Relationships between defence mechanisms and body movements were investigated in regard to three hypothesis; I. that a difference in frequency of body movements correlates to different signs of defence mechanisms, II. that themes of body movements can be identified in regard to signs of defence mechanisms, III. that no significant differences will be found between the different groups of gender. The aim of the study was to seek a relation between quasicommunicative body movements and defence mechanisms.

AbstractAbout 160 000 persons living inSwedensuffer from some form of dementia. Alzheimer disease is the most common form of dementia and affects mostly people in the age of 65 and older. People with some form of dementia have memory problems and may even have other problems as aphasia and behavioral disorders. This may lead to communication problems and difficulties for the people around them. The number of demented people is increasing; it is therefore important to study methods for communication in order to improve the wellbeing for people with dementia.

Syfte:  Syftet är att analysera och utvärdera Apoteket Shop och The Body Shop som varumärkeMetod:  Denna studie har utgått ifrån ett holistiskt synsätt. Det valda teoretiska förhållningssättet är deduktion och en kvalitativ forskningsmetod i form av djupintervjuer samt kvantitativ forskningsmetod i form av en enkätundersökning.Teorier:  Involvement Theory, Brand, Brand Strategy, Brand Equity, Business Concept, Planning Philosophies, Brand Service Value Chain, Total Communication.Empiri:  Totalt 6 st djupintervjuer med representanter på Apoteket Shop och The Body Shop. Enkätundersökning med 25 stycken kunder på vardera företag.Resultat:  Resultatet visar att Apoteket Shop har ett långsiktigt tänkande men en bit kvar i implementeringsarbetet. The Body Shop har ett långsiktigt tänkande vilket även syns tydligt i deras arbete. Slutsats:  De otillbörliga konkurrensfördelar som Apoteket Shop har är att de redan tillhör ett starkt och väletablerat varumärke. Om Apoteket Shop inte arbetar så att organisationsutformningen är i samklang med den starka affärsidén/varumärket kommer de otillbörliga konkurrensfördelar endast att vara kortsiktiga då förutsättningarna för en långsiktighet inte finns inom organisationen.    .

The purpose of this thesisis to examine the female body ideal of the Swedish fitness blogs and how it is reproduced. To answer the research question five of the most read female fitness blogs were chosen for a critical discourse analysis. The results show that pictures is an important communication event. The ideal is reproduced by representing bodies with desirable attributes in environments and poses that communicates positive feelings. There is a dialectic relation between picture and text in each published post.

The purpose of this study is to examine discussions on the Swedish internet forum ?Flashback? regarding female body hair and the cultural norms that surround it. The discussion is centered around a broadcasted event in which a woman?s hairy armpit was incidentally shown, with a lot of viral hate as a result. Our purpose with this study is to get a deeper insight into viral hate towards women who challenge gender norms.

This study examines counselors understanding of body fixation (alt: body image fixation) as a social problem among young women aged 15-25 years. Earlier research on this subject highlights the standards and ideals placed on the female body where happiness is associated with a slim body figure. Research has shown that young women that compare their own bodies with others are at higher risk at developing an unhealthy relationship with their body, which can lead to eating disorders. The data for this study was collected through semi-structured interviews with nine counselors from youth clinics, schools and primary healthcare. The results were interpreted and analysed in the light of social constructionist perspective as developed by Berger & Luckmann and Loseke's social constructionist definition of social problems.

This essay examine the meaning produced around bodies and body fat in the queer community, but also in the surrounding straight community. The author has interviewed fat activists, and are using queertehory, to examine and analyze the relationship between body fat and the understanding and construction of sexuality and gender. The author concludes that even if norms around body shape and body fat are overlapping between the two contexts to some degree, they also differ. In the straight community, people with larger body shapes and sizes are punished, and encouraged to stay, or become, slim. However, in the queer community, ?fat? or bigger body sizes are not frowned upon in the same degree.

The aim of this study was to describe how body language of humans affects the domestic dog (Canis familiaris) and how it can be implanted in the stressed situation that occur at an animal hospital. The subject is brought to notice because the author has experienced that dogs can get more stressed when a stressed and nervous owner is attending. Humans affect each other through posture, facial expression, voice and movement, and are often driven by their emotions, which can differentiate the verbal communication from the non-verbal communication. This occurs both consciously and unconsciously. Every human uses body language but not everyone knows how it is used or how to understand it.

