In today's society there are a lot of offers towards consumers, where they actively have to choose the most appealing offer. In order for an offer to be attractive it must add value in line with the customers demand. Also, it requires that the offer provides a sufficient level of attraction so that the customer selects the particular product/service over another. Furthermore, each offer must exceed the expectations of the visitors to an event, so they feel that the event is something "extraordinary". We have chosen to study how LHC (Linkoping Hockey Club) works with marketing in order to improve the overall customer experience.

Rapportens syfte är att arbeta fram förslag till en hållbar förnyelse av bostadsområdet Gulsparven i Trollhättan, på uppdrag av AB Eidar Trollhättans bostadsbolag. I dagsläget har området energirelaterade problem och är i behov av upprustning. För att komma fram till goda lösningar har litteratur- ochinformationsstudier, intervjuer med erfarna personer samt inventeringar av området gjorts. Förslagen åskådliggörs i form av ritningar samt 3D-vyer.Fyra förslag till förnyelse har tagits fram med olika grad av åtgärder, där två av dem kräver en omprövad detaljplan. Generella åtgärder, vilket gäller i samtliga förslag, är betydelsefulla lösningar för att växa mot rollen som ett hållbart bostadsområde.

The sun is a huge energy source with great potential of providing energy to the heating of homes and other buildings in an environmentally sustainable manner. In order to provide buildings with energy from the sun it is necessary to transfer the energy supply over time to when the demand arises. By storing the heat in a seasonal storage, solar energy from the summer can be used in the winter when the demand for heating is greatest.Today's existing plants are mainly in Europe and particularly in Germany. These facilities are designed to supply heat demands greater than 400 MWh and covers about 40-50 % of this need which consists of energy for space heating and domestic hot water. How much of the heat demand that is covered, the solar fraction, is partly due to losses from the storage which in turn is connected to the surface area of the storage.

In Örebro, the car traffic share does not tend to decrease. The crowdedness on some of the bus routes is high at times. Investigations show that the residents of Örebro want a city centre whose street environment is more restrictive of car traffic and better for pedestrians, cyclists and public transport. To decrease the car traffic share a rapid, convenient, clear, effective and environmental friendly public transport with high frequency and strong capacity in a short, direct and logical network is needed. A modern tramway fulfils these criteria.At first, this report describes factors that are important to take into consideration when planning a tramway.

Ethanol for automotive purposes is an issue much debated and researchers disagree about the benefits of bioethanol. Converting energy-rich crops into ethanol suitable as motor fuel is a complex process and continuous development and improvements of processes and material used are important steps in the work of developing environmental friendly fuels. Grain is usually preserved by drying which consumes a lot of energy. Alternative storage of high-moisture grain in airtight storage systems reduce the energy required to produce bioethanol and studies have also shown that ethanol yields are increased more than 10% in ethanol fermentations of moist grain compared to dry. Airtight storage is often not perfectly airtight so biocontrol agents are necessary in order to preserve the grain.

Wildlife is a valuable and renewable resource that promotes economical, ecological and social values. These values are important for developing and maintaining many rural societies. However, growing ungulate populations have led to increased browsing pressure on valuable forest trees and crops. Previous studies have proposed supplementary feeding and gamefields as potential methods for controlling the ungulate foraging and reducing browsing damage by providing other attractive food resources. However, quantitative estimates of potential biomass production of various gamefield crops and browsing pressure on the surrounding forest have been lacking.

This thesis purpose was to contribute to knowledge which could explain the driving forces behind Corporate Social Responsibility in corporate Sweden and their strategic impact from a management perspective. The method used to archive this research was a qualitative interpretative study conducted by interviews. The thesis is based on descriptive theories of drivers for CSR, concepts of strategy and CSR and normative/instrumental theories suggesting a strategic approach to CSR and stakeholder management. The empirical study is based on interviews with Swedish business managers in a strategic board position as well as consultants working with CSR strategies, supported with internet information from companies? webpage.

Syfte: Syftet med uppsatsen är att tillämpa aktionsforskningsteorin och metoden appreciative inquiry vid design av en måltidsupplevelse med målsättning att öka medarbetarnas medvetenhet kring stolthet över arbetsplatsen, inspiration till matlagning samt mod och vad som får människor att våga testa nya produkter och arbetssätt. Ett ytterligare syfte var att utveckla ett mätverktyg som utvärderade insatsen och fångade upp medarbetarnas tankar och känslor. Till sist är det även uppsatsens syfte att utvärdera inbjudan till den designade måltidsupplevelsen för att kartlägga vad som väcker intresse och nyfikenhet samt vad som får medarbetare att anmäla sig för att delta på evenemanget.Design/metod: Arbetet är en fallstudie och har utgått från aktionsforskningsteori och -metodik med specifikt fokus på appreciative inquiry. Eftersom arbetet har varit tätt kopplat till utveckling av en målitdsupplevelse har även inspiration och kunskap hämtats från mat- och måltidsbranschen.Resultat: Ett nytt måltidskoncept har utvecklats och presenterats. Eftersom den designade målitdsupplevelsen fusionerar appreciative inquiry och måltidskunskap har det givits namnet appreciative dining.

