This thesis explores how verbal and nonverbal signs communicate attitudes and the rhetorical functions of such attitudinal signs. Attitudes are regarded as rationalized evaluations of attitudinal objects, and through their manifestation in signs an attitudinal gestalt is communicated. This gestalt is regarded as the audiences perception of the rhetors attitude. It is shown that the attitudinal signs function as ethical, logical and pathetic proofs and that they can create identification between the audience and the rhetor. The signs can have effects on the audiences perception of the attitudinal objects, their perception of the rhetor and influence the social dynamic of the discourse.

This paper examines the impact of conscious shelf management on online grocery stores. An S-O-R framework is used to unveil if some established shelf management techniques from physical stores are applicable in an online context. We also explain some of the cognitive processes customers experience as they get exposed to online buying situations. A main study with two data sources is conducted: one quantitative website experiment with 168 participants who got exposed to five different organisation patterns within five different categories; and one more qualitative eye tracking experiment with 20 participants. The results indicate that a disorganised product page evokes not only different scan paths and cognitive patterns but also generates higher sales.

AbstractPresentation of the problem: The goal with this graduation project is to produce a new visual concept for the student newspaper Campus, this will be expressed in the form of page templates. The page templates will have a visual concept that appears through graphical elements. The client's wishes were that the student newspaper should be audience appropriate, attractive, inviting, reliable, modern and functional to work with.Theory: In order to implement the wishes and in a good way produce a consistent visual concept, we took a starting point in theory of graphic design. This theory has taken many of its principles from aesthetic theory, and therefore have we also used aesthetics to provide a deeper theoretical aspect. The principles we used in graphic design is; how to create a unity in the layout by using basic elements such as text, images, and white space.

Today, the catering personnel are an essential part of the safety organization on board Swedish passenger vessels in ferry services. Their responsibilities for the safety on board have increased in connection with the changes in regulations made on the shipping industry. These changes have been mostly related to human factors and structural leadership in the last 25 years.A well-functioning safety organization requires competence and commitment from every individual. Previous researches on Swedish passenger ferries concerning the safety organization have raised issues regarding the catering personnel?s perception of the safety on board.

Högerhänta och vänsterhänta försökspersoner utsattes för, och fick bedöma skillnad i tonhöjd hos, ett antal tonpar i vilka den ena tonen saknade grundfrekvens. Undersökningens ändamål var att söka verifiera hypotesen: "Vid perception av komplexa toner med saknad grundfrekvens, uppvisar flertalet vänsterhänta människor asymmetri i mindre utsträckning än vad högerhänta människor gör". Emellertid kunde inte hypotesen vare sig verifieras eller falsifieras, eftersom för få försökspersoner kunde uppbringas..

Syftet med denna uppsats har varit att öka förståelsen för kunders perception av företags miljödesign och hur detta påverkar deras uppfattning om företags image. Uppsatsen grundar sig på ett fallföretag, SEB i Lund. Den emiriska analysen har sin grund i kalitativa djupintervjuer gjorda med SEB och med SEBs kunder. Att kunder reflekterar över miljödesign är något som framkommer i studien. Studien indikerar att de krav kunderna har på en bank framförallt är helhetskänslan, som skall vara inbjudande och intressant.

VEP, visual evoked potential is an electrophysiologic test that can be used for evaluating the higher visual pathways. The aim of this study was to investigate if it is possible to adapt this method to horses. This method could have a clinical use in addition to the existing diagnostic methods that are available to evaluate vision in horses. Firstly, this study contains a summary of relevant studies done on animals and, secondly, an experimental part where the possibility of recording VEP in nonsedated and sedated horses is investigated and where to position the recording electrode to obtain the best results. Our results show that it is possible to record VEP in horses in a clinical setting. VEP was best recorded in the sedated horse to avoid movement artifacts and other disturbances.

