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7405 Uppsatser om Audience management - Sida 28 av 494
Managementrapport
Denna rapport är skriven inom ramen för magisterkursen Management och på uppdrag av HSB Malmö. Rapporten är indelad i tre delar där den första utgör huvuddelen och syftar till att spegla vårt projektarbete på HSB Malmö. I denna delen beskrivs och tolkas HSB Malmö i nuläget, samt presenteras rekommendationer till hur ledningen i framtiden bättre ska kunna skapa organisatoriska förutsättningar för ett strategiskt förändringsarbete. Utifrån vårt syfte och den information som vi samlat in, har vi valt ut ett antal teman som vi anser är mest intressanta och utmanande för HSB Malmö att jobba med i önskan om att nå större framgång i strategiskt förändringsarbete. Dessa teman (medlemsorganisation eller vinstdrivande företag?, kundorientering, kommunikation och information, kompetens, visionsarbete, ledarskap, företagskultur och organisationsstruktur) utgör grunden för den diagnos av situationen på HSB Malmö som vi presenterar i rapporten.
Ambidexterity genom organisatoriska IT-förmågor
Det har länge påvisats fördelar med innovation och effektivisering av verksamheter. Med konceptetambidexterity har ett senare forskningsparadigm försökt förklara hur organisationer lyckas uppnåbåde innovation och effektivisering samtidigt genom att balansera strategiska initiativ.Denna litteraturstudie ämnar att visa vad existerande forskning ger för svar på hur organisationerkan uppnå ambidexterity ur ett IT-management perspektiv. Genom att kombinera litteratur omambidexterity med litteratur om IT-förmågor (IT-baserade organisationsförmågor för att möjliggörastrategi och initiativ) ger denna studie en bild av vad existerande litteratur kan ge svar på och vadsom saknas.Studien påvisar många likheter mellan de förutsättningar som beskrivs för att uppnå ambidexterityoch IT-management som organisationsförmåga. Däremot existerar en avsaknad av djupareförklaringar vad gäller de komponenter som IT-management som organisationsförmåga innefattar..
Likviditetshantering - Har medelstora företag för stora kassor?
Uppsatsens syfte är att utröna om dagens medelstora kassor har för srora kassor. Intervjuer med finanschefer på olika företag samt en banktjänsteman angående företagens hantering av likvida medel..
Intranät och dokumenthantering vid ett mindre till medelstort företag En fallstudie
The aim of this masters thesis is to learn how an organization has solved its information management via intranet and document management. The purpose is to identify what different types of information are made available via an intranet, how this information is structured and what functions the intranet includes. Conventions, directions and advice about intranets and document management were studied, with the purpose to compare whether the systems of the company correlate with these. Other issues considered in the thesis, are how the employees of the organization use the intranet and how the document management is organized. To get an understanding of these questions the structure and functions of the intranet were studied empirically and a questionnaire on what the employees need and use, concerning the intranet, was sent out to 130 employees.
Krishantering : New York Citys hantering av terroristattacken mot World Trade Center
ABSTRACT?Crisis Management? New York Citys management of the terroristattack against World Trade Center?Essey in political science, C-level, at Karlstad University, by Sara Kringsberg.Spring 2006. Tutor: Susan MartonThe purpose of this essay is to study New York Citys management of a larger crisis and to see how states are coping with stress. It is important to study how states manage stress so that states can learn to cope with larger crisis. That is important for the survival of the state and the protection of its citizens.
Ledningsarbetet hos ett krisföretag : en analys av ledningens hantering av en ekonomisk kris
Almost every company sooner or later ends up in a more or less difficult economical situation. The reason for the economical crisis varies for each individual case but common for them all is that it is the management group that has failed in their work to guide the organisation to avoid a negative result. The next common denominator is that it is the management group that has to handle the changes in the company's environment and lead the company out of the crisis. But how can they do this and take decisions in a rational and effective way and is there warnings signals that the management group missed before the crisis was a fact? This is
some of the questions that this study is going to discuss and analyze.
The aim of the study is from a management perspective chart the strategic work of the company's management work when handling an economical crisis.
Varumärkesvård i tider av kris : En fallstudie om återhämtning till följd av ett produktfel
This study is about how a swedish brand within the food industry that experiences a crisis following a product failure. It focuses on three areas following the crisis and these are crisis management, recovery strategies and brand management. This study seeks to explain how these areas interact in relation to massive exposure to mass media and how they interact restore the brand's potential loss of reputation. This study was conducted as a case study with a deductive and qualitative approach. The data gathered to this study was mainly based on newspaper articles and complemented with semi-structured interviews with twelve local retailers of the brand..
Varumärkesutveckling inom idrott : En fallstudie av Svenska Ridsportförbundet
Sportindustrin blir alltmer marknadsdriven. För att kunna bedriva effektiv marknadsföring blir det allt vanligare att strategiskt arbeta med att utveckla varumärken, brand management, som man använder sig av för att genom olika kommunikationskanaler attrahera konsumenter. Många av Sveriges specialförbund arbetar idag konkret med sport brand management. Svenska Ridsportförbundet (SvRF) har inte tidigare arbetat med sport brand management varav syftet med denna uppsats därför är att påbörja en varumärkesutveckling genom att identifiera och beskriva SvRF:s varumärke från ett internt perspektiv samt undersöka hur förbundet genom sport brand management kan utveckla verksamheten. Uppsatsen bygger på en fallstudie med en kvalitativ innehållsanalys som inkluderar semistrukturerade intervjuer med anställda på förbundet. I empirin presenteras SvRF:s erbjudande, varumärke och verksamhetsmål samt några av de viktigaste faktorer som påverkar ridsportens utveckling.
