Titel: Country of Origin som marknadsföringsinstrument- Om betydelsen av ursprungsland vid marknadsföring i ett internationellt perspektiv Problem: Vilken betydelse har ursprungsland (COO) för konsumentens köppreferenser? Går det att upptäcka skillnader i COO-begreppets betydelse för produkter med hög respektive låg upplevd risk? Syfte: Att kartlägga och förstå fenomenet ursprungsland/Country of Origin vid marknadsföring i ett internationellt perspektiv Metod: Genomgång och översikt av för kunskapsområdet relevant aktuell litteratur. Kvantitativ undersökning av betydelsen av COO för svenska konsumenters köppreferenser vid hög respektive låg upplevd risk. Slutsatser: COO är en av flera faktorer som medverkar till att påverka konsumentens köpbeslut. Betydelsen av COO som determinant i köpbeslutsprocessen ska inte överskattas, men går heller inte att avfärda.

The purpose of this study is to use a qualitative approach to highlight the western involvement in Thai orphanages and, on basis of Western moral development workers and volunteers, enlighten how Western colonial heritage can be recreated in the humanitarian economic aid.The study is based on the recent tsunami disaster in 2004 which led to a huge voluntary effort by Western volunteers and organizations who wanted to rebuild the country. Now, seven years after the disaster, the country has recovered well and thanks to a strong turism, and industrial growth, the country has now reached the position of a middle income country with regional power.The study presents a selection of previous ressearch in the area from different critical perspectives. It is a field study based on qualitative interviews with six informants that highlights the individual engagment in humanitarian assistance. Theories based on Post-colonialism and globalization have been used in order to analyze and reach the result of this study..

The goal of this paper is to analyze the influence of the EU on Turkish democracy. In order to achieve this aim, the paper concentrates on three areas, as representative institutions, opposition parties and freedom of expression. The impact of the EU on Turkey has been more explicit during the last decades. In particular since 1999 when the country became a candidate for membership, and that will eventually lead to Turkey joining the European Union. Thereby this paper will examine the demands EU set up for the country and how Turkey accomplishes these criteria.

Syftet med uppsatsen a?r att genom en fallstudie av fo?retaget Boomerang utreda hur ett varuma?rkeskoncept med en stark koppling till fo?retagets ursprungsland pa?verkar beslutsfattandet kopplat till fo?retagets internationalisering. Med avstamp i det teoretiska ramverket da?r det beskrivs hur country of origin som en del av ett varuma?rkeskoncept kan pa?verka ett fo?retags internationalisering genomfo?rdes intervjuer med Boomerangs VD och med fo?retagets marknadschef. Resultatet av intervjuerna visade att det a?r av vikt att ett fo?retag utva?rderar om country of origin a?r en framga?ngsrik del av varuma?rkeskonceptet da? det avgo?r hur varuma?rket uppfattas pa? en internationell marknad.

The Vaxholm conflict was initiated when the Swedish Trade Union for Construction Workers shut down a construction site in order to prevent a Latvian construction company to build a school after the two parties had failed to agree upon a collective agreement in compliance with Swedish regulations. An emotional public debate followed that resulted in a discussion of the proposal for the Services Directive of the EU, based upon the country-of-origin principle. In this thesis we will analyze whether the country-of-origin principle or the country-of-destination principle is best suited to capture the gains-of-trade that the common market hoards and improve welfare within the EU. We conclude that the country-of-origin principle is the more apt of the two, though it leads to some short-run costs such as structural unemployment. But these will be more than outweighed by the gains in aggregate welfare for the EU in the long run..

The goal of this paper is to analyze the influence of the EU on Turkish democracy. In order to achieve this aim, the paper concentrates on three areas, as representative institutions, opposition parties and freedom of expression. The impact of the EU on Turkey has been more explicit during the last decades. In particular since 1999 when the country became a candidate for membership, and that will eventually lead to Turkey joining the European Union. Thereby this paper will examine the demands EU set up for the country and how Turkey accomplishes these criteria.

The transition from having been under another country?s control to becoming a democratic country can, many times, pose difficulties, which has proven itself to be quite common. Estonia and Moldova?s processes towards a democratic regime are two examples of countries with varied success in the final transition phase.When the USSR (Soviet union) fell and collapsed in 1991 Estonia was well on their way from having a communistic ruling to a democratic one due to the fact that their democratic work had already begun a few years prior to 1991. After the collapse Estonia continued with their democratic work and in 2004 the country became a EU member state.

