Nordmaling is a small muncipality that has gotten a lot of critic in media over the last two years. In order to regain a good reputation and to communicate a strong message towards external groups, Nordmaling have decided to develop a branding platform that can represent the organization in both external and internal communications. In order to develop a brand the organization must understand its identity.The purpose of the study was to examine the employees? thoughts of their organization in order to be able to define the organizational identity and give recommendations of core values that the organization can apply to their brand. To understand how the employees perceive their organization and what they think the organization stands for, the main focus was to study their view on values, standards, goals and vision of the organization through focus interviews and a survey.

Enligt Räddningsverkets statistik har 85 % av de svenska hushållen en fungerande brandvarnare. Hur väl fungerande dessa är efter en tid i jämförelse med nya brandvarnare är dock okänt. Därför genomfördes denna undersökning där 20 stycken brandvarnare samlades ihop från hushåll i Luleå och Boden. Dessa 20 varnare blev sedan jämförda med 12 stycken helt nya varnare. Samtliga prövades på en hastigt uppflammande brand för att simulera ett brandscenario som kan inträffa i många av de lättantändliga material som finns i de moderna hemmen.

Hörneborg ligger på en udde i sjön Hörnsjön i Olofströms kommun i Blekinge län. En utgrävning av borgen gjordes 1997 för att fastställa funktion och ålder. 14C dateringar visade att borgen var byggd cirka 1030-1250 e.Kr. och förstördes genom brand någon gång mellan 1290 och 1420 e. Kr.

Olof Palme var en av de ledande kritiska ro?sterna under Vietnamkriget. Go?ran Perssons ro?st var betydligt fo?rsiktigare under Irakkriget. Vad beror det pa? att tva?statsministrar som representerar samma land och samma parti kan go?ra tva? sa?fundamentalt olika sta?llningstaganden? Genom att va?ga externa, interna och individuella faktorer mot varandra har vianalyserat Palmes och Perssons personliga sta?llning i svensk utrikespolitik.Vi har visat att Olof Palme och Go?ran Persson a?r mycket olika som individer och att dessa skillnader a?terspeglas i den utrikespolitik som formulerades.Eftersom vi visar att ba?de Olof Palme och Go?ran Persson har handlat kognitivtkonsistent i formulerandet av utrikespolitiken menar vi att ba?de Palme och Persson direkt pa?verkat utformningen av svensk utrikespolitik.Vi visar ocksa? att den fo?rda svenska utrikespolitiken i ho?g grad sta?mmero?verens med Palmes och Perssons egna utrikespolitiska ma?l vilket sta?rker va?ra slutsatser..

I den här studien undersöks genom semistrukturerade intervjuer hur elitidrottsföreningar bygger upp sitt varumärkeskapital inom den professionella idrotten. Sex stycken marknadsansvariga inom idrottsföreningarna som är verksamma inom respektive förening har intervjuats för att få reda på deras syn på byggnationen av ett varumärkeskapital inom den nämnda kontexten. Anledningen till detta var för att på bästa sätt kunna ta del av kunskap erfarenhet och information som dessa respondenter sitter på. Så som många författare fastslår som jag påvisar i min inledning som Uggla, (2002) Lagergren, (1998), Aaker, (1996) så blir vikten av varumärket allt viktigare för organisationer i dagens samhälle. För att nå ett bra resultat och samtidigt följa med i marknadens utveckling och hävda sig mot sina konkurrenter blir det allt mer diskussion kring varumärkesfrågor inom organisationer. Resultaten av denna studie påvisar hur ett varumärkeskapital skapas för elitidrottsföreningar genom en intern process och påverkan.

Sambandet mellan personlighet och arbetssökande beteende har mestadels undersökts bland studenter tidigare. Denna studie undersökte om känslomässig instabilitet påverkade sättet att söka arbete hos 123 arbetssökande icke-studenter mellan 20-65 år. Enkäten som användes bestod av Personality Questionnaire (Bäccman & Carlstedt, 2010), som mäter personligheten utifrån femfaktorsmodellen, samt Job Search Behavior (Blau, 1994), som mäter förberedande och aktiva arbetssökande beteenden. Det fanns ett samband mellan känslomässig instabilitet och båda arbetssökande beteenden. Känslomässig instabilitet kunde dock inte ensam predicera vilket arbetssökande beteende individer väljer, men tillsammans med ålder kunde känslomässig instabilitet predicera förberedande arbetssökande, och ålder kunde även ensamt predicera förberedande arbetssökande.

This essay is an investigation that aims to increase the understanding regarding the opinions of what skills a teacher who works with pupils that are in need of special support ought to have. I have also tried to answer the question: How to be a good teacher?The investigation is carried out as a qualitative interview survey, where three women from three different municipalities have explained, how they want pedagogues to work with pupils that are in need of special support.The investigation shows that an accurate personality within the pedagogue plays an important part when accomplishing a positive development. Knowledge of various subjects combined with a specialized pedagogical education is very important, as well as an ability of understanding when it comes to different kinds of functional disorders.Other positive qualities a teacher should have could be the following: to be structured, calm, be able to stand stress, have patience, be a good listener, be emphatic and have a good sense of humour.The investigation also shows that teachers who are confident with themselves have a lot to gain in their profession. The final quality worth mentioning is, when you as a professional dare to be without prestige.

