Touch that is performed in a sensitive and gentle way can be a good complement in caring. To be stricken with illness can involve that the individual feels powerlessness and to have no control over the own body. This could lead to both psychical and physical suffering. To strength health is one of the nurses' responsibilities and to touch can be one way. The aim of the study was to describe patients' experience of the effects of touch.

The interest in providing a post 9/11 image of Islam to contrast the media?s frequent focus on its practitioners? alleged tendencies toward hostility and violence has in Sweden manifested itself (among other things) in an increased range of courses on Islam given by denominational Muslim organizations. In this paper I examine the construction of Islam by two Muslim organizations that offer education in Islam to non-Muslims in the context of the management?s stated goals of the education. My aim is to illustrate how discourses within these organizations are a result of the combination of local and global conditions..

Bakgrund: Till år 2020 ska antalet exportmogna svenska destinationer ha mer än fördubblats. Detta enligt projektet Nationell strategi som bland andra aktörerna Visit Sweden, Svensk Turism och Swedavia igår i. Visit Swedens roll i projektet är att marknadsföra Sverige till målgrupper utomlands.Syfte: Syftet med denna uppsats är att undersöka hur Visit Sweden arbetar för att marknadsföra Sverige och dess destinationer till sina utvalda målgrupper internationellt.Frågeställning:Hur arbetar Visit Sweden för att attrahera utvalda målgrupper?Vilken kommunikation finns med målgrupperna?Hur arbetar Visit Sweden för att stärka Sveriges image hos resenärerna?Metod: I denna uppsats har kvalitativa metoder använts med djupintervjuer och litteraturstudier för att ge författarna en bredare och djupare bild av ämnet för att kunna svara på frågeställningarna. Intervjuer gjordes med representanter från Visit Sweden och Svenska Institutet.Teori: De teorier som utgör uppsatsens teoretiska referensram berör image, integrerad marknadskommunikation, positionering, differentiering samt platsmarknadsföring.Slutsats: Visit Sweden definierar sina målgrupper utifrån analyser för att kunna rikta marknadsföringen till rätt målgrupp.

Kungsmarken, a apartment area in Karlskrona has suffered the medias prying eye for decades. Today the area only maintains a very low position of status in the livinghierarchy in the community. The area in question was a part of the "Miljonprogrammet" and apperantly has suffered the same consequenses as similar areas since it was built. The onesided negative discourse that has persecuded areas of Miljonprogrammet, such as Kungsmarken, has put social problems as criminality, drugaddiction, dependancy on the social welfare system or cultural incompetence in the focus. The author´s previous understanding of the phenomena lies in private experience from living in Hjällbo, a similar area in Gothenburg also with the miljonprogram.

Och nu blir det reklamfilm - En kvalitativ innehållsanalys av de sju svenska politiska reklamfilmerna inför EU-valet 2009Seminar date: 2010-01-14Department: Media- and Communication scienceReport category: Degree project undergraduate levelAuthors: Johan Heikensten and Elin LarssonAdvisor: Kristoffer HoltPurpose: When TV4 for the first time offered advertising time to the Swedish political parties for the upcoming election of the European Parliament in 2009, a huge debate broke loose in the media. Regardless of opinions on the matter, we find it safe to say that political television commercials will have a great influence on future election campaigns in Sweden. Hence, we find it of great interest and importance to examine these seven commercials in order to look for tendencies, strategies and trends within the material. Theories: The theory chapter includes Communication, Political communication, Videostyle, Commercial strategies, Rhetoric and Semiotics. Methodology: The survey is based upon two qualitative analyses, a rhetorical analysis and a semiotic analysis.

The Irish immigrants have been an important part of London throughout the centuries. Their presence can be found from the 17th century and onwards. Initially occupied as seasonal workers in agrarian fields the Irish later found alternative ways of supporting themselves as the Industrial Revolution transformed the whole of England. Despite their vital importance to the construction of what was to be known as "the modern Babylon" the Irish have been victims of both social prejudice and maltreatment. Some historians have imposed a comparison between the Irish in England and the African slaves in the United States.

Studiens syfte är att utforska en musikers kroppsspråk vid instuderingen av en orkesterstämma. Detta har observerats under instuderingen av förstaflöjtstämman i fjärde satsen av Brahms andra symfoni. Studien har sin utgångspunkt i det designteoretiska perspektivet och har genomförts med hjälp av videoobservationer under repetitionsperioden av verket. Jag har även fört loggbok under processen av självobservationen. Resultatet av studien visar att de kroppsliga resurserna kan hjälpa, men också stjälpa, den musikaliska processen och dess uttryck.

