In today's globalized world it is essential to achieve goal congruence within a multinational corporation despite the distances between the headquarters and subsidiaries. A case study has been performed to examine how control of sales units within a Swedish multinational corporation is achieved. Otley's framework has been used in the study to provide an overall picture of the control system where the analysis is based on five areas: key objectives and goal evaluation, strategies and plans, target setting process, incentives and motivation as well as information flows. To complement this framework, theories of convergence and divergence by Busco et al. have been used as well as theories of hierarchical control and self-control by Holmström.

I mars 2012 startade en brand i en industrifastighet i Kiruna. Branden var vid räddningstjänstens framkomst relativt begränsad. Efter misslyckade försök att återfinna och dra ut gasflaskor, spärrades ett område av på grund av explosionsrisken. Resultatet blev att branden inte kunde begränsas eller bekämpas, trots att styrkan försökte kyla branden i skydd av närliggande objekt. Räddningsinsatsen avslutades nästan 39 timmar efter ankomst.

Syftet med denna uppsats är att studera företaget ÅF:s employer branding-arbete, närmare bestämt samverkan mellan ledningen, HR-avdelningen och marknadsavdelningen.Uppsatsen är av kvalitativ fallstudiekaraktär ochämnar utveckla teori genom en kombination av en deduktiv och induktiv undersökningsansats. Insamlad data är baserad på intervjuer medrepresentanter på ÅF.Sammanfattningsvis har vi kommit fram till att ÅF:s samverkan inom employer branding-arbetet i stort överensstämmer med den teoretiska modell som presenteras. Det finns en huvudsakligen god samordning av ledningens, HR- och marknadsavdelningens samt employer brandmanagers aktiviteter som syftar till att stärka arbetsgivarvarumärket. Dock finner vi en diskrepans mellan ÅF:s och litteraturens definition av begreppet samt en allt för stor fokus på de externa aktiviteterna som en följd av employer Brand Managers starka band till marknadsavdelningen..

The consumer today is affected by a considerably larger number of world surrounding factors than she used to be, borders between different cultures and other consumer differences are being erased to a growing extent. The consumer can easily get its inspiration from many different directions which become clear in the common life. We eat sushi for lunch, we?re driving German cars and we?re having dinner with international business partners. The community also exposes the consumer for a more intense noise from offers, impact and marketing.

Corporate Social Responsibility (?CSR?), även på svenska kallad företagens samhällsansvar, har under de senaste åren fått en allt mer betydelsefull roll i företag. Det är av intresse att studera hur olika företag ser på och använder sig av CSR, då CSR står för hur ett företag tar sitt ansvar jämtemot sina intressenter. Detta ansvar kan vara socialt lika väl som miljömässigt. Syftet med denna rapport var att analysera och undersöka vilken påverkan Sony Mobile Communications CSR initiativ GreenHeartTM hade på koldioxidutsläppen i en livscykel av deras produkter.

Due to an increasing global market with a growing competition and an escalating technologydevelopment the demands on companies today are increasing. To maximise the output fromtheir recourses they need to be more efficient. The research on product development and how toensure the efficiencies in the process are extensive and companies could by adapting andimplementing the result of this research use its benefits.This master thesis is made for Knightec AB with the aims that through interviews anddiscussions with three companies investigate, collate, justify and give proposals for productdevelopment process together with supporting methods and procedures for technical projectmanagement. Besides Knightec AB three other companies located in Sweden has beenparticipating in this study. Through semi structured interviews and discussions in focus groupsinformation from the three involved companies were obtained.

The aim of this Master thesis is to make a survey of the public library staff-relations at work and discuss relationship marketing as it applies to public libraries. Relationship marketing involves the establishment, maintenance and development of users and other library-related relationships, including the relations among the library staff itself. Good relations among the library staff is a necessary condition for good relations with others. The focus of relationship marketing is at the user?s needs, wants and demands instead of the library collections and services.

Today, student influence is an important part of the school?s activities and is anchored both in Lgr 11 and the school law. Student influence has gained a larger and more important role thru out the years. Previous research points out that teachers and management at school?s have had difficulties with interpretation and understanding the education plan (curriculum) and to know in which way and how much influence the student should have.

