Abstract Title: Veckorevyn.com. A study from power relations in the world of Blogs Author: Klara Sigfridsson Department for Media and Cultural Studies, Malmö Högskola Tutor: Kristoffer Gansing This is a report that aims to research upon Fairclough´s Critical discourse analysis to emphasise the power relationship between professional Bloggers and former amateur Bloggers at the fashion-entertainment web page Veckorevyn.com. Professional Bloggers as they appear in the research object and their power within the Media seem to be a subject that is very relevant these days. This paper will look at different factors that make professional Bloggers popular and as an example on their responsibility as a role model. However, amateur Bloggers do have an importance in this discussion as they are more and more competing with the professionals.

The aim of this bachelor thesis is to find out the possibilities for librarians and book Bloggers to collaborate. We find this relevant because of Blogs being a new medium that could be useful for librarians to embrace. Book Blogs are often networks of Blogs connected to each other through their common interest in literature and we have examined how this could be of use for librarians.The method we have used is semi-structured interviews, which gave us the possibility to adjust our questions based on the informants? answers, when necessary. Our informants have been both librarians and book Bloggers; we have met some of them and interviewed the others by e-mail.

Social media on the internet allows both public and private actors to communicate with each other. The aim of this qualitative study is to explore the relationship between the public and the private in social media on the internet, specifically with emphasis on the identities which are shaped in this relationship. The social media explored in this study is the micro Blog Twitter. Data was collected from the pages of three public and private actors on Twitter, specifically with concern to their interaction with public and/or private actors. The data was analysed with support in sociological theories on modernity, identity, self-identity, socialisation and Erving Goffman's theories on everyday expression.

Syfte: Att undersöka vad personer med cancer skriver i Bloggar om sina upplevelser av sin sjukdomssituation och sitt Bloggande. Metod: Deskriptiv kvalitativ studie omfattande tio Bloggar. Strategiskt och maximalt varierat urval gällande kön, ålder, cancerdiagnos samt bot­barhet. Bloggsökning genom­fördes i sökmotorn Google. Datainsamling skedde med egenutvecklad granskningsguide omfattande två huvudfrågor med delfrågor.

AbstractTitle Blogging.se ? a study on the swedish Blogosphere from a Habermasian public sphere-perspective (Bloggning.se ? en studie av den svenska Bloggsfären utifrån Habermas offentlighetsteori)Author Anders LarssonAim To see whether or not weBlogs (Blogs) could be said to rejuvenate the public sphere, as it was first described and later re-evaluated by Jürgen Habermas.Method A quantitative analysis of 733 randomly selected swedish weBlogs has been done. This analysis set out to see what different categories of Bloggers (difference in f.e. gender and age) wrote about, and whether or not these subject categories could be said to play a part in constituting and/or rejuvenating a public sphere.Main results The main results of the quantitative study was that even though most Blogs write about ?private? subjects, the most popular Blogs, i.e.

The purpose of this Master?s thesis is to examine the function of public libraries on the social web, focusing on reading promotion and reading stimulation. For an understanding of the larger context regarding public libraries on the social web, we conducted online interviews via email with people in the Swedish library profession, together with a content analysis of various texts on the subject found in library journals and on the Internet. Furthermore to identify the public library's practice on reading promotion and reading stimulation on the social web, we did interviews with librarians at a public library on their use of a Blog for this purpose, together with a questionnaire handed out to the library's users on their use and conceptions of the Blog.The conceptual framework of this study consists of four key aspects in the theoretical and empirical definition of Library 2.0 presented by Holmberg, Huvila and Widén-Wulff. The results showed that the public library can create a substantial value through its use of the social web, but it?s necessary to have a clear vision of the desired outcome.

There are experiential products that through a digital transformation wholly or partially have taken new place in our everyday lives. Just a few years ago, we had music on CDs, movies on tape and books in bookshelves. In Sweden, we are now facing a transformation when the e-book begins to take place alongside the printed book.This paper focuses on what values play a role in the attitude towards ebooks among a selected group of Swedish book Bloggers. A qualitative content analysis was performed on Blog posts concerning the ebook from twelve different Swedish book Blogs. The posts were then coded into categories and values.

Purpose  The purpose of this paper is from a consumer perspective analysis whether or not Blogs are affecting a customer?s purchase behaviour to a larger extent compared to traditional marketing methods through TV commercials. Additionally, within the scope of this try to identify the type of consumers that are more influenced to a purchase decision by Blog contents compared to others.Methods Through a quantitative approach this study will examine the effectiveness of advertising in Blogs. A survey was used in order to collect data where the respondents corresponded to the population in Sweden in the ages 15-79. Initially the size of the Blog audience was estimated and thereafter it was examined how many of these that were affected towards a purchase decision by Blogs.

