In this study it has been investigated what is missing in non-strength training women to begin exercise regular strength training. It has also examined the level of knowledge about the health benefits and the employer's encouragement to maintain good health. The study was designed in a qualitative methodology and data collection was designed in form of semi-structured interviews. Six women were interviewed between the ages 22-51år. The results showed that women possessed a very low level of knowledge about strength training and also fears and prejudices existed among them.

Behovet av produktplaceringssamarbeten ökar eftersom traditionell reklam minskar i effektivitet samtidigt som filmproduktioner kräver större budgetar. Bondfilmer har lockat publik i 50 år vilket gör det möjligt att studera relationen mellan filmernas karaktär och produktplaceringar ur ett historiskt perspektiv. Materialet består av den första filmen Dr. No (1962) samt den senaste filmen Skyfall (2012). Semiotiska analyser görs av scener med framträdande produktplaceringar.

New rules for bank capital adequacy were introduced in 2013. This caused a changein funding of real estate companies. The bank could not cover as much of thecompanies funding?s as before and they had to explore other funding opportunities,such as bonds. Bond funding in Swedish real estate companies regularly consists ofunsecured corporate bonds and the secured ones are not that common.

?I uppsatsen utreds Adjudication Bond, vilket i Sverige är en ny typ av bankgaranti. För attbedöma denna görs en jämförelse med hur bankgarantier som rättsligt institut förhåller sigtill svensk rätt. Bankgarantier används både i Sverige och internationellt. De utgör säkerhetför ett underliggande avtals riktiga fullgörelse.

Hur har framställningen av Bondbruden och James Bond förändrats sedan 1965? På vilket sätt påverkar eventuell förändrad syn på maskulinitet det feminina, samspelet dem emellan, och hur kommer detta till uttryck i Bondfilmen? Syftet med denna uppsats är att med hjälp av det populärkulturella fenomenet James Bond undersöka framställningen av det feminina och maskulina, hur detta kan tänkas ha förändrats de senaste femtio åren. Med hjälp av kvalitativ metod med inslag av semiotik har jag studerat en Bondfilm från mitten av 60-talet och en från mitten av 00-talet. Jag har kontextualiserat med hjälp av postfeminismen samt filmdiskursens ansett ?klassiska? manliga och kvinnliga karaktärsdrag och egenskaper.

Background: A strong brand is becoming an increasingly important factor when surviving on a competitive market. A strong brand can therefore be considered a strategically important resource. The relationship between a brand's strength and its distribution can decide the future of a brand in the long run. Lifestyle branding is becoming a more popular way of differentiating ones brand from the competition. Purpose: The purpose of this thesis is to identify factors which according to the lifestyle brand owners are central when measuring the strength of a brand.

The purpose of this essay is to evaluate stock index bonds return to risk ratio in order to investigate to which degree an investor in a stock index bond take part of the underlying index return and what the investor must pay for the security of not losing his funds. In order to carry out this evaluation an average return per year and the Sharpe ratio will be calculated and a mean- standard deviation analysis will be made. All investigated stock index bonds are based on a Swedish underlying asset.The results show that the stock index bonds haven?t generated a higher risk adjusted return than its underlying asset. The stock index bonds took part of 57 % of the underlying assets return, and the loss of 10 percentage points per year for the stock index bonds compared to its underlying asset can be seen as the cost for the guarantee a stock index bond gives..

The long-term external financing of a corporation is satisfied through the bond market where issues of index-linked bonds, which are discussed in this thesis, is one alternative. (Finnerty&Emery 2001) An index- linked bond is a debt instrument where the investor is guaranteed the principal and premium amount in real terms. As the bonds cash flows are indexed to the inflation this implies that the issuer of an index-linked bond assumes an inflation risk. Purpose: The purpose of this thesis is to describe and examine corporate motives for choosing index-linked bonds as way of financing their business. Realization: Primary data was collected through interviews with corporate issuers of non-swapped index-linked bonds.

