Varumärkesutvidgning är i dag en trend inom affärsutveckling, då metoden underlättaringången på nya marknader. Utvidgningar är dock ingen genväg till en garanteradpublikframgång. Om utvidgningen ska fungera måste den struktureras så att den framstår somsjälvklar i konsumentens huvud, förutsatt att man vill att utvidgningsprodukterna ska köpas.Många är företagen som lyckats med sin utvidgning men många är även de som misslyckats,och som med det fått betala ett högt pris för lärdomen. I takt med att utvidgningsstrategiernahar ökat bland företag, är det också många som glider in på närbesläktade marknader, eller påhelt andra branscher. Varumärket får då fungera som en garant för den nya produkten.

Breast cancer is the most common form of cancer which struck women around the world. When a human is exposed to threat or stress, e.g. breast cancer, different coping strategies are used in order to cope with the situation by the afflicted person. The aim of this literature study was to describe how women, who suffered from breast cancer, experienced coping with their situation. Scientific articles were found in the databases Medline (Pub Med) and Cinahl.

For the past decades, culture has been given a role as a factor for local and regional development. But what is meant by development and in what ways culture can be of importance in this aspect can be unclear. This thesis examines the perception of the role for local and regional development of one specific cultural place and network ? the cultural cooperative Not Quite in Fengersfors, Sweden. I study the way the role as developer is expressed and interpreted in the discourse of the cultural workers who are members of the network and in the discourse of public cultural policy in the region Västra Götaland and in Åmål municipality.

Spectacular buildings and categorized districts are becoming more common elements in cities. In many cases, they are the result of city branding, which means choosing a city image and dealing with it like a brand to profile and compete against other cities. This essay study what impact on and roll in urban planning the trend might have. The first part relies on literary studies and describes what has been written about city branding. The globalization, the experience economy, urban management, urbanization and the theory of the creative class are pointed out as driving forces of the popularity and the spread of city branding.

This study has been conducted with the purpose to examine the marketing effects of waiting lines on the customer- and brand experience. Our ambition has been to describe how the waiting line can be used to heighten the positive experiences. The study has had a qualitative, as well as an inductive approach towards the subject. The study is mainly based on nine interviews with a total of ten respondents employed at nine different companies relevant to the subject. In the final chapter of this study we present our results and conclusions..

Marketing research has acknowledged the concept of authenticity. It is argued that consumers in modern society increasingly search for something real, in contrast to what they perceive as mediated and distorted. Producers of regional food brands has acknowledged this trend, and started to market their products as being authentic. Given the potential practical and theoretical contributions in studying the concept of authenticity in this context, this study aims to explore how consumers perceive these claims of authenticity. Therefore, the purpose of this thesis is to extend knowledge on how consumers come to perceive a regional food brand as authentic.

Today an increasing number of schools and organizations are investing in so called Learning Management Systems. Researchers disagree on the pedagogical value of these tools. Some mean that Learning Management Systems cement old-fashioned behaviouristic teaching practices; others mean that the systems provide good opportunities in supporting learning in a socio cultural perspective. The aim of this study is to reach better understanding and increased knowledge of how the introduction of a Learning Management System influences the role of the teacher and how the learning is organized. We have conducted two case studies.

I dagens läge har varumärken blivit allt viktigare för företagen. Eftersom konkurrensen på marknaden ständigt ökar måste företagen ständigt utvecklas. Det räcker inte längre att ha den bästa försäljningstekniken eller olika erbjudanden utan nu måste det finns något annat som utmärker produkten/varumärket.Konkurrensen på marknaden ökar och det kommer in allt fler liknade produkter och nystartade företag. Pågrund av detta är vårt syfte med denna uppsats att titta närmare på hur nystartade företag bör bygga upp sitt varumärke för att få det starkt.Det finns många olika teorier och modeller från olika författare om hur företag bör gå tillväga för att bygga sitt varumärke. Man har också utvecklat olika fällor som bör undvikas.

The purpose of the essay is to investigate SVT: s (Swedish Television) attitude to allocation of quotes and preferential treatment. In Sweden there is only one law, which allows preferential treatment ? the law of equal opportunities. This law prohibits discrimination between women and men. The profession of camera operator and editor have been viewed as masculine in accordance to heavy lifting and high technology, this considering being hindrance to women.

