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1693 Uppsatser om Brand Commitment - Sida 64 av 113
Balanserad styrning, från kvalitetsverktyg till administrativt redskap : - en fallstudie av Leanlink inom Linköpings kommun
Purpose: The aim of the study is to describe how Leanlink, as a part of the municipality ofLinköping, uses balanced control as a management model. The authors compare, based onliterature of the balanced scorecard, the way Leanlink control their activities. Further, theauthors try to understand why the administration chose to use balanced control in the waythey do.Methodology: The authors have chosen a qualitative case-study method to achieve thepurpose of the thesis. Through semi-structured interviews primary data have beencollected, that have been analyzed along with secondary data such as, business plans andwebsite.Theoretical perspectives: The authors shortly emphasize general government as it appearstoday, to further examined how and why the scorecard is used, its dimensions andobjectives and difficulties that may arise along the way.Empirical foundations: The empirical findings are based mainly on information frominterviews with representatives from the case company. Some information is taken fromthe municipally website and additional information through interviews.Conclusions: It is possible that it became a too big a commitment for Leanlink when theyselected the Balanced Scorecard as a management model.
It?s a Guru Thing - Vlog Popularity in the Beauty Community : En kvantitativ samt kvalitativ studie om vad det a?r i sko?nhetsvideor som genererar visningar.
The overall purpose of this essay is to come to a deeper understanding about videos in the Youtube beauty community by using a mixture of qualitative and quantitative methods. By answering the main questions of the essay which are; What quantitatively measurable components are there in the videos that can be seen as contributing factors leading to the fact that some generate more views that others?; Is there a set mold for success containing certain aspects that a video must have to stand out?; What correlations can be found between the two categories of analysis and how do these potential correlations affect the popularity of the video? and What effects do specific components on the level of popularity of the video?, we?ve been able to distinguish differences as well as similarities on both qualitative and quantitative levels. We have also seen that using the two methods together have enabled us to reach more profound results. The main result that we have found on a quantitative level is that there are obvious correlations between a high level of popularity and a good visual quality.
Identiteter i landskapet : relationen mellan människor och platser
What can make us identify ourselves with places? Why do we feel stronger for certain environments? Is it possible to change the identity and how can we do it? What exactly is building identity on a site, what elements it is safest to hang on to when the wind of change is blowing? In this paper, I?m going to discuss the subject identity in different ways and from different angles. Important questions I have had, has been how to analyze a site and what is the importance of identity and the possibility of changing it?The first part of the paper aims to provide an introduction to the concept of identity. I'm giving a short explanation of what identity is and how places relate to identity.
Kunskapen, klokheten och kallet : En undersökande essä om att vara sjuksköterska i akutsjukvården
Uppsatsen är till formen en reflekterande vetenskaplig essä som undersöker akutsjuksköterskans yrkespraktik. Den egna erfarenheten gestaltad i form av en berättelse från ett arbetspass på sjukhuset är i fokus och undersökningen tar sitt avstamp i den. Det som belyses är de olika kunskapsformer som akutsjuksköterskan lutar sig mot när hon använder sin "kliniska blick"och hur de samverkar och är beroende av varandra. Kunskapsformerna är hämtade från Aristoteles kunskapsbegrepp och stort utrymme ges till den praktiska kunskapen och den praktiska klokheten, som av Aristoteles benämndes fronesis. Texten undersöker också det för sjuksköterskan centrala begreppet omvårdnad utifrån den egna erfarenheten.
Nyskapande studentmervärden som en universitetsstudent kan tänka sig att byta bank för : - Ett arbete skrivet på uppdrag åt Swedbank
I Sverige råder det hög konkurrens och låg kundrörlighet på bankmarknaden samtidigt som många banker har dålig kunskap om vad de ska erbjuda för att locka till sig nya kunder. Ett specifikt segment som Swedbank är intresserade av att locka till sig är universitetsstudenter. I dagsläget erbjuder Sveriges stora banker enbart klassiskt finansiella mervärden till dessa studenter. Detta innebär att bankerna inte särskiljer sig, vilket i sin tur gör att studenterna inte lockas till att byta bank eftersom samma mervärden redan erbjuds hos deras nuvarande banker. Därmed finns det en möjlighet att utforska nya mervärden som en student kan tänka sig att byta bank för.
Försvarsmaktens arbete mot en jämnare könsfördelning bland officerare
The number of female officers employed in the Armed Forces is low. Of the total proportion officers, female stand for 4.8 %. The Armed Forces are currently working actively to level out the distribution. This paper is intended to create a better understanding of the slow increase in female officers in the Swedish Armed Forces. The study is qualitative and the results from the data collection have been based partly on a text analysis, partly on a theme-based group interview in which three themes have been discussed.
Det stör inte ? det sticker lite i ögonen bara : En fallstudie om ensamkommande barns boende och grannskapskontakters betydelse för integration
In recent times the number of children and youth, that have been forced to flee to Sweden due to various circumstances, has increased. The majority of said children and youth seek refuge along with their parents. In recent years, however, the count of this mentioned group, coming separately from their parents, has gradually increased. Children in such situations are called unaccompanied children. A knowledge gap in previous research, regarding the commitment of unaccompanied children, might be filled by neighborhood attentiveness to residential care homes i.e.
Aktörer och strukturer: en studie av Karlstads stadsbiblioteks framväxt
The aim of this thesis is to examine the underlying causes for the opening of Karlstad Public Library. In doing so a theory based on the actor/structure model within social theory is used. The structures and actors are intertwined and therefore need to be analysed together. To do so the theory poses a series of questions that needs to be answered. The method used is document analysis.
