The purpose of this essay is to analyze marketing in the sector of Banking. The following purpose is also to make an attempt to predict how marketing of banks will be structured in the future. Banks have a central role in today?s society which is constantly changing and that is why we are curious in how banks use different marketing channels today and how and if it will change in the future. The essay is based on a qualitative method.

During the Swedish Banking crisis in the early 1990?s, the government paid out 65 billion Swedish kronor to save Swedish banks from bankruptcy. In the process, two banks left the private sector to be taken over by the state. This thesis builds on a study from 1998 in seeking to quantify the financial end result for the Swedish government from the subsidies. Taking a cash flow approach and accounting for the time difference, it starts with the money paid out during the years of crisis and subtracts the money that has since been returned to the government by successful management of the relinquished assets.

Private Banking är en banktjänst för förmögna individer och företag som syftar till att hjälpa dem med förvaltning av deras kapital men även andra tjänster såsom hjälp med deklarationer. Storbanker idag kämpar med att återfå kunders förtroende efter finanskrisen 2008 och fokusen på riskhantering har blivit viktigare. Kunder har blivit mer känsliga för risker och därmed försöker banker dra fördel av detta genom att skapa värde i riskhanteringsprocessen. I detta värdeskapande eftersträvar man en bra relation till kunden som därmed kan generera i ökade marknadsandelar. Vår problemformulering i uppsatsen blir då följande: ?På vilket sätt kan den svenska storbanken Nordea öka sina marknadsandelar inom Private Banking med hjälp av riskhantering??Syftet med vår uppsats blir därmed att få en djupare inblick i hur Nordeas Private Bankingtjänst arbetar med riskhantering och hur det påverkar deras marknadsandelar.

The study deals with the causes of unjustified differences in pay between women and men in the Banking sector. The purpose of this paper has been to examine how a gender project implemented in the private Banking organizations from a gender-and implementation perspective. The aim of the project examined is to even unjustified differences in pay between men and women in the Banking and finance sector. The main issues are: ? How has the project been implemented and what are the real and perceived results? ? How can the opportunities and barriers to successful implementation course with emphasis on gender? The method used is a qualitative study, where the empirical material consisted of focus group interviews.

The concept of a Sharia compliant financial system has been a frequently discussed topic among scholars, bankers and media since the 1960th. It origins from the prohibition of interest, riba, which is stated in the Quran. Islamic Banking is spread across the Muslim world and also exists in some western countries. This paper will try to create an image of what Islamic Banking is in theory and in practice. This will be done by looking into the different methods of interest free Banking, the Quran and the annual reports of four Islamic banks in different countries.

In today?s ever-evolving society the use of cash is replaced by digital services in the Banking sector. Some local banks restrict manual cash handling while others remove it completely. This essay examines how management accounting is affected by restricted cash handling. The theory clarifies that management accounting strategies create guidelines and provides specific framework for employees and managers in the organization.

Many companies today are investing in various computer-based tools to support their planning, decision making or communication processes. However, end users are often reluctant to accept the available information systems, which mean that these investments are extremely risky. Understanding why users choose to accept or reject an information system has proved to be one of the most challenging problems in this research area. Previous studies have focused on users' beliefs and attitudes regarding use intentions, but the results have, however, been both mixed and incomplete. In this study, I have used the Swedish youth? s use intention of mobile Banking and a quantitative study was performed based on five different hypotheses derived from previous studies.

The study deals with the causes of unjustified differences in pay between women and men in the Banking sector. The purpose of this paper has been to examine how a gender project implemented in the private Banking organizations from a gender-and implementation perspective. The aim of the project examined is to even unjustified differences in pay between men and women in the Banking and finance sector. The main issues are: ? How has the project been implemented and what are the real and perceived results? ? How can the opportunities and barriers to successful implementation course with emphasis on gender? The method used is a qualitative study, where the empirical material consisted of focus group interviews.

The study deals with the causes of unjustified differences in pay between women and men in the Banking sector. The purpose of this paper has been to examine how a gender project implemented in the private Banking organizations from a gender-and implementation perspective. The aim of the project examined is to even unjustified differences in pay between men and women in the Banking and finance sector. The main issues are: ? How has the project been implemented and what are the real and perceived results? ? How can the opportunities and barriers to successful implementation course with emphasis on gender? The method used is a qualitative study, where the empirical material consisted of focus group interviews.