Styrelsens användning av styrmedel -en jämförelse mellan entreprenöriella och icke-entreprenöriella företag
Management control systems are a popular area of research and a lot of new research has been done over the past years. This development has been looking into new situations and circumstances, and interdisciplinary studies are being made to further understand the connection between different fields of study. A new field of study that has grown significantly over the past few years is the connection between management control systems and entrepreneurship. Leading researchers have proposed a number of questions for further research and one of them is the board of directors? use of management control systems in entrepreneurial firms.The purpose of this study was to examine the differences and similarities in the board of directors? use of management control systems between entrepreneurial and non-entrepreneurial firms.The study was conducted as a deductive qualitative study through interviews with respondents from entrepreneurial and non-entrepreneurial firms.
Vasakronan: Det bästa av två världar
Mergers and acquisitions are common phenomenon in today´s society in order to increase shareholder value. Two years ago a fusion of Sweden´s two largest companies in the industry of real estate took place and even though three out of four mergers and acquisitions financially fail this certain case turned out highly successful. The aim of this thesis is to examine how the organizational structure and the management control have been designed and characterized the organizational performance and furthermore what are the success factors of the integration. By studying an acquisition and its potential effects on organizational structure and management control parallel to a model that describes the best practice guidelines for managers to successfully deliver value from their acquisitions, it can be shown that an acquisition has direct effects both on the acquirer and the acquired company and thus the new organizational structure. The main results, thus, is that through active leadership, increased specialization, and more decentralized and thus efficient management control a new organization has emerged consisting of the best features of two separate worlds..
Logicat
I vår produktion har vi tagit fram ett system för order- och lagerhantering, med vikt på realtidsuppdateringar, åt en extern mottagare där infrastrukturen inte hängt med i företagets utveckling. Vi valde detta projekt i syfte att bredda våra kunskaper inom både programmering och projekthantering. Denna slutreflektion tar upp den förundersökning vi gjorde för att kunna besluta om vilka verktyg vi använde i utvecklingen, den tar även upp vårt sätt att hantera och planera projektet. Under projektet har vi arbetat med en egenutformad arbetsprocess vilken även beskrivs här. --- Our production has been to design a system for ordering and supply management with emphasis on realtime updates to an external recipient, where the infrastructure has not kept pace with the development of the company.
Betydelsen av skogsbruksplaner som verktyg vid anskaffning av virke
Forest management plans have been sold to private forest owners by wood supplying companies for a long time. These plans are considered to be effi-cient tools to identify measures and wood volumes, and are simply a starting point for discussions between private forest owners and round wood pur-chasers. However, large variations are observed between different purchas-ers, in their usage of the plans.
The purpose of this report is to identify to what extent a forest management plan can promote an increase in the amount of wood which a round wood purchaser can obtain and to find differences in the way of using the plans between different wood purchasers. Furthermore, the purpose is also to ana-lyse if varying owner structures can be underlie variations in the selling of forest management plans.
Qualitative interviews with nine of Stora Enso?s round wood purchasers were performed.
Public Welfare vs Return on Shareholders´Equity -A Case Study of the Translation & Implementation of the Management Control Systems in Systembolaget
Background and problem: Higher and other demands are made on management control systems in organizations which have a superior non-financial objective. Systembolaget, a state-owned company with monopoly to sell alcoholic beverages in Sweden, combines two main objectives which can be considered as conflicting, one financial target and one superior non-financial public welfare target. The research questions are focused on the translation of information through the organization?s levels and if the management control system makes it possible to run the organization according to both of the two main conflicting objectives.Purpose and Delimitations: To describe, analyze and evaluate how management control can be used in an organization, which is not profit maximizing and has both non-financial and financial objectives. The essay does not try to describe or draw generalized conclusions regarding general perspectives on Systembolaget?s assignment and objectives.Method: A qualitative and evaluative case study based on interviews with five employees at different levels in Systembolaget has been carried through.
Allan Petterssons personarkiv : Digitalt eller i pappersform?
Digitization is a concept that has become popular in terms of collections of old heritage-related material such as books, photographs and paper documents. This work is a study of the Swedish composer Allan Pettersson (1911?1980) and his personal archive stored at Section for Manuscripts and Music at Uppsala University Library. My issues are What happens to the archive of the digitized? Will there be a "new" archive of the digitized? What guidelines are Uppsala University Library using for their digitizing and how do they look? What will be the result after digitization? What about copyright and the material? Allan Pettersson's personal papers consist a large collection of sketches of musical notes, newspaper clippings and concert programs.
Mindre leverantörers konkurrenssituation inom dagligvarubranschen
Vi har undersökt mindre leverantörers konkurrenssituation på den svenska dagligvarumarknaden samt att analysera hur den påverkar deras val av strategier. Vi har använt oss av relationsteorier samt teorier som speglar konkurrensstrategier och konkurrenssituationen på marknaden..