The aim of this study is to find and highlight the differences and similarities in the strategic communication in two real estate businesses with different proprietaries. In order to achieve the purpose, theories and previous research on public relations, strategic communication, mediatization, framing and new public management has been used. The study was conducted through interviews with two different organizations, Lerstenen who is based in Umeå, and Övikshem who is based in Örnsköldsvik. The analysis and results showed that the key difference between the firms was the spontaneity that influenced the private one, in contrast to the public firm that relied on solid structures to manage their communication. The results also showed that differences in basis conditions both allowed and hindered the possibilities with the communicative efforts that the two firms could do..

Background: When a child gets cancer it involves the whole family. The view of family focused care has change over the years. It has been shown that the family needs support to manage their life situation, when their child is ill. Aim: The aim of this study was to illustrate the family?s life situation, when a child gets cancer.

This study is about how eurhythmic teachers create a comfortable and educational environment in their classrooms. In other words how they create a healthy working environment. Four teachers were chosen for the study, one of them male. I?ve used qualitative interviews because I believe it's the best method to collect information that illustrates what a teacher's working situation looks like and what he/she does to realize their own ideas.

Facebook has over 665 million users worldwide and has created a new venue for companies to interact with their stakeholders. However, since it is a new phenomenon it brings some uncertainty and confusion as how to manage the communication on Facebook, and it is only recently that research and literature has become available on this topic.The purpose of this study is to investigate how three chosen companies within the travel industry communicate on Facebook. We also compare the results to the existing literature to see how they can improve from a theoretical point of view. We thereby hope to shed a light on, and add knowledge to, a research area where we have identified weaknesses. In order to fulfill our purpose, we used a quantitative content analysis as well as qualitative interviews.The major findings in our study on Facebook communication include a lack of strategy and target audience awareness, as well as a self-centered communication.

Degeneration of trademarks - a legal construction or a marketing problem? This paper discusses the issue of degeneration of trademarks. The study has its starting point in the conflict that may arise between the principles of marketing and the legislation concerning IP rights and market law. In this study several verdicts are studied in which degeneration has been addressed. Analyzing these rulings as well as the current legislation in the light of marketing theory, a conflict between marketing and legislation can be noted.

 Over the past ten years, the pupils' performance and grades has fallen and the number of competent to high school has decreased gradually. The Swedish school has been criticized and the role of the teachers has been questioned, among other by the media. In autumn 2007 Johannesskolan, one of Sweden's tenth worst schools replaced the ordinary teachers of Class 9A against eight of the country's "main" educators with the goal of the class to become one of Sweden's third major. The teachers have the autumn term in which to achieve the goal and the outcome will be measured by national tests in core subjects Swedish, English and Mathematics. The aim of this paper is to examine the role of the teacher's leadership in relation to the pupils' social and intellectual development, and identify common leadership of these eight educators.

Problem: The question is if investors falls into psychological decision traps when they are about to make an investments decision. Research in other areas suggests that this may be case. The reason is that they are not aware of that psychological decision traps exist. If so, it can lead to pernicious consequences for the return on the portfolios they manage. Purpose: To investigate if investors fall into four different psychological decisions traps: anchoring, confirming evidence, overconfidence and regression towards mean, at investments in IPOs Method: We have collected data through a form of experiment.

Title: Sibling experiences ? to grow up with a sibling with Asperger syndromAuthors: Anna-Lena Hedlund and Monica OlofssonKey words: Asperger, siblings, relations, supportTo grow up with a sibling diagnosed with Asperger syndrome may differ from what is considered as normal. It can be challenging, but also instructive in some ways. This study examines how it is experienced by the siblings with no diagnosis. The aim is also to investigate how many of them who acquired some kind of support or, if not, would have wished that.Qualitative data are collected by means of five interviews with non-diagnosed siblings.

The main objective of this study has been to explore how art therapists experience the visual art´s that can be used in the promotion of health among people with depression - and anxiety disorders. The concept of SOC- sense of coherence has been a central term and a link between imaging and SOC were identified in the study. The underlying method in the study was a qualitative form, where semi-structured interviews were used. Through a strategic- sample five female art therapist were contacted, who all came to participate in the study. The study is essentially based on hermeneutical method and the analysis of interview material has been analyst by using thematic analysis.

The purpose of this essay was to compare the Swedish and the Japanese pension system and see if there were any big differences or similarities. I was looking for answers to such questions as if the systems were modelled with the problematic demographic situation in mind and also how these two countries had tried to manage the problems. Path dependency was also a central conception when I studied the reforms of the two pension systems. I mainly used literature and Internet sources in my study. There were many books on the Swedish pension system and the debates that had been going on since the 80's.

The purpose of our study is to provide a deeper understanding of the organization at alive concert. We want to identify and bring together different agents implicit knowledge and make it explicit. We contribute to the theoretical discussion by examining how liveconcerts are organized and why, what goals there are to participate in the organizationof the concerts as well as how the organization manage and control towards these goals.Our study is based on 15 interviews with different agents involved in the creation of liveconcerts. The study has shown that the organization of live concerts is similar to atemporary, imaginary organization because there is a temporary and implicit structure.Relationships are created by the agents? cooperation and customer relations with thesubcontractors.

Trust is the most important thing for a webshop. The consumers must be able to feel trust to choose to submit their personal information to a webshop. In this study we examine the impact that design has on the consumers trust and confidence. We study six consumers that are engaged in e-commerce in their everyday life. By allowing these participants to be presented with two different webshops, an assessement could be made in both how much design is affecting and also which parts of the design that leads to trust and lack of trust.

The purpose of this thesis is to determine whether the student councils at two schools really have the power to influence, or if it is a matter of mock democracy. I wanted to determine how the student councils work in reality. I conducted my investigation through personal and qualitative interviews with the board of the student council, a social studies teacher and the principle/school management at both schools. After the interviews I compared an analysed my findings. The results show that the two schools work very differently when it comes to studentdemocracy, and even have very different levels of ambition when it comes to the degree of influence that the student council should have at their respective schools.

The purpose of this thesis was to illuminate and create a deeper understanding of a reputation?s value during crisis in business environment. We aimed to investigate how companies and organizations build up their reputation to prevent crises and how reputation affects the outcomes of a crisis. The theoretical section is based on various scientific articles. A case study was conducted based on interviews with two respondents from two different companies and organizations.

Every year big events takes place in different cities, one of the largest half marathons in the world is located in Gothenburg and is called GöteborgsVarvet. These kind of events rely on volunteers to even be able to manage the pressure from the arrangement. The purpose of the study was to investigate the motivation factors among volunteers? at GöteborgsVarvet 2012. This study is a part of a bigger project called EVINN that is an EU-financial researchproject which aims to develop arrangements.