This essay is based on a mission from Anna Schibli, Director of Tourism at Solliden Palace. The thesis aims to investigate the image that Solliden Palace has, and the picture that local and regional tourist offices have of the Sollidens Castle brand and what position Solliden include in these markets. A total of six in-depth interviews with tourist offices, at local and regional level, has been carried out and an initial in-depth interview with Anna Schibli of Solliden Palace. The responses of the respondents have since been interpreted and processed based on an inductive approach, in order to interpret the image that Solliden Palace has. Scientific papers have been studied and analyzed in order to generate an explanation and understanding of the research area.

The purpose with this study is to investigate funds that are environmentally friendly. Environment issues has become a large subject that affects all aspects in today?s society.  It is a global issue which has affected the awareness of environmentally friendly products and its benefits for the environment.How has this awareness affected the financial market?  In this study the authors have looked at six environmentally sound funds and six energy funds to answer the question if it´s better to have your money in traditional energy or in renewable energy.This study is made in an quantitative way, the data has been gathered from the internet database Morningstar. The energy funds have had its biggest assets in companies dealing with oil, and the environmentally sound funds have had its biggest assets in renewable energy. Bye looking at the different funds rate of return and relating that to risk managing theories of Sharpe and Treynor, the authors compared the two types of funds.During the period that was looked at during this study ( third quarter of 2007 until third quarter 2010) the energy funds outperformed the environmentally sound funds in every aspect. .

Products and services have for a long time competed with their brands. For some time now, cities have begun to compete with each other to attract visitors and other stakeholders to come to their town. It is important that the citizens feel as they are a part of the message that the city sends out in its communication.Cities are today working actively with their brands, much like regular companies, in order to create the profile and image in order to be competitive against other cities and places. Cities and places are part of a dynamic process which includes both positive and negative events. These events might have an impact on the brands, and therefore it is a necessity to be able to react on these events to make the most of positive things and deal with the negative in a way that minimizes the effects on the brand.Citybranding as a research field is quite new.

Bakgrund: Stroke är den tredje största dödsorsaken i Sverige och den vanligaste anledningen till funktionsnedsättning. Intresset för kroppsmedvetna behandlingsmetoder inom strokerehabilitering har ökat. Basal Kroppskännedom (BK) är en behandlingsmetod där fokus ligger på kroppsmedvetenhet, rörelsebeteende och grundläggande rörelseförmåga för att därigenom återställa kroppslig och själslig balans. Syfte: Syftet med litteraturstudien var att studera beskrivna behandlingsmetoder med inriktning på kroppsmedvetenhet inom strokerehabilitering. Ett annat syfte var att i en kvalitativ studie undersöka om gruppbehandling i BK ger effekter som är möjliga att se ur ett anhörigperspektiv.Metod: För litteraturstudien gjordes sökningar i PubMed, AMED och CINAHL med sökorden stroke, physiotherapy, intervention, body awareness, tai chi, yoga, gigong, alexanderteknik, feldenkrais.

The purpose with this thesis was to describe the importance of the creative industries for a town. We thought that towns could design a strategy to attract creative industries and creative people to establish their business in the town. During the study some important topics, such as a town brand, a town image and a town identity has been identified as factors that can influence and attract people and creative industries. Towns can use these topics in their marketing of the town. The method that we used was a case study: we conducted interviews to collect information about the chosen case study, the town of Skellefteå.

Within the subject of retouching there is an ongoing debate about whether fashion retailers should retouch their ads or not. There has been a large amount of criticism to the communication of stereotyped beauty ideals that is used by companies in their marketing. The stereotyped ideals also contribute to negative psychological effects among people. As a response to the criticism, or as a way to differentiate one-self from competitors, retailers are starting to use unretouched models in their advertising. How this affects the consumer's perception of CSR along with the attitudes and behaviors is still unknown.

Syftet med detta examensarbete var att undersöka, utifrån en etnografisk och kvalitativ ståndpunkt, möjligheten till att utöka kunskapen om Situation Awareness (SA). Forskning inom området har länge präglats av ett kvantitativt förhållningssätt vilket anses ha missgynnat och till en viss del hindrat alternativa kvalitativa forsningsansatser för att studera detta intressanta fenomen. Detta arbete försöker, i form av två studier (en litteraturstudie och en fallstudie), bryta trenden av kvalitativ forskning och presentera en annan infallsvinkel för hur SA kan vara organiserat och ett annat förhållningssätt för hur forskning kring SA kan bedrivas. Utgångspunkten för detta försök är teorierna bakom Distributed Cognition (DC), vilka föreslår studien av mänsklig kognition i ett större sammanhang där hjärna, kropp och omgivning bildar ett kognitivt system. Resultatet från litteraturstudien visar på att det finns stöd för användningen av DC då utifrån dessa teorier uppstår möjligheten till att studera andra aspekter och förhållanden kring SA.

