The current legislation on marketing of tobacco products creates problems for Swedish Match, and obstruct its marketing communications. The purpose of this paper is to investigate Swedish Match's marketing strategy of product category snuff, through a special exposure. In store placement has a great affects on customer buying behavior and studies have shown that 70-80 percent of all purchasing decisions are made in the store, which in turn provides great opportunity for retailers to use their marketing tools for influencing customer buying decisions.Our thesis study is to test a double exposure of snuff with the help of three special exposure. These three special exposures are fridge, fridge with a sign and sign. The purpose of the study is to test which of these three special exposures that have the greatest impact on sales.

The initial provisions concerning CFC-legislation were introduced 1990 and has since been subject to several revisions and adaptations. The fundamental purpose of the CFC-legislation is to prohibit and prevent tax evasion undertaken by such companies that own other foreign companies where generated income is subject to low rates of taxation. The CFC-legislation aims to provide the Swedish government with an op-portunity to tax this income. This is important in order to prevent tax avoidance and preserve the integrity of the system of taxation within Sweden. In order for the CFC-legislation to be as effective as possible there must exist a clear way of defining which activity that is to be regulated within its scope.

Uppsatsen presenterar två studier som med den socialpsykologiska modellen ?teorin om planerat beteende? (Ajzen, 1991) undersöker hur väl en webbaserad måltidsplaneringstjänst lyckas med att få dess användare att regelbundet äta varierat.Tjänsten bestod huvudsakligen av en sökbar receptdatabas på 250 recept, en kalender för att planera in recepten i, och en inköpslista som genererades automatiskt utifrån recepten i kalendern. Tjänsten byggdes under tiden som uppsatsen skrevs, och författaren deltog som interaktionsdesigner i detta projekt.I  uppsatsen presenteras  två sekventiella studier för att mäta användarnas intention till beteendet. I vardera studie presenteras först webbtjänsten och den funktionalitet den hade vid tiden för testet. Detta följs av en hypotes om tjänstens påverkan över användarnas vilja att äta varierat.

Pica is a behavior that can be seen in several animal groups. In cats, it means that they are eating, chewing or licking on material that is non-food. In this study the data was collected through an online survey. In total 522 responses, of which 26% of the cats were exhibiting pica. It was found that 28% of the housecats and 26% of purebred cats exhibited pica.

Colobus angolensis palliatus is a small old world monkey inhabiting southern coastal Kenya to southern Tanzania. The species activity budget is known to vary between seasons and areas, probably due to differences in group sizes, diets, predatory presence and resource competition. The variations between male and female activity budgets are reckoned to be a result of pregnancy and lactation. The aim of this study was to investigate potential differences in behaviours between morning and afternoon periods and between males and females. The study was carried out in two forest fragments in Diani Beach on the south coast of Kenya.

            Syftet med denna uppsats bestod dels i att undersöka hur musik och dess tempo påverkar kunders emotioner, beteende och upplevelse i butik, men syftade även till att undersöka i vilken omfattning pleasure, arousal och dominance predicerar tillfredsställelse, närmande- undvikande sökbeteende, generell närmande- undvikande beteende samt upplevelse av servicescape. Undersökningen genomfördes som ett fältexperiment i butiksmiljö (N= 431), utifrån en oberoende mellan-individ-design. Musik användes som oberoende variabel (högt tempo, lågt tempo och frånvaro av musik). De beroende variablerna var pleasure, arousal och dominance, tillfredsställelse samt närmande- undvikande beteende vari även köp och spenderad tid i butik inkluderades. Datainsamlingsmetod utgjordes av en enkät.

The purpose of this thesis is to show students? information behaviour in everyday life and towards the Student Union of Borås. Methods of active information seeking and more random information encountering as well as information ignorance are of interest. The study focused on three issues; the first was to examine what information behaviour the students presented while acquiring information in their everyday life. The second was to find out what information behaviour the students had to acquire information from the Student Union of Borås.

