The advantages with product placement in Blogs compared to traditional media is shown in earlier empirical findings where consumers found Blog posts more credible and informative than a corresponding article in a web paper. It can therefore be argued that the informal structure and personal tonality of the Blog reinforces the effects of product placement on brand attitude and intention to buy as the consumer has no persuasion knowledge and does not detect the rewriting of the product as commercial.This paper?s overall aim is to provide concrete implications for how to manage product placement on fashion Blogs. The purpose of the essay is therefore to investigate the communicative effects of product placement in fashion Blogs as well as to examine if a revelation of commercial interest behind a Blog posts about a certain brand effects the consumers? attitude towards the Blog and/or brand attitude and intention to buy.

Study: Degree project in teacher education, Advanced Level 15pUniversity of Skövde Title: Using a Blog as a tool for pedagogical documentation in interaction between two preschool teachers and parents. Pages: 39 Authors: Beatrice Johansson and Ellinor Pettersson Tutor: Urban Carlén Date: HT 2013 Keywords: Pedagogical documentation, interaction, Blog, communication. The purpose of this study is to examine preschool teachers? use of Blogging as a tool for pedagogical documentation and the parents? participation in the Blog. The study examines the interaction between the preschool and the children?s homes as well as if the use of a Blog contributes to a greater insight for parents in the pedagogical activities.In the latest curriculum, there have been a point of monitoring, evaluation and development, which seems to be a goal in the curriculum that creates uncertainty among the profession, how to configure them. Therefore, we felt that pedagogical documentation would be interesting to investigate.

The thesis explores representations of fatherhood in the Swedish Blog 'Hemliga pappan' ('Secret/Anonymous Daddy'). The purpose is to identify three themes in the Blog material; The Father, The Son and The Partner. I have performed this study using discourse analysis as methodological tool and Critical Studies on Masculinities and Fatherhood as theoretic approach. The theories are Social Constructionist and consist of sociologists and socio-psychologists as Connell, Hearn and Johansson. Important theoretic concepts are the presence and absence of the father as well as hegemonic masculinity.

The aim of this Master's thesis is to examine how Blogs are used by public libraries for marketing purposes, and how librarians who Blog perceive their Blog as a marketing tool. The thesis is based on a qualitative study conducted using asynchronous e-mail interviews with librarians representing eleven different library Blogs. The theoretical framework and concepts are taken from marketing theory, including Kotler's marketing mix, relationship marketing, and theories on the marketing of non-profit organisations, knowledge organizations, the Internet, and Blogs. Our results and analysis reveal that libraries use Blogs because they are an easy tool to use, they represent a new way to inform users about the library, they are a way to improve contact with the users and a way to reach potential users. According to the librarians we interviewed, Blogs can be used to market libraries in a number of different ways: by disseminating information on the library and its various media and events, by providing a forum to demonstrate the skills of the librarians, and as a way of changing the image of the library.

The purpose of this thesis was to find out what experiences teachers have from using a class Blog in teaching. What are the advantages and disadvantages by the use of Blogs in education?I have used qualitative interviews with four teachers in grades 1 to 6 who have worked with a class Blog in teaching between one and three years.The study has shown that teachers' experience is that the Blog serves as motivation and promotes learning for many different pupils and that, together with other digital tools is more equal. The main benefits that teacher mention is the expanded concept of text that offers multiple forms of expression and the authentic reader, which makes it more real, important and meaningful. Other benefits that come up are that it helps students to see their learning and learn from and with each other.

We have studied the effects that Blogs have on the society through interviews with influential Bloggers, a news director and the founder of Sweden?s largest Blogprovider.Existing theoretical work by other researchers have been used as a starting point to our thesis. Via a deductive method we then proceeded to test these existing models and viewpoints on the reality.Through our research we have concluded that Blogs, if they co-operate, have an agenda-setting function, and that they can affect newspapers to write about certain topics.We have also discussed Blogs role as media watch dogs. Gunilla Sax, news director, questions the Blog world?s ability to fully cover all media, and to deliver a systematic and just review of the media.

Background: The background shows that since the consumption patterns constantly are changing and the Internet usage is growing it creates more opportunities for the companies to interact through new media. There are two ways to go for companies that intend to use social media as a marketing strategy, to be in the possession of their own information or get help from a third party.Problem definition: What factors are important in the long term survival of the companies when choosing a social media?Objective: The objective of this essay is to analyze and evaluate the personal Blog and the company Blog as an information technology strategy.Method: The essay will have a hermeneutic and quantitative approach in the form of a survey. Theories: Consumer Behavior, The Buying Decision Process, Involvement Theory, Business Concept, Branding, Total Communication Theory, Word-of-mouth/web and Service Profit Chain.Empiric: The empiric will consist of the results from the survey.Results: The result shows that the Blog is effective as an information technology strategy however the companies should adapt their choice of Blog to the products that they sell.Conclusion: Important factors for companies that seek long-term survival are involvement, communication and loyalty. It is also important to use a relationship marketing approach. .