The transition from having been under another country?s control to becoming a democratic country can, many times, pose difficulties, which has proven itself to be quite common. Estonia and Moldova?s processes towards a democratic regime are two examples of countries with varied success in the final transition phase.When the USSR (Soviet union) fell and collapsed in 1991 Estonia was well on their way from having a communistic ruling to a democratic one due to the fact that their democratic work had already begun a few years prior to 1991. After the collapse Estonia continued with their democratic work and in 2004 the country became a EU member state.

?How does the Turkish debate appear concerning the EU-discourse in relation to political conditionality? Is Turkey accepting the demands that are being made?? These questions are answered in this thesis through a qualitative document analysis of the debate concerning EU as it is in Turkish newspapers and statements made by Turkish political representatives. The debate is used to describe the association?s process in a candidate country through investigating how the process and the relationship between EU and Turkey are discussed within the country. The national debate is then used to compare with the accession process for the Central and Eastern European countries based on conditionality to discover if Turkey is different from other candidate countries and if so explain why.

The Promised land ? A letter analysis of America letters from 1850-1870 This essay is about the Swedish emigration to America. This essay will focus on the period 1840-1870, where the main focus will be the american civil war, and what the immigrants wrote back to their relatives in Sweden. This study will also focus on the integration of Swedish immigrants.My main question are what did the swedes write back to Sweden during the war? And how did it differ from the period before and after the war?But also can a war assimilate a immigrant faster than it would be done without the war?The conclusion that has been made is that the war did help the swedish immigrants to integrate much faster than usually.

Art.39 är grindvakten som inleder kapitel VII i FN-stadgan och tröskeln vid vilken säkerhetsrådet går från att vara ett multilateralt organ till ett globalt verkställande organ. Konceptet ?threat to the peace? är det bredaste, otydligaste och viktigaste begreppet i art.39 FN-stadgan. Genom att framställa de centrala förutsättningarna för tillämpningen av art. 40-42, öppnar art.

Umea? kommun har sedan 1995, med varierande intensitet, planerat fo?r en ny simhall som ska ersa?tta den gamla fra?n 1970. Det nu liggande fo?rslaget har mo?tts med skiftande a?sikter och de ma?nga kritiska handlar om ba?de fo?rslagets placering (mitt i centrala staden pa? en all- deles fo?r tra?ng tomt) och programmets omfattning (fo?r lite). Eftersom jag delar dessa kritiska a?sikter sa? har detta gett mig ett ypperligt tillfa?lle att som mitt examensarbete titta pa? hur jag anser att placeringen, omfattningen och gestaltningen av ett nytt badhus i Umea? ska se ut.Mina huvudsakliga fra?gesta?llningar har varit just placeringen, programmets omfattning samt naturligtvis a?ven gestaltningen av ett badhus fo?r Umea? kommun med sina 110 000 inva?nare.

Syftet med denna uppsats är att kartlägga användningen av Country of Origin och dess relevans på den globala marknaden genom att undersöka om en landsimage kan relateras till varumärke istället för produkt. Uppsatsen har en deduktiv ansats då den grundar sig på tidigare teori inom området Country of Origin, positionering samt varumärkesstrategier. En kvalitativ undersökning i form av djupintervjuer med valda företag genomfördes för att kunna besvara uppsatsen syfte. Slutsatserna till uppsatsen är att Country of Origin inte längre är en relevant strategi eftersom varumärkets landsimage är mer relevant än produktens härkomst. För att bättre passa dagens marknadsförutsättningar behöver COO därför modifieras och ge företag konkreta riktlinjer vid användningen av marknadsstrategin eftersom landsimage fortfarande anses vara relevant, men då i relation till varumärket..

Will the discourse in a country effect the way an event is presented in the media? And will the event be presented in similar ways in different countries? These are the questions my paper aims to answer. By using critical discourse analysis I have analyzed the reporting of the Iraqi War in three big newspapers; one from USA, one from Sweden and one from Great Britain. The results show that the discourse in each country play a big part in how the news get presented in the media, and this is shown in how the news gets reported. The three countries had three different views on the same war.

The transition from having been under another country?s control to becoming a democratic country can, many times, pose difficulties, which has proven itself to be quite common. Estonia and Moldova?s processes towards a democratic regime are two examples of countries with varied success in the final transition phase.When the USSR (Soviet union) fell and collapsed in 1991 Estonia was well on their way from having a communistic ruling to a democratic one due to the fact that their democratic work had already begun a few years prior to 1991. After the collapse Estonia continued with their democratic work and in 2004 the country became a EU member state.