Sökresultat:
6106 Uppsatser om Bilden av läraren i media - Sida 54 av 408
Har bilden av maskulinitet Äldrats med vÀrdighet? : En kvantitativ inneha?llsanalys av manlighetsideal i reklamannonser fo?r manliga sko?nhetsprodukter under 2000-talet
Purpose: This study has been conducted with the purpose to examine representations of men and masculinity ideals in advertising for male grooming products. This study also aims to investigate how the male representation has changed during the 2000?s.Theories: The theoretical framework of this study is based on established theories and past research about gender, masculinity, advertising and visual communication.Methodology: The study has had a quantitative approach and is based on content analysis of print advertisements published in the Swedish lifestyle magazine Cafe? during the years 2003-2012.Conclusion: The result of the study suggests that the representation of men was not versatile, many of the advertisements showed the same representation pattern, which indicated that the metrosexual was the most common depicted masculinity. Past research shows that the notion of men and the male representations in media has gone through major changes during the last decades. However, the results of this study did not find any signs that the male representations were going through any significant change in the examined advertisements.
? Som en genre bland andra?? En studie av barnbibliotekariers uppfattningar om den tryckta barnboken i dagens medielandskap
The purpose of this bachelor thesis is to gain insight into the attitudes of childrenÂŽslibrarian towards the position of the printed Children?s book in today?s medialandscape. The reason for our interest is our belief that librarian?s attitudes to newmedia and their work practice have an effect on how children perceive books andreading. The study is built on qualitative interviews among four children?s librarians.Our theoretical framework stems from a variety of researchers within the fields ofpedagogy and media studies such as David Buckingham, Sonia Livingstone, NeilPostman, Ylva Ellneby and Margaret Mackey.
Man vill ju samla coolpoints : En kvalitativ studie om mÀnniskors anvÀndning av sociala medier i samband med resande
This bachelor thesis in tourism studies focuses on people's use of social media related to travel. The paper aims to provide a wider knowledge of tourist?s propensity to display destinations through social media and how they perceive others that display travelling. This is put in relation to the term of social status in order to find out if there is a possible link. The intention was to provide an insight into the phenomenon to contribute new awareness that destinations can exploit in their marketing.
Landet Kris : - en kvalitativ undersökning om hur Lettland framstÀlls i svenska nyhetsmedier
The purpose of this study was to find out how swedish newspapers writes about Lettland during 2005-2009, who gets to speak in media, which key words being used, and if the news articles content changes over the years. As a basis for my discussion I?ve used Stuart Hall's theories for representation and language. In the same litterature, Hall presents theories for stereotypes and power from different researchers which I have studied for this study. I?ve also used Van Ginnekens theory about who may be heard in media.
Demokrati i Kuwait : En jÀmförelse mellan den officiella och inofficiella bilden av demokrati i Kuwait.
Syftet med detta arbete var att jÀmföra den officiella bilden av demokrati i Kuwait, sÄsom den beskrivs i konstitutionen frÄn 1962, med den bild som externa oberoendeaktörer ger vad gÀller demokrati i landet. Den externa bilden hÀmtades frÄn olika FNrapporter, Human Rights Watch, Amnesty International och The Bureau ofDemocracy, Human Rights and Labour. Dessa kompletterades sedan med en analysav det politiska systemet i Kuwait. Arbetet grundade sig pÄ en demokratiskanalysmetod som utarbetats av International IDEA (Institute for Democracy andElectoral Assistance).Det visade sig att konstitutionen innehöll mÄnga demokratiska och individuellarÀttigheter och garantier ofta i linje med IDEA:s principer. Konstitutionen beskrevinte en fullvÀrdig demokrati, men mÄnga av dess komponenter fanns ÀndÄ dÀr.
Identiteten ?invandrare? i svensk morgonpress hösten 2007 : - en diskursteoretisk studie
The aim of this study is to go into depth and analyze the identity ?immigrant? (invandrare) and how it is constituted in Dagens Nyheter, Svenska Dagbladet and Sydsvenska Dagbladet. An investigation (SOU 2006:21) by Swedish authorities concludes that immigrants are portrayed in an unfavorable way in Swedish media, whilst Gunnar Sandelin in a debate article in Sweden?s biggest morning newspaper (Dagens Nyheter) meant that Swedish media lies about immigrants, creating an image of them that is too favorable that is not in touch with reality. This gives this thesis momentum to further investigate the identity immigrants are given in Swedish media.The theory and method used in this thesis is Laclau?s and Mouffe?s discourse theory.
