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4707 Uppsatser om Brand communication - Sida 56 av 314
Sociala medier som kommunikationsverktyg : En fallstudie om hur sociala medier påverkar företagskulturen
Title: Social media as a communication tool - A case study on social media influencecorporate cultureLevel: Final assignment for Bachelor degree in Business and EconomicsAuthor: Jessika Klintsbacka & Oskar BergeSupervisor: Pär Vilhelmsson, Ernst Hollander & Maria Fregidou-MalamaDate: 2014-06-13Purpose of Study: The aim of this study is to inquire into Swedish companies internalcommunication, their approach to social media as an internal communications tool, and if itaffects the corporate culture.Method: The study is a multiple case study with a qualitative research design. The study'sinterview questions were designed by a operationalization of based on theory in the areas ofinternal communication, corporate culture and social media. The interviews took place inApril 2014. The interviews were recorded and then analyzed to bring out the similarities anddifferences between the companies.Results & Conclusion: The study shows that Swedish companies corporate cultures haveconnections with internal communication, and implementation of social media as acommunications tool. The study found that connections to companies with a comprehensiveone-way positive consider social media as alternative communication tool to strengthen theunity and community within the company.Suggestion for further research: One of the study's three companies is owner-led and thiscompany showed a high level of corporate culture.
Effektiv ledning av idrottsevenemang : en studie i ledarskapskommunikation vid idrottsevenemang
AimThe purpose was to make researches into and illustrate how the leadership looks like at sporting event, concerning human communication.The following issues have been treated: What is characteristic for leadership during a sporting event? What does communication look like within the managerial? What kind of problems appears or can appear on account of defective communication at sporting event.MethodThe method being used is qualitative, based on interviews with three group leaders and one project leaders, all working for a summertime sporting event. As a form of basis a search for existing literature and articles on this subject were accomplished. The selection was made after having consulted a person of proportionately high station, active at the invested sporting event.ResultsAs a result of the essay, I have brought out, that leadership is different from group leaders and project leaders. Their difference in assignment demands different leadership, and that explains the occasion.
Upproren i Arabvärlden. En studie i kommunikationskanalernas roll i kollektiv handling
The purpose of this study was to examine how modern information and communication technology influence collective action within the framework of social movements. By studying the protests in the Arab World 2011, and focusing on the social movements in Suleimanya in northern Iraq, by observation taken on place, the essay discusses that collective action is closely related to the use of technology, for example cell phones and Internet.Result shows that modern communication technology has enabled immeasurable access andconnection between individuals throughout the world, which seems to be different from previouscollective action. The new communication channels in the form of social media, has been used for the dissemination of information and news, documentation, organization and membership recruitment in the social movements in the Arab World and Suleimanya. The new social movements have the tendency to be decentralized and flattened organized, they are now self-organizing and that they only do a whole as global patterns, as evidenced by the social movements in the Arab World andSuleimanya..
Aegishjalmur, tyrrunan och valknuten : En kvalitativ studie i användandet av fornnordiska symboler bland nationalistiska rörelser.
The students participating in my development work will work with a process book for handicraft studies. In the beginning of their studies, the students need practical knowledge about the development of the profession itself, but they also need to be challenged and learn how to solve problems on their own which will help them gain a deeper knowledge of the subject. I focus on open questions to create a process with the students. This process is created when working with Solution-Focused-Education. Through ?assessment for learning? we can help the students to improve their self-assessment and understanding of the learning process.
Datormedierad kommunikation upprätthåller kontakten : IT som stöd för internationella studenter och soldater i utlandstjänst vid geografisk distansering
It has become more popular to work abroad and companies have become more global than they used to. A big reason for this is due to globalization and the progress done within the field of technology. Because of this aloofness that occurs, a gap between the expatriates? personal life and his or her working life develops. The cases focused on in this paper includes people who are distanced from their private lives at least a few consecutive months but are all aiming to get back when they are done with their individual errands.
Meningsskapande i formella och informella möten : En studie av Räddningstjänsten Karlstadsregionen
To work in an unpredictable work environment requires communication that functions well. In every organization it?s important that employees receive information that is relevant yet not confusing. Due to that, our ambition with this study is to understand how rescue effort organizations communicate in meetings; and whether their communication is clear or not. Our subject for this case study is the Emergency Services in the region of Karlstad.
Vindkraftens påverkan på sin omgivning : En fallstudie
Purpose of this thesis is to study the impact of wind turbines on their surroundings. It also aims to analyze how the communication looks between the authorities, the planner and local residents prior to the establishment of wind turbines in Lännäs/Odensbacken in Örebro, where three wind turbines set up in a group.The results of this survey show that the participants experience themselves not as especially disturbed of the turbines in the form of large noise, shadows, and sleep disturbance indoors and outdoors. Participants felt that no change had taken place on the natural environment (52%) since the turbines became operational. It was 49% of participants had got no information about the establishment of Örebro Municipality, Örebro County Administrative Board or Wind Power Company. Scientists/experts had the highest confidence of 86%, politicians and the media/journalists had least confidence.