An individual´s health is an important quality and asset to the individual, as well as to organizations and communities. The health of a human being is affected by the whole life situation, where the work place forms a significant part. The work place is an arena that can contribute to creating ill-health. In the light of increasing work- related ill-health in our society, it is important today to work with health-promoting initiatives in order to improve the well-being of people. It is advisable that an appointed key person at the work place works with health-promoting efforts.

This study investigates whether creative online product exposure within the clothing industry has a positive effect on the behaviour and attitude of today's consumers. Product exposure is the most important stimulus in the online marketing universe, yet few studies exist on this topic. Thus, this study pioneers in this specific research field. Through empirical analysis this study reveals that product exposure has a significant and direct effect on the perceived corporate ability and consumer involvement. Moreover creative product exposure indirectly increases the perceived product quality, intention to buy and the overall attitude towards the brand.

In this work we study how the information provision should be organised in a new smaller size Swedish university college in a town without previous academic traditions. Specifically, our aim is to propose a possible model for information provision in Campus Helsingborg which is currently under construction. The study consists of two parts: literature review and empirical investigation. In the literature review we summarise a selection of articles about traditional and untraditional practically realised ways of information provision in nineties. The empirical investigation consists of 19 interviews with students, teachers and librarians from Kalmar, Halmstad and Helsingborg.

The aim of this essay is to examine the experiences of an introduction process of newcomers through an integrative perspective, by two guiding questions: How does the examined organization socialize newcomers? How is the organizational socialization experienced by the employees? Most Swedish corporations engage in some form of workplace introduction and this introduction should give the newcomer an understanding of his work and its relation to the organizations other business practices. Earlier studies have mostly focused on the effects of socialization tactics but few on the experience. This study, based on qualitative interviews with a regional manager, newcomers and established employees shows that the studied organization socializes its newcomers through many socialization tactics where the newcomers? personality and previous knowledge allows to direct the socialization process.

Victoria?s Secret grundades 1977 i Kalifornien, USA. Idag har märket, som främst säljer underkläder, nått en enorm popularitet. I USA finns det, hösten 2014, över 1 000 butiker. Företagets främsta sätt att marknadsföra sig på är genom dess modeshow ? The Victoria?s Secret Fashion Show - som sänds en gång per år på CBS.

Marknadskommunikationens syften kan vara många, men att bygga företagets varumärke starkare kan vara en av anledningarna till kommunikation med omvärlden. Att som företag inneha ett start varumärke är en fördel på en allt mer globaliserad och konkurrensintensiv marknad. Det är därmed av vikt för företag att på ett tydligt sätt kommunicera sin identitet för att differentiera sig mot andra varumärken. En möjlig positioneringsstrategi att använda sig av för företag är att kommunicera varumärkets country-of-origin, något som enligt tidigare forskning kan vara extra gynnsamt för designrelaterade företag. Syftet med denna studie är att undersöka svenska modeföretags användning av country-of- origin i sin marknadskommunikation.

Titel: Celebrity endorsement a?r va?l ingen sport ? En studie om hur sportmodevaruma?rkenanva?nder celebriteter i varuma?rkesbyggande syfteFo?rfattare: Erik Hagberg & Niklas RadhammarHandledare: Thomas HelgessonNiva?: Kandidatuppsats, Marknadsfo?ring 15 hp, VT 2012Nyckelord: Varuma?rke, varuma?rkeskapital, celebrity endorsement, celebrity endorser, sportmodevaruma?rke, varuma?rkesbyggandeProblemformulering: Hur arbetar sportmodevaruma?rken pa? den svenska marknaden med celebriteter i sina varuma?rkesbyggande processer?Syfte: Syftet med denna uppsats a?r att med utga?ngspunkt i den teoretiska referensramen och en abduktiv fallstudie av fem varuma?rken, kartla?gga hur sportmodevaruma?rken arbetar med celebriteter i varuma?rkesbyggande a?ndama?l pa? den svenska marknaden. Vi vill a?ven analysera positiva effekter och risker vid anva?ndning av celebriteter i varuma?rkesstrategier.Metod: En kvalitativ ansats med ett abduktivt angreppssa?tt har anva?nts, da?r beslutsfattare fra?n fem varuma?rken har intervjuats inom uppsatsens a?mne. De fem fo?retagen a?r adidas, Craft, Tenson, Peak Performance samt Unihoc.