During the second part of the 20th Century celebrities became more commonly used for commercial purposes as they could enhance purchase intentions, word-of-mouth- intentions and change attitudes towards brands and products. Over the last few years blogs and Bloggers have become more and more used for product placing and the Bloggers? power over consumers? behaviour has grown rapidly. The aim of this study is to compare a celebrity?s and a blogger?s impact on consumer behaviour and try to understand the underlying reasons why they do have such power over their audiences.

The aim of this bachelor thesis is to find out the possibilities for librarians and book Bloggers to collaborate. We find this relevant because of blogs being a new medium that could be useful for librarians to embrace. Book blogs are often networks of blogs connected to each other through their common interest in literature and we have examined how this could be of use for librarians.The method we have used is semi-structured interviews, which gave us the possibility to adjust our questions based on the informants? answers, when necessary. Our informants have been both librarians and book Bloggers; we have met some of them and interviewed the others by e-mail.

The purpose of our study is to examine the Bloggers? influence on the brand?s image to see whether and if so in what way the blogging trend affects the brands. We also want to analyze how companies use Bloggers in their marketing. This is a subject that has attracted our interest and that experience has not been touched in a higher extent. Our purpose has led us to the following research questions;Which relationships occur in collaborations between businesses and Bloggers from a marketing perspective? In what way in terms of reciprocity can relations be described? To what extent can the credibility through blogs be affected in terms of how brands are presented in the blog? In this study we have used a qualitative method with an abductive nature to create a deeper understanding of our chosen subject.

Today it is very common to use different kinds of social media to connect with each other and get the latest updates on things. Some people today also feel that they want to share their lives by writing a public blog. The blog-market has exploited the last few years and today blogging is about a lot more than just getting attention by writing about your day. Many young Bloggers make money by having advertisements and by doing product placements on their blogs. This study investigates the relationship between companies and Bloggers.

Abstract Title: Veckorevyn.com. A study from power relations in the world of blogs Author: Klara Sigfridsson Department for Media and Cultural Studies, Malmö Högskola Tutor: Kristoffer Gansing This is a report that aims to research upon Fairclough´s Critical discourse analysis to emphasise the power relationship between professional Bloggers and former amateur Bloggers at the fashion-entertainment web page Veckorevyn.com. Professional Bloggers as they appear in the research object and their power within the Media seem to be a subject that is very relevant these days. This paper will look at different factors that make professional Bloggers popular and as an example on their responsibility as a role model. However, amateur Bloggers do have an importance in this discussion as they are more and more competing with the professionals.

 By changing focus from the active blogger to the ex-blogger this study focuses on a part of the blogosphere that is generally overlooked, why Bloggers stop blogging. 30 terminated blogs where studied and the ex-Bloggers where contacted. Six main reasons why a blog is terminated was found: Changed life situation, The blog effecting private life, The blog effecting the professional life, Done with testing to blog, Blogging about an event, Done with the blog ? the logical termination. Outside the main focus of the study  it was also evident that most Bloggers terminate a blog to put focus of one of their other blogs or start a new one.

The Internet has become a communication system that includes a direct and personal communication as well as traditional mass communication. For example, the Internet has become a channel for self-publishing. It provides opportunities for discussion and blogs can be woven together into a dialogue between network users. The conversation is both personalised and addressed to the wider community. Our study is based on how fashion Bloggers perceive their role as a fashion blogger, and how young women, 18 to 30 years old, in Sundsvall, perceive fashion blogs.We chose to conduct qualitative research and held qualitative interviews and focus groups. Since fashion blogs are a relatively new phenomenon, we chose to do interviews with the active fashion Bloggers, Nina Johansson and Karolina Skande, to use them as informants.

Abstract Title: PR consultants and Bloggers; a win-win situation? -  A study of PR consultants? new adaptations in the labour market due to the emergence of fashion Bloggers. Authors: Cecilia Girell, Sandra Kjellstro?m Tutor: Ylva Ekstro?mPurpose: With the expansion of the Internet, fashion Bloggers have gotten more power. A few companies have understood this powerful and reasonable cheap marketing channel. Despite this, most companies still feel powerless, but what has happened to the work of PR consultants in this constant changing media environment? The ones whos purpose is to act as intermediaries between companies and various media channels.

