
Sökresultat:
1480 Uppsatser om Brand Associations - Sida 52 av 99
Mellan stad och hav - kajpromenad i Kalmar
The aim of this project is to investigate the meeting between the city and the sea and tolook into how that could be developed and made use of. I want to find out how you can increase the availability of a specific place and make it more welcoming, I also want to bring life to an already existing space and create a central meeting place in the city. The purpose is to give form to an esplanade along a dock in the central parts of Kalmar. Starting with an analysis of this public place, I want to create a concept that is close to the existing context and communicates the contrasts or associations between for example: city and nature, artificial and natural and indoor and outdoor. The primary object of the project is to add a welcoming, public place to the city where you on an accessible way canfamiliarize yourself with the meeting between the city and the sea.
Art and Advertising
The thesis examined whether there is a distinct boundary between art and advertising. The collected data showed how art and advertising are linked to each other and also differ from each other, in particular through the latter half of the 1900?s. What was happening in society came to have great impact on what happened in art and advertising. In postwar Germany, capitalism realism evolved from the German pop art where the art was removed from the art gallery and placed on the streets where the people were, in an era that was characterized by a gap between the rich and the poor.
Branding för distansarbetande kreatörer : Förbättra din nätnärvaro
In the fragmented network economy of toady remote work for creative designers becomes mor eand more prevalent. This is good for a number of reasons. Mainly, creative designers can find work inside and outside of their region irrespective of where they choose to live. However, competing for jobs in a global market is harder, and the online presence of the creatives becomes their main shopping window. We have conducted a study, interviewing digital creatives in Västerbotten.
Bibliotekarieutbildningskritik. En undersökning av ett urval tidskrifter ur svensk bibliotekspress 1990-2005.
The purpose of this Master?s thesis is to investigate the criticisms of the Swedish library education 1990-2005. By studying four different magazines, we tried to find the various opinions. The years investigated are 1990 to 2005. We have studied articulated opinions, not all opinions, in four library journals.
Social taggning: En studie av en webb 2.0 tjänst i OPAC
The aim of this thesis is to study social tagging in an OPAC by looking at the tags of Ann Arbor District Library?s catalogue. In this thesis I analyse the possibilities of social tagging. The main questions to be answered are what is the distribution of tags in different categories, what are the differences between fiction and non-fiction and how do the social tags differ from the terms of the professional indexing practice. Studying 500 tags I find that subject matter was the most frequent category for tags assigned to fiction and non-fiction.
Trädföryngring i låga gropar uppkomna vid brand i boreal naturskog :
This study was conducted in the "Kåtaberget" forest reserve in Västerbotten in the summer of 1999. In the summer of 1995, a prescribed burning was performed in the reserve. In some places where coarse dry woody debris (logs and stumps) was present, the fire consumed the wood, as well as parts of the humus layer, creating deep-burned patches. The low intensity ground fire also created dead woody debris by burning off living trees with open fire scars, as well as standing dead trees.
In this study, the post-fire tree seedling establishment was examined, with special attention given to the former presence of woody debris. The study also includes a survey of the areal extent of deep-burned patches, as well as an examination of tree seedling establishment in these patches, compared to other burnt ground.
Mind the gap : En studie om samarbetet mellan entreprenörer och affärsänglar
Today there are a number of different financing options but few of them are suitable for start-up companies. Business angels are in that case an exception and a suitable investor in these companies. Business angels are individuals who invest in young companies and differ from other financiers in the sense that the collaboration with the company is closer. Business angels are although few in numbers while the young companies often tend to be in most need of funding and has the greatest potential to grow.The purpose of this study is to gain a deeper understanding of the cooperation between entrepreneurs and business angels and to identify which effects the financial gap have on these financial associations.Business angels and entrepreneurs collaboration are hard to interpret and therefore demanded a deeper examination. We thus used a qualitative method consisting of six different interviews in three different cases.The study shows that established collaborations between entrepreneurs and business angel?s seem to be affected by the financial gap to a great extent, which has been expressed in negative consequences.
My First Sneakr. Barnskor
Children shoes today is designed with the idea that there feet need a lot of support.Due to this the shoes are stiff all over and children are not recommend to wereshoes when they learn how to walk1. It is also quite difficult to squeeze there feet into these shoes.My project is about minimizing the gap between learning how to walk bare footindoors to take the first steps outside. And while doing that create a collection ofshoes and create a new brand; My First Sneakr.My First Sneakrs is inspired by retro sneakers, hiphop- and street culture. Theshoes are colored with attitude and the models are unisex. The outsoles are soft tomimic the bare foot feeling.The shoe has an opening feature in the back, making it easy to put on.
Provning av aktivt brandskydd för bussar: En förstudie
Det inträffar ett ökande antal bränder i bussar. Enbart i Sverige rapporteras bussbränder i genomsnitt tre gånger varje vecka. De flesta av dessa bränder uppstår i bussens motorrum. Att installera ett väl fungerande aktivt brandskydd i motorrummet är därför en viktig säkerhetshöjande åtgärd. För närvarande finns det ingen internationell standard för att pröva och utvärdera brandsläckningssläcksystem i bussar.
