We investigate the effects of various types of word-of-mouth (WOM) messages on consumer bahavior. The message is varied along two dimensions where one is valence and the other is whether or not it contains an explicit call for certain behavior or attitude change. We use an experiment in the form of a web-based survey. Five different scenarios were designed to represent neutral, positive, and negative WOM. The latter two came in two different versions - one with a recommendation and one without.

Abstract: Since the recession caught the market in fall 2008, multiple companies have suffered due to their former aggressive investment behavior. Huge goodwill piles have been collected ready to be doomed by the market. The aim of the study is to investigate equity analysts? consideration of goodwill in a recession market. An empirical study is conducted, based on interviews with ten Swedish equity analysts that follow companies with relevant goodwill status.

Background: How small children sleep influence the whole family. Sleeping problems, could influence children physical, mental, emotionally, cognitive and socially. When parents get waked by the children, who wake by themselves in the middle of the night, the parents do not always now what to do. Aim: The aim of this study was how children sleep and how it influence their parents sleep habit. The question formulation was threefold: Firstly.

The purpose of this thesis is to see how small differences in a store can affect the customer behavior. The changes consist of auditory and visual sensory cues. Since many companies today makes a lot of changes in their styling element, but without knowing how it really affects the customer behavior we thought it would be interesting to see by doing an experiment at IKEA. The study is therefore based on a quantitative research method, where theories have been described and from which hypotheses have been derived to test the theories. The experience took place at IKEA during two weeks where 5732 observations were made.The result from the experiment is that the sensory cue sight makes individuals spend more time in the environment but not creating attention.

The author has, with the help of AK Consultancy Indoor Air AB, formed a series of questions regarding moisture problems in buildings and how these are handled in extreme climates with high temperatures and a high relative humidity. Furthermore to analyse and indentify key material that makes a construction safe against moisture problems. Ventilation, AC and the choice of materials have in a later stage of the thesis been investigated to enhance the knowledge of moisture protection. The research for this report includes measurements on existing buildings, calculation models on the building envelope for analyses and the ingoing materials of the envelope. The health aspect of moisture problems related to ?sick building syndrome? has been included and interviews have been conducted to gather relevant information.A study of the American system, ASHRAE, American Society of Heating, Refrigeration and Air Conditioning Engineers and the standards used in Singapore has been made to highlight the difference.

Syftet med detta arbete var att undersöka de psykologiska mekanismerna bakom fusk vid prov på gymnasiet. Attityder, sociala normer och upplevd kontroll är delar av de psykologiska mekanismerna involverade i fusk. Hur kommer det sig att gymnasiestudenter fuskar och hur ofta gör de det? Theory of Planned Behavior (TPB) (Aizen, 2003) användes för att undersöka anledningar till att studenter väljer att fuska eller att inte fuska. Resultaten visar att elevens upplevda risk att bli ertappad för fusk samt upplevelsen av obehagliga konsekvenser vid ett eventuellt ertappande var de mest dominerande faktorerna för elevens attityd gentemot fusk och att attityden, i sin tur, var den mest avgörande faktorn för huruvida eleven planerar att fuska..

The goals of this essay are to identify rituals and ritual behavior at the department of archaeology and ancient history at Lund University. To do this a series of empirical examinations was conducted. Observations, interviews and polls revealed that some ritual behavior is in fact present. Two types of rituals were identified; the interaction ritual, as presented by Erving Goffman in the book Interaction Ritual, Essays on Face-to-Face Behavior, in 1967. The second type of ritual is a ?problem solving? ritual, such as meetings.

Due to exploitation of the world?s rivers, the upstream migration of anadromous species is frequently delayed or even prevented. To mitigate these problems and allow fish to migrate past obstacles, structures such as fish ladders have been developed. However, recent studies show that many of the present fish passage facilities are deficient. Monitoring and evaluation of passage facilities is therefore crucial to enable necessary adjustments.

Behaviour problems are often behaviours that cat owners don´t like, but are normal to the cat. The reason to why cat owners experience certain feline behaviours as problematic is probably due to the current practice in cat housing. The ways that cats are kept today causes somewhat of a compromise between cat and owner and inhibits the expressions of the cat's natural and normal behaviour. The cat owners may misunderstand their cats behaviour, for example the cat owners believe that their cats perform certain behaviours because of feelings of guilt, hate, revenge or maybe to protest against something or someone. An animal hospital may help solve behaviour problems, but also help the cat owners to undstand their cat´s behaviour in an other perspective. The aim of this study is to investigate the need of a cat ethologist in animal hospitals.

