Cultural organizations set on capitalizing on artistic ideas are subject to an industry specific economic condition that requires a balance of art and commerce; two opposites reflecting credibility and non-credibility. Hence, commercialization of the cultural industries implies non-credibility in an industry insisting on symbolizing the opposite.This study aims to demonstrate how cultural industries can attract a wide audience, while maintaining credibility. This is done through the perspective of folksiness since its context indicates the existence of credible commercialism.The study demonstrate that credible commercialism is part of folksiness and is possible thanks to the folksiness context that 1) utilizes attributes that balance and disarm "negative attributes" creating an atmosphere of acceptance and 2) meets the consumer's need fulfilment of identity through individualism and belonging, and 3) contains attributes that increases loyalty..

Swedish consulting companies within the architecture-and engineering business exist on a market that is distinguished by an increasing globalization and internationalization. The companies? commissions are based mostly on long-term, personal clientele. These relations are threatened by a huge number of coming retirements and high employee turnover.Consequently these companies need to improve and strengthen their relationships with existing customers, to create long-term employee and customer loyalty. The purpose of this essay was to analyze and evaluate consulting companies´ internal marketing.

The aim of this Master?s thesis is to examine boys?/young men?s forming of masculinity and gender identity and how discussions around gender stereotypes and conceptions represents themselves in contemporary youth novels. Gender theory based upon R.W. Connell?s theoretical framework which discusses masculinities in plural is used.

This essay focuses on Finnish immigrants living in Sweden and their experiences of educationof literature in Swedish upper secondary school. It concerns the fact of how education ofliterature can be used to strengthen students? formation of cultural identity. The essay tries toidentify obstacles as well as possibilities in the teaching of literature with a view to deepenand enrich this process. The method consists of a phenomenological approach includinginterviews with a group of Finnish immigrants living in Sweden.

I denna rapport utvärderas Scanias basbilar som används av svensk räddningstjänst. Rapporten grundar sig på platsbesök hos de involverade aktörerna samt en enkätundersökning genomförd på räddningstjänsten i Luleå. I rapporten framkommer att räddningstjänstpersonalen i Luleå sammantaget är ganska nöjd avseende basbilarna. Många synpunkter och kommentarer har lämnats, men mer i ett förbättrande än kritiserande syfte. Vissa kritiska punkter har dock identifierats och det som fått allra mest kritik är jalusierna till verktygsfacken som anses bristfälliga på flera punkter.

In recent years, the Internet has exploded with different kinds of social media, where a significant function is to share your life in text and images. This changes how we form our identity, our religious identity included. The aim of this paper was to study how Instagram forms a space for the creation and development of religious and spiritual beliefs. For this purpose, Instagram updates from five women with yoga oriented Instagram accounts have been analyzed in relation to two theories: Paul Heelas? och Linda Woodhead?s theory of a spiritual revolution and Heidi Campbell?s theory of networked religion.The aim of the study was to explore how these women presented themselves in their Instagram flow and what part religion and spirituality had in their presentations.

Sverige är ett mångkulturellt land och forskningsområdet kring hur det är att leva med två kulturer är viktig att belysa. Denna studies fokus riktas mot hur unga vuxna upplever kopplingen mellan den personliga och etniska identiteten. En kvalitativ undersökning genomfördes med 16 intervjuer. Respondenterna levde i den svenska samt en utomeuropeisk kultur. Resultatet visade att deltagarna upplever sig som en blandning av de två erfarna kulturerna och att den etniska identiteten upplevs som stark.

This report describes the bachelor degree project called ?A case study in strategic product design in collaboration with Elfa? carried out by Mathieu Gustafsson and Pär Rickberg,students at Carl Malmsten Furniture Studies.We had the opportunity to do our degree project in collaboration with ELFA after a previous school project where we made suggestions for new products. Initially the brief was to develop new products for the company which was based on previous proposals.Reasoning led us in to design strategies and how to use such a strategy to develop newproducts for ELFA. During our first superficial analysis of ELFA and its current products, we found that we wanted to recast the framework of identity and context in which the product would be created. According to the researches made by SVID (The Swedish Industrial Design Foundation),companies that continually are working with design strategies strengthens the brand, its competitiveness and become more innovative.

