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7405 Uppsatser om Audience management - Sida 19 av 494
Going Real-Time in no time? : ? en kvantitativ och kvalitativ studie i hur Sveriges största annonsörer använder sociala medier och Real-Time Marketing.
Background: Our daily lives and personal interactions are increasingly featuring social media and social networks in particular. Topics regarding social media, its impact on society at large ? both on corporate as well as individual behavior ? has been the focus of many research papers. Personal use of social networks are regularly being mapped out by researchers aiming at clarifying concepts such as engagement, trust and interactivity, and mapped by companies seeking to maximize return on investment concerning their marketing efforts. The aim of our study is (i) to map how companies and/or organizations operating on the Swedish market use their company?s pages on the social media as a way of communicating with their followers and audience, as well as (ii) identifying whether ?Real-Time Marketing?, in our own definition, is used or not.Methods: The research methods used included both quantitative and qualitative content analysis.
Om du lyder : En studie av interaktivitetens villkor och verkningar utifrån tre performancebaserade verk
The aim of this thesis is to examine interactivity in the context of performance-based interactive art. The questions asked are: what are the conditions of interactivity, how interactivity happens, and what artistic results it may yield. The method is an analysis based on close studies of three performance-based interactive artworks by applying theories of interactivity, audience participation, and collaboration.First, current theories are outlined, after which, the three artworks are introduced in detail. Next, the artworks are examined, thematically rather than individually, expanding on parameters such as the degree of artistic direction of the artwork, the degree of agency allowed to the spectator in their interaction with the work, and the idea of the ?passive? spectator as being ?activated? by interactive art.
Kritiska faktorer i integrationsprocessen med ett utlandskt foretag
A successful acquisition is based upon good preparations before the integration process..
Belöningssystem i hemelektronikbranschen
Syftet med uppsatsen är att beskriva och analysera hur belöningssystemen är utformade i detaljhandeln med inriktning på hemelektronikföretag.Fallstudien gjordes på företagen Siba, OnOff, Thorn och El-Giganten..
Ekonomistyrning i interorganisatoriska relationer
Background: Inter-organisational ways of working have become more and more common during the last decades. In order to attain efficiency and productivity, such inter-organisational relationships need to be governed and controlled. However, studies have shown that inadequate control is one of the main reasons for why inter-organisational relationships fail. One of the means that can be used for governing and controlling a business is management control. The use of management control in inter-organisational contexts is a quite unexplored area of research at the present time, which might seem somewhat surprising considering the fact that inadequate control is a common explanation for why inter-organisational relationships fail.
Belöningssystem under omvärldsförändringar: en fallstudie i IT-branschen
En sammanfattning av uppsatsen på maximalt 8000 tecken..
Ekot från djupaste Afrika : En kritisk diskursanalys av nyhetsprogrammet Ekots gestaltning av konflikten i Goma, Demokratiska Republiken Kongo.
This is a critical discourse analysis of the conformation of the conflict in Goma, Democratic Republic of the Congo, as constructed by Ekot, a news-show on Radio Sweden. The ambition of this bachelor thesis is to examine the production of a Congolese conflict for a Swedish audience and to find out how the construction differences with and without a reporter in the field. To obtain this purpose the narrative is studied as well as the use of voices that define the conflict. The construction of proximity between Swedish audience and the Congolese event and the meaning of sound to stabilize the formation of discourse within foreign news is examined as well. To conform and explain foreign news it must be put in relation to a starting point.
Att kunna det som andra kan : Knowledge management i ett kunskapsföretag
The capability to know what knowledge there is and where it resides within an organization is becoming increasingly important in the new knowledge-based economy. This paper takes on a practise-based view of knowledge in order to decide on a course of action for how to successfully implement knowledge management within a knowledge-based company. By considering all knowledge as more or less contextual and socially constructed, knowledge is divided into three dimensions depending on the degree to which it is tacit, namely: information, knowledge and skills. The paper then discusses inhibitors and enablers for transferring knowledge via these three dimensions respectively. The empirical findings are based upon a case study of Faveo. It is shown that Faveo, like most organizations, has til now focused on the collection of codified knowledge, i.e.
Tjänstekvalitet inom eventsektorn: en fallstudie inom event
management
The purpose of this thesis was to look into how event management companies got knowledge about their customers? expectations and how they are influenced by these expectations. A case study was conducted based upon interviews with two employees from two companies that are in the business. The study has shown that event management companies do try to get awarness about their customers' expectations, especially by listening and discussing with the customer. Personal contact is an efficient way of communicating and a way to avoid misunderstandings, which is a common mistake when customers' expectations are not met.
Analys av institutionell kapitalförvaltning: Stiftelserna som bildades ur de forna löntagarfonderna
This paper studies the research foundations created in 1994 from the former wage earners? funds out of a portfolio management point of view. Firstly it describes the seven largest foundations and their different portfolio management structures. Secondly it analyses the performance of these foundations measured as the intercept, Jensen?s a, in a linear regression of the excess returns of a portfolio versus a proxy for the market, as well as the Sharpe-ratio.
Rekrytering till arbete av studenter från Sport Management-programmet
Syftet med uppsatsen är att undersöka hur rekryteringen till arbete av studenter från Sport Management-programmet vid Högskolan Dalarna har gått till, samt vilka personliga egenskaper och meriter som har varit avgörande för att erhålla anställning inom den idrottsrelaterade organisationen. Undersökningen har genomförts i intervjuform med arbetstagare som tidigare har studerat Sport Management samt med deras arbetsgivare. Resultatet visar att idealbakgrunden för att erhålla anställning inom idrottsrelaterade organisationer är:- Tidigare aktiv idrottare/insatt i idrotten för att veta hur det praktiska fungerar- Akademisk utbildning, förslagsvis Sport Management- Arbetslivserfarenhet inom idrotten- Brett kontaktnät- Att visa framåtanda - Utåtriktade och ambitiösa personliga egenskaper.
Yield Management i relation till Customer Relationship Management - En komparativ hotellanalys
Uppsatsens syfte är att förklara Yield Management. Detta gör författarna genom att kvalitativt studera och analysera arbetsgången på två hotell. Det ena hotellet har en uttalad Yield Management strategi emedan det andra hotellet har en Customer Relationship Management strategi. Det sistnämnda hotellet fyller funktionen som referensobjekt till Yield Management. Customer Relationship Management valdes som en referensram eftersom denna teori är vanligt förekommande inom hotellbranschen.
Ensam är stark- en kvalitativ studie
En kvalitativ studie om en liten regioanl banks resurser och förmågor. Teoretisk referensram: resursbaserad teori..
Strategiska Alliansers potential för Djuice
En sammanfattning av uppsatsen på maximalt 8000 tecken..
En undersökning och utvärdering av ledningssystem : Ett delprojekt i ett förändringsarbete
In past decades information technology has changed the conditions of organizations, not at least within the industry. Advanced IT systems have become a fact in order to cope with rapid changes in the market and to effectively manage an organization?s knowledge. When organizations became more flexible and customized expectations from customers and stakeholders also become higher. These expectations and guidelines are documented in a company?s management system, which can be designed differently depending on what standards the company chooses to implement.