I Sverige har vi, de senaste åren, sett en ökning av antalet förmögna personer. År 2006 fanns det ungefär 1,5 miljoner svenskar med en nettoförmögenhet på minst en miljon kronor. Ökningen av antalet välbärgade personer öppnar vägen för Private Banking ? en banktjänst med kapitalförvaltning och rådgivning riktad mot förmögna privatpersoner, företag och stiftelser. Storbankerna är idag de största Private Banking aktörerna i Sverige, sett till antalet kunder.

ABSTRACTTitle: Basel II ? The New Basel Capital Accord and its influence on small Swedish banks and their retail Banking and risk management.Seminar: May 24th, 2007Course: FEK318 Bachelor thesis in Business Administration, 10 Swedish creditsAuthors: Mattias Kjellberg, David Uhlmann & Ivana ZubacAdvisor: Joakim WinborgKeywords: Capital cover, capital requirements, Basel II, credit giving, credit risk, risk management, retail Banking, small banks, pillar 2Problem: What influence does Basel II and the new updated management of credit risks in pillar 1 and the active risk control in pillar 2 have on small Swedish banks retail Banking?Purpose: Our essay seeks to explore what influence pillar 1 and the new updated management of credit risks in the new capital accord Basel II have on small Swedish banks and what influence pillar 2 have. We also want to explain if Basel II has influences on small Swedish banks credit analysis and possible effects in their risk management and pricing.Methodology: In our essay we use an inductive approach and our chosen research method is the qualitative one. We have chosen to look into four small Swedish banks, and the empirical data is obtained from telephone interviews with selected respondents from Länsförsäkringar Bank, SkandiaBanken, GE Money Bank and ICA Banken.Conclusions:? The work with credit scoring does not get influenced by Basel II if the Standardised Approach is chosen.? Banks that?ve early implemented high technological systems in the organization, that small banks normally do, have gotten an easier transition to Basel II.? Basel II will result in a risk adjusted pricing and a more fair credit market.? Internal Ratings-based Approaches is very demanding to develop, but at the same time it?s a more risk sensitive approach.? Pillar 2 results in a more sophisticated work for the small banks.? Basel II results in a further price press on residential loans in Sweden..

The purpose of this thesis is to map out and investigate how the Banking sector affects a customer?s willingness to change bank, and what the switching costs are for a customer when making these changes. A case study was performed through qualitative and quantitative questionnaires and interviews. The qualitative part was carried out to create hypotheses. The hypotheses was tested in a quantitative survey to be able to either accepted or rejected these them.

Right now a major generational change is taking place within the Banking sector. The new generation entering the labor market is often referred to as generation Y and it consists of individuals born between 1980 and 1995. Previous research has shown that the Banking industry as a whole put a widespread emphasis on monetary incentives within the reward system. At the same time several studies highlight that individuals from generation Y are rather motivated by primarily non-monetary incentives.The aim of this dissertation is to explain how various monetary and non-monetary incentives affect the motivation of bank employees from generation Y. A positivistic research philosophy has been used with a deductive approach and a quantitative research method.This study indicates that bank employees from generation Y are motivated by retirement savings as well as a personal mentor or chief who draws attention to their development.

Idag finns det många muslimer i Sverige som inte har ett alternativ vad gäller val av banker som agerar i linje med deras tro där det råder ett förbud mot ränta. Studien ämnar undersöka hur man kan marknadsföra och finansiera en islamisk bank i Sverige, vilka nyckelfaktorer som finns samt vilka som går att använda för en lyckad positionering i den svenska bankmarknaden. Vi har använt oss utav kvantitativa och kvalitativa ansatser genom primär data i form av intervjuer och en enkätstudie. Vi har kombinerat marknadsföringsteorinValue Innovation med finansieringsteorin Bootstrapping i syfte att få en undersökning som är övergripande för hela uppsatsen.Resultaten tyder på att marknadsföringen av en nyetablerad islamisk bank i Sverige bör göras med fokus på att den är i linje med islamiska principer, men även att den följer vissa etiska principer, för att bredda målgruppen till andra än muslimer. Grundfinansieringen bör skötas av utländska investerare på ett sätt som undgår de restriktioner som finns gällande inflöde av utländskt kapital..

Uppsatsens syfte är att skapa förståelse för de roller som Ekobanken har och att lyfta fram "social Bankings" betydelse för ett mer hållbart samhälle..