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3757 Uppsatser om Brand Relationship Spectrum - Sida 54 av 251
Ägares påverkan på ansvarsredovisning:With great power comes great (social) responsibility
Background: Corporate Responsibility is not a new concept however in recent times more companies are starting to use different kinds of responsibility disclosures. These disclosures are voluntary and corporations may use them in the way they find suits them best. There is a lot of research in this field and there is no single explanation for what Corporate Responsibility is and how corporations should relate to it.Purpose: The purpose of the study is to examine the relationship between the controlling owners of corporations and CSR disclosure.Method: We use a content analysis and a survey study to examine the relationship between corporate controlling owners and the CSR disclosure.Conclusions: Our results show that controlling owners have little effect on the different dimensions of CSR disclosure. We have however found some differences between the different owner categories where some categories are found to use CSR disclosure to a greater extent..
Snabbare, smartare och hungrigare? : En fallstudie av företagsidentiteten på Academic Work
Problem: How should a company act to sustain a strong identity and thereby a strong brand image when operating in a changeable world?Purpose: The purpose of this thesis is to analyze whether the corporate identity of Academic Work is strong or fragmented. Further more this thesis aims to give recommendations on how the company could continue working to maintain a strong brand image. Methodology: The thesis is a case study of Academic Work. The study is based on data collected from interviews, a poll as well as data from the company website.
Euron, mer än siffror på ett papper? En studie av Eurokrisens påverkan på relationen mellan europeisk identitet och inställningen till euron
This bachelor thesis aim to explore in what way the Euro crisis have affected the reciprocal relationship between European identity and the attitudes towards the euro, and how it differs between the members in the Eurozone and members that have not yet introduced the euro. This thesis is grounded in a theoretical view that the euro is a symbol through which European identity is created, but also that European identity is a factor for the attitudes towards the euro as a single currency. By statistical analysis of empirical data collected through the Eurobarometer, I discover that there is a difference between how the relationship between the European identity and the attitudes towards the euro changes during the Euro crisis. Members without the euro seems to be more affected than members with the euro, as the correlation between European identity and attitudes towards the euro weakens for members without the euro, which do not seem to be the case in member countries within the Eurozone..
Från önskemål till bedömda behov inom äldreomsorgen
AbstractThe purpose with this essay has been to gain a greater understanding and clarify how an arena can create value within place marketing and development of a place brand. This will be achieved through a description of which values an arena causes in the surrounding areas and an understanding of how these values can be interpreted through the place brand. We decided to base our study according to the following two questions:1. What are the underlying reasons why there has been such a big trend with arena project?2.
Kärlek ? hetare än någonsin : En studie av förändringen i Fridas sex- och kärleksrapportering mellan år 1991 och 2012
In Swedish shops today there are a lot of magazines aimed at teenagers, which fight for young girls? attention. These teenage-magazines are one of the most important sources for young girls to get information about sex and love-relationships; therefor it?s important how these magazines portray it. We have examined how the magazine Frida has portrayed sex and love-relationships from 1991 until today. The way sex and love-relationships are portrayed in Frida?s articles affect the young readers in their process of building an identity. Using a combined rhetoric- and discourse analysis we found that the main focus in Frida is for the reader to have a love-relationship with a guy, instead of a physical sex-relationship.
County Branding : En studie i kommuners marknadsföring mot företag
There is a mutual dependency between the business world and the country?s municipalities. The municipalities are dependent on the companies to create work and tax income while the companies are dependent on the municipalities they are located in to provide good infrastructure among other things.Apart from this the municipalities can work activly with creating a strong brand in the eyes of the companies and many researchers in marketing agree that marketing of places will be more common in the future. Marketing of municipalities is however still a rather new and unexplored area and it is uncertain how and to what extent the municipalities work with this.The thesis is formulated:How are the municipalities working to market towards companies and is it possible to make out any positive change from these marketing efforts?The goal of this study is:Our goal is to examine how the view of marketing of places differs from different municipalities in the Stockholm region, how some of these municipalities work with this and how far they have come in this work.
Ny metod fo?r ma?tning av va?gkvalitet : En statistisk studie o?ver samband mellan va?gkvalitet och socioekonomisk utveckling
New method for measuring road quality- A statisticalstudy of the relationship between road quality andsocioeconomic development A new tool with implications for road maintenance has the potential to yield statistical data for road quality in a large number of regions. This thesis investigates the possibility to develop a method, from this data, for evaluating the effects of road quality on socioeconomic development.The thesis is essentially divided into two parts. Part one looks to qualitatively establish the link between socioeconomic development and road quality and the second part focuses on how to develop a method for evaluating the effects of road quality on socioeconomic development. A method was devised using categorical data and a multinomial regression model. This method provides a comprehensive overview of the complex relationship between a variety of different variables.
Telekrig mot bandspridningsteknik
I denna uppsats betraktas två olika bandspridningstekniker och vilken påverkan de har på telekrigsförmågan. Uppsatsen svarar på frågan:Vilka möjligheter finns att bedriva signalspaning och störning mot radiokommunikation som använder bandspridningsteknikerna frekvenshopp eller direktsekvens?Inledningsvis beskrivs en modell för telekrig mot radiokommunikation, ?telekrigcykeln?. Därefter beskrivs principer för ett radiosystem samt de två bandspridningsteknikerna frekvenshopp och direktsekvens. Slutligen analyseras bandspridningsteknikernas påverkan med hjälp av telekrigcykeln och resultaten diskuteras.Uppsatsen kommer fram till att båda signalerna går att spana mot, direktsekvens innebär större svårigheter för signalspaningen än frekvenshopp.