Titel: Bonds antagonister - En kvalitativ studie om hur hotbilder förändrats genom årenHandledare: Lennart HastExaminator: Thomas KnollRapport: KandidatuppsatsUtbildning: Medie- och kommunikationsvetenskap 61-90 hp HT -2012Syfte: Vårt syfte är att redogöra om hotbilder i James Bondfilmerna och de verkliga hotbilderna som finns i vårt samhälle stämmer överens och påverkar varandra.Frågeställning: Hur har fiendebilden förändrats i Bondfilmerna genomtiderna?Metod: Observation av James BondfilmerResultat: Resultatet visar att Bonds antagonister har ändrats med åren och liknar de hotbilder som figurerar i dagens samhälle. Vi kan även se att media målar upp stereotypa bilder av de vi skall se som hotbilder.Nyckelord: James Bond, antagonist, hotbild, stereotyp.

Highland Group AB was helping a customer of theirs to create an All-Terrain Vehicle (ATV), a project Highland has never been involved with before. For the wishbone arms of the wheel suspension, traditional manufacturing methods and tubes with cylindrical or square shaped cross section was preferred. We performed a simulation where the ATV was driving on a bumpy road too see the forces involved. With the results we proceeded to calculate the strength of the concepts to find out which is best suited for the tough environment in which the ATV is used. The concept that turned out to be the best was a wishbone made of circular cross section, which had good structural strength and did fulfill the demands that we required for the construction.

The main purpose of the essay was to evaluate whether investments in index-linked bonds were suitable investments for smaller investors on the international finance market. To determine whether the index-linked bonds are good investments, the variables yield, cost and risk were used to measure the index-linked bonds against investments in stocks and funds. The reason for the interest in this subject is that investments in index-linked bonds have grown furiously the last few years. With the growth of the investments the criticism of index-linked bonds has also grown stronger. The critics? main point is the cost of the product, and they imply that investors can create their own index-linked bond and thereby avoid the bank fees.This study used a quantitative approach, because all the data of yield, cost and risk consist of numbers.

The cellular market is today suffering from great customer dissatisfaction. Simultaneously, the services offered by the different cellular providers are very homogenous, causing strict competition where various price strategies have been the main mean of battle. From a business perspective, implementing pricing strategies, to keep up with increased network investments, is a short term solution.In a market characterized by lacking customer satisfaction and harsh competition, research has shown the importance of highlighting customer relations in marketing. This type of marketing, which one could refer to as relationship marketing, is considered an efficient, economic, and strategic method of showing the importance of customer loyalty. To get insight in the relationship between the customers and the cellular providers, as well as to show the importance of relationship marketing, this study has used qualitative interviews to find what develops strong customer loyalty.The results showed that increased customer loyalty is achieved when an emotional bond is created.

Aim: The aim of the study was to investigate 1RM and what power could be generated in bench-press and half squat concentric at certain percentages of 1RM. Special interest was put to evaluate men (M) and women (K), strength trained (ST) verses non strength trained (EST) in generating absolute power as well as power relative to 1RM.Method: In total 59 subjects mean (± SD) age 24.9 ± 4.1 years divided into four test groups: 20 male non strength trained GIH-students (EST M), 20 female non strength trained GIH-students (EST K), 10 male strength trained - sprinters on national/regional level (ST M), 10 female strength trained - sprinters (ST K) on national/regional level. They did two tests on 1RM and power in events of concentric bench-press and half squat in a Smith machine. In the first test session 3 ? 5 lifts were made to measure 1RM in each event.

I will write about product placement in film from a Swedish point of view. This entails writing about Swedish films with different types of product placements, not only how they are done but also discuss how they succeed from a sales perspective. In my earlier work I have written about the product placement of watches. In this thesis I focus on the film series about the Swedish agent Carl Hamilton, since here you can see how Swedish film has developed during the past 30 years with regard to product placements. Both world politics and the concrete placements are illustrated in a clear way.

To identify the exchange and adaptation that takes place in the business relationship between electricity suppliers and electricity customers and analyze how these factors affect the strength of the relationship.The investigated concepts create synergies. The strength of the business relationship in the current situation is dominated by weak reciprocity in adaptation and an inefficient exchange of information with low frequency..