Genetiska defekter hos nötkreatur :
Genetic defects are caused by mutations in major genes where the gene?s protein product has a large impact on the physiology of the animal. The synthesis of the protein can be altered by a change in the nucleotide sequence, which can lead to malformation and in many cases death.One of the main reasons of increase in many genetic defects is the use of few bulls in breeding programmes, causing a reduction of the genetic variation. Genetic defects cause suffering for the animal and influences the production by, for example, increased costs due to misscarriages, lost milk production and expenditure for medical treatment. Bovine Leukocyte Adhesion Deficiency (BLAD) and Complex Vertebral Malformation (CVM) are two genetic defects that were widespread before the causative mutation was discovered.
Hur lärare arbetar med barns läs ? och skrivinlärning
AbstractThere is a lot of confusion when it comes to defining Special Education. An example of this appears here by a statement from Assarson (2007) "Special Education initiates a special pedagogy, but contains no innate sense of what is the special component in it" (p. 52, authors? translation). This study is an attempt to clarify the elements of the concept.
Gefle IF - myten om humlan som inte kan flyga
Syftet med uppsatsen är att ta reda på mer om Gefle IF fotbollsförenings värden och undersöka hur dessa på ett bättre sätt skulle kunna användas i organisationen för att stärka varumärket. Vi har valt att göra en fallstudie i tre steg. Vi började arbetet med att gå på ett föredrag som hölls av Gefle IF:s tränare och sportchef, Pelle Ohlsson. Detta gjorde vi för att komma in i ämnet och skapa oss en bild av problemet för Gefle IF. Nästa steg var att genomföra fem intervjuer med anställda inom föreningen. Intervjuerna var ett sätt att få en djupare förståelse för verksamheten och deras arbete med varumärket.
Crossfit Göta Ett Brand Community, en Consumer Tribe eller en Consumption Subculture?
Titel: ?Man måste vara välformulerad, ha humor eller vara briljant? - En kvalitativ studie om hur organisationer applicerar och tar till sig idén om sociala medierFörfattare: Sara Hägge och Sara ÅhmanKurs: Examensarbete i medie- och kommunikationsvetenskap. Institutionen för journalistik, medier och kommunikation, Göteborgs universitetTermin: Höstterminen 2014Handledare: Magnus FredrikssonSidantal: 38 sidor inklusive bilagorSyfte: Studiens syfte är att undersöka hur organisationer applicerar grundreceptet för sociala medier i sin verksamhet samt hur översättningen påverkas av olika organisationsfaktorer.Metod: Kvalitativa samtalsintervjuerMaterial: Nio kvalitativa respondentintervjuer samt tre kvalitativa expertintervjuerHuvudresultat: Denna studie har med hjälp av översättningsteorin undersökt hur organisationer inom marknad, civilsamhälle och stat arbetar med sociala medier. Studien visar att översättning sker olika beroende på de resurser organisationerna avsatt för att arbeta med kanalerna samt hur prioriterade sociala medier är. Andra faktorer som påverkat översättningsprocessen är translatorns intresse, utbildning och erfarenhet.
Varumärkesvärdering : - Ett skott från höften?
Bakgrund: År 2010 infördes ISO 10668, en standard som skulle öka transparensen och kvaliteten i varumärkesvärderingar. Trots standarden så skiljer det idag miljardbelopp på kända varumärken mellan olika värderingsaktörer, något som talar för att det fortfarande finns en problematik kring värderingar. En nyhet som kom i och med standarden var den beteendemässiga aspekten där hänsyn ska tas till kunders uppfattningar, kännedom och associationer gentemot ett varumärke. Standarden uttrycker dock inte specifikt hur värderare ska beakta denna aspekt vid en värdering.Syfte: Studien syftar till att analysera hur kunderna beaktas som en del av varumärkets värde vid en värdering. Dessutom kommer studien beskriva varumärkesvärderingens betydelse utifrån olika aktörers befattningar, samt analysera eventuella skillnader och svårigheter i deras tillvägagångssätt vid värderingar.Metod: För att uppnå syftet har vi använt oss av en abduktiv forskningsansats och tillämpat ett kvalitativt tillvägagångssätt.
Identitetsskapande viamarknadsföring : En kvalitativ undersökning om hur frilansareväljer att marknadsföra sig själv samt sin karriärmed hjälp av sociala medier
There are those who currently use social networks as a marketing tool that creates the standards that exist. There is no given standard, there are no absolute facts that exist through all time. A constant change is happening and therefore forcing everyone involved to adapt and make the changes needed to be current. What is relevant to consider in this study are the different roles a freelancer creates on the various channels of social media. Based on the results of the interviews that have been conducted the informants create different identities at different forums they reside on.