The purpose of this study was to examine how local producers in the food and confectionery segment in Västernorrland, Sweden, working to communicate that the product is locally produced through its packaging design. We have chosen to look at how they work with the right packaging design because it is such an important part of the product marketing. A further aim was to examine how consumers perceive the packaging design of the locally produced products and how they consider that the packaging design communicates the product as locally produced. We have also analyzed the graphical elements contained in the locally produced product packaging through a semiotic analysis.The theoretical framework is based on theories in brand communication and Visual Communication, specializing in packaging design?s visual elements.The method used in this study is a qualitative method.

Räddningsenheterna inom Försvarsmaktens vapengren Flygvapnet har som huvuduppgift att genomföra insatser vid flygplanshaverier. För denna uppgift bedrivs det regelbundna övningar där personalen får träna sina kunskaper och utrustningen testas. Utöver huvuduppgiften förväntas räddningsenheterna kunna hantera övriga olyckor som sker vid militära baser eller dess närområde, så kallade vardagliga olyckor. Ska vardagliga olyckor såsom brand i byggnad, brand ej i byggnad, trafikolycka, utsläpp av farligt ämne och drunkning/-tillbud hanteras är förmågan varierad. Mycket ny utrustning har tillförts på senare tid.

This report describes the master thesis project ?Weight Optimization of a Composite Chassis for a Multimodal Lightweight Vehicle? which is a part of the Master program in Naval Architecture and a part of a research project at the Centre for Naval Architecture, KTH. Demands on smart and energy efficient transport solutions are continuously increasing. In the Stockholm region the citizens are expected to increase with 25% and the road vehicles with 80% until 2030, putting high demands on the traffic system. Using a small multimodal vehicle deals with this problem and uses both the land and waterways for transportation.

Introduktion/Syfte. Intresset för och användandet av adhesiv cementering av keramiska material har ökat under de senaste åren. Detta har lett till ett ökat intresse att kunna jämföra olika studiers resultat med varandra och därmed har även intresset för att utveckla internationella standarder inom forskning ökat. Syftet med denna studie var att jämföra den adhesiva bindningsstyrkan mellan ett laboratorieframställt material innehållande kvartsmjölsförstärkt epoxyresin (Sipoxy), med emalj och dentin. Detta för att avgöra om Sipoxy kan användas som en standardiserad ersättning istället för tänder i in vitro studier som utvärderar bondade keramiska rekonstruktioner. Material & metod.

In recent years it has become way more important for organizations to use their brand to market themselves as an employer. In a market where organizations are competing for labor it has been known that the brand can make it possible for organizations to differentiate themselves as unique and attractive place of work. The concept is called Employer Branding and if an organization wants to suceed they have to have a clear and defined structure. The concept is well known among private organizations and not as common with the public sector. The purpose of this study was to examine how a small municipality in northern Sweden is working to be an attractive employer.

SammanfattningSyfte och frågeställningar. Syftet med denna studie var att på äldre personer studera olika fysiologiska parametrar före och efter en period på åtta veckor med styrketräning som utförs tre gånger i veckan. Frågeställningarna var: Hur påverkas statisk och dynamisk maximal styrka i främre lårmuskulaturen av styrketräning? Är det någon skillnad i resultat mellan koncentrisk och excentrisk styrka i lårmuskulaturen före och efter styrketräningsperioden? Är det någon skillnad i förändring mellan benstyrka uppmätt med isokinetisk teknik jämfört med uthållighetsstyrka och ett kort funktionellt benstyrketest? Hur påverkas maximal syreupptagningsförmåga registrerad via submaximalt cykeltest respektive vid pyramidtestet av träningsperioden?Metod. I studien deltog 20 generellt ej påtagligt aktiva män och kvinnor i åldrarna 66-79 år.

Powder Metal (PM) gears are machine element components which operate under the same principle as conventional gears, but, due to their intrinsic material characteristic need to be designed slightly different, and its manufacturing process offers advantages previously unobtainable by conventional steel gear manufacturing methods. The use of PM in similar applications, such as synchronous hubs, makes them a suitable candidate for production in such material. The current master thesis work focuses on gear design using PM by utilizing finite element method (FEM) to reduce weight and inertia taking into account root bending strength and tooth deflection.First a topological optimization is used to determine feasible candidates for different web designs which have as objective to reduce volume, similar topologies were shown during different loading conditions; and hence, this topology was chosen as a suitable candidate. A shape optimization of the topological candidate was performed having as state variables root bending strength, independent for compressive and tensile side of the tooth loading; and tooth deflection, which in concept can be correlated to static transmission error (TE).Another aspect in this thesis analysed is the possibility to incorporate non-trochoid root geometry, a trochoid root is always present when machining with a hob, into the gear root and hence reduce the stress concentration here. Due to the use of PM, a non-symmetric optimized root can be achieved and hence be optimizing compression and tension.Results showed significantly lower inertia, for example certain results showed 40% reduced when compared to solid gear, with adverse effects as increase in tooth deformation and increase in maximum principal stress.