The purpose of this thesis is to study how today?s consumer society can be understood from ananalysis of the phenomenon Every Day Carry (EDC). The aim is thus to problematize the daily useof the artifacts that surrounds us and investigate how these can be understood as networks of humanand non-human actors, aswell as identity- and meaning-making practices in today?s consumersociety.The theoretical and methodical framework is built upon an eclectic variety of consumptiontheories,Michel Callon?s, John Law?s and Bruno Latour?s work on Actor-Network-Theory,Discourse analysis inspired by Michel Foucault, Ernesto Laclau and Chantal Mouffe and anethnographic methodology specifically adapted for online research. The empirical material consistsof photographs and commentaries from two EDC blogs aswell as commentaries regarding EDCfrom a commentary field on Youtube.com.

Research on the power of customer involvement, and in particular recommendation is very resourceful. Many studies have mapped the reasons for why customers are willing to recommend, however they often ignore potential differences among brands and how that may affect these reasons. This study is built on a quantitative survey investigating how consumers interact with brands, depending on category affiliation. The categories used were Bhat and Reddy's symbolic and functional, consisting of three brands respectively where each brand represented a different product type.The evolvement of social media has also transformed the platform of recommendation from physical to virtual and changed the way people connect. Thus, taking the investigation further, potential differences between symbolic and functional brands was tested in different social media platforms.

Exposing products is important in the retail industry and the development is constantly moving forward. Shops usually have a special product, they want to sell more because of various reasons. How to expose that particular product sold most of there are various theories. What this report is about is a theory that seeks to stores use a "decoy". It carried out to see if this theory was still current was that three interviews took place with two store managers and a CEO for various grocery stores.

Existing studies concerning private labels are unclear as to whether private label manufacturers carry out product development themselves. Furthermore, there is a lack of studies comparing product development processes in private label companies and national brand manufacturers. This study highlights a set of critical product development factors and assesses their prevalence in four different companies in the Swedish retail business. The study is based on a number of qualitative interviews with key personnel responsible for various table fats. Findings indicate two levels of involvement in the product development process on the private label side.

Syftet med uppsatsen är att ta reda på mer om Gefle IF fotbollsförenings värden och undersöka hur dessa på ett bättre sätt skulle kunna användas i organisationen för att stärka varumärket. Vi har valt att göra en fallstudie i tre steg. Vi började arbetet med att gå på ett föredrag som hölls av Gefle IF:s tränare och sportchef, Pelle Ohlsson. Detta gjorde vi för att komma in i ämnet och skapa oss en bild av problemet för Gefle IF. Nästa steg var att genomföra fem intervjuer med anställda inom föreningen. Intervjuerna var ett sätt att få en djupare förståelse för verksamheten och deras arbete med varumärket.

Den svenska modebranschen är en hårt konkurrensutsatt bransch och för mindre modeföretagi tillväxtfas är ett starkt varumärke och image en viktig del i att särskilja sig och sinaprodukter från mängden. I ett mindre modeföretag kan varumärkesfrågor lätt komma attbortprioriteras med främsta motivet att budgeten inte ger utrymme för den typen av satsningarsamt att kompetensen inom företaget ofta brister på just dessa punkter. Som alternativ har denexterna varumärkesprocessen presenterats som ett mer realistiskt alternativ för det mindremodeföretaget då det går ut på att låta sitt kringliggande externa nätverk i större utsträckningstyra och påverka varumärket. Detta branschnätverk kan bestå av allt från media, regering ochintresseorganisationer till mer närliggande aktörer som återförsäljare, PR-byrå ochleverantörer.Syftet med uppsatsen är att, utifrån ett varumärkesperspektiv, beskriva vilket inflytandeexterna branschaktörer har på ett mindre modeföretags tillväxt. För att exemplifiera problemethar en enkel fallstudie på det svenska modeföretaget Stylein genomförts, som med sinpositionering i det svenska medelprissegmentet och tillväxtfas befinner sig inom ramen förden problematik som beskrivs.

Skalväggar består vanligtvis av två betongskivor 45-75 mm tjocka med en luftspalt emellan. Skalen i väggen hålls ihop med armeringsstegar. Luftspaltens bredd beror på väggens totala tjocklek och gjuts i på plats. Målet med detta arbete är att undersöka skalväggens egenskaper då luftspalten inte ingjutits med betong. Om skalväggen visar sig ha god hållfasthet och bärförmåga kan den börja användas istället för massivväggar.Beräkningarna för bärförmågan utförs delvis med FEM program (Finita Elementmetod program) och delvis med kompletterande handberäkningar.