Title: Identity and self-staging in the Blogosphere- A qualitative (text and semiotic) study of the fashionBlog ?iMilk?Number of pages: 55 (excluding references and appendix)Author: Lea KaufmannTutor: Göran SvenssonCourse: Media- and Communication Studies DPeriod: Spring term 2013University: Uppsala UniversityPurpose: The purpose of this master thesis is to theoreticallyinterpret contemporary identity in the web by analyzingthree fashion Blog posts created by Signe Siemsen.The analysis is based on theories regarding identity andself-staging in the network society. The work aims tohighlight the relatively fresh theme "Internet as anidentity-creating and identity-seeking platform" andexplores ways of using a Blog in order to create a virtualidentity. The study calls for more in-depth research andfurther discussion.Material: The material consists of iMilk, a Swedish fashion Blogwritten by a 21-year-old girl. The Blog existed betweenSeptember 2007 and March 2010 and three posts,namely from September 2007, April 2008 and October32008, were analyzed based on theories regarding identityand internet by Manuel Castells and John Sulers.Method: The following thesis is based on a qualitative discourseanalysis and a semiotic image analysis.Main results: The thesis you are about to read shows clear signs ofhow the creator behind iMilk, Signe Siemsen, is using herBlog to construct and highlight selected parts of herpersonality and to define the person she wants to be andbe seen as.

Det ämne som behandlas i denna uppsats är hur Bloggfenomenet kan användas för att etablera Bloggskribentens personliga varumärke, vilket i sin tur kan möjliggöra en utveckling av Bloggarens karriär i form av entreprenörskap och företagande samt samarbete med etablerade företag. Syftet är att undersöka Bloggfenomenet ur ett helhetsperspektiv, vilket innebär att en kvalitativ webbenkät besvarats av personer med insyn och erfarenhet av de ämnen som behandlas. Dessa respondenter utgörs av nio av Sveriges främsta och mest inflytelserika Bloggskribenter, fyra specialister samt två företag som på olika sätt samarbetat med framstående Bloggskribenter. Intervjumaterialet har sedan tolkats och analyserats för att identifiera återkommande mönster och teman. Då uppsatsen har sin utgångspunkt i en kombination av analytisk induktion och grundad teori har dessa teman varit avgörande för den teoretiska anknytningen. De slutsatser som kan presenteras utifrån undersökningsresultatet låter påvisa Bloggfenomenets lämplighet i avseende att etablera Bloggskribentens personliga varumärke och möjliggöra olika former av företagande.

Syftet med uppsatsen var att ta reda på vilka Bloggstrategier några av Sveriges framstående Bloggskribenter använt/använder för att nå framgång med sin Blogg, hur de skapat sig ett framgångsrikt personligt varumärke via Bloggen, samt vad de tror motiverar företag att använda deras Blogg som marknadsföringskanal. Bloggskribenternas syn kompletteras med två företags perspektiv på fenomenet, dels ett företag som arbetar som annonsförmedlare mellan företag och Bloggare, dels ett modeföretag som har god vana av denna marknadsföringskanal. För få frågeställningarna besvarade har en kvalitativ studie genomförts med hjälp av en webbenkät med totalt elva respondenter. Resultatet visade att Bloggskribenterna själva anser att de inte använder några utstuderade Bloggstrategier för att nå framgång. Vidare visade resultatet att skapandet av ett personligt varumärke via en Blogg möjliggörs av en utav Bloggaren utmärkande personlighet och Bloggstrategier.

To many of us Blogging is a natural part of our everyday life. Bloggers dedicate hours to writing in Blogs, reading Blogs, commenting on posts or answering comments on published posts. But what we choose to Blog about can differ; this is an important note due to my discovery that what we choose to write about determines what benefits Blogging holds to the Blogger.This paper discusses the conventions of Blogging as well as tries to answer the question of why Blogging is so popular: why do we start Blogging and why do so many choose to continue? These questions get answered by me analyzing the phenomenon that is Blogging.I have studied both Blogging as genre and as a kind of performance, as well as I have tried to hold an open dialogue with my informants. Thus I have concluded that Blogging is to be considered a tool with many uses.

It?s a fact that fashion companies today are searching for new ways to win consumers.Traditional marketing methods have been replaced with new marketing techniques onInternet. Fashion Blogs have a high traffic and because of that they are relevant in themarketing context. Lindex has developed from being a store of underwear to be oneof the largest fashion companies in Sweden with Internet sales which actively workswith Bloggers through it?s website.Our purpose in this study is to analyze and describe how a fashion company as Lindexis practical using Blogs as a marketing method.

In the late 1900s the Islamic feminist movement arose in a time of an Islamic renaissance in the Arab world. Even though it started as an Arabic movement it quickly spread to the international arena and became global. Today there are Islamic feminists all over the globe and this study is a discourse analysis with a focus on the Islamic feminist movement of today. The aim of the study is to investigate what the members of the movement have in common and on what viewpoints their opinions differ. The material used for the study is Internet Blogs written by Islamic feminists and the timeframe of the Blog posts stretches from the start of the Arab Spring until today.

This report describes a master thesis performed at SICS (Swedish Institute of Computer Science) and KTH (The Royal Institute of Technology) in Stockholm.Ajax stands for "Asynchronous JavaScript and XML" and it's not a programming language, but a suite of technologies used to develop web applications with more interactivity than the traditional web pages.Ajax applications can be adapted for mobile and constrained devices. This has been called Mobile Ajax. While the technique is the same, Mobile Ajax generally is considered to be a special case of Ajax, because it deals with problems specific to the mobile market.The purpose of this thesis has been to examine which possibilities and disadvantages has the Mobile Ajax from developers and users perspective. In addition we compare Mobile Ajax with Java Micro Edition (Java ME) and Flash Lite.This has been done through literature studies and development of a databased chat client (MAIM -Mobile Ajax Instant Messenger). The application sends and receives direct messages in real time between differently mobile devices.