Abstract: This study is focused on Blogging from the perspective of the individual. Weinvestigate why one uses the weBlog format, functions on the Blog that are seen to work asdriving forces, attitudes towards self-disclosure and anonymity on the weBlog and how therelation between an online- and offline-identity is interpreted by the Bloggers themselves, forexample to what extent it is possible to get to know the Blogger by reading the weBlog.Finally, we investigate the weBlog-readers meaning to the Blogger, as well as their possibleimpact on both his or her personal Blog-content and the everyday-life.The empirical material consists of half-structured interviews via MSN Messengerwith nine informants, being Bloggers found on the Swedish website Bloggportalen.se. Thetheoretical framework behind the interview guide focuses on the identity concept, containingidentity theories in psychological and sociological perspectives, symbolic interactionismconcerning the concept of roles, as well as Bauman?s liquid theory on postmodern societytendencies. This material is further included in related previous research articles, derived fromboth international and Swedish databases.

Drawing on theories of ethnic representations in mainstream news media and racial discrimination (van Dijk 2000, Hultén 2006, Husband & Downing 2005, Wodak 2011), and using methods of critical discourse analysis (mainly van Dijk 1993, 1991, Fairclough 1995) this bachelor thesis aims to investigate the inter-textual and inter-discursive relationship between selected editorial and opinion pieces written by three mainstream right wing ?symbolic elites? and the xenophobic Blog ?Avpixlat?. The three selected symbolic elites are: Per Gudmundsson, editorial writer at the second largest Swedish newspaper SvD, Andreas Johansson Heinö, academic with a P.H.D. in political science, specialized on issues of integration and ethnic relations, and Paulina Neuding, editorial writer at SvD and editor in chief for right-wing oriented magazine Neo. All three are actively taking part in the mediated discussion of ethnic relations in Sweden from a liberal-conservative perspective.

In recent years, the right-wing extremist site Avpixlat (?Unveiled?) and the anti-racist Blog Inte rasist, men... (?Not a racist, but??, IRM) have established themselves as political actors and platforms for political discussion in Sweden. However, we know very little about them and their impact on democracy.

Studien är en korpusbaserad undersökning av hur Bloggare vanligen förstärker adjektiv på svenska, och om förstärkningen varierar utifrån vilka adjektiv och/eller substantiv som modifieras. Tidigare litteratur belyser exempelvis hur adjektivförstärkning kan styras av semantiska och kontextuella faktorer samt hur förstärkare ofta grammatikaliseras. Undersökningen ämnar deskriptivt komplettera tidigare observationer, genom analys av större datamängder än motsvarande studier av svenska. Datan hämtades ur korpusen Swedish Blog Sentences (>6 miljarder tokens). Alla sammansatta adjektiv, adverb följda av adjektiv samt liknelser (?ADJ som en/ett N?) extraherades automatiskt.

The aim of this study is about how school librarians useweBlogs as a working tool. I wanted to examine how someschool librarians use weBlogs as a working tool and why theyare using them. I also wanted to know the advantages anddisadvantages they see with this tool. I believe that children andteenagers are interested in social media- tools and also are bigusers and consumers of these tools. Therefore I thought it mightbe interesting to examine how school librarians who havechildren and young people as their main target group, work withweBlogs which is one of many social media tools.The methodology used for this study is interviews.

Ett examensarbete om modeBloggar för herrar/män. Hur ska modeBloggen utformas för att uppfattas som en effektiv informations- och kommunikationskanal? Vilka betydelsefulla säljande argument är särskilt intressanta i modeBloggar för män? Hur skall Bloggen kommuniceras för att attrahera många läsare och aktiva deltagare?Vi har studerat om det finns ett behov av modeBloggar hos män.A thesis about fashion Blogs for men..

Uppsatsens syfte är att undersöka kommentarsfälten på svenska litteraturBloggar, och diskursanalys används för att avgöra hur diskursen ser ut. Diskussionen i kommentarsfälten ställs i relation till forskning om traditionella läsgrupper, för att se om och hur fenomenen kompletterar varandra. Uppsatsens frågeställning är ?Hur diskuteras och tolkas litteratur i Bloggkommentarer??.Uppsatsens resultat visar att en tiondel av de 165 kommentarer som studerats innehåller tolkning. Detta innebär att de läsare som söker sig till de studerade litteraturBloggarnas kommentarsfält inte huvudsakligen gör det för att tolka litteratur.

By exposing their products in Blogs, companies have the opportunity to reach out to hundreds of thousands of consumers daily. Instead of using conventional Internet advertising such as banners and ads, some companies chose to make use of product placement in Blogs. By choosing to expose their products in Blogs, companies use a medium that Blog readers are familiar with and can relate to, and can thereby solicit customers for their products and brands.We will examine whether product placements in fashion Blogs are an effective way for businesses to market themselves and their products. We measure this efficiency, by keeping a record of the sales of ten product placed garment and accessories that we have selected from four of the largest Blogs in Sweden. The stores we examine sales of product placed goods in are volume brand stores such as Zara and H&M etcetera.

