BACKGROUND: Exercise on Prescription (EoP) means that a doctor writes out a customized form of exercise to the patient instead of medicine, or in combination with medication. The activity becomes a part of the treatment. Since many today do not follow recommendations for physical activity occurs in the long term a number of public health diseases. EoP promotes health and prevents disease. AIM: The aim of this paper is toexamine whether EoP from a patient perspective perceived to be an efficient and effective method of treatment.

With inspiration from Bitzers situational analysis a phenomenografic method has been used, influenced by Brown & Levinsons´s theory of politeness, to find perceptions concerning constraints (in Bitzer´s sense in his model of the rhetorical situation) in Internet-based communication. Based on three qualitative interviews, this essay has found that the perceptions are closely linked to views of what constitutes formal and informal contexts, varying due to the gender or age of the informant. Netspeak is not considered appropriate, with some exceptions, in any formal situation. However, the perceptions regarding decorum in informal situations differ in nature, based mainly on what kinds of associations and connotations are produced by elements found in netspeak. Since perceptions regarding informal situations vary, there is a large risk of misunderstanding, which this essay aims to survey..

Purpose: The purpose of this thesis is to give a contribution to the studies of what strategies those are of importance for challengers in consumer technological markets aiming for the market leader position. To be able to investigate this phenomenon we have chosen to study Microsoft?s second position in the video game console industry. In addition, we want to illuminate Microsoft?s competitive advantages, how Microsoft can take advantage from Sony?s setbacks and what strategies those are of importance for Microsoft in the battle of becoming the market leader.

The municipality of Kalmar have a problem, how to reach and communicate with young people in Kalmar. In today?s changing media environment it gets more difficult to stand out and reach audience with messages and especially with the new forms of media that has revealed. Therefore, we have been commissioned to develop recommendations on how the municipality of Kalmar can communicate with young people in Kalmar.  The purpose with this study is to investigate which media channels young people in Kalmar use and their attitudes towards social media in particular. We wanted to find out how the municipality should communicate to reach them and what attitude youths have against the municipality in general.

This paper examines the professional role of the music journalist and how it has been affected by the expansion of the Internet. The study aims to examine  the profession's outlook and how professional music journalists are working to reach the public with interesting information, despite the fact that the audience of today often can be first to deliver the news. Through qualitative research interviews with three current music journalists the professional role and its development is examined. Based on theories and previous research on journalism, how the media communicates and its importance to society, what it is to be a music journalist and the spread of digitization and the impact of file sharing the results are analyzed. The conclusions of the study are that it isn?t a profession that is disappearing but rather a profession that is working towards a new future.

Personal branding is a common phenomenon within the Swedish business world, although less applied on the competitive and fast paced music industry. In order to strengthen Swedish artists' personal brands and to ensure congruence between the artists' presented identities and the target audiences' perceived images, we have developed a model, containing of seven essential factors. The seven dimensions authenticity, credibility, certainty, openness, availability, awareness and timeliness help improve strength when communicating brand identity, as well as minimizing potential discrepancy between identity and image. This report examines the brand strategies within the Swedish music industry through a case study of Sweden's largest pop star, Eric Saade, where Team Saade's communicated identity is compared to the targets audience's perceived image of Saade. Overall, Saade's personal brand has a high level of congruence, except from the clarity dimension, where his words are considered differing from his actions.

Calle Strand: Brian Wilson presents Smile! ? a study of the circumstances surrounding theabandonment of Smile - Uppsala University, Department of Musicology, C-essay.This essay is about the course of events that led to the abandonment of the Beach Boys albumSmile in 1967. The purpose of the essay is to differentiate the medial assumption of why Smilewas never released and also investigate to what extent media have influenced this assumption.The medial assumption is compared to actual events of the time of the abandonment andthe difference is then being discussed in a media-theoretical perspective.The theoretical framework is based on theories by Denis McQuail. His ideas aboutmedia's influences on the reception of its audience are of great importance for the essay andthe notions of agenga-setting and framing has a central role.Finally the conclusion is drawn that the medial assumption is a simplified and distortedexplanation to why Smile was never released. The actual events discover several alternativereasons, but media choose to focus on the assumption that gain them the most (they set theagenda and frame the information to their advantage) and present it as the only reason to theabandonment of Smile..

