Betting under ordered forms has been around for a long time, but the recent increase in Internet Betting and the large sums of money that are now involved makes it even more important for Betting companies to have correct odds. The purpose of the essay is to calculate probabilities for outcomes of football games using a statistical model and to see if you can find better odds than a Betting company.The data contains the 380 games from the 2004/2005 season and the variables form, head-to-heads, league position, points, home/away, average attendance, promoted team, distance and final league position from previous season. After performing an ordered probit regression we only find the variable ?form of the away team? to be significant at the 5 % level. We suspect the presence of multicollinearity and perform a VIF-test which confirms this. To fix this problem we perform a second ordered probit regression where a number of variables are combined to index variables. In the second regression we once again find only one significant variable.

Several studies have shown that people misjudge and fail to correctly combine probabilities. An explanation for these tendencies is the conjunction fallacy. Basically, the conjunction fallacy refers to violations of the conjunction rule, which states that the probability of a combination of two independent events (A & B) cannot exceed the probability of neither event (A or B). In connection with the growth of the Swedish gambling market and the fact that Betting is an everyday-event containing well-defined probabilities, it is considered to be both up-to-date and relevant to study whether the conjunction fallacy also occurs in Betting. Previous studies have shown that people fall victims of the conjunction error, however, only in controlled laboratory settings.

Background Svenska Spel is a regulated company run by the state and government, where CSR, community and social responsibility is in focus. The highly regulated Swedish gaming market has in recent years become more exposed to competition by foreign unregulated Betting companies thru Internet.Problem discussion There are two views regarding CSR and how they are affecting competitive advantage and profitability. On one hand, it suggests that companies foremost shall focus profits and act in the best interest of the shareholders. On the other hand, it connects CSR to be a contributor to competitive advantage that increases the company?s profitability.Problem formulation Svenska Spel is competing with other Betting companies who doesn´t act under the same conditions, Betting companies that don´t have a responsibility to the state.

Många berättar om de ekonomiska vinster de gjort på börsen under senaste åren, och hur lätt pengarna rullat in på deras konton. Med en liten inblick i finansmarknaden och genom att titta på A-ekonomi då och då så blir i stort sett alla aktieaffärer lyckade. Vi hör dock sällan någon berätta om folks dåliga aktieaffärer. Börsen verkar med andra ord vara en guldgruva för dem som investerar där. Med hjälp av dyra aktierekommendationer kan man göra ännu större vinster enligt en rad olika fondkommissionär.

Inertia is often described as an unavoidable state that organisations reach when they grow to a certain size. Theorists present a number of different phenomenons, which together create the foundation for inertia. This study deals with the apparent resistance that appears among the large Nordic Betting companies with regards to establishment on the electronic sports (eSports) market. The analysis is based on how the old phenomenon inertia takes place in young and seemingly flexible industries. This area has received limited coverage in current theory on inertia.

Syfte/purpose: Syftet med denna uppsats är att undersöka hur den svenska spelmarknaden har påverkats av Internets framväxt. Uppsatsen avgränsas till att se hur Svenska Spel bemöter de nya konkurrenterna på Internet. Det vill säga vilka marknadsstrategier Svenska Spel använder sig av, dessutom undersöks hur spelarna värderar de nya spelmöjligheter som framkommit. / The purpose of this thesis is to investigate how the development of the Internet has affected the Swedish Betting market. The thesis is limited to see how Svenska Spel is facing the new competitors on the Internet.

Syfte/purpose: Syftet med denna uppsats är att undersöka hur den svenska spelmarknaden har påverkats av Internets framväxt. Uppsatsen avgränsas till att se hur Svenska Spel bemöter de nya konkurrenterna på Internet. Det vill säga vilka marknadsstrategier Svenska Spel använder sig av, dessutom undersöks hur spelarna värderar de nya spelmöjligheter som framkommit. / The purpose of this thesis is to investigate how the development of the Internet has affected the Swedish Betting market. The thesis is limited to see how Svenska Spel is facing the new competitors on the Internet.

Många berättar om de ekonomiska vinster de gjort på börsen under senaste åren, och hur lätt pengarna rullat in på deras konton. Med en liten inblick i finansmarknaden och genom att titta på A-ekonomi då och då så blir i stort sett alla aktieaffärer lyckade. Vi hör dock sällan någon berätta om folks dåliga aktieaffärer. Börsen verkar med andra ord vara en guldgruva för dem som investerar där. Med hjälp av dyra aktierekommendationer kan man göra ännu större vinster enligt en rad olika fondkommissionär.