AbstractEqual opportunities from an employer brand perspective- What does the future manpower inquire?Authors: Erik Frick & Niklas HalldénInstructor: Karin JonnergårdExaminer: Sarah PhilipsonBackgroundWe are living in a society that originates from a patriarchy founded many thousand years ago. This has put women in an inferior position in the labour market. To promote equal opportunities we argue for that companies can utilise employer brand. Employer brand is a new theoretic concept that is being used more frequently among scholars and companies.Presentation of the problem? Which role do equal opportunities play to attract potential manpower from an employer brand perspective?MethodOur method has a quantitative approach and we have choosen to carry out a survey.

ABSTRACTThis C-essay in political science is written by Ingrid Karlsson, autumn 06. Advisers: Gregg Bucken-Knapp and Susan Marton.? The identity of Tornedalen, a study about identities and its affect on the view of the Swedish state.?The purpose of this essay is to investigate the identification amongst the population in Tornedalen and if their identity affects the view of the Swedish state. I am going to look into how people from that region looks upon their identity. Do they consider themselves as Swedish, Tornedaling or Finnish? I have two research questions on this topic: 1) What does a person from Tornedalen consider their identity? 2) If the way the Swedish state treated Tornedalen, from around the middle of the nineteenth century to the middle of the twentieth century, has affected the way people from this region looks upon their own culture, and if the treatment has affected peoples view of the Swedish state.

Kevin Roberts has extended the comprehension of strong consumer brands to a higher level where loyalty beyond reason is established. He calls this new status Lovemarks. As the concept of Lovemark has only been applied in B2C markets, this thesis is directed to find out the applicability of Lovemarks in B2B context. In order to fulfill the research purpose, three main questions are answered based on a cross-sectional research approach: What role do intangible factors play in B2B branding? Is the idea of B2C Lovemarks transferable to B2B context? How should a B2B Lovemark be characterized? The results of the qualitative interviews indicate insights of high investment and involvement, integrated brand communication, balance between function versus emotion, brand?s trustworthy personality, customer partnership, and finally, the potential establishment of B2B Lovemarks.

This essay is a case study that deals with the integration of Scania into Sweden,which started for over 300 years ago. The purpose is to capture why theintegration of Scania succeeded, what were the main reasons or factors and todiscuss the effects the scanian identity and culture had on the integration. This hasbeen done with the help of different theories that will help sort out main factors tothe successful integration. The result of the study revealed a number of factors, tobegin with the scanian identity appeared not to be such a great obstacle for theintegration that one could believe. The identity developed because of the?swedification?, which were the measures the Swedish government took tointegrate the new territory.

The European Union is originally an economic organization that has developed into including more social and cultural questions. These questions are especially important when the Union expands with so many different cultures and traditions to take into concideration.I have from an identity perspective studied the relation between the European Union and the candidate country of Turkey. Using theories including the Other I have discussed the relationship between us (Europe) and the Other (Turkey) and Turkey's possibilites to become a member of the Union. My conclusion will include a discussion on the basis of three dimensions; History, Economy/Politics and Religion. I believe there are hindrances for Turkey to become a member of the European Union.

The Somali community is relatively new in the UK and the majority of Somalis in Bristol are living under poor conditions in deprived areas. According to literature and research relevant for this study ethnic identity seems to be of more importance when threatened by environmental or social changes, such as experiences of migration. Young people are more exposed to such a process of identity construction. The aim for this study was to get a more profound understanding for the significance of migration for young Somali people?s identity formation in Bristol.

The purpose of this paper is to examine how six students who attend a high school relate to their multilingualism and emphasize how their multilingualism has affected their views of themselves and their identity. The fundamental questions were:How do six students who attend a secondary school relate to their multilingualism?How has students' multilingualism affected their views of themselves and their identity?I did use a qualitative research method in terms of interviews to receive answers for my inquiries.Carla Jonsson (2010) speaks inter alia about ?the third space? which concerns adolescents creating a ?third room?. Almqvist (2006) believes that adolescents that are exposed to discrimination and prejudices can lead to them turning their backs on society in disappointment. Boyd (1985) has, in his thesis, found that multilingual students communicate with the majority language and with their mother tongue with their parents.

The purpose of our research was to explore the social situation of unaccompanied children. We also aimed to reveal the relation between their social situation and their identity development. The overall purpose were to describe their social situation, the value of significant others, how different languages influence their identity development and finally how their origin affects their future dreams.In order to achieve the best result in our research a qualitative method was used. This was based on qualitative interviews and was disposed around a very loose set of questions in order to let the interviewees lead the way. The analysis of the result was conducted on the basis of a set of theories and concepts in order to understand the identity development.