Sjung svenska folk? : sa?ngens roll i svensk grundskoleutbildning
Sa?ngens roll i grundskolans musikundervisning har varierat o?ver tid. I denna uppsats underso?ks sa?ngens plats i musika?mnets kursplanstexter o?ver tidsspannet 1962?2011.Syftet med uppsatsen a?r att underso?ka vilket utrymme momentet sa?ng har getts i kursplanstexterna, och vilken roll sa?ngen skulle kunna ha i grundskolans musikundervisning i framtiden. Fra?gesta?llningen a?r:Hur uttrycker sig kursplanerna fra?n 1962?2011 om momenten sa?ng och ro?st?Fra?gesta?llningarna besvaras dels genom olika metoder av textanalys ? strukturell textanalys, komparativ analys, funktionell analys, och till viss del la?sbarhetsanalys ? och dels genom faktainsamling.
Strategisk kommunikation : En fallstudie om kunskapshantering och kommunikationsstrategier vid produktfel
Aim: The aim of this study was to analyse how corporations can learn from past issues and corporate crises and to see how they use this knowledge in the management of subsequent issues and corporate crises. Furthermore, the influence of media on the possible intensification of the issue or corporate crisis, but also its impact on the company?s usage of knowledge management, was to be analysed.Method: The study was carried out through a case study method, in the hope of being able to analyze how a company makes use of knowledge management in the communication that occurs during issues and corporate crises. A semi-structured interview was conducted, with the head of public relations of the chosen company as a respondent. The purpose of the interview was to analyze the underlying factors behind a specific way of communicating.
KonstnÀrsrollen i media : En kritisk diskursanalys
Skapandet av konst kan ses som en social process dÀr flera personer, utöver konstnÀren, pÄ olika sÀtt pÄverkar processen och konsten. Media, journalister och konstkritiker Àr exempel pÄ personer som ingÄr i den sociala process i vilken konst skapas, och pÄverkar i sin tur allmÀnhetens uppfattning om konsten sÄvÀl som konstnÀren som yrkesperson. Den hÀr uppsatsen Àr en kvalitativ fallstudie vars syfte var att utifrÄn kritisk diskursanalys undersöka hur konstnÀrsrollen portrÀtteras i media. Fallet som undersöks Àr den debatt som uppstod i media kring Anna Odells examensarbete för Konstfack Är 2009. Uppsatsen undersöker hur Anna Odell framstÀlldes som konstnÀr i ett antal artiklar publicerade i Dagens Nyheter och Svenska Dagbladet, vilka aspekter debatten fokuserade pÄ, vilka som tog stÀllning i debatten samt hur konstnÀren som yrkesperson framstÀlldes.
"Man vill veta hur det gÄr i skolan"
In the fall 2011 a new grading scale will be implemented in the Swedish school. A government bill suggests a change of the scale from a three- to a six-point scale. The students will also be graded from the sixth class instead of today?s eighth. From the first year of the compulsory school the pupil will get a written judgment.
Film pÄ svenska folkbibliotek? En diskursiv analys av statliga offentliga utredningar som behandlar folkbibliotekens verksamhetsmÄl och mediepolitik
This Masters thesis examines the position of films in Swedish public libraries. We have, by way of comparing various statistical data, determined that the status of film in public libraries is week. We have completed earlier research by mapping what genealogical, discursive patterns that could be outlined in the Swedish government reports from 1949 until today, focussing on the activity goals and media policy of the public library. We have, on the basis of Foucaults theories on genealogy and archaeology, where text documents are considered to be meta-descriptions giving each other authority, analyzed if there any discursive excluding or contextual formulations exist in the usage of the language concerning the goals and the media attitude of public libraries. We have mapped contextual discursive formulations that to the commissioners have become neutral starting points for their assumptions and conclusions.