Coping theory asks what the cognitive and behavioral patterns of individuals dealing with stress are. This essay includes, besides the perspective of the psychology of religion, theories of culture and ritual in exploring two Swedes coping with the natural disaster in Thailand year 2004. The vacation paradise was struck by an enormous flood wave, called a tsunami, causing vast destruction and the death of over 200.000 people. Among these 543 were Swedes on vacation. When a disaster of such measures happens, what kind of stress does it cause? How do you cope? Are religion and ritual important? What is the function of the culture in the copingprocess? Using hermeneutical analysis this essay interprets the material from two books by Swedes, who not only experienced the disaster, but lost two children and husband and wife in the flood wave.

Due to exploitation of the world?s rivers, the upstream migration of anadromous species is frequently delayed or even prevented. To mitigate these problems and allow fish to migrate past obstacles, structures such as fish ladders have been developed. However, recent studies show that many of the present fish passage facilities are deficient. Monitoring and evaluation of passage facilities is therefore crucial to enable necessary adjustments.

Ever since Internet revolutionized the world, e-stores and e-commerce has grown into becoming a natural part of consumer's everyday life. Much thanks to it's facilitative and time saving characteristics. Online, consumers are provided with a huge assortment and the opportunity to shop any time they like. Yet, the absolute greatness of e-stores is the possibility to push prices below the physical store price, which seems to be most appreciated to a large extent by consumers worldwide. The fact that e-store sales in Sweden grew 14% last year verifies this.As more players step into the virtual world of e-commerce the competition gets tougher.

Syftet med studien är att är att studera skillnader i mottaglighet för emotionell smitta, anknytningsstilar och personlighets drag så som temperament och karaktär är hos personer diagnosticerade med Asperger jämfört med personer som inte har någon diagnos. Ett annat syfte är att studera samband mellan emotionell smitta, anknytningsstilar samt personlighetsdrag såsom temperament och karaktär. Åttioåtta försökspersoner deltog i enkät studien varav femton personer hade en Asperger diagnos och resterande sjuttiotre inte hade någon diagnos, i enkäten fick de svara på 293 påståenden som involverade emotioner, anknytning och personliga temperaments och karaktärsdrag. Samband och skillnader mellan grupperna undersöktes sedan. Resultatet visar att det existerar skillnader mellan grupperna.

The aim of this master thesis is to study the relationship between general ethics and professional ethics, to attain an understanding of which values that are given priority in the profession of the librarian regarding personal encounter towards library users. The posed questions are: How can fundamental ethical principles be understood through the view of public librarians? How can policy documents regarding librarian ethics be understood through the view of public librarians? How can policy documents regarding librarian ethics be problematized in relation to fundamental ethical principles? We used four focus groups consisting of public librarians. Three theoretical frameworks create the base of the analysis; four fundamental ethical principles, ethical guidelines for Swedish librarians and recommendations for Swedish librarians in the reference service. Three main issues emerge in the study; equalistic personal encounter where the principle of justice is emphasized but also problematized, library users? integrity which mainly coincide with the principle of autonomy and finally the librarian?s professional role which are being defined by librarian specific competence to refrain violation of the principle of injury avoidance.

The purpose of this paper is to show how practicing teachers work to prevent racism. Based on four interviews with teachers at low-, middle- and high schools, where these schools differ in numbers of immigrants and geographical location. Conclusion: None of the four teachers feel that racism is a problem at their school; however, they are confident that some racism is present at their school. The teaching techniques are comparable in all four schools which targets the students? values, confidence, attitudes and behavior by work how students should treat one and other..

Pica is a behavior that can be seen in several animal groups. In cats, it means that they are eating, chewing or licking on material that is non-food. In this study the data was collected through an online survey. In total 522 responses, of which 26% of the cats were exhibiting pica. It was found that 28% of the housecats and 26% of purebred cats exhibited pica.

The aim of the Master?s Thesis work is to study and develop algorithms for autonomous travel of a UGV (Unmanned Ground Vehicle). A vehicle for the mounting of sensors has been constructed in order to perform the work. Since the UGV is to be used outdoor in urban areas, GPS can be used. To improve precision and robustness, inertial navigation is used in addition to GPS, since GPS reception is likely to be diminished in such areas.