Our purpose was to investigate which readiness, different sectors in a minor city has to meet honour-related problems. We wanted to investigate how they manage honour-related problems and how the co-operation in these cases is between different authorities. Our questions at issue were: Which knowledge's, experiences there are about the culture of honour, which resources has the authorities and how is the co-operation between different organisations work?We have collected present documentation and research about the subject. We made eight quality interviews with different persons within professions, as we understood, came in contact with cultures of honour.

Waste management is a major challenge for several countries around the world. Sweden and the Philippines have similar waste management legalization but different potentials to effectively achieve the goal of sustainable waste management. Education is the key to sustainable development and both countries promote the subject environment in the curriculum. Based on scientific articles, reports and personal meetings, a survey was conducted among 510 students from Gothenburg, Sweden and Iloilo City, Philippines. The survey aimed to investigate the knowledge, attitude and behavior regarding waste management and was analyzed to answer questions of possible reasons to differences and also, linkages to sustainable development.

Bakgrund: Fysisk aktivitet har visat sig ha en positiv effekt för både den psykiska och fysiska hälsan. Den kan minska psykiska problem som oro, stress och depression, samt fysiska åkommor som blodtryck, stroke och diabetes. Fysisk aktivitet är numera en allt mer vedertagen metod för att behandla fysiska och psykiska besvär. Individer med ADHD har vanligen problem med hyperaktivitet, impulsivitet, uppmärksamhet, sociala beteenden och kognitiva förmågor. Syfte: Att undersöka den vetenskapliga litteraturen för att få belägg för vilka effekter fysisk aktivitet kan ha för symptom hos individer med ADHD. Metod: I denna systematiska litteraturstudie återfanns via sökningar i databaserna PubMed, The Cochrane Library, Web of Science, Science Direct och PsycINFO artiklar som sedan granskades utifrån en bedömningsmall. Resultat: Fysisk aktivitet upplevdes ha en positiv effekt för hyperaktivitet och uppmärksamhetsproblem samt visade sig minska risken för sociala beteendeproblem hos individer diagnostiserade med ADHD. Vidare påvisades att oavsett regelbundenhet eller omfattning av fysisk aktivitet en positiv effekt för kognitiva förmågor hos individer diagnostiserade med ADHD. Konklusion: Den vetenskapliga litteraturen visar att fysisk aktivitet troligen har en positiv effekt för ett flertal symptom hos individer med ADHD.

This bachelor?s thesis report aims to investigate the problems that exist with the ticketing systems ofthe various regional public transportation authorities, specifically with regards to inexperiencedtravellers and cross-county travel.This is done in part through a comprehensive survey for all of Sweden where both the regional publictransportation authorities and passengers were asked about their opinions, as well as a throughin-depth survey focused on the counties of Stockholm and Uppsala. The results of these surveys arethen compiled and analyzed to identify the biggest common problems.The tree biggest problems prove to be a complicated implementation, lack of availability and lack ofinformation. In order to improve the ticketing system it is therefore proposed to implement asimplified ticketing system, as well as improved accessibility and information.         .

The aim of this essay was to understand how teachers identify and deal with the problems surrounding economic vulnerability among their students.  A qualitative study method was conducted by seven semi-structured interviews with teachers from a big city in Sweden. When analyzing my result I found support in Goffman's stigma theory as well as in previous research. The teachers identify economic vulnerability amongst their students through their material belongings, when the class does something extraordinary, and through how the students communicate. Problems that the teachers can see in the classroom for economically disadvantaged students are that they can be aggressive, unruly and become introverted. Problems with studies and shoplifting are also common.

AbstractParticiapation from the citizens in a democratic society is one of the ground pilars for the function of the democratic society. The goal for the Swedish contemporary democracy is to complement the representative democracy with different kinds of participatory activities for the citizens. But is it working? The purpose of this essay is to exame the problems that might occur when the citizens participate in a wider extent than just voting. The focus is problems connected to the democratic value political equality.