Huvudet bland molnen : En studie av den grandiosa och sårbara narcissistens kontextuella och uppgiftsorienterade arbetsprestation
The present study investigates the relationship between narcissism, using identified facets in the five-factor model for the grandiose and vulnerable narcissistic personality, and job performance. The results, based on analyses of correlations from previous studies, meta-analyses and norm-data, show general differences regarding the grandiose and vulnerable narcissistic facet profile and their respective relationship to job performance. The results confirm previous study implications of the facet level data?s ability to capture aspects of the personality that a broader measure misses. Similarly, the results demonstrated that facets could differentially predict job performance in both a negative and positive direction.
"Där sover Daimon med öppen mun" : Mörkret i Majken Johanssons lyriska produktion
A growing need to strengthen ones position on the market, even as a city in competition with other cities, has resulted in an increasing number of municipalities developing brand platforms. When the city of Umeå developed their platform, they identified decision makers and investors as one of four important target groups.The aim of this study is to explore the portrayed image of the city of Umeå in two Swedish trade journals which addresses the specific target group decition makers and investors in both public and private sector. The aim is also to compare the image of Umeå in the two papers, to the ambition of the municipality, expressed in the brand platform.In order to make the observations as firmly established as possible, the method of the study is a combination of a quantitative content analysis and a qualitative text analysis. The study draws on the theories of Eli Avraham and Philip Kotler, concerning how to improve city images and how to market a specific city among others. The study shows that the city of Umeå in large extent is portrayed in accordance to the ambition which the municipality expressed in the brand platform.Umeå is displayed as an expanding city.
Konsumentbeteende gällande hemförsäkring : Vilka faktorer påverkar konsumenten i sina val?
Background: Corporate Responsibility is not a new concept however in recent times more companies are starting to use different kinds of responsibility disclosures. These disclosures are voluntary and corporations may use them in the way they find suits them best. There is a lot of research in this field and there is no single explanation for what Corporate Responsibility is and how corporations should relate to it.Purpose: The purpose of the study is to examine the relationship between the controlling owners of corporations and CSR disclosure.Method: We use a content analysis and a survey study to examine the relationship between corporate controlling owners and the CSR disclosure.Conclusions: Our results show that controlling owners have little effect on the different dimensions of CSR disclosure. We have however found some differences between the different owner categories where some categories are found to use CSR disclosure to a greater extent..
Föräldrars upplevelser av parrelationen- När första gemensamma barnet var fyra år
Då parförhållandet utvecklas från att bestå av två vuxna till att få barn tillsammans och blir en familj förändras livet för alltid. För de flesta par innebär föräldraskapet glädje och att barnet berikar deras liv, men för många parrelationer innebär det även en stor utmaning. Det finns mycket begränsat med forskning i Norden om hur föräldrapar har det i sin relation och vad som gör att vissa par klarar av omställningen till föräldraskapet bättre än andra. Syftet med arbetet var att beskriva föräldrars upplevelse av parrelationen när första gemensamma barnet var fyra år. Metoden som användes var kvalitativ innehållsanalys för att analysera det insamlade materialet som utgjordes av svaret på en öppen fråga ingående i en enkätstudie.
AP7 och fyra storbankers Sverige- och Östeuropafonder : En riskjusterad utvärdering 2003-2009
AbstractThe purpose with this essay has been to gain a greater understanding and clarify how an arena can create value within place marketing and development of a place brand. This will be achieved through a description of which values an arena causes in the surrounding areas and an understanding of how these values can be interpreted through the place brand. We decided to base our study according to the following two questions:1. What are the underlying reasons why there has been such a big trend with arena project?2.
Career choice:The relationship between personality, state anxiety and the career decidedness among Swedish upper secondary school students
The main purpose of this study was to inquire into personality and the state
anxiety in relation to career decidedness scale among students in upper
secondary school. The participants were 124 students in three grades and
respectively non vocationally oriented classes. The participants were asked to
grade themselves on a scale in relation to the statements regarding, state of
decidedness for career choice, personality (NEO FFI, Costa & McCrae, 1985.
Sweden, Gerontologic Center) and anxiety (AnTI, Wells, 1994). The results
showed no significant relationship between personality and state of anxiety
that could be connected to the decidedness for career choice.
Umeå i fackpressen : En jämförelse mellan bilden av Umeå i två facktidskrifter och kommunens varumärkesplattform
A growing need to strengthen ones position on the market, even as a city in competition with other cities, has resulted in an increasing number of municipalities developing brand platforms. When the city of Umeå developed their platform, they identified decision makers and investors as one of four important target groups.The aim of this study is to explore the portrayed image of the city of Umeå in two Swedish trade journals which addresses the specific target group decition makers and investors in both public and private sector. The aim is also to compare the image of Umeå in the two papers, to the ambition of the municipality, expressed in the brand platform.In order to make the observations as firmly established as possible, the method of the study is a combination of a quantitative content analysis and a qualitative text analysis. The study draws on the theories of Eli Avraham and Philip Kotler, concerning how to improve city images and how to market a specific city among others. The study shows that the city of Umeå in large extent is portrayed in accordance to the ambition which the municipality expressed in the brand platform.Umeå is displayed as an expanding city.