This Master's thesis explores representations of sexual agency in contemporary, Swedish novels for young adults. Using a representational theory approach the thesis analyzes 24 novels published in 2000 ? 2013. Addressing the following research questions: how is sexual agency constructed and regulated relative to gender performativity in Swedish novels for young adults? How are situations of sexual abuse and sexual ?grey zones? (situations that border on abuse) represented and being made intelligible in the texts? What are the consequences of representations of sexual agency? In the readings of the novels discourse analysis and theories on cultural representation and power have served as the critical points of entry, as well as the methodological basis for the study.

The main focus for this essay is to describe the relationship between human and nature through a material investigation that takes its shape through sculpture. With the help of a fairytale-like story the reader can share the creation of the sculpture and how my thoughts flow through the process that will result in an exam project. Rooted in earlier projects I discuss the crash between civilization and the wilderness as well as talking about the likeness of the creative process and child play. I also discuss the body's place in the forest and the loneliness that we humans created that has cut us off from the rest of the creatures and plants in the forest. My aim is that in the final piece I will create a fiction place where these can be joined together again.

Hommage till slit och släp is a tribute and a resarchabout patterns relation to clothes. The primary goalof the project was to examine how a pattern couldchange the apperance of a garment and how thegarment?s construction and material would impactthe pattern. The formative survey was about thesparsely populated areas in the north of Sweden andhow theese areas have been treated by the swedishgovernment. The issue worked as an inspiration andmethod which I used in the patternresearch.

The exclusion of visually impaired from the information flow presented to us through signs was what led me into this project. With a growing amount of information being presented to us on signs and digital information surface the need of communicating this information in a way that could be read by visually impaired is evident. Looking into different ways of communication, my goal was to create something that filled the need of the visually impaired without branding them as disabled. Having a close relative with bad eyesight is became evident on how much it limited her in her everyday life, not being able to navigate herself without the support of her husband. Through interviews with her and others with varying diagnoses I reached an insight in their situation. To my surprise they still favored a visual form of communication before an auditory or tactile form, because it?s easy to survey and quick to interpret.

Bakgrund: Felaktiga torrvikter a?r ett problem inom hemodialysva?rden. Det kan orsaka va?rdskada i form av komplikationer och lidande, med symtom som tro?tthet, blodtrycksfall och sendrag fo?r dialyspatienter. Det finns ett behov av implementering av evidensbaserade metoder som minskar risken fo?r fel i torrviktsbesta?mning.

This thesis aims to study brand change, which can be of interest since a brand during its lifetime can be expected to meet a lifecycle consisting of five phases; innovation, introduction, growth, maturity and recession. In order to avoid the recession phase and the sales decline that follows there is a need for a change of the brand.In order to study brand change, theoretical framework is compared to two real world cases that have gone through an active change.The conceptions of positioning, repositioning and revitalization are clarified. Positioning deals with how brands are located in customer?s minds as well as on the real market. Repositioning implies a change of the current position and is also often a move towards a new market segment.

AbstractThe purpose of this thesis is to examine the professional female members of a board in listed companies. During the 21st century the issue of female quotation into the executive boards was discussed in both the media and politically due to womens underrepresentation in these contexts.The main purpose of this thesis is to examine the professional female members of boards stories of the role models they have, what characteristics have evolved, the views of others, and the self image. In addition, we want to investigate how women perceive themselves in a male-dominated field to identify how the female identity is created at work.Through a qualitative research in the form of personal interviews, we have gathered empirical material that forms the basis of our results. The answers from the interviews have been analyzed with the help of relevant theories and a social constructionist approach throughout the thesis. For our theoretical approach, we primarily chose symbolic interactionism, identity theories, and concepts such as the glass ceiling and gender strategies to analyze the data.The result of the survey shows that there are many elements that play into how women form their identities.

Information is essential in order for pharmaceutical companies to be successful. This essay focuses on the information provision of pre-clinical scientists at AstraZeneca R&D Lund, and the role of the company library in this process. In semi-structured interviews, four pre-clinical scientists were asked to describe their information provision regarding what type of information they need, how they find it and what sources of information they use. Four librarians from the company library were also interviewed to give their perspective on the information provision of pre-clinical scientist. The study also aimed at comparing the image of the process as described by the scientists themselves and the librarians.