Mode i Kenya ? En studie om Kenya som marknad för inhemska modevarumärken
The fashion industry in Kenya is slowly growing. The middleclass is getting bigger and theinterest for fashion among these consumers is increasing. One major problem for the growthof the industry is the extensive second hand trade, which has given several problematicaffects. The textile production has almost disappeared, the western influences are evident andthe consumer?s price sensitivity is prominent.The aim of this thesis is, by conducting a field study; to qualitative examine how to develop astrong domestic fashion brand on the Kenyan market and to give a foundation for a brandingstrategy for people involved within fashion in Kenya.
Lean på Menyn - En fallstudie av en rörlig personalstyrkas påverkan på en implementering av lean i restaurangbranschen
Today, the management concept of lean has stretched far from its origins in the Japanese automobile industry. When reaching the Swedish restaurant industry, the conditions for a successful implementation of lean change as a result of the high employee turnover and the significant amount of part-time employees characteristic for the industry. Combined with a high-end service profile, these workforce characteristics seem inconsistent with some of the basic principles of lean. By conducting a case study, this thesis aims to investigate the effects of a variable workforce on the enablers for a successful implementation of lean in a high-end service industry. Using a theoretical framework consisting of enablers for an implementation of lean in services, the study finds that the variable workforce inhibits an implementation of lean by complicating the effects of traditional training, as well as the possibility of understanding the lean concept at all levels of the organization.
?Livet är en projektledning? : En kvalitativ studie om projektledares utvärderingar, erfarenheter och lärdomar av projekt i praktiken
Syftet med fo?religgande randomiserade kontrollerade studie var att underso?ka effekten av internetadministrerad kognitiv beteendeterapi (iKBT) vid olika former av a?tsto?rningsproblematik. Behandlingen pa?gick i a?tta veckor och baserades pa? beteendeterapi (BT) med inslag av Acceptance and Commitment Therapy (ACT). Behandlingen inkluderade en skra?ddarsydd del som riktades mot vanliga komorbida tillsta?nd vid a?tsto?rningar.
Externa intressenters uppfattning om SMS-kreditgivares image och rykte
Titel:Externa intressenters uppfattning om SMS-kreditgivares image och rykteKurspoäng:15 HPKursnivå:C-uppsats i företagsekonomiFörfattare:Fredrik Akdogan & Christian WandtHandledare:Agneta SundströmBiträdande handledare:Zahra AhmadiExaminator:Akmal HyderDatum:2013-06-Syfte:Syftet är att öka förståelsen för hur SMS-lån uppfattas av potentiella kunder och intresseorganisationer samt hur de ser på långivande företags image och rykte. Delsyftet är att förstå hur bilden av SMS-lån hos intresseorganisationer kan påverka potentiella låntagare i samband med lån.Metod:För att genomföra studien har vi samlat information från artiklar och litteratur. Vi har genomfört intervjuer med anställda på två myndigheter och en intervju med en nyhetsbyrå samt även samlat in data genom en enkätundersökning för att ta reda på hur potentiella låntagare uppfattar SMS-lån och hur de uppfattar information om lånen från intresseorganisationer.Slutsats:Studien har visat att intresseorganisationer har en stark inverkan på företagens image och rykte. Ett samarbete mellan dessa ökar deras förmåga att sprida information till potentiella SMS-låntagare vilket gör att de kan anpassa långivningen att den blir mer informativ och trovärdighet. 5Allmänheten har en mycket dålig bild av dessa företag och dessa skulle vad vi kan anta tjäna på att arbeta på ett sätt som bättre ligger i linje med vad dessa intresseorganisationer vill se.
KRÄDD Konsten att balansera Ekonomiskt och Kulturellt Kapital
This thesis aims to describe how a fashion designer should balance art and commerce in order to succeed in the fashion industry. We aim to define the Swedish term KRÄDD, and sort out how a designer or CEO in the fashion business should relate to the term, as well as the balance between cultural and economic capital. We present theories of the origins and fluctuations of fashion, as well as social studies on cultural capital, and brand building. The study is made in a qualitative manner where the empirics consist of interviews with 13 respondents that have different positions in, and experience from the fashion industry, including designers, journalists, buyers, a CEO and a PR-professional. In our conclusion, we emphasize the need for a balance between cultural and economic capital in order to succeed as a fashion designer.
Sundbybergs stadsbibliotek. PR-arbete under åren 1954-1964.
The purpose of this master's thesis is to describe the expansion of Sundbyberg public library during the decade 1954 to 1964. Our focus of interest is the library?s concentration on public relations in 1954.During the experimental year 1954 a public relations librarian, Bianca Bianchini, was employed. Her task was to introduce thelibrary to the citizens of Sundyberg who were not already using it. As a background to this concentration on public relations we also describe the early development of the public library in Sundbyberg.
Utmattningsdepression : En studie om det moderna arbetslivets relation till psykisk ohälsa utifrån fem kvalitativa intervjuer
The purpose of this essay is to try to understand the relationship between the structures of modern working life and the development of burnout. By using the method of qualitative interviews we wanted to see if the Effort-Reward Imbalance Model could be applied to the data we had collected. Two questions have been highlighted in our research: ? Is it possible to establish a relationship between the structures of modern working life and the development of burnout among the subjects interviewed? ? Is it possible to explain the development of burnout among our interviewed subjects through the Effort-Reward Imbalance Model? Our theoretical frames are the general theories of the modern society and the modern working life as developed by Anthony Giddens, Ulrich Beck and Zygmunt Bauman. We have also used Johannes Siegrist?s medical-sociological Effort-Reward Imbalance Model (ERI-Model).