The modern beauty market is concentrated with intense competition where cosmetic brands fight to stay on top. A popular method in order to gain sales and increase margins is to influence existing customers to buy more with the use of suggestive selling. The purpose of this paper, was to further examine the different effects of suggestive selling with the use of complementary versus non- complementary goods in the form of customer satisfaction, customer view of the service encounter, as well as success in sales. In addition, the influence of the customer's purchase amount on the tendency to buy an extra product in a suggestive selling situation was examined. The study was conducted through the use of a field experiment with the support of surveys in 'The Body Shop'.

The purpose of this thesis is to examine and analyse which effects a service strategy has on the control system of an organisation. The thesis takes a service perspective, and it is assumed that a service strategy gains competitive advantage and that the goal of the service strategy is to increase the customers? satisfaction level. A qualitative in-depth case study was performed on a Swedish beauty company. The organisation?s vertical structure was examined, from central to local level.

The market value of forest properties can be assumed to consist of two components, a monetary factor and a non-monetary factor. The objective of this examination paper is to study the impact of non-monetary factors on the values of forest properties in Sweden. This study is based on a population of buyers of forest properties in the southern of Sweden. The results are based on interviews with 54 buyers. Of the purchases were 37 % new purchases.

This essay is a qualitative study concerned with questions about disability. I set out from a definition of disability which highlights non-disabled peoples´ participation in making a disabled person ?the Other?. My aim is to contribute to an understanding of the experiences of disabled people as well as problemize the way that normality and disability is socially constructed. The empirical material of the essay consists of qualitative interviews with disabled men and women and the essay is written with a critical perspective.

The liberal state, it has been argued, must be neutral between different conceptions of the good. Embodying ideals such as fairness and impartiality, state neutrality is intuitively appealing, but working as a restraint for state actions it is somewhat unsatisfactory. People make mistakes about their lives and people live less valuable lives than they could do. To then restrain the state from doing as much good as it can seems just as unappealing as neutrality at first seemed appealing. In this paper, a possible solution to this dilemma is presented.

 Forskning har visat att människor har lättare för att tänka strategiskt i situationer som appellerar till deras intuition (Sternberg, 2004). En metod som använts för att mäta människors strategiska resonemang är ?2/3 Beauty Contest? där deltagarna får välja ett tal mellan 0-100. Den som valt talet närmast 2/3 av det genomsnittliga talet vinner. För att undersöka om deltagarna hade lättare för att tänka strategiskt i en mer naturlig situation utvecklades ett spel där deltagarna fick välja rad att sätta sig på i en teatersalong.

The aim of this essay is to study how older art can be used to illustrate our contemporary society with a critical view and also to contribute to the discussion of for what reason we keep our public collections.My essay is based on a case study of the 2008 summer exhibition ?Queer: desire, power and identity? at Nationalmuseum. The exhibition used art from different eras to show how the ideals, norms of gender, and how the symbols for power have changed throughout history. It also reveals how certain art or artists have been excluded from art history due to their sexual orientation.This study is based on three questions:-          How can older art be used to illustrate a to our society contemporary theme?-          How can a public museum make an exhibition with a clear and active message?-          How can a clear and potentially sensitive message be shown without risking to be provocative towards either the visitors or the person(s) it is about.My material is based on the exhibition, the work material from the museum, protocols, photographs, exhibition texts, and interviews with the creators of the exhibition.

This essay is about the modern Swedish Nazi movement in relation to the German Nazi movement before and during the Second World War. The analysis is made using the Nazi Myth theory as described by French philosophers Philippe Lacoue-Labarthe & Jean-Luc Nancy. Theory and method are aimed at analysing the Nazi movement as a religious one. In this essay I have identified five main Nazi Myth elements required to realize Nazi ideals and embraced by original German Nazis. Through text analysis I have studied how Swedish Nazis use and reproduce these elements.The result will show that the main elements are well represented in modern Swedish Nazi texts and must be considered as central and bearing in modern Swedish Nazism. However, modern Swedish Nazism is also different from original German Nazism in some ways, for example in view of race, land and art..

This paper?s main goal is to study how religious studies teachers and religious studies teacherstudents reason concerning armed religious conflicts, with fundamentalism and terrorism ascentral concepts. The study does this with the use of semi-structured interviews. The resultsare analyzed with a phenomenographic analysis with the interviewees? understanding of thecentral concepts being the target of the interviews.

This essay is about literature instruction in the last three years of Sweden?s compulsory school from one teacher?s and six of his pupils? perspective. The research is analysed from a socio-cultural perspective on learning and literature reception.The empiric material is based on interviews with the teacher and six of his students.The research shows that there is a difference between what the pupils read on their spare time and what they read during Swedish instruction. It also shows that the pupils wants literature full of action where descriptions of people and the setting don?t slow down the reading experience.The teacher is successful in finding literature the pupils appreciate but sees the value of literature on another level ? in the processing of the reading experience.

Nordström är J, Waldesten, S. En studie om äldre kvinnor och hur de påverkas av samhällets ideal skönhet. Examensarbete i socialt arbete 15 poäng. Malmö högskola. Hälsa och samhälle 2011. ABSTRAKT Syftet med denna uppsats är att utforska och fördjupa förståelsen av äldre kvinnors relationer till kroppsliga utseende.

This essay focuses on the relationship between Islam, secularism, girls and sexuality. These categories problematize gender and how it affects identity processes of young women with a Muslim background. Sexuality is especially emphasized. The Muslim background is placed in contrast to the prescribed norms and ideals of the Swedish society/context concerning gender, sexuality and identity and this essay analyses how young women create gender and identity and which possibilities and strategies they have and use to negotiate about space in the relationship to other people. A girls? relationship to her own and others? sexuality is precisely what makes her a girl, but more importantly, also to which kind of girl.

The purpose of this essay is to examine formations of gender and class of so called horse girls in a riding school located in Stockholm, Sweden. The essay is based on interviews with six girls in the ages between fifthteen and eighteen. Through the theoretical framework of Judith Butler and Beverley Skeggs, I examine how the girls negotiate the boundaries and probabilities within doing gender in an upper and middleclass associated area. As a result of its female domination, the stable functions as a place where the girls can dislocate themselves from otherwise normative feminine practises. This is possible since the premises of the stable are constructed in the light of the heterosexual matrix, where the girls organise themselves within the heterosexual girl collective.

The purpose of this study was to examine and explain Sweden?s defence and security policy during the twenty-first century. The method that was used in this research was a case study. The material that was used were government documents focusing on this area of policy, and numerous books concerning the theoretical perspectives on international relations and defence security policy. The study is of an explaining art and the analysis explains Sweden?s security and defence policy during the twenty-first century. The analysis explains this by testing it against a liberal and a realist view on international relations. The conclusion of the study is that Sweden?s defence and security policy has been liberal during this time period ? and still is.

This essay is about literature instruction in the last three years of Sweden?s compulsory school from one teacher?s and six of his pupils? perspective. The research is analysed from a socio-cultural perspective on learning and literature reception.The empiric material is based on interviews with the teacher and six of his students.The research shows that there is a difference between what the pupils read on their spare time and what they read during Swedish instruction. It also shows that the pupils wants literature full of action where descriptions of people and the setting don?t slow down the reading experience.The teacher is successful in finding literature the pupils appreciate but sees the value of literature on another level ? in the processing of the reading experience.