"Det hÀnder inte oss" : VÀrdet av kriskommunikation och mediehantering
Purpose: The study aims to analyze how companies can learn from past communications in critical situations and during corporate crisis, and see how they use this knowledge in the management of subsequent critical situations and corporate crisis. Furthermore, the media is analyzed to see how the newspaper industry chooses to reflect an organization and its actions, and also to see if the pressure through articles in the newspapers has an impact on the extent of the situation.Method: A qualitative case study of Sweden?s largest food company, ICA Sverige AB, where knowledgeable people in media management within the company are interviewed using semi-structured interviews, with support of quantitative methods by a collection of articles from the news press.Theories: Concepts, theories and models in crisis management and communication has been applied to relevant data. These comprise Knowledge Management, a communication template in crisis management, The Situational Crisis Communication Theory (SCCT) and the model Content of crisis communication.Empiric: Based on the quantitative data consisting of articles from four Swedish news sources: Svenska Dagbladet, Dagens Nyheter, Aftonbladet and Expressen, a semi-structured interview guide was created and carried out with the person within ICA who possesses knowledge of the subject area.Conclusion: ICA has during the priod studied exhibited to have used the concept of Knowledge Management in the development of their routines regarding product recalls at product defects. The relationships between ICA and the media have shown improvements, which has resulted in ICA percieve the media coverage as balanced, true and fair..
Konvergenskultur ? en medieteoretisk studie : En beskrivning av mediekulturens samtida tillstÄnd, utifrÄn populÀrkulturella och meningsskapande praktiker och dess ramverk knutna till nutida dramaserier
Drawing from the theoretical foundations of the ?critical theory? of the Frankfurt School and the media ethnographic ?cultural studies? approach of the british Birmingham School, this study attempts to sketch out a media theoretical overview of the contemporary state of media culture. Using the term convergence culture as the foundation, this study offers a theoretical background to the two contemporary streams that are the significant and distinct tendencies of convergence culture: intermedial convergence, its contemporary state and historical tendencies that can be traced back using the past media theoretical approach of the Frankfurt School, and cultural convergence, its contemporary state and historical tendencies, which lineage in a media theoretical context can be traced back to the british ethographic ?cultural studies? field. Using contemporary drama serials to identify and pinpoint these two stream, this study shows how intermedial convergence expresses itself today through media conglomeration in terms of branding, product placement and marketing as the result of the ?completed? convergence between screen culture and popular music as the current defining state of commodity culture.
Vad hÀnde sen? : Medieelevers syn pÄ arbete efter gymnasiet
I have in my thesis performed a survey that builds on interviews of five former students at Mediepedagogiskt Center (Mpc) that is located at Sundsta-Ălvkullegymnasiet in Karlstad which is incorporated into Karlstads-Hammarö comprehensive upper secondary school. The sample group of students all has various withdrawal years between 1997 - 2004. The aim of the survey is to evaluate any direct qualities that these students have had that helped them to get a occupation within the media industry after the completion of their education at Mpc. This survey also tries to evaluate whether the orientation of their particular style of education is a factor for achieving employment. Before 1998 the course was divided into three A and B-level courses within the directions, photography, graphic design, text communication, sound production and film/television. After 1998 these are now divided into one A, B and C level courses, and one another level courses on A and B-level. The result shows that something more than? just? a good schooling with high grades is needed to succeed into getting a occupation within the media sector.
Bilden av Sverige ? en studie av nyhetsvÀrdering i Rapport och Aktuellt.
Titel: Bilden av Sverige ? en studie av nyhetsvÀrdering i Rapport och Aktuellt.Författare: Sofia Schemmel och Anna ThorénUppdragsgivare: Sveriges Television ABKurs: Examensarbete i Medie- och kommunikationsvetenskap. Institutionen för journalistik, medier och kommunikation (JMG), Göteborgs Universitet.Termin: VÄrterminen 2013Handledare: Jan StridAntal ord: 18 076Syfte: Syftet Àr att undersöka Sverigebilden i Rapport och Aktuellts nyhetssÀndningar.Metod: En kombinerad kvantitativ innehÄllsanalys av nyhetsinslag och en kvalitativ studie med informantintervjuer.Material: Analysen baseras pÄ kodning av 627 nyhetsinslag i Aktuellt och Rapport vilket motsvarar 4 veckor samt 4 intervjuer med sammanlagt 6 informanterHuvudresultat: Studien visar att den ÀmnesmÀssiga och geografiska spridningen Àr ojÀmn i Rapport och Aktuellts nyhetssÀndningar. Resultaten visar att det förmedlas fÄ nyhetsinslag frÄn andra inrikesomrÄden utöver Stockholms lÀn och att dessa omrÄden Àven saknar samma Àmnesbredd som Stockholms lÀn innehar. Genomförda intervjuer belyser hur processer av nyhetsvÀrdering inverkar negativt pÄ den ÀmnesmÀssiga och geografiska spridningen.