The aim of this thesis is to describe and analyze the geographical distribution of everyday criminality in the town of Borlänge during the year 2002 and to analyze which measures to be taken in the physical social planning to decrease this everyday criminality there. The term everyday criminality is here to be understood as those categories of crime that appear most frequently in the records of reports to the police every year. Here two kinds of crime have been in focus, thefts from cars and office burglary.In fulfilling this aim two main questions have been answered. The first one is how the everyday criminality was distributed geographically in the town of Borlänge during the year 2002. The second one is which measures to be taken in the physical social planning to decrease this everyday criminality in the town of Borlänge.In order to answer the first question a spatial autocorrelation analysis, Local Moran LISA has been used.

Abstract Title: We are equal. A study of cultural differences and professionalism in international projects.Level: Thesis for Master Degree in Business Administration.Author: Zahra AhmadiSupervisor: Lars EkstrandDate: 2012-05The purpose of my study is to analyze and examine it well-educated people can reduce the cultural differences in interaction with other actors around the world. Part of aims study surveys and analyzes to understand how educated people can communicate and facilitate communication in order to achieve the goals and motivation in international collaboration. Problems can arise from cultural differences in connection with that persons face in society and in international collaboration. In this study, I assume theoretical framework that exists in cultural and communication theme and professionalism to find common objectives within educated groups.Method: The purpose of this study, I have chosen to use a qualitative approach.

The aim of this thesis is to describe and analyze the geographical distribution of everyday criminality in the town of Borlänge during the year 2002 and to analyze which measures to be taken in the physical social planning to decrease this everyday criminality there. The term everyday criminality is here to be understood as those categories of crime that appear most frequently in the records of reports to the police every year. Here two kinds of crime have been in focus, thefts from cars and office burglary.In fulfilling this aim two main questions have been answered. The first one is how the everyday criminality was distributed geographically in the town of Borlänge during the year 2002. The second one is which measures to be taken in the physical social planning to decrease this everyday criminality in the town of Borlänge.In order to answer the first question a spatial autocorrelation analysis, Local Moran LISA has been used.

Abstract Title: We are equal. A study of cultural differences and professionalism in international projects.Level: Thesis for Master Degree in Business Administration.Author: Zahra AhmadiSupervisor: Lars EkstrandDate: 2012-05The purpose of my study is to analyze and examine it well-educated people can reduce the cultural differences in interaction with other actors around the world. Part of aims study surveys and analyzes to understand how educated people can communicate and facilitate communication in order to achieve the goals and motivation in international collaboration. Problems can arise from cultural differences in connection with that persons face in society and in international collaboration. In this study, I assume theoretical framework that exists in cultural and communication theme and professionalism to find common objectives within educated groups.Method: The purpose of this study, I have chosen to use a qualitative approach.

Our planet is faced with enormous challenges as the extreme weather events related to the human-caused climate change continue to gain strength. The scale of the problem has made changing human behaviour the central focus of sustainable development, and both public and private sector are expected to gain relevant expertise and introduce this work in their agenda. Over its 40-year history, social marketing has become an established field providing tools for social change, but compared to health promotion, sustainability has not been a major focus of social marketing research so far. At the same time, sustainable lifestyles are embedded in complex systems where both individual factors and those of physical and social environment play a defining role in their adoption. Communities are a good example of such environments, and they became the key focus of Community-Based Social Marketing, which combines different insights from psychology to suggest a step-by-step framework for crafting behaviour change campaigns. However, it has not been applied to larger and diverse communities, like cities, and has not focused on sustaining new behaviour over time, which is crucial for creating sustainable lifestyles.

The development of our time, is due to great progresses in technology and an enormous ex-plosion of knowledge, has lead to an increased effort of our attention as a result of a boundless torrent of information . Higher productivity and efficiency in our workplaces and homes crea-tes fewer opportunities for rest, leading to a community where stress has become a national disease. Recreation is an important part of our lives in order to be able to deal with stress and is now considered to be an essential resource when it comes to sustainable development. Green spaces are therefore today viewed to play a considerable roll for the national health. Nature has proven to have positive influence on man which leads to a decrease in blood pressure, an increase in power of concentration and lowered production of stress hormones.

Abstract Title: We are equal. A study of cultural differences and professionalism in international projects.Level: Thesis for Master Degree in Business Administration.Author: Zahra AhmadiSupervisor: Lars EkstrandDate: 2012-05The purpose of my study is to analyze and examine it well-educated people can reduce the cultural differences in interaction with other actors around the world. Part of aims study surveys and analyzes to understand how educated people can communicate and facilitate communication in order to achieve the goals and motivation in international collaboration. Problems can arise from cultural differences in connection with that persons face in society and in international collaboration. In this study, I assume theoretical framework that exists in cultural and communication theme and professionalism to find common objectives within educated groups.Method: The purpose of this study, I have chosen to use a qualitative approach.