Utvärdering av Scanias basbilar: En studie för Scania Special Vehicles, Laxå Special Vehicles, Sala Brand och Floby Autokaross Rescue Systems
I denna rapport utvärderas Scanias basbilar som används av svensk räddningstjänst. Rapporten grundar sig på platsbesök hos de involverade aktörerna samt en enkätundersökning genomförd på räddningstjänsten i Luleå. I rapporten framkommer att räddningstjänstpersonalen i Luleå sammantaget är ganska nöjd avseende basbilarna. Många synpunkter och kommentarer har lämnats, men mer i ett förbättrande än kritiserande syfte. Vissa kritiska punkter har dock identifierats och det som fått allra mest kritik är jalusierna till verktygsfacken som anses bristfälliga på flera punkter.
Strategisk kommunikation inom fastighetsbranschen : En kvalitativ undersökning om skillnader och likheter i kommunikationen mellan ett kommunalt och privat bolag
The aim of this study is to find and highlight the differences and similarities in the strategic communication in two real estate businesses with different proprietaries. In order to achieve the purpose, theories and previous research on public relations, strategic communication, mediatization, framing and new public management has been used. The study was conducted through interviews with two different organizations, Lerstenen who is based in Umeå, and Övikshem who is based in Örnsköldsvik. The analysis and results showed that the key difference between the firms was the spontaneity that influenced the private one, in contrast to the public firm that relied on solid structures to manage their communication. The results also showed that differences in basis conditions both allowed and hindered the possibilities with the communicative efforts that the two firms could do..
Rekommendera mera
Research on the power of customer involvement, and in particular recommendation is very resourceful. Many studies have mapped the reasons for why customers are willing to recommend, however they often ignore potential differences among brands and how that may affect these reasons. This study is built on a quantitative survey investigating how consumers interact with brands, depending on category affiliation. The categories used were Bhat and Reddy's symbolic and functional, consisting of three brands respectively where each brand represented a different product type.The evolvement of social media has also transformed the platform of recommendation from physical to virtual and changed the way people connect. Thus, taking the investigation further, potential differences between symbolic and functional brands was tested in different social media platforms.
Konst på internet idag : En retorikanalys av konstverksamma organisationers självpresentationer
This is a qualitative study about Art transformation and commodification in the digital age. The study applies a rhetoric analysis with the aim to understand how art sellers, gallery owners and entrepreneurs take part in this transformation process through their websites? presentation texts ?about us?. The analysis is related to communication theories but it is also inspired by other theories such as Gramsci?s hegemony theory and Bourdieu?s cultural critical theory.
GRAFISK PROFIL TILL EN BLOMSTERHANDEL - corporate identity for a flower shop
This project aims to explore how to create a working concept-based flower shop visual identity, with focus on brandig, eco-branding and visual communication.
My main question is:
How do I create effective visual communication for an ecological flower shop?
The results of this thesis are that there are things to consider when creating a visual identity with an ecological concept. The most important question is if there is any benefit for your company to go green, otherwise positioning of your company will be hard. What I realized during the design part of my project was that if I use the methods described in this thesis and consequently applying my choices after the flower shops identifying words, a working concept-based visual identity will be possible to create..
Svåra samtal : En sociologisk studie om ledares erfarenheter av svåra samtal i arbetslivet
This qualitative study is aimed to explore the leaders? experiences of difficult conversations in their work. We have examined if they take on a different role during the difficult conversations and how communication can affect their leadership during the conversation. We have also examined the importance of the leaders? ability to distance themselves from the sensitive subject and situation, to maintain their role as leaders.
Hur kan lockfåglar hjälpa livsmedelsbutiker med att öka en specifik produkts försäljning trots varumärkets inflytande?
Exposing products is important in the retail industry and the development is constantly moving forward. Shops usually have a special product, they want to sell more because of various reasons. How to expose that particular product sold most of there are various theories. What this report is about is a theory that seeks to stores use a "decoy". It carried out to see if this theory was still current was that three interviews took place with two store managers and a CEO for various grocery stores.
Du tysta, ej glädjerika sköna. Betydelsen av kommunikationsutbildning för att utbilda bättre ledare.
Every year, reports are published that shows how universities fail to meet the demand from companies who are looking to hire students with solid communication skills. At the same time, the importance of communication for effective leadership is constantly increasing. Today, many business schools around the world states that they strive to educate future business leaders and have therefore realized the importance of teaching the skills of communications to its students. The majority of Swedish business schools, however, have not yet made communications an essential part of their curricula. This indicates that most business students in Sweden today, do not receive the toolkit needed to take on leadership roles.