Södra in Oskarström has the ambition to become the best client for silviculture contractors and another aim is that the contractors should feel a strong sense of community with Södra. Several factors play an important role in order for these ambitions to be realized. The purpose of this study was to investigate how the contractors feel about their business relationship with Södra. The study was conducted during the spring of 2015 through a questionnaire which was sent to all ten silviculture contractors working with Södra in Oskarström. Overall, it seemed like the contractors were satisfied with the collaboration.

Nordmaling is a small muncipality that has gotten a lot of critic in media over the last two years. In order to regain a good reputation and to communicate a strong message towards external groups, Nordmaling have decided to develop a branding platform that can represent the organization in both external and internal communications. In order to develop a brand the organization must understand its identity.The purpose of the study was to examine the employees? thoughts of their organization in order to be able to define the organizational identity and give recommendations of core values that the organization can apply to their brand. To understand how the employees perceive their organization and what they think the organization stands for, the main focus was to study their view on values, standards, goals and vision of the organization through focus interviews and a survey.

Enligt Räddningsverkets statistik har 85 % av de svenska hushållen en fungerande brandvarnare. Hur väl fungerande dessa är efter en tid i jämförelse med nya brandvarnare är dock okänt. Därför genomfördes denna undersökning där 20 stycken brandvarnare samlades ihop från hushåll i Luleå och Boden. Dessa 20 varnare blev sedan jämförda med 12 stycken helt nya varnare. Samtliga prövades på en hastigt uppflammande brand för att simulera ett brandscenario som kan inträffa i många av de lättantändliga material som finns i de moderna hemmen.

Hörneborg ligger på en udde i sjön Hörnsjön i Olofströms kommun i Blekinge län. En utgrävning av borgen gjordes 1997 för att fastställa funktion och ålder. 14C dateringar visade att borgen var byggd cirka 1030-1250 e.Kr. och förstördes genom brand någon gång mellan 1290 och 1420 e. Kr.

The purpose of this paper is to study the processes of identity and feelings of connectedness among first and second generation of Kurds in the Swedish society.In previous research I assumed that this sense of belonging to a nation includes identity and language. As regards the theory part, I have chosen to use a number of studies to elucidate this issue. The theories used in the study focuses primarily on the understanding of identity. Identity in this context can include linguistic, religious, cultural acts, even nationality or that claiming membership to a particular group.I have implemented twenty-four depth interviews with first and second generation of Kurds in the ages 21?58.

I den här studien undersöks genom semistrukturerade intervjuer hur elitidrottsföreningar bygger upp sitt varumärkeskapital inom den professionella idrotten. Sex stycken marknadsansvariga inom idrottsföreningarna som är verksamma inom respektive förening har intervjuats för att få reda på deras syn på byggnationen av ett varumärkeskapital inom den nämnda kontexten. Anledningen till detta var för att på bästa sätt kunna ta del av kunskap erfarenhet och information som dessa respondenter sitter på. Så som många författare fastslår som jag påvisar i min inledning som Uggla, (2002) Lagergren, (1998), Aaker, (1996) så blir vikten av varumärket allt viktigare för organisationer i dagens samhälle. För att nå ett bra resultat och samtidigt följa med i marknadens utveckling och hävda sig mot sina konkurrenter blir det allt mer diskussion kring varumärkesfrågor inom organisationer. Resultaten av denna studie påvisar hur ett varumärkeskapital skapas för elitidrottsföreningar genom en intern process och påverkan.

Where is technology heading? And how will our behaviors towards these new innovations look? This project questions the direction of ?beyond smart? products, through scenarios within our everyday life. The work is both critical and speculative. Speculative in the sense that it is speculating in how a future scenario with ?beyond smart? products would look like.

My intention with this essay has been to examine how men?s tears are portrayed in three chosen films and what their crying does to their masculinity. In my analysis I have used the concept of hegemonic masculinity. I have worked from the assumption that in our culture men?s crying is problematic in some sense.

For a woman who has been diagnosed with breast cancer, there can be many negative things that effects her life. It is a great shock that changes her life and can include a sense of lost femininity and a decreased sexual desire which can be both physical and psychological. The basis of this literature review is from 17 scientific articles which evaluate the changes in cancer patient's body image and sexuality during their illness and treatment. This study illustrates patient's experience of the nursing and difficulties which obstructs the nurse from talking about sexuality whit the patient. The study also showed that the patient had a desire to discuss these sexuality issues with a nurse..