Problem: The authors have, during the process of development of this thesis, tried to create an understanding of how a number of organizations, all working with different approaches around the ?brand Sweden?, perceive the efficiency and benefits of using extended concept around embassies as a tool in their strategic work. The embassies in question have an evolved concept in the sense that they don not only hold a traditional political and legal role. The problem facing us authors was the issue whether theses embassies are efficient arenas to coordinate the forces and resources of the organizations concerned, in the mission to enhance the visibility and awareness of Sweden abroad.Purpose: The purpose is to describe the strategic work with marketing Sweden to be able to look in to whether the evolved concept behind the embassies in question are used as a tool in within the work of the organizations. We wish to research this to be able to evaluate if this arena is perceived as efficient for the organizations concerned.Method: In order to get a background to which one establish and communicate a nations brand the authors have studied literature within the subject.

Konkurrensen i klädbranschen växer och blir allt intensivare. Det krävs idag mer från ett företag för att kunna skilja sig från mängden. En rad olika faktorer påverkar en konsuments beteende och attityd gentemot ett företag och en butiks val av varumärken och sortimentsutbud spelar en betydande roll för att kunna kommunicera ut ett budskap som lockar den tänkta målgruppen. Det blir allt vanligare att detaljistföretag som erbjuder etablerade varumärken integrerar bakåt och producerar egna märkesvaror. Lager 157 är ett företag som på senare tid har följt denna trend.

The purpose of this study was to examine customer attitudes towards flagship stores and how they perceive them. To ascertain this, and obtain answers to the research questions covering the study's main issues, we decided to turn to the customers who recently visited a flagship store.Our background theory is based upon literature from previous research done on the subject in the form of scientific articles and books. We present the theoretical concept that explains how flagship stores are used as a marketing tool and what impact they have on the new market. These will be helpful in answering our questions when we evaluate our results.!A theoretical framework, consisting of three value dimensions, was used as a support throughout the implementation of the study. These three values; hedonic, practical and social, should give us a better idea of what customers experience and what they value when they visit the flagship stores.!The method used in our investigation is of quantitative form, so that it can be feasible on a large crowd to thus contribute to a quantitative result.

Problem Vi ämnar utreda om det finns ett samband mellan butikslojalitet och EMV-lojalitet. Vi studerar befintliga märkes- och butikslojalitetsteorier för att genom dessa skapa en för vårt syfte relevant modell. Syfte Vårt syfte med uppsatsen är att utreda huruvida ett samband finns mellan butikslojalitet och EMV-lojalitet på den svenska dagligvarumarknaden. Metod Arbetet är av induktiv karaktär och bygger på en explorativ studie av lojalitetsaspekter inom dagligvarubranschen. Metoden i uppsatsen är uppdelad i två huvudsteg: övergripande och handgripligt tillvägagångssätt.

AbstractBackground: Inflammatory bowel disease involves major changes where psychological and physical stress becomes a part of ones daily life. The ability to adapt and cope well with the situation, increases the chances of feeling satisfied with life. There are various management strategies that people with IBD use to cope with their daily life.Aim: The aim of this study is to describe strategies that people with inflammatory bowel disease use to manage their daily lives. A further purpose is to describe the study group in the included articles.Method: A descriptive literature review. This study is based on 12 scientific articles, searched in the databases Cinahl and Pubmed.

I Sverige har debatten om brand i hallbyggnad pågått under en längre tid. Grundkravet enligt EKS 8 för hallbyggnader som innehåller samlingslokal är R30, men konstruktionsdelar som vid kollaps inte leder till fortskridande ras eller ger för stort skadeområde kan förbli oskyddade. Framförallt handlar debatten om möjligheter till oskyddade takbalkar av stål samt vilka verifieringsmetoder som ska vara tillämpningsbara.I denna studie har FDS-simuleringar utförts med olika scenarier där parametrar som bland annat bränsletyp, takhöjd och öppningsstorlekar har varierats. Dessa scenarier har jämförts och parametrarnas betydelse har analyserats. Fokus i denna studie har varit analys av temperaturerna i takbalkarna, men även utrymningssimuleringar har utförts i programmet Evac.