goods include cars, handbags and watches. These are consumed in the public arena where the possibility to show off the product and the brand is the greatest. When examining luxury products and what drives men and women to pay premium prices for a brand and for a logo, a fascinating finding is that there are products that fundamentally lacks these attributes, but which are considered to be classic luxury products. An example of this is perfume.

This essay is focused on the questions of and responsibility for where, when, how and why communication and meetings through archaeology should take place. I have critically studied Swedish public archaeology through three diverse archaeological excava­tions, one took place in the end of the 1980s, and two others in 2012.I have asked for under what circum­stances and with which goals the public efforts become possible. I have inter­viewed leaders for the archaeological excavations and/or the public efforts and questi­o­ned how and why they reached out to the public. I also searched for results and effects in order to problematize and value the public activities.Through interpretation of the resear­ched material it becomes clear that economic issues as well as archaeo­logists interests and engagements are of vital importance for public archaeology. Co-operation in the local community and archaeological documentation is crucial for the deve­lopment of archaeology and its role in society.Keywords: Public archaeology, Community archaeology, Heritage, Communication, Manage­ment, Historic environment education, Time Travel, Living history.