In 2012 Blogging reached an all time high in Sweden. Around 400,000 people made Blog posts at least one time during this year. Blogs have publishing as a main purpose and can after publication be read by anyone with a computer, smartphone or tablet with an Internet connection. This makes the Blogger open to response through comments that can be either constructive or destructive. No research has been made regarding Blog comments and their effect on Bloggers and their writing process.

Aim With this study we want to highlight and analyze the media spin of the PR campaign Miss Skinny by clarifying; a diffusion pattern which covers posts published by Bloggers and journalists; a framing pattern from the first audited post to the last; how journalists are influenced by user generated content, and what consequences this may have for the news coverage.Method We have conducted a studied of news posts and Blog posts about the Swedish PR campaign Miss Skinny through content analysis, diffusion analysis and mapped direct links between Blog posts and news posts.Main result We found that a surprisingly large amount of news postings contained direct links to previous Blog posts and that the former media serial no longer can be applied on today's modern media where journalists and other players come together on the converged media arena. .

Aim With this study we want to highlight and analyze the media spin of the PR campaign Miss Skinny by clarifying; a diffusion pattern which covers posts published by Bloggers and journalists; a framing pattern from the first audited post to the last; how journalists are influenced by user generated content, and what consequences this may have for the news coverage.Method We have conducted a studied of news posts and Blog posts about the Swedish PR campaign Miss Skinny through content analysis, diffusion analysis and mapped direct links between Blog posts and news posts.Main result We found that a surprisingly large amount of news postings contained direct links to previous Blog posts and that the former media serial no longer can be applied on today's modern media where journalists and other players come together on the converged media arena. .

Abstract:Title: The popular Blog ? on updating and its effects on vistor statisticsNumber of pages: 35Author: Wilhelm von SydowTutor: Else NygrenCourse: Media and Communication Studies CPeriod: Autumn 2006University: Division of Media and Communication, Department of Information Science, Uppsala UniversityPurpose/Aim: To examine to which, if any, extent the update frequency of Blogs affects their visitor statistics.Material/Method: Quantitative method, Swedish Blogs, visitor statistics and updating frequency.Main results: No results could prove the causal effects of the relation between visitor statistics and updating frequency. A noticeable connection between the two variables could, however, be identified.Keywords: Blog, update frequency, visitor statistics, quantitative, Habermas, public sphere, Else Nygren, intranet, Matt Haig, business websites.

Title (Swedish) Kommunikation i forskarBloggar ? En motivationsstudie bland forskare vid Göteborgs universitetTitle (English) Communication in research Blogs ? A motivational study among researchers at the University of GothenburgAuthor Maike MohlinTutor Annika BergströmConstituent Information department of the University of Gothenburg (Informationsenheten vid Göteborgs universitet)Course Master thesis in media and communications at the institution for journalism, media and communication at the University of GothenburgTerm Spring 2013Pages/ word count 77/ 32211 wordsObjective To examine why researchers at the University of Gothenburg chose to Blog in their role as a researcherMethod Exploratory analysis of qualitative, semi-structured interviewsMaterial Eleven interviews with Blogging researchers from different fields at the University of Gothenburg, material gathered in spring 2012Main results In the context of research communication Blogs play an essential role for researchers for directly communicating with the public. A strong motivation for researchers to Blog is that they can represent and create an image of themselves. Also the Blog isused in several ways as a tool in the researchers? daily work.Despite the fact that there are disadvantages with Blogging, the researchers in the study find that it brings along far more advantages than disadvantages, which is why they keep Blogging..

 The 2008 U.S. Presidential Elections were in many ways special, where the USA got its first president of Afro-American origin, Barack Obama. The elections will also be historical since the great use of social medias - as the community Facebook, the video sharing site YouTube and web based diaries, Blogs - broke through during the campaigns. This study's purpose was to examine how a few members of the Swedish parliament described the result of the Presidential Elections in their Blogs. The main question - how the election results were described in the Blogs - was divided into three themes, created on the basis of the Blog's content.

This is a qualitative case study of young womens? experiences of Blogging about One Direction on the social media/microBlogging platform Tumblr. The aim of this study was to find out what fan Blogging is and why fans Blog. We did this by creating an account on Tumblr where we invited young women between the ages of 16?29, who had active fan Blogs dedicated to One Direction, to answer an open-ended questionnaire.

This is a qualitative case study of young womens? experiences of Blogging about One Direction on the social media/microBlogging platform Tumblr. The aim of this study was to find out what fan Blogging is and why fans Blog. We did this by creating an account on Tumblr where we invited young women between the ages of 16?29, who had active fan Blogs dedicated to One Direction, to answer an open-ended questionnaire.