I detta arbete framlägger vi ett designförslag på hur ett diskussionsverktyg som stödjer ljud- och bildkommunikation kan se ut. Ett förslag som förbättrar och förenklar den distanskommunikation som idag sker med hjälp av mobiltelefoner, videokonferenssystem samt webbkameror anslutna till persondatorer. Den design vi föreslår möjliggör för mobila användare att visuellt föra flerpartssamtal med hjälp av PDA:er. Vårt designförslag har fått arbetsnamnet CU2 (see you too) och är tänkt att fungera i tredje och/eller fjärde generationens mobila nät. Vi har valt att genomföra vårt magisterarbete på företaget A Brand New World i Kista, Stockholm.

This masters thesis is a study of how the expression quality literature is used in widespread newspapers and magazines. Wittgensteins idea of language games is used as a theoretical starting point. The analysis of 37 articles draws a picture of five language games that are called; the taking over, the polarising, the example giving, the gender critical and the ironic language game. The expression that quality literature is most often put in relation to is popular literature. The line between the two is sometimes distinctly drawn in the articles and sometimes quite vague.

This study is about Skrädderiverkstan, a small tailoring company in Gothenburg. The study examines how this company can create a stronger brand for themselves in Gothenburg and how they can attract more customers but still keep the regulare ones.A survey was handed out and answered by the companys customers to see how they perceive the company and their tailoring services. This study showed that the customers are very happy with the company but some customers are not satisfied. The conclusion is that the company must take care of these dissatisfied customers and listen to their arguments since dissatisfied customers can create a badwill but mouth-to-mouth. A few of the recommendations made is to make the waiting area more pleasurable for customers and making it easier for the customers to find the tailoring company..

The number of wireless networks has increased rapidly among both home users and companies in just a few years. That has brought a lot of good things with it, for example the possibility to connect wireless equipment to the network or Internet from an arbitrary position within range of the accesspoint. But since the transmissions take place through the air some new security risks appear. It?s difficult to restrict the signals to a specific space and thereby a lot easier for unauthorized to eavesdrop or disturb the signals compared to a traditional wired network.

Something that is common to all people is that everyone is in need of food. However, people may differ about the choice of brand and the motives for the purchase. In the essay enables the reader to study if the purchasing behaviour may differ between the sexes, which also respond to the essays purpose. The purpose of this essay is to identify and describe any differences in buying motives of convenience goods between the sexes in a student population. In order to answer the purpose of the essay a study on ICA Maxi were conducted on 20 students from the University of Karlstad, ten women and ten men.

The purpose of this report is to analyze and evaluate non-profit organizations way of working with social media within the organization, from a marketing perspective. We have made observations of three organizations and completed a series of interviews with representatives within the organizations.In the report we came up with five factors that are necessary for non-profit organizations in order to receive long term donations with the use of social media; Trust, awareness, involvement, interaction and Word of mouth marketing.Our result shows that the organizations have realized the potential and benefits of using social media, but have not come very far in the process of using it properly. Our conclusion is that social media can give assumptions for long term donations, if the organizations use a customer perspective and give their customers added value..

The advantage and the possibility of keeping track of a number of vehicles to make work practice more effective and smooth is today a favorable choice for Visual Units Logistics customers. We?ve been evaluating the software and trying to take it one step further and letting not only the individual user, but maybe, the company as a whole benefit from its advantages. This has been done by using methods like letting ourselves get to know the software, user case studies, workplace studies, interviews and future workshops. This resulted in a prototype introducing a new function designed with all collected data in mind trying to make the software, Visual Units Logistics, even more effective for the every day work practice of the user.