The essay presents a qualitative study, which intends to investigate how the identityconstruction of the second generation of young people with Kurdish origin has been formedconsidering the complexity of living between two or more different cultures as well theinfluence of family norms and values. The theoretical basis lies inthe identity construction and ethnic identity in which we have tried toexpress and illustrate this complexity. Previous research we have assumed includes affiliation,and a third identity, where we have used a number of researchers studies to elucidatethis topic. In order to facilitate the study, ten in-depth interviews with Kurdish youths aged18-25 years have been applied. The common factor for these respondents is that they all cameto Sweden at a young age.

AbstractThe essay presents a qualitative study, which intends to investigate how the identityconstruction of the second generation of young people with Kurdish origin has been formedconsidering the complexity of living between two or more different cultures as well theinfluence of family norms and values. The theoretical basis lies inthe identity construction and ethnic identity in which we have tried toexpress and illustrate this complexity. Previous research we have assumed includes affiliation,and a third identity, where we have used a number of researchers studies to elucidatethis topic. In order to facilitate the study, ten in-depth interviews with Kurdish youths aged18-25 years have been applied. The common factor for these respondents is that they all cameto Sweden at a young age.

ABSTRACT Title:                                                Retargeting- When display advertising builds                 loyalty Authors:                                           Mikaela Johansson och Anna Svensson Kjällberg Advisor:                                           Thomas Helgesson Level:                                               Bachelor´s in thesis in Marketing, (15 Swedish       credits) Spring 2014. Keywords:                                        Retargeting, branding Question:                                                    In branding, how should small e-enterprises            work with retargeting? Purpose:                                           The purpose with this essay was to identify how    retargeting should be used in small e-enterprises                             when branding. This was done by comparing two e-enterprises practical use of retargeting, with two                           brand consultants and two retargeting consultants theoretical knowledge within each expertise.   Method:                                            A qualitative method with a deductive approach    has been used to answer the problem statement.  Theoretical framework:                              Earlier theories about retargeting, brand building    and recommended practices, related to marketing                       on the internet, were presented in the frame of       reference. Empirical framework:                                 Primary data were presented by two respondents   representing each area: Companies, Retargeting                        consultants and Brand consultants.Conclusion:                                                   The          marketing tool allows companies and      their               brands to get the chance to appear in                        wide area                      networks on the internet.    The tool is primary used                                                                for a sales                      purpose but the tool also has potential in brand-                                                                       building purposes.

The aim of this study is to obtain a deep knowledge about identity creation of preschool child-ren at the age of four to sex with creative pictures and its aesthetic learning processes with childrens perspective as a starting-point. The issues that I have used in this study are how childrens identity creation relates to the aesthetic learning processes in the preschool enviro-ment, how children experience the figuration of their own identity related to other individuals and the enviroment by taking different positions in aesthetic learning processes and how childrens identity creation becomes visible in preschool.In order to explore preschool childrens identity creation in aesthetic learning processes the qualitative research-oriented approach has been implemented with unstructured observations and the informal interview as the methods for data acquiring.This studys theoretical points are sociocultural perspective and symbolic interactionism. Both these theoretical perspectives emphasize the significance of communication, taking different perspectives and learning in an interaction between an individual and enviroment within given sociocultural frames of referens which results in an individuals identity development.Results from the study show that childrens painting is more than an occupation with a picture as a product. Childrens painting is rather a playfull aesthetic expression form and a relation-oriented, dynamic learning process which is related to the enriching of individual self, the consciousness and the creation of meaning within preschools frames of reference.My expectation is that my study will contribute to didactic discussions about childrens iden-tity creation while using aesthetic expression forms..

The main purpose of this study is to analyse how the main themes of alienation and the search for identity is portrayed by Swedish author Inger Edelfeldt. I have applied the theories of Rita Felski concerning feminist novels of self-discovery, in which the development of the female identity is the main question. As Edelfeldt?s writing consists of literature for the young as well as adults, I have included material from both of these genres. I have also taken use of Ulla Lundqvists theories about Swedish juvenile books when examining aspects of the main character?s feelings of alienation and identity searching.The results of my analysis show that the reading of my material as feminist novels of self-discovery has revealed pervading charachteristics of alienation, love, friendship and psychological development.

There is a tough competition in food-stores these days. Storeowners have been forced to try something new to attract customers. One way to accomplish that is to add private labels to the assortment. There are several benefits with these labels; its higher margins for this type of brand and the brand can also strengthen the stores image in the customers mind. When private labels first entered the market, the customer had a relatively low attitude towards the brands.

Purpose/Aim: The aim of this paper is to find out how the new media landscape and new communication channels is altering how companies and organizations can reach out with their messages. The aim is also to shine light on the different trends within advertising today and also to discuss the Tivo-effect ie. that consumers are doing whatever possible to avoid advertisements.Material/ Method: I have used a qualitative research method where I have interviewed a number of people working in advertising in Sweden. The paper also includes material from books, article and various websites.Main results: In order for advertising agencies to create successful advertisement and to generate positive associations around a certain brand, it?s crucial that the advertisement is relevant for the target group.