Urination is a biological need but the routines surrounding urination are culturally specific and ever changing. This makes the organization of public space an important part in deciding what actions are made possible for the people in it. This paper considers women?s public urination and the possibilities to merge the need to urinate and the construction of the female body as feminine.A number of texts that describe the construction of the female body and identity as both gendered and socially produced are analysed in relation to women?s experiences of incontinence. Incontinence as a medical diagnosis is by this becoming possible to question, and may be seen as one of several strategies used to manage both the organization of the public space and the expectations of the female body to be a docile body.The conclusion is that a woman who wants to enter public space has the following options when it comes to the need to urinate:To strive for the feminine ideal.

 The aim of this two-years master?s thesis is to examine the role of the body and the importance of nonverbal communication in the library workplace and to explore the possibility of becoming more nonverbally skilled. For this purpose a course was developed and presented to nine librarians in a public library in the vicinity of Stockholm in February, 2011. Qualitative interviews with the librarians were conducted after the course.Important theories for this work were Annemaree Lloyd?s thoughts on corporeality, Erving Goffman?s dramaturgical sociology and John Dewey?s learning by doing.

Urination is a biological need but the routines surrounding urination are culturally specific and ever changing. This makes the organization of public space an important part in deciding what actions are made possible for the people in it. This paper considers women?s public urination and the possibilities to merge the need to urinate and the construction of the female body as feminine.A number of texts that describe the construction of the female body and identity as both gendered and socially produced are analysed in relation to women?s experiences of incontinence. Incontinence as a medical diagnosis is by this becoming possible to question, and may be seen as one of several strategies used to manage both the organization of the public space and the expectations of the female body to be a docile body.The conclusion is that a woman who wants to enter public space has the following options when it comes to the need to urinate:To strive for the feminine ideal.

 Title:              Not just words, classroom communication about subtraction in year 2Language:      Swedish with summary in English.Keywords:     Communication, mathematics, subtraction, teaching The purpose of this study is to analyze the mathematical communication in a classroom during a lesson in the field subtraction, and to find out how students describe their perception of mathematics that is communicated in the classroom.The study consists of the observations through the videotaping of two lessons in primary school grades 2 and student and teacher interviews related to these lecture occasions.Research indicates that Swedish pupils' mathematical skill continuously deteriorates in a national and international perspective, and that student experiences of mathematics in general are negative. The literature emphasizes the importance of communicating mathematics in various forms to deepen and develop understanding of concepts and mathematical operations. Communication must be generated between teachers and students but also between student and student to have a beneficial impact for the student.Our result demonstrate the different types of communication in the classroom but that communication does not always have a clear mathematical content in spite of teachers' mathematical intentions with teaching. The result also indicates that the mathematical communication that takes place, in essence, is a one-way communication where the teacher has a great opportunity to speak. The teachers perceived as oblivious to their own ways of communicating, but stressed in the interviews with an understanding of the importance of communication learning.

The purpose of this study was to compare the body posture among a group of women who recently have given birth (subjects) and a group of women who never have been pregnant (controls). The comparison was done between the two groups using the Comprehensive Body Examination (CBE) according to Bunkan. In the study participated 24 women, 12 who recently have given birth and 12 who never have been pregnant. The results showed that the body posture differed between the two groups. The subjects differed more from satisfactory jointpositions than the controls.

Body image in women with breastcancerBreast cancer is the second most common form of cancer in Sweden today. To get a breast cancer diagnose can be a traumatic experience for many women. It´s difficult to forsee how these women are going to control their situation. When a breast has to be removed because of cancer, the women has to adjust to changes in both physical and phychological aspects. The aim of this study was to elucidate body image in women with breast cancer after a mastectomy.

I am a glassblower and I am a woman. In this project I've been working with alternative representations of the female body, muscles and technology. Mouthblown objects contains traces of body and form representations.I've been using muscle sensors to collect data from my arms while I blow glass. A special has made 3D-models from the collected data and I've blown these viritual objects in glass.My work is based around issues like: What happens when I measure my muscles? Am I (and my process) affected by the data gathering? How can I create alternative representations of the female body? What is the relation between glassblowing, the objects, body and gender?.