Social media, such as Facebook, Instagram and Twitter, have become popular platforms for social communication, and, increasingly, also important channels for business marketing. For a business intending to use social media for marketing, however, developing a strategy and building a trademark can be a challenge. This report describes how a small, newly established business enterprise can develop a digital strategy with clear goals and practical guidelines. The report describes a digital strategy for Gelato Scarfó and shows how this strategy is made concrete through a set of guidelines. The guidelines develop a trademark for identification and loyalty, and give advice on how new materials can be made consistent with the trademark..

No previous studies have been conducted on elementary school in Sweden about children`s thoughts about the first animals on earth. The work takes up the children`s ideas of the first animals and the difference between girls and boys knowledge. The purpose of this work was to determine if student`s views are consistent with the science know today. In the interview, five girls and five boys participated. Mankind is asking where it all began, today we know that the first life arose for 4 billion years ago and it was from the water.

AbstractAuthor: Annelie JohanssonYear: Spring 2006Swedish title: Att producera eller reproducera text? En studie av fem gymnasiepojkars arbetemed skrivprocessen i en provsituation.English title: To produce or reproduce text in essays. A studie of five high school boys? workwith the writing process in a test situation.City, university: Växjö, Växjö Universitet, institutionen för humaniora [Växjö, Växjö University, School of the Humanities]Pages: 53Content:The major aim of this study is to investigate how five male high school students in the ages seventeen to eighteen produce or reproduce in their texts during an essay examination. Focus is also put on the five students? writing processes in a classroom situated writing task and on their own comments to their writing.

Within the literature and film sciences there are clear models of storytelling and methods of creating a good story. In the game industry it's more difficult because the games are often non-linear, and games are a less established medium than the other two. With this study our purpose was to examine game developers and methods they used when creating a videogame, with focus on storytelling. Four interviews were made with representatives from four different videogame companies in Sweden. The information from the interviews was put in relation to theories regarding the structure of videogames and an established model for creating videogames.

AbstractTitle: The old generation and the New World - A qualitative content analysis of media usage of the older generationKeywords:Digital natives, digital immigrants, diffusion of innovation, content analysisThis study has its focus on how the older generation looks at today's media society and the use of today's media. Through a method of qualitative content analysis based on questionnaires, the aim is to examine what the older generation thinks about today's media, how they use them, and whether there are differences in groups according to age and previous work.The study selected theories bases on Marc Prenskys idea of ??digital natives, digital immigrants and Everett M Rogers book on "Diffusion of Innovation". These theories take up the difference on digital natives and digital immigrants and the spread of new technological ideas takes place through communication over different channels in time among causes people in a social system.The result of the study shows that many older people are good at making use of today's media, but also that many may feel alienation of today's media society. Development has proceeded rapidly in recent years and for the older generation it's sometimes hard to keep up.The conclusion of the study is that the older generation may need more help to discover how today's media can facilitate everyday life and enrich it with more communication despite the fact that it takes place through a screen..

This essay covers the subject of children with language disorders. We are two educators writing an experience-based essay on our preschool experiences and the literature with the subject of speaking disorders and verbal development. The main focus of this essay is how educators can recognize and stimulate children with language disorder. The starting point in the essay is two experience-based events from preschool which tells of two different boys, aged three and four. Both boys have some kind of verbal disorder and one of them also has Down´s syndrome.

The purpose of this thesis is to, based on interviews and document studies, critically discuss how the introduction of kickboxing in Physical Education (PE) could affect gender equality in society. Based on a queer feminist and norm critical perspective on the prevailing teaching of PE, which, despite official efforts to challenge and modernize PE, persists in reproducing gender norms by e.g. spending 75% of class time on ball games. The hypothesis is that girls accessing violence (empowerment) through a bodily awareness in the form of kickboxing, positively would challenge the power imbalance that gender norms create. Girls are brought up, even today, in accordance with gender norms arguing against girls/women wanting to use their bodies as powerful tools to set limits.

This study shows the thoughts, hopes and wishes of two male and two female music teachers, in grades 6 ? 9 from four different cities of Sweden. The emphasis lays on usage of digital tools. As the schools now stand before lots of changes in its curriculums; the use of digital tools was the main thing that caught my interest. How has the schools interpreted what this means? What does this mean in terms of purchases for the schools? We already know that many schools are lacking proper facilities to conduct music lessons so this ads on even larger needs.