In this paper we investigate how the possibility of mobility affects the frequency of blogposts andthe use of pictures in blogs and the content of the pictures. The purpose of this paper is toinvestigate what Bloggers do with the possibility of mobility and how it effects the blog. Here weonly focus on smartphones. We focused our theory on communications and what mobility can offerto communication. To investigaste our subject we chose an combination of a qualitative and aquantitative study.

The purpose of this essay is to study how feminists portray themselves and their opinions about gender issues and other political matters in popular feminist blogs. The blogs that are studied are Lady Dahmer, Fanny Åström, Hanapee and Genusfolket. The overall essay questions are: How does the feminist Bloggers present themselves? Which subjects are discussed in the feminist blogs? Which rhetorical devices does the feminist Bloggers use? The theories that are used to answer the essay questions are the four spheres where there are inequality between the sexes, theories about third wave feminism, the rhetorical concepts ethos, logos and pathos and the SPADER-model for writing good argumentation. A descriptive method is used to study how the Bloggers present themselves, a quantitative content analysis is used to count which subjects the Bloggers write about and a qualitative rhetorical text analysis is used to study the rhetorical devices the Bloggers use.The result shows that the two Bloggers Lady Dahmer and Fanny Åström describe themselves with provocative words while the other blogs have more neutral descriptions.

In 2012 blogging reached an all time high in Sweden. Around 400,000 people made blog posts at least one time during this year. Blogs have publishing as a main purpose and can after publication be read by anyone with a computer, smartphone or tablet with an Internet connection. This makes the blogger open to response through comments that can be either constructive or destructive. No research has been made regarding blog comments and their effect on Bloggers and their writing process.

The aim of the study was to through a qualitative method with two focus groups investigate how young women percieve that their identity creation is influenced by them reading celebrities Blogs and in that case, whether this type of Internet activity affect their autobiographical memory, the foundation for personal identity. Since the main task of the autobiographical memory is to give the ego and its social mode a foundation by sharing memories with others, the Internet activity should be seen as an important factor for the identity formation of young people. Today, the young spend equally mauch time being connected to various media as they do socializing with family and friends. The results indicate that young women view the world and lifestyle that known Bloggers expose intheir Blogs as a kind of ideal. The young women got an aha reaction when they realized that what the Bloggers expose is not always equal to the real life..

In the late 1900s the Islamic feminist movement arose in a time of an Islamic renaissance in the Arab world. Even though it started as an Arabic movement it quickly spread to the international arena and became global. Today there are Islamic feminists all over the globe and this study is a discourse analysis with a focus on the Islamic feminist movement of today. The aim of the study is to investigate what the members of the movement have in common and on what viewpoints their opinions differ. The material used for the study is Internet blogs written by Islamic feminists and the timeframe of the blog posts stretches from the start of the Arab Spring until today.

As a great deal of people spend more time with their cell phones and computers than with magazines and TV, markets have begun to explore marketing possibilities in digital media. A common form of marketing in digital media is sponsorship of the cyber stars of the Internet - the Bloggers. Sponsorship of Bloggers has proven to be a highly efficient method for brands to gain attention and positive attitudes, as Bloggers are regarded as fashion icons as well as reliable friends. Another up-to-date marketing strategy that has proved successful in gaining consumer attention is the use of incongruent elements in ads. Incongruence challenges consumer expectations and thereby demands attention.

The purpose of this study is to analyze how the blog as an arena is being used by youngpeople to discuss and reflect on reading and literature, and what purpose the blog as an arenahas for them in the forming of identity. The method used in this study is qualitative contentanalysis. Prior research is divided into two themes: young people?s reading, and young peoplein group constellations in and outside of the blogosphere. The theoretical framework is madeup of Louise M.