Integration is a phenomena that occurs in all societies that experience any form of immigration. This process is dependent on how we analyze, both the groups of immigrants, and how we analyze the society in which they becoming integrated.Intersectionality is one method of analyzing this framework. By applying the categories: gender, class and race on the integration process, we get a more complex picture of the subject. Therefore we also become more able to adjust the actions and arrangement around the different questions of inte-gration.In this essay I try to explain what the intersectionality is, how it is used and how it can apply in integration as a specific subject. I also apply the intersectionality model on different policy documents from Malmö, Vellinge and Landskrona to find out if they show any awareness of this model both explicitly and implicitly..

Traditionell marknadsföring tycks ha allt svårare att nå konsumenter. När flera vill göra sig hörda samtidigt blir det svårt att sticka ut och göra sig sedd. När någon kommer med något nytt, gör andra likadant. Ett sätt att sticka ut är genom att vara originell och ha en unik varumärkesidentitet, eftersom den är svår att kopiera. Evenemang kan också fungera som varumärken.

In the ever increasing media clutter it is hard for marketers to make their products stand out. New ways of reaching consumers are constantly arising. This study seeks to further investigate the phenomenon known as product placement, delimited to movies/television. By conducting an experiment we tested whether different presumptions matters for what effect a product placement will have on attitude and if these could be affected. We also looked at if the level of product integration effect attitude and realism enhancement.

Syftet med denna undersökning var att undersöka och beskriva hur arbetet med miljö och natur kan genomföras i förskolan. Undersökningen bygger på kvalitativa semistrukturerade intervjuer med nio stycken pedagoger från fem olika förskolor, i en kommun i Västsverige. Resultatet av undersökningen visar att det finns många olika sätt att arbeta med miljö och natur i förskolan, såväl praktiska som teoretiska. Att arbeta med återvinning, kompostering och samtala om bevarandet av resurser, var några av de aktiviteter som undersökningens pedagoger brukade göra. Det framkom också i undersökningen att det i arbetet med miljö- och natur finns vissa hinder som t.ex.

Denna litteraturstudie avser att sammanställa och redovisa vetenskapligt granskade artiklar som behandlar skillnader hos elever i matematiksvårigheter och elever i matematik- och lässvårigheter. Studiens resultat visar att matematiksvårigheter och lässvårigheter är beroende av varandra. Resultatet påvisade skillnader hos elever i matematiksvårigheter jämfört med elever i läs- och matematiksvårigheter i deras arbetsminne, fonologiska medvetenhet och problemlösningsförmåga. Det finns även stöd från forskningen att elever i matematik- och lässvårigheter har signifikant sämre resultat i arbetsminne, fonologisk medvetenhet och problemlösningsförmåga..

This essay focus on the social media Twitter and how three Swedish PR practitioners view and use communication strategies for this social media. Twitter was created 2006 and is kind of a new channel in the digital world. The micro blog has over these few years attracted 175 million users across the world. In Sweden there is 91 000 registered users and according to a survey, 11 000 of them are active by tweeting once a day.Twitter is highly current and all kinds of people are using the social media, for example, artists, companies and individuals. Twitter is with its highly number of users building a new market for organizations to find their stakeholders.

The violence against women is an important matter. In Sweden there are several organisations that takes care of the women and children in need.One of the many organizations you can turn to is women's shelter organizations. They are nonprofit organizations. They depend on the contribution of peoples free time and on the government's awareness of the work that the organization do. The social services has the main responsibility to take care of women and children in need.

I dagens samhälle kretsar shopping inte bara kring själva produkterna som säljs, utan även om hur butiksmiljön är uppbyggd. Den visuella miljön och hur produkter presenteras har stor påverkan på kunders beteende och inköp. Ljus, ljud och färger påverkar våra sinnen både positivt och negativt, vilket butiker utnyttjar på olika sätt. Syftet med detta uppsatsarbete är att beskriva vad unga kunder (18-25 år) anser ska ingå i ett attraktivt och starkt butikskoncept. Syftet är också att undersöka hur unga kunder upplever likheter respektive skillnader gällande butikskoncept för butikskedjor och produktutvecklande varumärkesleverantörer.