The aim of this study is to examine the opinions of eight 12-year old boys and girls about two comics; Sabrina ? tonårshäxan (Sabrina ? teenage witch) and Spiderman. Do children see gender differences in the two comics? Do boys and girls identify with the heroes in the comics and does this affect the children's own gender socialisation. We interviewed four boys and four girls from different parts of Sweden.

The purpose of this study was to see if there are any differences between high school girls and boy?s reception ability and memory after reading two Swedish lifestyle magazines.9 boys and 9 girls from ages 17-18 were chosen to participate in the study. They were placed in a room one by one where they had to read one women?s magazine (Cosmopolitan) and one men?s magazine (Café). They did not know this was a memory and reception test until after they finished their reading.With help from former reception studies and the magazines, questions were selected so the interviews would give as much information as possible.The study gave some unexpected results, for example both genders seemed to remember numbers very well even if they didn?t remember the article itself.

Ever since the development of the pc and their software, in the early 80´s,architects way of work have changed a lot. Nowadays most of the architectspresent all their works digitally and not with hand drawn material, as they didbefore the pc boom.Digital visualisation technique pushes the limits, when it is about presentingarchitecture projects virtual reality.This report studies how digital visualization technique is used among thearchitects today.Together with architects from ABAKO architect firm in Gothenburg, Sweden,interviews has been made to give answers about what they think about digitalvisualization technique. What are the opportunities, advantages- anddisadvantage with this digital technique?The answers from the architects, together with work that has been done withdigital visualization technique in a project called Project Sofiedal, shows thatthis technique has big opportunities when it comes to create nice looking VRpresentations. The result in this report also shows that this digital technique ismore time demanding compared to hand drawn presentations.The investigation shows that digital visualization technique is a goodcompliment when it is about showing the citizens how future projects willaffect the surrounding.

The aim of this study is to describe a group of youths in compulsory care at a SiS institution in the south of Sweden. The study focuses on intelligence (measured with WISC-III) and self-report, i. e. what the youths think of themselves (measured with Jag tycker jag är). Attempts were made to see if background factors (based on information from the standardized ADAD-interview) seem to be coherent with intelligence and/or self-report and if so, what those background factors are.

The aim of this thesis is to define digital library, and to investigate a relation between the construction of a digital library and user needs. The main questions to be answered are: 1 What criteria was used when constructing a digital library, particularly concerning issues like purpose, function, design, supply, services, resources and future development of the digital library? 2 How do the digital library system designers and system builders criteria correspond with those of postgraduate researchers? And what factors affect the use? A digital library is an enterprise that gives access to information stored digitally and directly available on the net. The crucial is that the enterprise has a control over collection of information and responsibility to make it available to a defined group of users. In order to investigate the relation between the construction of the digital library and user needs, I have interviewed five key people involved with the work with the digital library and twenty postgraduate researchers from the Gothenburg University.

In this project an iPhone application for storing food and drink experiences was developed with focus on an easy interaction design. The already existing market of similar applications were studied and evaluated to extract their positive and negative features. Interviews with experts within the food and drink business where made in the pre study to get a good perception of how to divide and categorize the sections in the application. To optimize the usability, workshops with potential users with different technical experiences where continuously held during the development of the design.During the development two variants of development environments where evaluated. The final result of the application was developed in the environment that made the best impression and seemed to be the best alternative.The resulting product has a thought out design meant to be easy to understand, even for the first time users.

The overall purpose of this study is to examine how preschool teachers make use of digital tools in correlation with pedagogical documentation. More specifically, the purpose is to interview preschool teachers about their ideas and their use of the digital tool Förskoleappen to record and document childrens learningprocesses. The purpose will be answered with help from the following questions: In what way do preschool teachers use Förskoleappen in pedagogical documentation? What ideas and views do preschool teachers have about digital technology in general and Förskoleappen in particular? In order to find the answers to our questions we carried out a qualitative study in the form of interviews with six preschool teachers from two different preschools. We have used the designtheoretical perspective as our theoretical frame.