The purpose of this thesis is to gain a deeper understanding of Swedish companies? use of corporate sponsorships as a tool for communication. The research describes motives and goals of corporate sponsorships, the selecting process and methods used in evaluating its effects. The empirical data has been colleted through interviews with two companies sponsoring athletics at a top level in Sweden. The study shows that the principal objectives and motives companies have with sponsorships are related to brand exposure, image improvement and relationships.

Ett varumärke är bra för kunden på många olika sätt, först och främst så talar varumärket om ursprunget eller tillverkaren av produkten eller tjänsten, men det allra viktigaste som varumärket gör för kunden är att det ger kunden särskild mening och någonting som kunden förhoppningsvis kan identifiera sig med. Om kunden har information om varumärket så behöver han/hon inte leta så mycketefter information om varumärket vilket är bra ur ett ekonomiskt perspektiv då sökkostnaden blir låg.Vårt syfte med den här uppsatsen är att få en inblick i hur ett företag arbetar med att minska luckan mellan Brand Promise och Brand Delivery. Vi ville jobba mot ett lokalt företag eftersom vi är från området båda två och eftersom GavleNet har en aktuell och intressant produkt så valde vi arbeta mot dem. Vi har utfört muntliga och skriftliga intervjuer för att samla in data och även använt oss av relevant litteratur samt sökt i databaser och även på andra sätt utnyttjat Internet. Vi valde att arbeta utifrån en modell som heter ?Brand Relation Management Model?, den består av åtta faser: vision, kultur, identifiering, fastställa, arkitektur, engagera, kapitalisera och mätning.

Many design agencies and designers like to see design as a longtime strategic investment for any company. However, knowledge of design as a strategic resource depends on ones professional background and ones knowledge of design as such. It is common today that clients meet design agencies and therefore design with a certain skepticism concerning its role in the company. Within the prodctdevelopment-process the company?s different functions meet.

Scientists argue that gender affects foreign policy and security policy, that ideas of gender are inconstant and that there is a lack of feminist perspectives in International Relations. The changes seen in the global security context may have challenged the way politicians and scientists understand war and its impacts, and led to increased gender awareness.Using securitization theory and feminist international relations theory, the aim is to examine how women and men are being spoken of in the Swedish foreign policy discourse regarding participation in the UN-led stabilization mission Minusma in Mali. By applying a feminist perspective on the securitization process, the intention is to increase the knowledge of whether there is gender awareness in this context.The result shows that there is limited gender awareness. There is minor consideration for the conflict?s different implications on the situation for women and men.

Öland?s Business Office is on the verge of developing a strategy for the island?s future tourism. Before any work with developing Öland can be carried out, it is essential to gain an understanding of how the place is perceived today.The purpose of this essay is to study the island?s current image and make recommendations for how the place brand could be developed.The methods used are literature studies and qualitative group interviews. The participants have been inhabitants of Öland and returning visitors from the Kalmar region.

This study will focus on the fund raising market and what characteristics that can be found in marketing in this market. The donations to fund raising organizations has increased lately and therefore we found it interesting to study how their marketing has developed over time and what risks that can be found. When talking about marketing in fund raising organizations it?s difficult to not include the donors. Therefore have we also studied what value creates for the donors and how the organizations work to gain their trust.

We have conducted a quantitative study investigating whether an Ingredient Branding collaboration between private label and national brands could be executed with success in the Swedish market. The objective was to measure the consumers? response to two products from different product categories, representing hedonic and utilitarian products. We have been able to establish that by adding a branded ingredient to a private label product, one obtains a more positive product attitude as well as a higher perceived product quality and taste. The study also shows that attitudes towards the ingredient brands were improved by the collaboration whereas the brand attitude towards the private label did not change significantly.

Denna uppsats behandlar varumärkesassociationer samt dess påverkan på varumärkeskapital. Uppsatsen är genomförd som en fallstudie och undersöker hur det svenska telekommunikationsföretaget Tre tolkar konsumenters associationer till varumärket Tre. Detta jämförs sedan med de varumärkesassociationer som föreligger kring Tres varumärke på marknaden.Varumärkesassociationer formas primärt hos konsumenter och är således inte enbart en process som företag styr. Detta innebär dock inte att associationerna är opåverkbara från företagets sida. En central faktor som påverkar skapandet av varumärkesassociationer har i denna uppsats påvisats vara konsumenters kontakt med företaget, där framförallt den första kontakten tenderar att forma associationerna.