The purpose of this essay is to investigate which components previous scientific studies suggest that an efficient treatment for adolescents with behavioural problems should contain. For this purpose, an extensive review of scientific research conducted in Scandinavia has been read and will be presented in this essay. This essay also present an introduction to residential care in Sweden as well as to an alternative form of treatment for adolescents with behavioural problems called Multidimensional Treatment Foster Care (MTFC). The result of this essay suggest that treatment of adolescents with behavioural problems should be based on the emphasis of risk/resilience factors of the youth and that the treatment should be adapted to the youth?s individual personality and way of learning.

Title: The future is looking bright - Studies of burnout among musicians and music teachers. Since late 1970's, the burn-out-syndrome has been researched in several ways, especially among people working in care-oriented employments. The object with this study is to find out the biggest issues about why musicians and music teachers burn themselves out. This is based on musicians and music teachers own stories when they got burned out. The method I have used is qualitative interviews and in the result chapter I will present summaries of the interviews.

Title: To build and transport brands to the Internet ? A qualitative case study of Getinge Infection Control and von Braun Sports Cars. Seminar date: 2009-06-09. Course/ subject: FÖ6016, Degree Project Undergraduate level, 15 University Credits Points (ECTS). Authors: Kristoffer Eriksson and Erik Kaplar.

Social media provides a new position of power to the single individual within PR and marketing campaigns. When a company uses social media as a communication tool in their PR and marketing practice, they have to adapt themselves after the customers' needs and the new communication structure within social media. Communication in social medi is different from traditional media, which is more one-way communicative and visual in its interaction, rather than the digital media that are more two-way communicative av viral through dialogue. If a company creates PR and marketing campaigns within social media without adjusting to the new rules of communication through dialogue, and instead try to apply traditional one-way communication to their social campaigns, they put themselves and their brands in risk of public humiliation and loss of customers; the speed of the viral dialogue over social media can spread bad news fast, and with the newfound power of the single individual, the impliacations can thus be devastating for a company and its brand. If an organization does not respond and take part of the criticism that may be directed at them through the customers' comments, the negative dialogue among clients and the public within social media can quickly create a hazard enviorment for a company and its brand to be seen in. The public within these social media platforms are more independent and continuously conversing with each other on a local an global scale.

The society of today is overflowed with information and commercials. There is a thick media noise that the marketers finds hard to penetrate. Bearing this in mind, we can see that Event Marketing, witch is marketing through events, has grown to be a popular form of communication as it has an ability to work its way through the existing media noise. Through events a company can strengthen its brand and image as well as form a lasting relationship with its consumers. What other functions does Event Marketing possess? In what context is Event Marketing an appropriate marketing strategy to use? These are two questions that we aim to answer through this essay.To be able to answer these questions we interviewed the marketing manager of two different companies, L´oréal and TeliaSonera.

Real estate managers work in a hard branch with big competition and skeptical customers. For most people, buying a property is the biggest private purchase of their lives. This puts a big pressure on the real estate agent to make the process run smooth. But how does the customer know which real estate manager to choose? We have researched what effect the real estate managers clothing has on the customers? first impression and how clothing affects customers? choice of real estate agents.To answer our questions we´ve done 13 projective interviews with ten customers and three real estate agents, where we showed four pictures with the same person dressed in different styles.

Digital marketing has been changing continuously and rapidly since the introduction of Web2.0 ten years ago (Lin, Li, Deng, & Lee, 2013). Companies are now engaging their users intheir digital marketing by providing with interactive contents in digital campaigns. The digitalcampaigns are getting more converge with SNS (social networking sites) in order to let the usershare the content with others and therefore the e-WOM (electronic word of mouth) helps thecompanies digital campaigns to be shared by more users (Moran, Muzellec, & Nolan, 2014).The interactive content in the digital campaigns have shown to provide for engaged users andtherefore leads to loyal users. The reason for this has its roots in the culture of consumptionthat has brought our everyday consumption to a whole new level where we no longer justconsumes a product, we are the brand (Davis, 2013).The study, Click here for solidarity, aims to explain the interactive phases and rhetorical elementsthat companies use to engage the user to interact with the content of the digital campaigns.The study is based on four digital campaigns in four different market areas in order to providewith an overall picture of how companies work with interactive and rhetorical elements. Thusthe study falls into the area of marketing and branding.

In the paper three women with vulvar vestibulitis (long-term pain condition during sexual intercourse) were interviewed to find which conceptions the women experience exist about vestibulitis and how the women they self feel about the condition. Furthermore it was examined if and how the construction of vulvar vestibulitis affects the identity of the women. The method used was half-structured interviews with interview guide. Foucault's discourse analysis was used to analyse the interviews. Several constructions of vestibulitis were revealed from the interviews.