The use of thin and attractive models to promote companies' products is widespread among marketers. This is true even for companies whose products have little or no association with beauty or body weight. As the proportion of overweight people continues to grow in many developed countries the ideals used by marketers to attract customers strays further away from the actual attributes of the customers themselves. What is little understood is what effect overweight has on the efficiency of the product promoter. Some limited research has studied how the efficiency of the product promoters in printed advertisements is affected by the existence of congruence between the product promoter and the product itself.

This study aims at examine if an Europeanization is affecting the bilateral diplomatic relation between Sweden and Italy as managed by the national embassies. The questions asked to pursue the aim are; how the bilateral diplomatic work is managed between the countries, are there any signs of Europeanization within this relation or is it still contingent on intergovernmental principles? In this study an analytical model is created and used to analyze how the bilateral diplomacy between Italy and Sweden is managed through the embassies. The discussion on top ?down Europeanization by Tanja Börzel is central to the development of the analytical model.

This study is a value chain analysis for timber in East Africa. It was commissioned by Vi Agroforestry, a nongovernmental organisation registered in Kenya, Rwanda, Uganda and Tanzania engaged in a rural development program that involves promoting tree planting and enterprise development (Vi Agroforestry, 2012). The purpose of the study was to identify and describe common value chains for timber in the countries where Vi Agroforestry operated. Value chain is a concept and a framework describing how to structure information regarding activities included in satisfying a certain customer need, e.g. procurement, logistics, transactions, production and marketing.

AbstractVäxjö University, School of Social SciencesBachelor thesisTitle: Varför en rädsla för alternativmedicin? En studie om hur EU?s kosttillskottsdirektiv har implementerats i Sverige.Author: Annica BlomstrandSupervisor: Anne Haglund-MorrisseyThe aim of this study is to investigate the process of legislation and implementation of the directive of the European Union on the food supplements, focused on member state of Sweden.There are two questions in this study: What was the process of legislation in the period when the Directive on the food supplements became established? and How does the implementation of EU?s decision on the food supplements works in reality? In order to answer these questions, two different methods were used. One was qualitative analysis of the available text and the other one case-study (qualitative including interviews)The conclusion is that the implementation has not been successful. The process of legislation has followed its traditional way, which in its turn did not leave so much space to the thorough implementation of the Directive. Unfortunately, this is a process that overlooks citizens and countries with different premises, affected by the decision.Keywords: EU, kostillskottdirektivet, lagstiftningsprocessen, implementering, organisationsteori, fallstudie.

Fantasy literature has a rather strong position in countries with an English-speaking population but not in Sweden. The supply of fantasy in Sweden is much smaller than that in for example United Kingdom. Does this affect the Swedish readers of this genre? If it does, how does it affect them? The aim of this thesis is to find out how a few fantasy-reading students at the Swedish School of Library and Information Science get hold of the fiction they want to read and who and/or what influence their decision of which book to read. In order to avoid confusion we are also going to try to find out how they define fantasy since it varies from person to person what is included in the genre.

An organisation in Skåne, Miljösamverkan Skåne, presented a project in 2011 concerning food labeling. All municipalities in Skåne, audited certain products in several stores, in order to determine if they were labeled correctly according to law. Stores who produced their own food where also audited. As Swedes generally have an interest in buying and cooking food from different countries, the demand is increasing, which makes stores provide the customers with a large range of different products to accommodate the demand. This essay will discuss the results of the project and how incorrect food labeling can affect human health.

This essay discusses and evaluates the international currency market in regards to efficiency. To prove the theory that, the difference between expected and actual exchange rates is explained by the difference in expected and actual interest rates and the difference in expected and actual inflation between countries, a model was developed. This model was inspired by the paper of Sebastian Edwards (1982), and is based on three theories; UIP, IS/LM and the Efficient Markets Hypothesis. The model uses 16 regressions estimated from three pairs of curriencies: $/SEK, £/SEK and ?/SEK.