Syfte: Huvudsyftet med uppsatsen är att beskriva praktiken inom affiliate marketing ochBloggar inom livsstilssegmentet över en tvåmånaders period. Studien beskriver och framför defaktorer som krävs för att skapa och driva en Blogg som attraherar läsare och annonsörer.Design och metod: Uppsatsen presenterar en statistisk analys av de huvudkategorier somBloggare i livsstilssegmentet nyttjar i sitt nätbaserade dagboksskrivande samt en diskursanalysav innehållet i dessa kategorier. Första steget i studien är att lokalisera Bloggar som uppfyllerde kriterier som kännetecknar en livsstilsBlogg. Det andra steget är att kategorisera inläggen iBloggarna. Det tredje steget är att genom diskurs analysera innehållet i inläggen som tillhör deolika kategorierna.Resultat: En utförlig studie av Bloggar inom livsstilssegmentet som dessutom arbetar medaffiliate marketing visar på tendensen att dessa kommunicerar med sina läsare på ett sätt därde eftersträvar ett djupare och mer familiärt förhållande till sina läsare.

The aim of this paper is to describe the characteristics of the sport journalistic weBlog. To achieve this we have used the following questions: Which themes are included in the sport journalistic weBlog? How much text does the sport journalistic weBlog content? How often is multimediality incorporated in the sport journalistic weBlog? Which references occur in the sport journalistic weBlog? How many hyperlinks occur in the sport journalistic weBlog? How many of the hyperlinks is internal respective external? How often does the sport journalistic weBlog offers possibilities to interaction between the journalist and the reader? How often does interaction between the journalist and the reader occur?The theories we have used is both online publishing and Jan Schmidt?s analytical framework on Blogs. Online publishing describes an important part in our paper, online journalism, which in turn describes three important definitions for this paper; hypertextuality, multimediality and interactivity. Jan Schmidt?s theory is central to understand the phenomena, and functions as a starting point in the analyze part.

The purpose of this bachelor thesis is to examine the similarities and differences between best practice literature regarding digitization and an existing cultural heritage digitization project. It also aims to determine whether this literature is of any help during an actual project of digitization. These results were achieved by examining literature regarding best practices in digitization and analyzing how well an actual project correlates to this advice. The information about the Digidaily project was obtained through two qualitative interviews as well as the project Blog. The outcome of our research showed that although there are a great many similarities between theory and practice, the project in question was not helped by literature.

This paper discusses how ten Blogs written by librarians talk about using games in the library. What do they talk about and what are their arguments for using games as a learning tool, and what does this say about their views on the library?s role in society?It is examined by using argumentation analysis together with a model for identifying different roles within the library on the Blog themselves. By identifying the most important arguments used and placing them within the model, the paper aims to see how the Bloggers view the library as a whole and as a part of society.It showed that the reasoning among the librarians varies, but most emphasis was on seeing the library as a meeting space together as an inspirational space, and the use of games can greatly help with that. Especially when viewing the library as a meeting space with room for everyone regardless of their interests..

This study intends to use a text analysis and analyze Findus crisis communication, on their website, about the horse meat scandal in February and March 2013. The main focus is to examine if Findus crisis communication can be connected to Beniot?s image repair strategies and the rhetorical appeal forms, in five press releases and four Blog posts, and also if they are different depending on the media format. The results show that Findus usually used three of the five image repair strategies and the three appeal forms (ethos, pathos and logos) interacted and therefore became Findus crisis communication consistent in all material. The results also show that Findus had a clear position because they conveyed a consistent message..

Web 2.0 har möjliggjort och öppnat upp för en ny typ av mellanmänsklig kommunikation. Numera kan vem som helst starta sin egen offentliga och lättillgängliga webbplattform där digitala dialoger frodas och med det skapas attraktiva marknadsplatser för företag. Enligt forskningsluckan vi har identifierat anser vi att det saknas insikter om hur företag på bästa sätt ska arbeta med Bloggare utifrån Bloggarnas perspektiv. Bloggar är inte bara en attraktiv marknadsplats för företag utan också för Bloggarna själva som skapar sitt personliga varumärke genom att bygga upp den digitala identitet som presenteras i Bloggen. Således är syftet med vår uppsats att bidra till ökad förståelse för Bloggares preferenser i relationen med företag och varumärken, samt hur de väljer varumärken att beröra i sin Blogg utifrån sin digitalt konstruerade identitet.För att genomföra vår studie har vi valt en kvalitativ metod med en abduktiv ansats där vi har genomfört semistrukturerade intervjuer med sju populära Bloggare i Sverige.

Today, we live in a consumption society. We buy products to soothe our needs and desires. Thru material things we can express our own personal identity and shopping is seen more as a pleasure than a need to survive. With the background media- and communication studies, the reason of this study was to explore how Blogs as a social medium can influence the consumption ideal in society. With dialogical analysis and semiotic analysis we wanted to see if we could find a specific consumption culture in the content of six Blogs we did our studies on. We found that the Blogs showed us that there is normal to have everyday luxury and spoil oneself with expensive things.