The aim of this study was to illuminate critical factors that facilitate respectively obstruct the novice nurse's development during her first year in the profession. The method used was a systematic literature review according to Goodman's model. The 8 qualitative scientific articles were scrutinized by using a form developed by Pedersen and Sigling (2002). The result shows that cognitive factors, stress, social factors as well as affective factors are critical during the novice nurse's first professional year. The results are related to Antonovsky's concept sense of coherence..

AbstractPurpose/Aim: In my essay I study the use of Internet with information overload as my perspective. I compare two age groups in order to find out whether there is a difference between generations in how they use the Internet and experience the vast amount of information that is found on the net.Material/Method: I gather information from six frequent World Wide Web users to find out whether they are experiencing information overload when using the Internet in their spare time and how they structure and make sense of the vast amount of information that is found on the net. I use semi-structured interviews to gather qualitative, not quantitative, material for my study. I have also used literature and websites on information overload, the Internet, and connected themes in order to get a broader picture of the subject and help me analyse the material.Main results: The main results of my study are that frequent Internet users do not feel that they suffer from the vast amount of information found on the World Wide Web. They rather enjoy it and if they have heard the term information overload they assume that it does not apply to their use of the Internet.

Title: To build and transport brands to the Internet ? A qualitative case study of Getinge Infection Control and von Braun Sports Cars. Seminar date: 2009-06-09. Course/ subject: FÖ6016, Degree Project Undergraduate level, 15 University Credits Points (ECTS). Authors: Kristoffer Eriksson and Erik Kaplar.

Social media provides a new position of power to the single individual within PR and marketing campaigns. When a company uses social media as a communication tool in their PR and marketing practice, they have to adapt themselves after the customers' needs and the new communication structure within social media. Communication in social medi is different from traditional media, which is more one-way communicative and visual in its interaction, rather than the digital media that are more two-way communicative av viral through dialogue. If a company creates PR and marketing campaigns within social media without adjusting to the new rules of communication through dialogue, and instead try to apply traditional one-way communication to their social campaigns, they put themselves and their brands in risk of public humiliation and loss of customers; the speed of the viral dialogue over social media can spread bad news fast, and with the newfound power of the single individual, the impliacations can thus be devastating for a company and its brand. If an organization does not respond and take part of the criticism that may be directed at them through the customers' comments, the negative dialogue among clients and the public within social media can quickly create a hazard enviorment for a company and its brand to be seen in. The public within these social media platforms are more independent and continuously conversing with each other on a local an global scale.

The society of today is overflowed with information and commercials. There is a thick media noise that the marketers finds hard to penetrate. Bearing this in mind, we can see that Event Marketing, witch is marketing through events, has grown to be a popular form of communication as it has an ability to work its way through the existing media noise. Through events a company can strengthen its brand and image as well as form a lasting relationship with its consumers. What other functions does Event Marketing possess? In what context is Event Marketing an appropriate marketing strategy to use? These are two questions that we aim to answer through this essay.To be able to answer these questions we interviewed the marketing manager of two different companies, L´oréal and TeliaSonera.

Digital marketing has been changing continuously and rapidly since the introduction of Web2.0 ten years ago (Lin, Li, Deng, & Lee, 2013). Companies are now engaging their users intheir digital marketing by providing with interactive contents in digital campaigns. The digitalcampaigns are getting more converge with SNS (social networking sites) in order to let the usershare the content with others and therefore the e-WOM (electronic word of mouth) helps thecompanies digital campaigns to be shared by more users (Moran, Muzellec, & Nolan, 2014).The interactive content in the digital campaigns have shown to provide for engaged users andtherefore leads to loyal users. The reason for this has its roots in the culture of consumptionthat has brought our everyday consumption to a whole new level where we no longer justconsumes a product, we are the brand (Davis, 2013).The study, Click here for solidarity, aims to explain the interactive phases and rhetorical elementsthat companies use to engage the user to interact with the content of the digital campaigns.The study is based on four digital campaigns in four different market areas in order to providewith an overall picture of how companies work with interactive and rhetorical elements. Thusthe study falls into the area of marketing and branding.