Although Sweden is considered to be one of the world?s most equal countries, studies show that social work to a large extent is characterised of stereotype conceptions about men and women. This implies that clients with addiction problems are treated by there gender belongings and not from there individual needs. The purpose of this qualitative study was to examine how aware the social services are regarding gender perspectives and equal opportunities among male and female addicts. The social workers that were interviewed had different opinions about what extent the gender perspective had in the treatment of the clients.

Background: Many Swedish inhabitants origin from different countries with different cultures that may show pain in other ways than Swedes. The Swedish law stress that nursing care should be done individually according to the patient's capabilities and needs. Aim and Method: The aim of this study was to describe nurses´ experiences of encounters with patients from other cultures with pain, and also their next of kin. Qualitative interviews were carried out with seven nurses. The interviews were analysed with the starting point in Giger and Davidhizars Transcultural Assessment Model and the six phenomena: communication, space, social organisation, time, environmental control and biological diversity.

On 1 January 2007 abolished Sweden as one of the last countries in EU the wealth tax. This wealth tax was in Sweden for almost 100 years. As the great debate in the context of tax reform in 1910 was not so much about the introduction of a wealth tax. The discussion was instead on the wealth tax would be proportional or progressive together with the income tax.When the government with and there finance minister, Carl Swartz, presented its government bill, 1910:88, 11 March 1910, the draft regulation on income and wealth tax was said, that now they had finally made a shift in the direct tax to the state. A change had been sought and it would have been great difficulties to be overcome and it would have been deeply entrenched ideas about this tax reform impossible.Despite all the protests from the wealthy in society, so continue this conservative government through reform with the strong support of many conservative politicians who had most to lose from this tax reform.

Abstract In high voltage substations there is an increasing demand for computerized equipment, and automation of operation and supervision. The future primary equipment will provide the possibility to collect more information and to provide better control for improved effectiveness. Since ABB has got a large customer target, each product must be custom made to fulfil the customers (often from different countries) demands. Later these products will be configured by engineers who may not be familiar with the tools used at ABB. This is a very expensive and time consuming.

This thesis is using the theory of participatory democracy to show how one can work to increase the participation in the society, between elections as well as during elections. For a couple of years now many traditional democratic countries have been struggling with low voting rates. Hence this, I find it interesting to study what has been done to cope with this problem. The government in Sweden had a project working on how to make more people involved in the democratic process, especially people that to a lesser extent participate in this process. In this thesis two projects will be studied, Möllevångsgruppen and Unga väljer Miljö i Malmö.

Many theories describe failed states as potential threats to international security due to the breeding ground they constitute for transnational terrorism. Ken Menkhaus believes however that transnational terrorists are dependent on a state for their own protection in order to be able to operate.This essay seeks out the relevance in Ken Menkhaus? theory which states that transnational terrorists rather exploit corrupted states than operate in countries where there is a state collapse. His theory will be applied on a case study on post-Libya after Gadhafi?s fall.

The international requirement of Swedish healthcare today is high and due to a good reputation and a long history of reliable methods through extended experience. For those Swedish companies within this business, the process of internationalization is often a attractive option.This study aims to describe, analyze and translate how minor Swedish companies within the care keeping section establish their business on the international market.The study is based upon a qualitative approach and is an empirical study carried out through semi-structured interviews.The result presented in the study shows that internationalization of companies within this business does often require a lot of time and money, is based upon establishments through networks and were learning-by-doing often is used as a strategic approach for the companies penetrating a new market.The study also accounts for major entry barriers, which declares for being to some part of political nature, but mostly of cultural nature.Differences in language and culture are shown in the study to be a major entry barrier and host-countries different cultural levels are very conclusive for the success of internationalization. .

All around the world more and more people move from rural areas to live in the cities. Because of this, the urban areas have become an important part in the debate about the effects on the environment and sustainability. In many countries word wide initiatives have been taken to build sustainable cities and eco cities, the Stockholm Royal Seaport is one example. The vision for the district is to become a world class sustainable city based on the three dimensions of sustainable development: social, economic and ecologic. The municipality of Stockholm has set requirements for the buildings? energy usage, emissions and amount of waste generated during the building process.