A growing need to strengthen ones position on the market, even as a city in competition with other cities, has resulted in an increasing number of municipalities developing brand platforms. When the city of Umeå developed their platform, they identified decision makers and investors as one of four important target groups.The aim of this study is to explore the portrayed image of the city of Umeå in two Swedish trade journals which addresses the specific target group decition makers and investors in both public and private sector. The aim is also to compare the image of Umeå in the two papers, to the ambition of the municipality, expressed in the brand platform.In order to make the observations as firmly established as possible, the method of the study is a combination of a quantitative content analysis and a qualitative text analysis. The study draws on the theories of Eli Avraham and Philip Kotler, concerning how to improve city images and how to market a specific city among others. The study shows that the city of Umeå in large extent is portrayed in accordance to the ambition which the municipality expressed in the brand platform.Umeå is displayed as an expanding city.

A growing need to strengthen ones position on the market, even as a city in competition with other cities, has resulted in an increasing number of municipalities developing brand platforms. When the city of Umeå developed their platform, they identified decision makers and investors as one of four important target groups.The aim of this study is to explore the portrayed image of the city of Umeå in two Swedish trade journals which addresses the specific target group decition makers and investors in both public and private sector. The aim is also to compare the image of Umeå in the two papers, to the ambition of the municipality, expressed in the brand platform.In order to make the observations as firmly established as possible, the method of the study is a combination of a quantitative content analysis and a qualitative text analysis. The study draws on the theories of Eli Avraham and Philip Kotler, concerning how to improve city images and how to market a specific city among others. The study shows that the city of Umeå in large extent is portrayed in accordance to the ambition which the municipality expressed in the brand platform.Umeå is displayed as an expanding city.

In todays high-technological society where the Internet plays a central role in our day-to-day life, many e-retailers are not able to attract customers to complete a transaction on their website. In order to succeed, many e-commerce sites must improve several safety aspects regarding online payment, in order to be perceived as a reliable and secured retailer. The purpose of this paper is to investigate if increment in various combinations and aspects in online payment will in fact improve the customer's perception of the e-retailer and result in completed transactions. In order to investigate this aspect, an experiment was conducted to be able to compare eight independent groups, that each had been exposed to a different security scenario on the online payment website of either a known or unknown retailer. Our results clearly prove that perceived security of the retailer's payment website increases willingness to purchase from the retailer.

This study was conducted on a property with a thinning machine team. The purpose was to investigate in which machine, the harvester or the forwarder, that caused most damage to the trees in six different stands. Different factors, related to the damage frequency in the stands, were checked out. For example: basal area per hectare, thinning strength, tree diameter and the rate of production. The harvester drivers were also interviewed about how, when and why stem damages occur and how to minimize them. The study stated that 4.3 percent of the trees were damaged. Out of these 88 percent was caused by the harvester and the rest, 12 percent, by the forwarder..

AbstractThe purpose with this essay has been to gain a greater understanding and clarify how an arena can create value within place marketing and development of a place brand. This will be achieved through a description of which values an arena causes in the surrounding areas and an understanding of how these values can be interpreted through the place brand. We decided to base our study according to the following two questions:1. What are the underlying reasons why there has been such a big trend with arena project?2.

Garden center and market gardens are a growing trade, undergoing great changes with new actors and purchasing habits. The interest in gardens and plants is steadily increasing, official statistics show an increase of garden plants and flower consumption, of an annual 3 per cent. Garden centers and market gardens are in great need of development to be able to tackle the prevailing competition, and maintain a steady growth. Many companies are heading for a generation shift and are founding it difficult to find and employ younger managers. The aim of this report is to examine different strategies of garden centers and market gardens through the manager/ owner?s views and opinions about competition, growth and success.

The media landscape has exploded during the last decade, which has lead to a massive advertising clutter. Consumers defend themselves against this intrusive marketing by creating an advertising filter that sorts and blocks. These changing conditions have lead to new and tougher demands on creators and advertisers to create more efficient marketing communication that stands out in the clutter and penetrates the consumers? advertising filter. Many creators and researchers claim that creativity is the most efficient method to stand out in the clutter and generate sought communication effects.

To be seen is essential. Presently, the marketing of different well-known brands within the same product category is done with little variation. To marketing professionals, this creates an opportunity to market products in an unexpected way. The use of incongruent market communication and by creating a discrepancy between a well-known brand?s advertisement and brand scheme, which is already established in customers? minds, is one way to be different.