This essay describes a single case self-study of a music composer in order to track the compositional process in real time. In the study the subject and the researcher are the same person. The study builds on previous empirical studies that have used methodological approaches such as analysis of computer-based digital data collection, verbal protocol and video observations. It deals with issues of the compositional process related to for example time consumption, number of artistic decisions, the different roles and skills of a music composer, and methods of research in the musical composition process. During three shifts the researcher worked as a music composer dealing with the issue of converting an audio sketch of a composition into a representative finished audio product.

Examensarbetet som är utfört för SAS Flight Academy innebär att modernisera hanteringen av flygradiostationer för en flygsimulator från 1968. Detta görs med hjälp en PC som kopplas till det nuvarande datorsystemet med ett parallellkort. I PC:n finns en Microsoft Access databas där all data lagras om världens alla flygradiostationer. Informationen om flygradiostationerna finns lagrade på en CD-ROM som uppdateras ett antal gånger per år. Klienten till databasen är programmerad i Visual C++ och använder Microsofts programbibliotek MFC för hantering av databasen. Klienten har två uppgifter dels sköta hanteringen och dels uppdateringar av databasen.

This work describes a series of glasses, both for people withvisual handicap, and the glasses are not only limited for use onlyby people with poor sight.I have, based on the course Senses, done research and lookedinto how to design glasses for visual handicapped people interms of function, look and expression.I have elaborated with several different glasses and performedmany experiments to come up with my final result, consisting ofa series of glasses.The glasses in the series are made with a weight on one side, onestep on the bottom to get the possibility for the glass to tilt over,which enables you to both hear and see when you have reach acertain amount of substance in the glass.It has also been important for me that the glasses express somethingand get an individual identity.The result became glasses for whiskey, coffee, shots and mullwine..

In this study the reliability of dominance profiles as a method of establishing a person's learning style was tested. Eight students at Malmö Academy of Music tried three different ways to learn a short melody at the piano. In this way, their preferred way of learning things (either visual, auditive or kinestetic) was established. Five of the students did best when they used a visual cue to learn a melody, and the remaining three did best when auditive cues were used. All but one of the students had the worst result in the kinestetic trial.

Fo?r att implementera en adaptiv niva?reglering av ljudsignaler i en industriell miljo? kra?vs ha?nsyn till ma?nga faktorer info?r en reell implementering. Rapporten avser identifiera dessa faktorer, bedo?ma deras betydelse, samt presentera en grundla?ggande o?versiktlig implementeringsmetod. Fo?rutsa?ttningarna a?r ett verklighetsbaserat scenario, i form av ett nyinstallerat larmsystem i ett kontrollrum pa? ett pappersbruk, da?r ett av huvudma?len a?r att fo?rtydliga ljudande larmsignaler fo?r personalen.Da? fysisk tillga?ng till implementeringsmiljo?n var begra?nsad, samplades ljudmiljo?n sa? att analys av pa?verkande bruska?llors betydelse fo?r niva?regleringen kunde utfo?ras.

Today most studies regarding marketing are made on traditional marketing channels, answering questions like which jingle is best or which TV-channel a company should focus their marketing budget on. There is also the science regarding the best way of marketing on Social Networking sites or how to get as many 'likes' as possible, and so forth. However research has also been made in the field of in-store marketing and how a retailers or brand owners can affect customers in "the moment of truth". Until now most of these studies discuss how to get the attention of the customer in the store since both time as well as level of commitment in general is scarce when a customer is in a grocery store doing the necessary weekly- or complementary-shopping. It seems like most of them make the very same conclusion; catching the attention of a customer is vital to sell them your product.

In this study the reliability of dominance profiles as a method of establishing a person's learning style was tested. Eight students at Malmö Academy of Music tried three different ways to learn a short melody at the piano. In this way, their preferred way of learning things (either visual, auditive or kinestetic) was established. Five of the students did best when they used a visual cue to learn a melody, and the remaining three did best when auditive cues were used. All but one of the students had the worst result in the kinestetic trial.

This essay aims to investigate a rare method of marking up timber before hewing it. The method for marking up timber is by eyesight, where visual judgment and the use of a broad axe are the tools employed. The broad axe is driven through the bark and exposes the inner bark in a straight line. The method is described by a craftsperson dating back to the 1930s. There is a lack of information regarding the method.