Our digital society encompasses nowadays different channels, which includes social media where many users consider it as a platform where they can fetch news or exchange news and information. This leads to a large spread of news exchange in a very fast speed, which involves the global users within social media to be a part of this social interaction. This study is focused on how Twitter affects the usage of the user?s news consumption. By reaching out to our specific target audience, which includes Twitter users in Sweden, we made a web based survey with a content of relevant questions.

This master thesis is looking into the stories on the internet forum www.resedagboken.se. The stories of Swedish teenaged exchange students in the U.S. are studied and the main purpose is to see both what they are writing about and the reason for why they are spending their time writing down their experiences in a public forum.Even though most of the teenagers here are writing with a specific audience in mind, all the stories are free to anyone to take part of and this causes a difficult position for the teenagers who often seem to forget the public point of view when they are telling about their personal lives.The study is divided into two parts. The first one looks into the content of the stories and the other one focuses on the storytellers and their reasons for writing. The teenagers are writing both a lot about their everyday lives in their new environment, but also a lot of things to keep in touch with what their friends and family in Sweden are doing.

This essay aims to analyse the form of two radio documentary shows and compare them to, what I mean are a traditional, Swedish radio documentary form. The radio shows are Radiolab distributedby National Public Radio and WNYC, Övernaturligt (supernatural) produced by TredjeStatsmakten Media AB and P3 Dokumentär (P3 Documentary) distributed by Sveriges Radio. Alarge part of the essay is dedicated to develop a method to analyse form in specific radio shows. Mymethod consists of two parts:1. A defining of sounds in a spreadsheet that map out the different sound elements over time.2.

Jällaskolans upper secondary School is situated on a big farm just outside Uppsala. The School is focused on agriculture, forestry, gardening, animal care and science. Jällaskolans staff has whished for a school garden for educational purpose where students can practice their gardening skills and learn more about plants. But most important, a specially adapted outside environment such as a garden, would be a great advantage for the students with special needs. This garden could even be an asset for other visiting school classes in the region.

The thesis examines how sex/gender and sexuality are represented through text and images within the Internet community Sylvia whose primary target group is girls. Through an examination of the aesthetics, the member rules and the choices that constitute the framework for the site, the study observes Sylvia as a cultural context. In relation to this setting, the ten most visited member profiles at the time for the study are more closely examined. These profiles are studied from a constructivist view of sex/gender and are analysed from the perspective of feminist and quee r theory as well as in the light of feministic debates concerning sexuality and erotica. The thesis shows how Internet as a forum and the non-heterosexual context Sylvia open up for a constructivist understanding of sex/gender and also leads to a questioning of "masculinity" and "femininity".

The aim with the project was to portray something to step on. Its purpose has been to experiment and explore the interaction between pattern, structure, material and colour for something to be applied on a floor. Focus has been on esthetic expression and not the creation of some¬thing for a specific environment or audience. My goal was also that this project would illustrate the importance of the floor to create a certain atmosphere in a room.The project was divided into three phases. The first one was the experimenting and exploring phase, where the goal was to find an expression.

In the era of urbanization and globalization, many small, rural and post-industrialcities struggle for growth. The competition for citizens and visitors is intense, andone commonly used strategy is to promote the city to a target audience. Placemarketing, however, is homogenized to a great extent. Marketing thus seems likea useless approach, yet almost every city does it.By using discourse analysis and institutional theory, this essay aims to explainwhy the city of Kramfors markets itself. There are several problems arising due tothe marketing of places, especially concerning the discrepancy between the city?simage and identity.

Each December thousands of Swedish families sit down to watch the annual "Christmas calendar", a series containing 24 episodes. Since the start in 1960, the Swedish public service television company, Sveriges Television, have broadcast a Christmas calendar every year, and is now seen as a firm tradition, attracting audiences of all ages, though the main audience is children. Research has shown that children?s television programs to a certain extent have the same function as news journalism has in agenda setting. Media, together with feedback and interaction with other individuals, plays a big role in the process of socialization.